Dr Nor Yusup

I am a lecturer in Strategy, Sustainability and Enterprise in Manchester Metropolitan University. I have over than 4 years of teaching experience across range of subjects focusing on creativity, problem solving and innovation in business. I am interested in developing student’s creative thinking skills in generating new business ideas which thrive in a dynamic business environment. In 2020, I completed my PhD in Business Management, in the United Kingdom with my thesis on Knowledge Transfer and Innovation within Small Enterprises. My research interest in Business Transformation and Innovation.