Inflated nutrition and health food claims require more regulation enforcement

Trading standards officers are acting more like advisors than prosecutors, University research has found.

label

Consumers rely on health claims to make healthier food choices

Trading standards and environmental health officers are acting more like advisors than prosecutors when it comes to enforcing regulations that govern nutrition and health claims, research has found.

Inflated health benefit statements are rarely clamped down on with the full legal weight of the relevant regulation, a new study shows, thereby undermining shoppers’ confidence.

The study, published today in PLOS ONE, looked at the change in roles of regulation enforcers and its implications for health and consumers who rely on claims like ‘high in fibre’ or ‘good for the heart’ to make healthier food choices.

Despite increasing nutrition and health claims made for foods, there are few reported cases of non-compliance prosecutions under the regulations, raising the food fraud concerns of consumers.

Researchers at Manchester Metropolitan University interviewed frontline enforcers from local authority regulatory services to investigate challenges with the enforcement of appropriate regulation.

The study found that when time-pressed local authority regulators apply the law relating to nutrition and health claims made for foods, officers gave advice – for which they sometimes charge a fee – to businesses on how to comply instead of taking enforcement action.

Role changes

Lead Researcher Dr Ajay Patel, Senior Lecturer in Food Regulation Law at Manchester Metropolitan, said: “The traditional view of regulators as quick to resort to legal action has given way to a more lenient and accommodative approach in which they seek to ‘educate, persuade and cajole’ businesses.

“While providing advice is a reasonable and pragmatic response to achieving compliance, it should not hamper a regulator’s ability to take action nor should it create a conflict of interest where the enforcer provides the advice as a service for which it levies a charge.

“The roles of advisor and enforcer are distinct and where they overlap, enforcers need to exercise their discretion independently with an overriding duty to the public.”

Dr Patel worked on the study with Dr Rebecca Gregg, Dr Sumaiya Patel and Dr Laura O’Connor from the Department of Health Professions at Manchester Metropolitan University.

The researchers analysed responses given by trading standards and environmental health officers to identify what high compliance levels, despite increasing claims, might indicate.

Pressures

Many of the officers interviewed reported being subjected to increasing demands and additional pressures.

Researchers found that there was an expectation from businesses that regulators would be on hand to provide advice free of charge whenever it was required. Other responsibilities also added to pressures.

Trading standards and environmental health officers are responsible for enforcing a very wide range of consumer law from dangerous toys, fake alcohol, under-age sales of tobacco and food hygiene. In the light of these demands, researchers found that enforcing health and nutrition claims was low on their list of priorities.

Dr Patel added: “Of course, false claims don’t pose the same immediate risks such as death or illness from foodborne illness but multiple low level infractions present their own, often long term and latent detriment to consumers.

“As a result, our study suggests the need to promote an awareness of the costs of the very broad nature of the work of enforcers and the extent to which their duties extend to an advisory function.

“While the regulation provides strong protection with the requirement for scientific evidence for the claim, the weak link is enforcement. Such claims are low priority and local regulatory services have borne the brunt of austerity, so it’s not entirely surprising.”

Paper: A qualitative analysis of the enforcement of the regulation of nutrition and health claims made for foods and its implications for health. PLOS ONE. Ajay Patel, Sumaiya Patel, Rebecca Gregg, Laura O’Connor http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0201178   

Previous Story Chief Executive of the Voluntary Organisations Disability Group (VODG) Dr Rhidian Hughes visits Birley Campus