The graduate labour market is constantly changing and adapting, this can often make it difficult to know exactly how to attract and tap into the talent you are looking for. Creating job adverts that are appealing to graduates is an important first step into accessing their talent and ensuring the right candidates find you.
Below are some top tips that will support you when creating a 'graduate friendly' job description:
With graduates, less is more. Try to avoid making your adverts too 'wordy', too much information is likely to prevent graduates from reading on.
- Job title - Putting something as simple as 'Graduate' in the job title can broaden your potential market.
- Introduction - Start off with some background of your company. A brief introduction on who you are and what you do, some interesting statistics, the purpose of the role, and some key highlights to draw in candidates. Try to keep this to around 12 lines.
- Role requirements - For this section we recommend a bullet point list of key role and candidate requirements, as this is a great way to deliver information succinctly. A graduate will know instantly if they match the specification. We advise lists to be a maximum of 5-8 bullet points.
- Company benefits - Graduates love to know the benefits a company can offer them! Benefits like 'early finish on Friday, annual leave on your birthday, holiday buy and sell scheme' are more likely to appeal to candidates than a detailed explanation of the pension scheme or a death in service pay-out (true example). We do acknowledge that not all organisations can offer benefits like the ones listed above.
- Salary - Most organisations will opt for 'competitive' or 'dependent on experience' for their salary information. Though we understand there are reasons for this, it does make it less likely that a graduate would apply for the position. If you can list your salary amount, or even a range, we recommend that you do so.
- Application process - Ensure you list the exact application instructions, e.g. online form, CV and cover letter, followed by an email address or website to apply through. It may also be useful to add the expected start date and an idea of when interviews will be conducted.
When writing a job advert aimed at recruiting graduates, some key areas to consider are:
- Bullet points should aim to be one line sentences at most
- Use gender neutral language to appeal to a wider audience
To support with the above structure we have put together some free resources:
- Jargon Decoder - This tool is mainly aimed at candidates but can be used by anyone. Just paste the text of your job advert and the online tool will help you to identify potentially confusing language!
- Gender Decoder - Without realising a lot of the language used on job adverts can be subtly 'gender-coded'. Gender coding can actually put candidates off when applying for jobs if they feel the language is aimed at the opposite gender. Use this decoder to find the subtle gender-coding in your job adverts and make them more inclusive.
Job advert template
If you would like to view an example of a job description that we recommend using when uploading your opportunities to our portal, please see the drop down below.
Job advert template
Looking to develop your graduate career with an award winning city centre multimedia company? Static Media have just the opportunity for you!
Static Media is one of Manchester’s leading media agencies, working with a number of household companies and developing talents in the region. As the 2018 prize winner of the best North West seasonal brand campaign, we pride ourselves on working hard to deliver amazing results for our clients, producing media content across a multitude of sectors.
We are now looking to recruit a hardworking and creative graduate to join our Marketing team, where you will play a key role in making sure our campaigns find the right audience, both through engaging content and using multimedia resources. There are also excellent career development opportunities available.
The purpose of the role is to provide assistance to the marketing and communications team in the planning, co-ordination and delivery of marketing activity, projects and campaigns. Working in our Northern Quarter office, day-to-day duties will include contributing to the production of content for our website, social media and digital channels, whilst also providing administrative support for senior staff members in the Marketing team. No two days are the same in our office and we are looking for a graduate who is adaptable, efficient and is willing to work outside the standard 9-5 when required.
It would be great if you:
- Are educated to degree level with a 2:2 of above, ideally in Marketing or a similar subject
- Have the ability and commitment to deliver excellent service whether internally with staff of completing a task for a client
- Have strong communication skills, both written and verbal
- Are IT competent, including Word, Excel and Outlook
- Have the ability to work to deadlines and under pressure, at times working independently
- Have experience of producing engaging copy of media content (desirable)
What you can expect:
- Competitve salary of £20,000 per year, with half yearly salary review
- 22 days holiday + birthday off, rising to 25 days after 5 years continuous service, plus bank holidays
- Yearly discretionary bonus
- Holiday buy/sell scheme
- Team social events, such as monthly pay-day Friday drinks and pizza afternoons
- Public transport season ticket loan
- Gym membership contribution
- + much more!
We also take career progression seriously, so as one of our employees you can expect regular training opportunities and support to develop your skill base. We are looking to interview at the end of this month. If you feel this role is for you, send us a CV and cover letter, and any examples of creative marketing content you may have to help us get a feel for your skills.
Send your information to email@example.com with the email subject line 'Marketing Graduate'. The Recruitment Team will be in touch with all applicants no later than four weeks after the closing date. Good luck!