My profile

Biography

Dr Trevor A Brown BSc, PGCAP, MSc, CMBE, CMGR FCMI, FHEA ,

Reader 

Trevor is Apprenticeships Lead and Head of the ‘Business in Action’ subject area within the Strategy, Enterprise and Sustainability Department within Manchester Metropolitan University’s Faculty of Business and Law.

He teaches and researches within the practice of  strategy, with a particular focus on strategy workshops, actor cognition and the influence of institutional level contexts.

Public Sector Strategy Concepts, Cases and Tools

By Mark Crowder, Mohammad Roohanifar, Trevor A. Brown 2022

Strategic Development Process (PRISM)

I also deliver a strategy development process that is fast, evidence driven and academically grounded. This is a well-established approach that has proved successful in sectors as diverse as Nuclear Decommissioning, the NHS, charities and start-up companies.

Words of wisdom

We all (academic, student, apprentice) bring experience, learning and insight into the classroom.

Government and industry links

Crewe Engineering and Design UTC

UTC Crewe, a University Technical College (similar to a free school), will have a specialism in engineering, manufacturing, and design, will deliver the highest quality school leavers who will be the next generation of engineers and technicians, driving growth in the region’s key industries of automotive and rail. UTC Crewe is working with key employer partners including Bentley, OSL Rail, and Jacobs with key educational support from MMU and local authority support from Cheshire East Council. Bringing together the need for our employer partners to recruit skilled and work-ready engineers and technicians with the local growth plans, the UTC will be an integral part of the future for Crewe.

I was a key member of the application process and now act as a member of the UTC Partnership Board, working with UTC partners on the implementation of the pre-opening plan and associated work streams. less

Prizes and awards

Chartered Association of Business Schools Certified Management & Business Educator (CMBE)

Chartered Fellow of the Chartered Management Institute (CMgr FCMI )

Fellow of the Higher Education Academy (FHEA)
Higher Education Academy

Institute of Knowledge Transfer (FInstKT), Fellow status. 2010-2018

The most senior membership grade awarded by the IKT for outstanding professional achievement and contribution to the furtherance of the Knowledge Transfer profession.

Knowledge Exchange Projects 2013 Award Manchester Metropolitan University Impact and Cultral development of KE

Knowledge Exchange Projects Award 2016 for the South Cheshire Chamber of Commerce and Industry co-location and Hub project

Personal website address

https://www2.mmu.ac.uk/business-school/business/consultancy/prism/

Projects

KTPs 

2008-13, partnerships established and operating with MMU Cheshire faculty.

Wulvern Housing
2 year KTP £107,200 (100% TSB) Behaviour Change in Communities - energy
Car Transplants
2 year KTP £99,044 (100%TSB) RecycAll Network (closed March 2011)
Wulvern Housing
2 year KTP £107,200 (50% TSB 50% ESRC) WINS tool (Wulvern Indicators of Neighbourhood Sustainability)
South Cheshire Chamber of Commerce
2 year KTP £107,200 (50% TSB 50% ESRC) Business strategy and operations realignment
Weaver Vale Housing Association
2 year KTP £100,300 (50% TSB 50% ESRC) Information Management and Sustainability KTP
 

Education programmes;

Virgin Trains
Red Track Crew (Leadership Degree for future leaders of Virgin Trains)

ESF European Social Fund Projects
2006-2007 Women in Audio Engineering £160k
2006-2008 Equality in Audio Industries II £57k
2006-2007 Equality in Audio Industries £120k
2005-2006 VAE (Vocational Audio Engineering) Level 4 £240k
2005-2006 WISEAMP (Women in Sound Engineering and Music Production) £180k (co-wrote)
2003-2004 “Regional Equality in Music” £200k (co-wrote / research programme)
2002-2003 “Computing in English ” £280k
2002-2003 “Prelude III” £550k (Music production & and performance)
2001-2002 “Prelude II” £500k (Music production & and performance)
2000-2001 “Prelude Project” £400k (Music production & and performance)
1999-2000 “DJ Technique and Culture” £180k

New Deal Jobcentre Plus contracts:
2001-2006
ESOL Overcoming Language Barriers FTET/ETO/Mainstream
ESOL Intermediate Labour Markets Co-financed ESF
ESOL, FTET/ETO New Deal
Business Administration and IT, FTET/ETO New Deal
Music, FTET/ETO New Deal
Contemporary Popular Music,
Computer Music Technology,
Sound Engineering
DJ
1999-2004
New Deal for Musicians Music Open Learning Provision

Other Developments
Negotiated a Degree delivery partnership between Manchester Metropolitan University and Future Works (Private Audio Visual Training Provider)
Established numerous Audio Visual and DJ deliveries for disaffected youths.
Foundation Degree partnership with Bolton Institute (Sound Design) & SSR
HND/HNC partnership delivery with Accrington and Rosendale College. (Music Performance and Production/Performance Arts) & SSR
Wrote and developed the City and Guilds qualification “DJ Technique 7755” levels I, II and III
Established a commercial private delivery “Dance Music Production”.
Established the Technics DJ Academy,
A private venture in partnership with product manufacturer Technics.

Research outputs

PhD title “The Influence of Institutional Legitimacy and Design Affordance on Strategy Workshops”.

Publication

Innovation through Knowledge Transfer 2010 Smart Innovation, Systems and Technologies, 2011, Volume 9, “Organisational Identification of Academic Staff and Its Relationship to the Third Stream”(Link)

Springer 2011

Abstract
A university is a organisation where academics study, research and teach students. The archetypal “academic” has an image and identity that is as clear as a doctor or fireman. However the nature of a university is changing, the university is now required to seek out new relationships with businesses and non traditional “customers”, delivering learning and knowledge in new ways, frequently driven by commercial demands. University senior management teams are motivated by government and funding to meet these demands and steer the university towards these new goals. These new areas of activity are often referred to as the “Third Stream” TS (teaching and research being streams 1 and 2). The new mission, strategies and definitions of third stream initiatives form a changing organisational identity for a university which may challenge widely held notions of a universities identity by its member staff, the academics. Dutton et. al. (1994, p1) state; “Strong organisational identification may translate into desirable outcomes”. If the university wants its members (the academics) to embrace the changing mission of a university and undertake actions in support of the new mission, university managers must understand the organisational members (the academics) relationship to the new identity and aim to engender a strong organisational identity.less