Social media can prove an excellent job-searching tool, when used properly. Not only can you use it to develop your personal brand, you can use it as a research and networking tool, and find job vacancies within your industry preferences.
Social media platforms such as Facebook, Twitter, and LinkedIn will allow you to link to blogs, websites (including your own), and video and imagery sites such as Instagram and YouTube. Whilst you may already be aware of this, using social media in a professional capacity is different to how you use it for personal use.
You may wish to create separate accounts for your private and professional life, or adjust your privacy settings on certain accounts.
Managing your online footprint https://mmu.careercentre.me/u/p5y12nxm
How to manage your online footprint https://mmu.careercentre.me/u/tglv29vu
610+ million members worldwide
90 million LinkedIn users are senior level influencers
63 million members are in decision-making positions
40 million students and graduates use LinkedIn
23% millennials are between (18 – 24yrs) are on LinkedIn
LinkedIn for Job Seekers: https://mmu.careercentre.me/u/vix15gye
Why LinkedIn? https://mmu.careercentre.me/u/bitgoxip
LinkedIn Profile guide: www.mmu.ac.uk/careers/guides
We also offer to review your LinkedIn profile as part of our faculty drop-in service. Contact us to find out more.
82% of college graduates are on Facebook
88% of online users are aged between 18 – 29
50+ million small businesses currently have FB pages
376 million European Facebook users
Facebook users are 53% female and 47% male
85% of users watch videos with the sound off
Facebook accounts for over 42% of monthly social media visits
Facebook is available in 101 languages
Facebook is primarily a social site. However, some employers and professional groups use Facebook to promote their graduate programmes or their brand and this can provide useful information for your applications and interviews.
Employers sometimes view the Facebook sites of prospective candidates, so it is important to set your privacy settings at the highest possible level and make sure that your profile photo is suitable for an employer to view. You can search for graduate pages and groups by searching ‘graduate jobs uk’.
500,000 influencers currently on Instagram
200+ million instagrammers visit at least one business profile daily
50+ billion photos have been uploaded to date on Instagram
Posts with a location get 79% more engagement
Posts with at least one hashtag average 12.6% more engagement
Instagram users engage more on weekdays (spikes on Tues & Thurs)
Instagram Videos get two times the engagement, than photos than on other social media platforms
Instagram is being used increasingly within the business community, with many companies finding it an effective method of engaging with customers. Whether developing a business or looking to further your career, there are a number of benefits it can bring to your work life
Instagram: A Social Media Tool Worth Trying https://mmu.careercentre.me/u/pyy2081r
Blogs are a good way to gain insight into an organisation. Some larger organisations encourage their graduate trainees, work placement or intern students to blog about their experiences, and reading these can enhance your application to that employer.
To find suitable blogs try a Google search with relevant keywords, or visit the website of organisations you wish to work for and you will find links to their blogs from there. It is also key to follow the blogs of those writing about the sector/ issues or those that demonstrate a passion for the field but may not necessarily be employed within it.
Start by reading other people’s blogs and commenting on them before starting to write your own. Sites such as WordPress, Tumblr and Blogger have made it much more accessible to write a blog and writing your own can demonstrate your enthusiasm for and knowledge of a subject as well as your communication skills – all attractive qualities to demonstrate to potential employers. Link to your blog posts from your other social media platforms to ensure maximum coverage.
6 Blogging tips for Tumblr https://mmu.careercentre.me/u/lawvzn76
Tumblr for your Career https://mmu.careercentre.me/u/vm2ouaiw
How to get started on Wordpress https://mmu.careercentre.me/u/154dr3vp
The Benefits of Self-Publishing on LinkedIn https://mmu.careercentre.me/u/860h0hx2
Wordpress offers top tips , inspiration and free themed resources to support the blogging community https://wordpress.com/themes/blog/free
9% of small businesses are on YouTube
50 million creators currently on Youtube.y
YouTube attracts about 1/3 of users on the internet
YouTube is technically the second largest search engine in the world
Use it to find information about graduate recruiters and to gain insights into what it is like to work for different companies. You can also find useful advice on applications and interviews. You may want to make a short video or video CV (no more than 2 minutes) to showcase your personality and enthusiasm, the value of what you can offer and your passion for the career you want. You can then include the link to this video in your CV, application form or speculative applications to help sell yourself to prospective employers.
Building your personal brand on YouTube https://mmu.careercentre.me/u/q3yb5sje
Wakelet is a free visual content platform helping people, businesses, and academic institutions organize and curate their online information so it is easier to find and share. It is an incredible user-generated content curation engine.
Wakelet is an ideal social media platform to promote your personal brand, share articles, videos, images, tweets and other great content with one link. Save them for later and create collections, called wakes, at any time. https://wakelet.com/about
We offer range of support services to Manchester Met students and graduates:
The online careers centre you can access 24/7 to view career resources, advice and tips, career quizzes and information tailored to your sector.
Get online advice through My Career Hub, ask your question at any time and receive support via email.
Book an appointment with one of our Careers Advisors through My Career Hub or call 0161 247 3483.