Studying linguistics is not a job, it's a joy...
I teach the following subject areas:
In the following postgraduate courses at MMU:
I have formerly taught in:
I supervise research in critical/discourse analysis, including systemic functional linguistics, appraisal theory, socio-cognitive approaches, conceptual metaphor/blending theory, multimodal discourse as well as pragmatics and intercultural communication applied to advertising discourse, corporate communication, educational discourse, identity, and health and medical discourse.
I especially welcome projects that wish to explore discourse approaches to health, illness and medical discourse, intercultural studies of health, and other related areas of the Medical Humanities and Health Communication.
I supervise MA and UG dissertations in the areas mentioned above.
External examiner for the English Language and Linguistics programme at Leeds Trinity University.
My research specialisms include (critical) discourse analysis, corpus linguistics, pragmatics, intercultural communication, figurative language.
I work with a variety of (critical) discourse analysis approaches, including systemic functional linguistics, appraisal theory, socio-cognitive approaches, conceptual metaphor/blending theory; multimodality (visual, non-verbal, etc. discourse).
My current research is in the area of language and health and health communication; my current project is called the Language of Endometriosis. It investigates the ways in which endometriosis is discussed, explained and talked about and, in particular, how pain is described so as to be able to inform communication practices.
I use a combination of corpus and (critical) discourse analytical approaches to data collected from various stakeholders such as sufferers (through interviews and focus groups), online communities of sufferers, local and international medical professionals, supporting organizations, sufferer’s family and social circle; published information and support material, educational material, etc. Currently I am exploring multimodal representation of pain metaphors through artefacts.
The project also has an intercultural dimension and local discourses of menstruation and associated practices, its cultural variations, taboos and impact on gyneacological conditions. It also focuses on how menstruation and gynaecological issues are taught to young women across different cultural settings.
My early research was in the field of discourse and advertising with a particular focus on the reception process looking at audience sense-making practices and attitudinal positioning. Later research, building on my previous work on socio-cognitive discourse analysis, focused on everyday organisational language use and examined how speakers use clichés to adopt stances, to construct textual personas and to manage interpersonal positioning by relying on their socially shared cognitive structure. I am currently writing my second book in this field to be published by Cambridge University Press.
My current research project is The Language of Endometriosis: www.thelanguageofendometriosis.com
I also the funded and lead the International Organisation for the Study of Language and Culture in Health Communication: www.lachcom.com
I am an active member of the research group Global Change and Social Transformations Group, the Critical Medical Humanities network at MMU, the The Manchester Institute for Arts, Health & Social Change and the Nuffield Health, Research and Innovation Group at MMU.
Positioning Culture in HE internationalization. European and Latin American perspectives. A project in collaboration with Manchester Metropolitan University Business School, UK; Universidad Nacional de San Luis, Argentina; Universidad Nacional de Jujuy, Argentina.
S. Bullo (2014). Evaluation in Advertising Reception A Socio-Cognitive and Linguistic Perspective. Palgrave Macmillan.
S. Bullo (2021). “The bloodiness and horror of it” Intertextuality in metaphorical accounts of endometriosis pain. Metaphor and the Social World. 11(1),
S. Bullo (2019). Clichés as evaluative resources: A socio-cognitive study. Text & Talk. 39(3), pp.289-313.
V. Koller, S. Bullo (2019). “Fight Like a Girl”: Tattoos as Identity Constructions for Women Living with Illness. Multimodal Communication.
S. Bullo (2019). “I feel like I’m being stabbed by a thousand tiny men”: The challenges of communicating endometriosis pain. Health: An Interdisciplinary Journal for the Social Study of Health, Illness and Medicine. pp.136345931881794-136345931881794.
S. Bullo (2018). Exploring disempowerment in women’s accounts of endometriosis experiences. Discourse & Communication. 12(6), pp.569-586.
S. Bullo (2017). Investigating intertextuality and interdiscursivity in evaluation: the case of conceptual blending. Language and Cognition. 9(4), pp.709-727.
Upcoming Journal articles
Bullo, S. (accepted). “The bloodiness and horror of it”: Intertextuality in metaphorical accounts of endometriosis pain. Metaphor and the Social World. Accepted for publication 6 Dec 2019.
Bullo, S. & D. Bousfield (in preparation) Talking in Clichés: the use of stock phrases in discourse. Cambridge university Press.S. Bullo (in preparation). 'The monster within': A taxonomy of metaphors used in endometriosis pain communication.
Bullo, S. (in preparation). The metaphorical construction of pain experience as a gothic narrative in endometriosis accounts.
Bullo, S. (in preparation). Multimodal accounts of endometriosis pain: A hands-on approach. A report of the endometriosis pain event run on 3rd November at Manchester Metropolitan University.
Conference paper presentations, invited speaker and other scholarly activity
Community and Lesser Taught Languages: Planning, Promotion and Awareness Conference, November 2009.
The Second Lancaster University Postgraduate Conference in Linguistics and Language Teaching, July 2007.
Article reviewer for:
MMU Research(er) Development Fund 2017/18 - Research Accelerator Grant. Project title: Visual accounts of endometriosis pain: a hands-on approach.
MMU International Partnership fund. Project title: creation of an International association for health, discourse, communication and culture studies.
The “Europe and Latin America Innovation and Knowledge Academic Network” (EuroInKaNet). This is a €3.5 million European Commission funded 4 year-project, part of ERASMUS+ programme. Seven institutions in Europe and 13 institutions in Latin America form part of a consortium dedicated to to student and staff mobility between Europe and Latin America HEIs. MMU is the lead institution. I worked in this project in collaboration with Professor Alberto Paucer-Cacares from the Faculty of Business and Law.