MSc Digital Marketing

Digital marketing is vital to modern businesses. Through part-time distance learning, gain the expertise to succeed and progress in this exciting and innovative industry.

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On this part-time digital marketing course you’ll develop a firm understanding of the fundamentals of marketing. From this foundation we’ll teach you how to use these techniques in the digital realm to deliver powerful and engaging campaigns.

You’ll learn how to devise complex digital strategies and master social media and digital marketing tools. We’ll help you think with a digital transformation mindset that can help you make a big impact in your workplace.

We’ll also teach you how to focus and customise your campaigns to specific target audiences. This will help you deliver effective digital marketing, but also to measure and evaluate its reach. 

Taught by digital marketing experts, this course is built around breaking digital advancements and tackles the current developments in this fast-paced area of marketing.

A flexible course to progress your career

Designed in partnership with leading digital marketing company MMC Learning, this course will give you an industry-recognised qualification.

With online learning and self-study, this part-time course is also supported by live video discussions and peer-to-peer networking.

By the time you complete this course, you’ll have developed a unique understanding of digital media and have the refined practical skills to navigate this fast-paced profession successfully.

Features and Benefits

  • Convenient learning – the part-time nature of this course allows you to remain in employment, fitting your assignments in around work. 
  • Triple crown - study in a Business School that has prestigious triple accreditation from EQUIS, AACSB and AMBA.
  • Expert lecturers – this course was designed by leading digital marketing experts, including Dave Chaffey of Smart Insights (@SmartInsights), and David Edmundson-Bird, Associate Director for Digital Innovation (@groovegenerator).
  • Professional qualification – gain an industry-recognised masters, supported by professional qualification provider MMC Learning.
  • Valuable resources – access tools, webinars, keynotes and extra-curricular events, as well as our online university library. 
  • Support – your virtual learning is enhanced with 1-2-1 support from your digital marketing lecturers.
  • Applied learning – put your new skills into practice, applying them at work and seeing the results in real-time.
  • Employability – use your new skills to find a new career in this rapidly expanding market, build your confidence as a digital strategist or further your existing job in marketing.
  • Key insights - Learn from industry experts on the UK's longest running part-time masters in Digital Marketing

“I chose to study digital marketing because the university has loads of contacts and connections with local and international businesses especially within the digital area.” Aniello Vallefuoco, Digital Marketing graduate

Accreditations, Awards and Endorsements

“The tutors here are probably the best asset the University has got because they have such strong networks with the industry.”

Kicki Holm, Digital Marketing graduate

Career Prospects

The world of digital marketing is constantly evolving. This has led to a boom in employment opportunities in this sector all over the world, in areas as diverse as social media, automation, or web analytics.

By the time you finish this degree, you’ll possess sought after strategic skills and have an intimate working knowledge of extensive digital tools. This will allow you to enter or move up in this fast-paced area, or advance your current career in marketing.

With a wealth of first-hand experience and practical know-how, you’ll be able to pursue a wide range of digital marketing roles. After completing a dissertation, you’ll be a real expert in a subject related to your current career or aspirations. Your newly acquired expertise can allow you to move into senior positions in the sector.

As digital marketing becomes more important to a variety of industries, you may also choose to create your own agency, consulting for other businesses, or venture into freelancing.

Learn more about graduate careers

Entry requirements

To gain entry onto this course, you must meet the following criteria:


"It's very important to have employer partners as part of the curriculum because students need to be able to gain theoretical knowledge, but also understand how that's applied in the workplace..."

Listen to what Dr Steven Rhoden, Head of Department, has to say about studying at Manchester Metropolitan University...

Course details

The rise of digital has changed marketing, creating an explosion of opportunity across the industry. This course allows you to tap into that opportunity – not just keeping pace with change, but putting you at the forefront.

It’s designed with professionals in mind – with highly flexible online study that leaves plenty of room for family life or work commitments. It’s built on foundations laid by the UK’s first MSc in Digital Marketing Communications, launched here in in 2007. It combines expert teaching and top-quality academic guidance, with insight from practising professionals - ensuring you finish up with the expertise you’ll need to excel in a variety of digital roles.

The course content is delivered online and you’ll study part-time over 30 months. You’ll study 10 core units, covering areas including Digital Value Proposition Design and Conversion Strategy. From there, you’ll learn the masters-level study skills you’ll need to tackle a major piece of work, before going on to complete your dissertation project.

The live online classes take place in three-week blocks, with four blocks in your first year, four in your second and two in your third.

You can choose to take breaks between stages to accommodate career or family commitments. However, you’ll have to complete it within five years.

Core units

Assessment weightings and contact hours

10 credits equates to 100 hours of study, which is a combination of lectures, seminars and practical sessions, and independent study. A masters qualification typically comprises of 180 credits, a PGDip 120 credits, a PGCert 60 credits and an MFA 300 credits. The exact composition of your study time and assessments for the course will vary according to your option choices and style of learning, but it could be:


Department of Marketing, Retail and Tourism

Our Marketing, Retail and Tourism Department is one of the UK’s largest providers of education in marketing, digital marketing, advertising and branding, public relations, retail management, place management and tourism management. The department’s mission is to develop its students into highly employable, socially and environmentally responsible professionals, delivering educational and research excellence, through courses accredited by key industry bodies.

More about the department

Taught by experts

Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject.

Meet our expert staff


UK and EU students

Fees for this course have yet to be confirmed and will be updated shortly.

Please contact the department for more information about the fees for this course.

Non-EU and Channel Island students

Fees for this course have yet to be confirmed and will be updated shortly.

Please contact the department for more information about the fees for this course.

Additional Information

A Masters qualification typically comprises 180 credits, a PGDip 120 credits, a PGCert 60 credits, and an MFA 300 credits. Tuition fees will remain the same for each year of study provided the course is completed in the normal timeframe (no repeat years or breaks in study).

Additional costs

All of the books required for the course are available from the library. The University also has PC labs and a laptop loan service. However, many students choose to buy some of the core textbooks for the course and/or a laptop. Students may also need to print their assignments and other documents. Campus printing costs start from 5p per page. Estimated costs are £300 for a laptop up to £100 for books and printing. Total optional cost: £400

Postgraduate Loan Scheme

Loans of up to £10,906 for many Postgraduate Courses

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Alumni Loyalty Discount

Rewarding our graduates

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Want to know more?

How to apply

To request an application form please contact MMC Learning:

Tel: 0161 247 6052



Programme Review
Our programmes undergo an annual review and major review (normally at 6 year intervals) to ensure an up-to-date curriculum supported by the latest online learning technology. For further information on when we may make changes to our programmes, please see the changes section of our Terms and Conditions.

Important Notice
This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate. Please check back to the online prospectus before making an application to us to access the most up to date information for your chosen course of study.

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