iDEA (Inspiring Digital Enterprise Award)

The Duke of York's Inspiring Digital Enterprise Award

iDEA Manchester Met‌‌  

iDEA is the Duke of York’s Inspiring Digital Enterprise Award, an international programme that helps you develop digital, enterprise and employability skills for free.

Through a series of online challenges, you can win career-enhancing badges, unlock new opportunities and, ultimately, gain industry recognised awards that help you stand out from the crowd.

You can personalise your iDEA award by completing ‘badges’ or modules in subjects and topics that interest you. The badges are split into 5 categories:

As well as being fun, these badges will help you show off what you have learned and could, when the time comes, help you secure the job you want.

You don’t have to have a particular interest in pursuing a digital career, or any previous skills in that area. iDEA is open to everyone who wants to learn some new skills and become more employable.

Turn your learning into earning

When you have taken enough badges in each of the categories, you can gain the iDEA Bronze Award - a recognised symbol of your hard work, determination and skill. In time, you will be able to take new challenges and badges that will unlock a Silver Award and then, the ultimate prize, the iDEA Gold Award (from 2019).

What's the big iDEA?

iDEA has many benefits, and their are loads of reasons why you should get involved! Here are just some of the things you can gain through iDEA:

Sign me up!

To get involved it's as simple as this:

  1. Visit and enter any required details
  2. At the top you are asked “Have a badge code?' which takes you to
  3. You then enter your code (DIGIMAN) and click REDEEM to get your first points.

Take a look at the video of HRH the Duke of York's visit to Manchester Met: HRH the Duke of York presents iDEA awards at Manchester Met