The Team

Dr. M. Claudia tom Dieck is specialised in tourism and hospitality management with a strong focus on digital tourism including social media and augmented reality. Coming from a hospitality background, with an education from a leading Swiss hotel management school, she worked in hotels in Malaysia and Germany. Her academic career continued at Manchester Metropolitan University, completing her Master in digital tourism and her PhD with a focus on social media and customer relationship management.
She is a project manager for the Creative AR & VR Hub and she is the Program Chair of the Annual AR and VR Conference.