4th International AR & VR Conference 2018:

The Power of AR & VR for Business

Call for Papers 

4th International AR & VR Conference 2018:

The Power of AR & VR for Business


Manchester, 21-22 June 2018 


Creative AR & VR Hub,

Faculty of Business and Law
Manchester Metropolitan University


Augmented and Virtual Reality (AR & VR) offer exciting opportunities for human computer interaction, the enhancement of places and new business cases. The Augmented Reality and Virtual Reality Conference organisers seek original, high‐quality papers in all areas related to augmented reality (AR), virtual reality (VR), mixed reality and 3D user interfaces.

With a theme The Power of AR & VR for Business, International AR & VR Conference 2018 will focus on exploring cutting edge Augmented and Virtual Reality concepts, applications and business models which shape our everyday life, place and businesses.

Issues to be covered at the conference include, but are not limited to, the following areas:

Instructions for authors

1.    Scientific Track

All paper submissions must be in English and submitted as a word file using the AR and VR 2018 Conference Template. The research track papers should include: 1. Introduction; 2. Literature review; 3. Methods (if appropriate); 4. Findings; 5. Discussion and Conclusion. APA referencing needs to be applied. The document file should not contain information that unnecessarily identifies the authors, their institutions, or their places of work. Paper length: max. 12 pages. All papers will be published as book chapter in Springer. Selected papers will be invited for fast track publication in International Journal of Technology Marketing.

2.    Poster Track 

2 pages abstract: recently completed work, work in progress, or publicly presentable ideas for unimplemented and/or unusual systems or applications.

3.    Industrial Track

1 page abstract: best practices, industrial use cases of VR/AR/MR, project results and demonstrations of applications of VR/AR/MR in industry, and/or actual or potential transfers of academic results. Industrial track papers have to be presented in person.

 4.    Demonstration Track 

1 pages abstract: live demonstrations of past and on-going projects. Technology developers and suppliers, exhibitors, digital artists and members of the VR/AR/MR industrial communities are all invited to exhibit and demonstrate the latest technologies and applications.

All Papers/abstracts must be submitted via Easy Chair: https://easychair.org/conferences/?conf=iavr2018

Authors of accepted scientific papers and industrial track submissions will be expected to attend the conference and make a 10-15 minutes oral presentation. The authors of accepted posters and demonstrations will have to present their posters or demo presentations.

Time Schedule

For more information, please contact:

Conference chair: Dr. Timothy Jung - t.jung@mmu.ac.uk
Program chairs: Dr. M. Claudia tom Dieck – c.tom-dieck@mmu.ac.uk
  Prof. Philipp Rauschnabel – prausch@umich.edu
Industry chair: Jeremy Dalton - jeremy.dalton@pwc.com

Download the Call For Papers (Microsoft Word version)

Download the Call For Papers (Adobe Acrobat .pdf version)