- 200 years
- Study
- International
- Business and employers
- Research
- About us
https://webcdn.mmu.ac.uk/profiles/img/profile-images/avatars_0000s_0039_Deirdre-Hynes-resize-100x100-528f44ff6509b.jpg
My teaching areas include Media Making Technology, Communications and the Media, Digital Media Production and Advanced Digital Media Production.
My teaching philosophy is centred on a commitment to fostering a desire to learn through promoting creativity and the development of ideas. I believe in developing students’ writing and technology skills to empower them to find their own voice and contribute to knowledge production. When students become more empowered they often gain the confidence to take their education into their own hands and to shape their classroom experiences in ways that work with their goals. To build this kind of confidence, I make peer review part of the pitching and production processes a part of my practical courses.
As a director of the Centre for the Study of football and communities, my research interests focus primarily on the beautiful game, gender and femininity in football. Alongside football, I have been interested in researching the social shaping of technology – the ways in which technologies of everyday life achieve value and meaning. This process of domestication of new media technologies in everyday life is a changing and exciting field of research.
Outside of work, you already know I’m a passionate football fan, so it’s lucky I’ve found a way to incorporate my interest in football in my work! I also love to travel, see new places, meet new people and learn from those experiences.
It is essential to understand our human experience, in order to develop our understanding of ourselves and others and how we interact in social ways. The media is used as a conduit to shape and represent the ways we understand ourselves and represent others. Studying the media, the industry, the practical techniques, the methods of story-telling and narratives is an crucial sphere of work. Finding information, shaping the message and the ability to influence people is a key skill to possess.
Becoming powerful, confident communicators is an essential skill to possess to succeed in the workplace. Media narratives and new media technologies provide us with new and dynamic ways to depict our words and narratives.
1999 - 2004: Ph.D. candidate, School of Communications, Dublin City UniversityDissertation: Analysis of Digital Multimedia Consumption/ Use in the Household Setting. A qualitative analysis of New Media Technologies in Ireland. Academic advisor: Dr. Paschal Preston, Dublin City University.
1999 Bachelor of Arts in Communication Studies, 2.1 Honours degree Dublin City University. Areas of specialisation: Audience reception analysis, qualitative and quantitative research methodologies, interdisciplinary cultural studies
Combined Honours Subject Representative
Media Making
Technology, Communications and the Media
Digital Media Production
Advanced Digital Media Production
Mass Communication (summer programme) - awarded by Liverpool John Moores University
fDA e-Communication - awarded by Sheffield Hallam University
fDa - eCommunications for the Public Sector - awarded by Sheffield Hallam University
A. Cawley, D. Hynes (2010). Evolving mobile communication practices of Irish teenagers. Aslib Proceedings: New Information Perspectives. 62(1), pp.29-45.
H. Vuojärvi, H. Isomäki, D. Hynes (2010). Domestication of a laptop on a wireless university campus: A case study. Australasian Journal of Educational Technology. 26(2), pp.250-267.
D. Hynes, AM. Cook (2013). Digital Media Sport. B. Hutchins, D. Rowe. In: Digital Media Sport: Technology, Power and Culture in the Network Society. Routledge, pp.97-110.
D. Hynes, H. Richardson (2009). What Use is Domestication Theory to Information Systems Research?. In: Handbook of Research on Contemporary Theoretical Models in Information Systems. IGI Global, pp.482-494.
D. Hynes, T. Tiainen, E. Koivunen, M-K. Paakki (2006). Articulating ICT Use Narratives in Everyday Life. In: Encyclopedia of Gender and Information Technology. IGI Global,
New Media and Society journal