Event Management in Practice
This unit requires you to deliver a live event based on a brief provided by an industry client. You will demonstrate a range of applied skills and knowledge in project management, through delivery of the live event. This opportunity will also allow you to apply knowledge and competencies that have been developed throughout the course. Additionally, the unit provides credible industry professional practice, which industry feedback states is an important attribute for any future event industry graduate.
Working in groups, you will be expected to undertake leadership responsibilities, and gain knowledge of effective team working. Critical reflection of your skills and development will be required throughout the live event project, and you will identify areas of self-improvement for future working.
Critical Event Studies
This unit provides the foundations of how to study events and festivals in terms of different disciplinary perspectives and philosophical approaches. Core study skills are embedded into this unit, preparing you to be more analytical and critical in reading and writing. The unit will further focus on different theoretical perspectives to frame the analysis of events such as ‘society and the spectacle’, ‘ritual theory’, ‘performance theory’ and other related sociological and geographical factors. The political landscape of events will also be introduced to help you prepare for the Global Issues in Events unit.
Event Planning and Resources
This unit introduces you to the foundations of event planning. It will develop your operational skills and knowledge that are later required in the delivery of a live event for the Event Management in Practice unit. A range of concepts are covered within this unit, including: Project Management tools, event financial management, event marketing, HR & event organisational structures, and an understanding of the use of technology within International events. You are also expected to engage with volunteer opportunities promoted by the university, to further develop your industry skills and knowledge.
Event Operations and Production
This unit provides you with an introduction to the technical aspects associated with the design and delivery of events. It will prepare you to be ‘job ready’ and help to develop your awareness of how events managers work with the various stakeholders involved in the operational delivery of an event. The unit includes different aspects of event production, including; Digital Event Production, Site Planning and Temporary Demountable Structures, Risk Assessments, and Crowd Management. The unit delivery is supported by a range of professionals with experience of delivering international events, giving you a global perspective as to how event operations and production are delivered in a variety of contexts.
Global Issues in Events
This unit involves critical debate of a range of contemporary issues that are influencing the events industry, both nationally and globally. Themes include: gender inequality and feminism, international culture, corruption, terrorism, technology and event bidding to highlight a few. The aim of this unit is to make you aware of the complex range of external factors that impact the events industry globally, and to understand how event managers operate within these complexities.
The assessment for this unit requires students to write 3 short blogs, each covering a particular theme. Written in the style of ‘The Conversation’ magazine, the blog provides students with an opportunity to critically debate different contemporary themes, utilizing a different approach to writing, with the interactiveness of a blog format.
Event Sponsorship and Marketing
This unit develops your knowledge of event sponsorship and commerciality in a competitive and complex global events environment. You will investigate how brands design innovative event marketing strategies to develop experiential content, and engage audiences within the scope of integrated marketing communications and event sponsorship management.
Indicative topics will include; Event Sponsorship, Commerciality, Global Context, Experiential Marketing, Creativity, Audiences, Participation, Interaction, Symbolism, Story-telling, Brands and Communication, Sustainability & Sponsorship, Activation, Evaluation & Insight.
International Strategic Event Management
Event managers operate in a highly complex and dynamic landscape. This unit allows you to make a range of strategic decisions based on a large-scale international event venue. The assessment will utilise an event management simulation game or a collaborative project with an industry partner.
A number of key business models and tools from the events sector will be introduced to explore a number of issues. This will allow you to develop your decision-making techniques. An investigation of the operational characteristics of a large international exhibition and conference will be undertaken, with particular reference to Revenue Management, Sales & Marketing, Brand Management, Capacity Planning, Demand Forecasting, Operational Performance Appraisal, and Operational Improvement Planning.
Research Project: Research Design for Events
This unit will develop the skills needed to undertake independent research on a complex managerial or business issue within the international events sector. Key aspects within the unit will include research philosophy and methodology, a critical review of literature, and acknowledgment of ethical considerations. It is expected for you to select an appropriate research approach based on the event research aim. Examples could include a consultancy for an external agency, empirical study, or an entrepreneurial-based project.
Research Project: Event Reporting and Analysis
This unit follows the Research design for Events unit, whereby literature and a methodology for an events research project have been investigated. The unit requires you to undertake fieldwork and collect data relevant to your event-based research aim. Once complete, you will analyse the results and present recommendations to the appropriate event stakeholder. The completion of the event research project will allow the opportunity to undertake event-based research that could be of value within the events sector.