This unit introduces an applied understanding of how design can be used as an iterative process for creative problem solving. It will enable you to understand how to apply design thinking processes to your specialist area through understanding users, challenging assumptions, redefining problems and creating innovative solutions to prototype and test. The unit will also provide a broad introduction to research methodologies, strategic research planning and research design. A range of design thinking tools will be introduced and explored before you undertake an in-depth project that provides opportunities for experimentation leading to innovative solutions.
Design Practice 1: Graphic Behaviours
The first part of this unit is intended to acclimatise you to the challenges of MA level research and practice, enabling you to identify and describe a clear direction for your postgraduate design study. The second part involves developing your individual design proposals and establishing the context for Design Practice 2. Through the use of projects, you will examine a range of graphic behaviours in relation to a defined ‘host’ project. Practice-led research focusing on analysis, experimentation and delivery of project solutions, underpinned with ongoing self-evaluation.
This unit is concerned with the development and production of a body of work realising your individual creative ambition within the fields of Graphic Design and Art Direction and Illustration. The work will expand on the research and development undertaken during the Graphic Behaviours units. You will be encouraged to collaborate with peers, external partners and virtual communities and expose your work to critical appraisal. You will prototype, finesse and resolve projects which deliver strategic messages to defined audiences.
Synthesis Project: Graphic Design & Art Direction
The Synthesis final MA unit will support you to develop, resolve and present a significant body of work, located within the field of graphic design and art direction. The unit accommodates opportunities for collaborative, industry based or international learning experiences, and enables you to undertake and submit work developed within professional placements and/or live projects
The unit synthesises specialist design practice which you will have developed throughout the programme. The unit accommodates the opportunity to present your work in progress and to engage in interdisciplinary critiques to test ideas, gain feedback and support the development of your final body of work.
The content of your practice is negotiated with specialist staff and you will manage your learning via the development of a Synthesis project proposal. The unit features a flexible assessment submission process which combines written and practical elements, the weighting of which being responsive and appropriate to your individual future ambitions, be they professionally or academically focussed.
Culture & Context
This unit offers focussed opportunity for you to extend and enhance your practice by including working in a wider art and design research community. The study of the cultural and critical contexts of art and design practice is vital to any student of the creative disciplines, this unit will develop your abilities to contextualise your practice through one of a series of themes addressing contemporary issue in art and design.
In previous years, themes have included:
- Contested Territories
- Health & Wellbeing
- Negotiated Study
- Space & Context
- Digital Futures
- Writing Research & Funding Proposals
- Images And Archives
- Art & Science Stories
Theme options may vary each year.