MA/MFA Design: Fashion Art Direction

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Overview

MA Fashion Art Direction will provide the opportunity for practice-based postgraduate study in the creation of innovative visual communication and imagery for fashion end use. Outcomes could be related to print and pattern design, promotion, marketing, branding, visual merchandising, art direction, illustration, publishing or pursuing further postgraduate study.

You will be encouraged to engage with contemporary fashion audiences through the creation of work that explores original approaches to product, concept and/or communication. Your work should demonstrate a keen sense of contextual awareness, knowing where the work fits in the world and how the world might affect it. The programme will emphasise the importance of being digitally articulate and you will be able to combine this with traditional media and design processes should you choose to. Collaborative, interdisciplinary approaches will be encouraged, as will engagement with the creative industries beyond the School of Art.

Find out more about this course and view student work at www.art.mmu.ac.uk/ma-mfa-design-fashionartdirection

 

Features and Benefits

Design Network

Based in the heart of the School of Art, MA/MFA Design: Fashion Art Direction is part of an innovative design network — a community of staff and students exploring design ideas in a discursive, cross-disciplinary studio environment. Critically informed practical designers, the group works experimentally, inspired by new insights and possibilities.

While studying towards a particular qualification at MA/MFA level, students experience their subject in the broader context of contemporary design practice.

Specialist Environment

Dedicated spaces for the postgraduate community have been developed to enable the postgraduate community to flourish. These spaces, for thinking and practice, are located centrally within the School of Art, allowing easy access to an extensive range of workshops where the combination of traditional and state of the art equipment opens up a world of exciting possibilities.

Career Prospects

We cultivate highly motivated, independent and creative thinkers who can transfer their skills into the creative marketplace, as entrepreneurial innovators, freelance practitioners and innovative team players. Past graduates predominantly achieve graduate-level positions or practise as sole traders, design studio artists, exhibiting artists, museum curators, archivists, researchers, academics, community practitioners, specialist technicians and filmmakers at national and international levels.

Learn more about graduate careers

Entry requirements

You will normally have an undergraduate 2:2 UK honours degree or international equivalent or a degree-equivalent postgraduate diploma or a professional qualification. Alternatively, you may be admitted if you can demonstrate appropriate knowledge and skills at honours degree standard. In addition, you also need to submit a Digital Portfolio.

Overseas applicants will require IELTS with an overall score of 6.5 with no less than 5.5 in any category, or an equivalent accepted English qualification. Accepted English qualifications can be viewed here.

Course details

The MA Design: Fashion Art Direction is made up of four units totalling 180 credits.

The programme is designed to help you acclimatise to the challenges of MA level research and practice, enabling you to identify and describe a clear direction for your postgraduate design study.  

You will be encouraged to develop design propositions that encompass key design issues and have complexity and ambition, taking full consideration of the relative contextual drivers.

You will also be encouraged and supported to extend your experience in the professional sphere either through a practical project, research context, exchange, work experience, or other negotiated professional set of interactions with an external partner, groups of students and creative industry.  

Towards the end of the programme you will undertake a major project to consolidate your past research and practice into fully realised collections, pieces, proposals, business plans, or exhibitions – whatever means is appropriate to the work. You will also have developed a strategy for the continuation of your practice located and contextualised to the profession or discipline.

If you choose to progress to MFA Design: Fashion Art Direction award you will study a further two units of 60 credits each.

This route is focused on the continuation of your practice aligned to the research and selection of appropriate public or professional venues and platforms to disseminate a significant body of work. You will be required to produce work for a public audience in the most relevant and appropriate form along with any implicit publicity and dissemination material.

The MA Design: Fashion Art Direction is made up of four units totalling 180 credits.

Read more about this year of study

Core Units

Professional Platforms

This unit extends your experience into the professional sphere, either through a practical project, research context, exchange, work experience or other negotiated professional set of interactions with an external partner, groups of students and creative industry. Projects and placements take place in a set network of art, design and media organisations in the region, but can also be arranged by individual students if based on similar frameworks of professional development and experience. The PDP also takes place in this unit.

Design Practice 1: Intention Method Synthesis

The first part of this unit is intended to acclimatise you to the challenges of MA level research and practice, enabling you to identify and describe a clear direction for your postgraduate design study. The second involves developing your individual design proposals, developing a platform for your Design Practice 2.

Design Practice 2 (Fashion Art Direction)

This unit is concerned with the development and production of a body of work realising your individual creative ambition within Fashion Art Direction. The work will synthesise the research and development undertaken during previous units. You will be encouraged to collaborate with peers, external partners and virtual communities and expose your work to critical appraisal. 

Likely Optional Units

Commercial Aspects of Design

This unit includes topics such as market research and service design; consumer behaviour – needs and attitudes; diffusion of innovation; commercial aspects of product design including bringing product to market eg production and distribution channels, costing and pricing, and advertising and promotion.

Contested Territories

This unit will address the contested nature of the conceptual and material territories upon which human identities and cultures are developed.

Digital Futures

This unit offers focused opportunity for students to extend and enhance their practice by including, exploring and developing digital content in a wider research community.

Health and Wellbeing

This unit focuses on public health and wellbeing with an emphasis on Inequalities; Prevention; Promotion and Protection. By building on the strong legacy of art/design in clinical environments, this unit will expand your understanding of theory and practice in the emerging public health agenda and through real-life research opportunities, will offer exploration of individual practice in diverse contexts: eg mental health, long-term conditions, healthy ageing and proactive wellbeing.

The Museum and the City - The City as a Museum

The unit explores the relationship between the museum and the city and the city as museum. Attention shifts between theoretical and historical models, as well as making use of specific locations and institutions within the city.

Negotiated Study

This unit offers you an individual focused opportunity to extend and enhance your practice by including a self-negotiated study. This will enable students to:

  •  Extend ideas and proposals developed in Practice 1
  • Facilitate a deeper level of learning in a particular workshop or subject discipline, or conceptual paradigm
  • Pursue an external project or competition brief appropriate to your practice.
Writing Research and Funding Proposals

An introduction to writing proposals to funding bodies such as the Arts and Humanities Research Council (AHRC) and Arts Council England (ACE).  This unit will cover such topics as: generating fundable ideas; developing critical and conceptual frameworks; establishing credible methodologies and approaches; awareness of the the parameters of the North West Consortium Doctoral Training Partnership, AHRC and ACE; the importance of collaboration; working in groups, public engagement and impact; presenting ideas to the group, giving and receiving informed criticism; developing an effective writing style; structuring proposals and writing to length; writing a budget and the importance of cost-effectiveness and match-funding; time management; familiarity with Je-S.

Images and Archives

This unit explores theoretical, critical and practical perspectives on art, photography and the archive.

SciArt

You will learn about the interdisciplinary field of SciArt by developing a body of personal work that is technically proficient and intellectually resolved.

The MFA Design: Fashion Art Direction continues with the following two units totalling 120 credits.

Read more about this year of study

Core Units

MFA - Practice 3: Contextualising

This unit is centred on continuation of your practice aligned to the research and selection of appropriate public or professional venues or platforms with which to disseminate a significant body of work.  Through the unit you will be asked to approach, propose, negotiate and progress a plan for the dissemination of your body of work.

MFA - Practice 4: Realisation and Publication

This is the final unit towards an MFA award in which you are required to realise a significant body of work for a public audience in whatever form is most appropriate along with any implicit publicity and dissemination material. Work at this level is significantly self-determined and as such you will be asked to define and appraise your own learning outcomes through negotiation.

Assessment weightings and contact hours

10 credits equates to 100 hours of study, which is a combination of lectures, seminars and practical sessions, and independent study. A Masters qualification typically comprises of 180 credits, a PGDip 120 credits, a PGCert 60 credits and an MFA 300 credits. The exact composition of your study time and assessments for the course will vary according to your option choices and style of learning, but it could be:

Study
Assessment

Additional information about this course

There are variations to the standard University Assessment Regulations on this course. Progression on to the MFA requires at least a 50% pass of the 180 credits of MA units that constitute the first 180 credits of the MFA award. There are also limitations on re-sits in the MFA units. The MFA units are assessed as Pass or Fail and do not count towards the final MFA Award classification.

Manchester School of Art

Our School of Art is the second oldest design school in Britain, offering courses designed to serve specialist industry needs and give students the tools for their chosen career.

Like the city of Manchester, the school prides itself on being creative, unconventional and professional, providing a broad range of architecture, art, design, media and theatre undergraduate and postgraduate courses in a unique creative environment that encourages creative collaboration across the disciplines.

More about the department

Taught by experts

Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject.

Meet our expert staff

Fees

UK and EU students

UK and EU students: Full-time fee: £1542 per 30 credits per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).

UK and EU students: Part-time fee: £1542 per 30 credits studied per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).

Non-EU and Channel Island students

Non-EU international and Channel Island students: Full-time fee: £2750 per 30 credits per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).

Non-EU international and Channel Island students: Part-time fee: £2750 per 30 credits studied per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).

Additional Information

A Masters qualification typically comprises 180 credits, a PGDip 120 credits, a PGCert 60 credits, and an MFA 300 credits. Tuition fees will remain the same for each year of study provided the course is completed in the normal timeframe (no repeat years or breaks in study).

Part-time students may take a maximum of 90 credits each academic year.

Additional costs

Specialist Costs

Students follow an individualised programme of study in relation to their practice interests. Costs of materials will be dependant on the development of these personal practices and will vary dependant of materials necessary to realise ideas. There may also be some travel costs involved in pursuing personal lines of research. Students are not required to build a working toolbox from scratch, or to bring a camera or buy a laptop. The costs of materials may vary from expensive glass blowing to costless digital programming it depends on individual practice.

Placement Costs

The professional platforms unit may require some travel/subsistence costs should the student choose to take a placement that requires travel.

Professional Costs

There are no additional professional membership fees required for full qualification.

Other Costs

Some students may prefer to print and bind their written assessment material and would incur a cost of up to £100. Many students choose to submit written work and some portfolio work electronically at no cost.

Postgraduate Loan Scheme

Loans of up to £10,906 for many Postgraduate Courses

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Alumni Loyalty Discount

Rewarding our graduates

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Want to know more?

How to apply

The quickest and most efficient way to apply for this course is to apply online. This way, you can also track your application at each stage of the process.

Apply online now

If you are unable to apply online, you can apply for postgraduate taught courses by completing the postgraduate application form. There are exceptions for some professional courses – the course information on our on-line prospectus will give you more information in these cases.

Please note: to apply for this course, you only need to provide one reference.

You can review our current Terms and Conditions before you make your application. If you are successful with your application, we will send you up to date information alongside your offer letter.

MANCHESTER IS YOUR CITY. BE PART OF IT.

Programme Review
Our programmes undergo an annual review and major review (normally at 6 year intervals) to ensure an up-to-date curriculum supported by the latest online learning technology. For further information on when we may make changes to our programmes, please see the changes section of our Terms and Conditions.

Important Notice
This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate. Please check back to the online prospectus before making an application to us to access the most up to date information for your chosen course of study.

Confirmation of Regulator
The Manchester Metropolitan University is regulated by the Office for Students (OfS). The OfS is the independent regulator of higher education in England. More information on the role of the OfS and its regulatory framework can be found at officeforstudents.org.uk.

All higher education providers registered with the OfS must have a student protection plan in place. The student protection plan sets out what students can expect to happen should a course, campus, or institution close. Access our current Student Protection Plan.

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