Behavioural analysis is often thought of as an area of economic psychology, but it’s actually a blend of economics, psychology, management and social sciences.
In recent years, it’s become popular with financial institutions, marketing, government departments and regional development agencies. And the area is still growing. The UK government has recently started to offer behavioural policy advice to smaller public bodies such as councils.
With a growing demand for expertise, we’ll help you develop skills sought after by top employers.
Discover the role of behavioural economics
At Manchester Met, our research shapes economic analysis, economic development and public economic governance in Manchester, post-Brexit Britain and beyond.
We’ve designed this course for students with a background in economics, management, psychology, behavioural science or decision sciences.
Our teaching team cover the theory and methods applied in behavioural analysis. At the same time, you’ll develop your technical skills of behavioural biases and behavioural policy design.
Throughout the course, we provide specific training for specialist roles in behavioural analysis and policy design within the commercial and government sectors.
The course also gives you an ideal starting point for research into modern government, politics, or public policy, and the foundation of knowledge for a PhD.