Studying linguistics is not a job, it's a joy...
I teach the following subject areas:
In the following postgraduate courses at MMU:
I supervise MA dissertations in the field of discourse analysis looking at issues of power, identity, gender, persuasion or studies in media, political, advertising, health and corporate discourse. I also supervise studies in intercultural/cross-cultural communication.
I am currently supervising PhD research in critical/discourse analysis, including systemic functional linguistics, appraisal theory, socio-cognitive approaches, conceptual metaphor/blending theory; multimodality (visual, non-verbal, etc. discourse). I also supervise research in pragmatics and intercultural communication, social media advertising discourse, power and ideology in corporate communication, pragmatic tranfer in second language learning and intercultural educational leadership.
I am interested in supervising research in any of the above areas and approaches; I especially welcome projects that wish to explore discourse approaches to health, intercultural studies of health, and other related areas of the Medical Humanities and Health Communication.
My research specialisms include (critical) discourse analysis, corpus linguistics, pragmatics, intercultural communication, figurative language.
I work with a variety of (critical) discourse analysis approaches, including systemic functional linguistics, appraisal theory, socio-cognitive approaches, conceptual metaphor/blending theory; multimodality (visual, non-verbal, etc. discourse).
My current research is in the area of language and health and health communication; my current project is called the Language of Endometriosis. It investigates the ways in which endometriosis is discussed, explained and talked about and, in particular, how pain is described so as to be able to inform communication practices.
I use a combination of corpus and (critical) discourse analytical approaches to data collected from various stakeholders such as sufferers (through interviews and focus groups), online communities of sufferers, local and international medical professionals, supporting organizations, sufferer’s family and social circle; published information and support material, educational material, etc. Currently I am exploring multimodal representation of pain metaphors through artefacts.
The project also has an intercultural dimension and local discourses of menstruation and associated practices, its cultural variations, taboos and impact on gyneacological conditions. It also focuses on how menstruation and gynaecological issues are taught to young women across different cultural settings.
Current work in Spanish is being jointly carried out with Dr Mariana Pascual from the Universidad Nacional de San Luis, Argentina.
My early research was in the field of discourse and advertising with a particular focus on the reception process looking at audience sense-making practices and attitudinal positioning. Later research, building on my previous work on socio-cognitive discourse analysis, focused on everyday organisational language use and examined how speakers use clichés to adopt stances, to construct textual personas and to manage interpersonal positioning by relying on their socially shared cognitive structure. I am currently writing my second book in this field to be published by Cambridge University Press.
Tattoos as multimodal discourses of illnesses with Dr Veronika Koller from Lancaster University.
Discourses of endometriosis and menstruation with Dr. Mariana Pascual, Universidad Nacional de San Luis, Argentina.
Positioning Culture in HE internationalization. European and Latin American perspectives. A project in collaboration with: Prof. Alberto Paucar-Caceres, Manchester Metropolitan University Business School, UK; Dr. Mariana Pascual, Universidad Nacional de San Luis, Argentina; María Gabriela Siufi García, Universidad Nacional de Jujuy, Argentina.
Reconciliation in post-dictatorship Argentina: The role of Human Rights organizations. A project in collaboration with: Prof. Alberto Paucar-Caceres, Manchester Metropolitan University Business School, UK; Dr. Mariana Pascual, Universidad Nacional de San Luis, Argentina; María Gabriela Siufi García, Universidad Nacional de Jujuy, Argentina. Ongoing.
S. Bullo (2014). Evaluation in Advertising Reception A Socio-Cognitive and Linguistic Perspective. Palgrave Macmillan.
S. Bullo (2018). Exploring disempowerment in women’s accounts of endometriosis experiences. Discourse and Communication. 12(6),
S. Bullo (2017). Investigating intertextuality and interdiscursivity in evaluation: the case of conceptual blending. Language and Cognition. 9(4), pp.709-727.
Upcoming Journal articles
S. Bullo (forthcoming). The Challenges of communicating endometriosis pain.
S. Bullo & V. Koller (forthcoming). Fight Like a Girl’: Tattoos as Multimodal Identity Constructions by Women with Endometriosis and Breast Cancer.
S. Bullo (in preparation). 'The monster within': A taxonomy of metaphors used in endometriosis pain communication.
S. Bullo (in preparation). The metaphorical construction of pain experience as a gothic narrative in endometriosis accounts.
S. Bullo (under review). Clichés as socio-cognitive representations in institutional discourse. Text & Talk.
S. Bullo (in preparation) Talking in Clichés: the use of stock phrases in discourse. Cambridge university Press.
Conference paper presentations, invited speaker and other scholarly activity
Community and Lesser Taught Languages: Planning, Promotion and Awareness Conference, November 2009.
The Second Lancaster University Postgraduate Conference in Linguistics and Language Teaching, July 2007.
Article reviewer for:
MMU Research(er) Development Fund 2017/18 - Research Accelerator Grant. Project title: Visual accounts of endometriosis pain: a hands-on approach.
The “Europe and Latin America Innovation and Knowledge Academic Network” (EuroInKaNet). This is a €3.5 million European Commission funded 4 year-project, part of ERASMUS+ programme. Seven institutions in Europe and 13 institutions in Latin America form part of a consortium dedicated to to student and staff mobility between Europe and Latin America HEIs. MMU is the lead institution. I worked in this project in collaboration with Professor Alberto Paucer-Cacares from the Faculty of Business and Law.