Statistics is a key element of business analytics, ranging from the description of and summarising of data to advanced modelling of both cross-sectional and time series information. The overarching theme of the unit will be to explore how various statistical techniques can aid business decision-making. Consideration will also be given to the factors driving adoption and on-going usage of management information derived from statistical analysis. Students will receive a firm grounding in the most widely utilised statistical techniques in modern organisations.
This unit introduces the students to contemporary developments in the field of technological advancements and societal development driven by the Fourth Industrial Revolution, or Industry 4.0. It reviews the disruptive and transformative technologies, which are underpinning Industry 4.0 and are currently changing and developing new socio-economic, political and societal models. Industry 4.0 is global in nature, and increasingly impacts all levels of society, requiring of us to adopt new paradigms for shaping, and harnessing this inevitable transformation.
Data is considered to be the "new oil" in today’s digital world. This unit examines the nature of data and introduces students to current methods as well as new models used to effectively and safely maintain and manage the various types of data. Students will receive the awareness and skills necessary to optimise storage and use of data resources for both operational and strategic purposes.
Data Modelling and Analysis
Data modelling and analysis are the core principles of business analytics. The unit will equip students with skills and knowledge relating to the handling and analysis of data typically generated by organisations. Students will be introduced to the concept of self-service business intelligence and what impact this will have on their future career path.
Decision Making and Data Visualisation
Data ‘description’ is the most important element of business analytics. Effective communication of the mass of information available to modern organisations is key in the support of both tactical and strategic decision making processes. The unit will introduce students to state of the art software that aids the visualisation, investigation and sharing of large and complex data sets.
Dissertation - Business Analytics
The unit provides students with the opportunity to read extensively and apply research and analytical skills to a chosen area of study. The unit also provides an option for undertaking a consulting project with industry partners. As part of this unit, students produce a 15,000 word dissertation that identifies and investigates a specific question(s) in an area appropriate to their degree discipline over a sustained period.
Strategy Enterprise Information Systems
The unit is to introduce students to the area of Strategic Information Systems used in organisations. The aim is to understand the nature of problems and issues faced by organisations at the operational and strategic level, and examine how Information Systems and Information Technology can help to overcome such issues.