The Business of Publishing
This taught unit will give an overview of the history and present state of the publishing industry, its trends, future developments and challenges. The unit will examine organisational structures – from major corporations to independent presses – in the national and international publishing eco-system. It will introduce the wide variety of roles, networks, markets and audiences involved and explore the rapidly evolving landscape of the industry, from print to digital publishing. Students will consider the industry’s economic impact and how businesses are modelled, developed and maintained, exploring both traditional and emerging business models.
How Publishing Operates
This taught unit will give an overview of the publishing processes, formats and platforms, examining aspects of design and production in creating content and bringing it to market. It will introduce the key functions of commissioning, creating, editing and marketing content for publication in print and in multimedia digital formats, in English and in translation. Students will explore the practical business of publishing, from workflow, budgeting and project management, to legal and ethical considerations, as well as theories of industry concern such as bias, representation and the meaning of success.
This unit allows students to apply the skills acquired in their taught units in a major supervised independent investigation of an aspect of publishing, or the development of a business case and strategy for their own publishing project in collaboration with an external partner organisation.