This unit presents a systematic approach to the study of strategy building upon an array of ideas and theories ranging from industrial organisation theory and institutional economics. This unit outlines the fundamentals of strategic management and will give students an introduction in this important area of business management.
Marketing in Practice
Go beyond the theory and look at marketing in its practical context. We’ll explore the different principles and models of strategic marketing and examine how they work in a competitive business.
Finance for Managers
This unit investigates and introduces basic theories, concepts and application of financial accounting, management accounting and finance in a modern organisation. Students are not expected to become proficient in specific aspects of the different financial tools and techniques discussed in the unit. Rather, as aspiring middle managers, they are expected to understand how the financial professional in an organisation can integrate with the other management functions to support and achieve the organisational strategic objectives.
This unit builds on the tools and techniques from Strategy Management and is concerned with the strategic choices available to organisations to achieve competitive advantage in a global economy. The managerial decisions, processes and activities, that allow the creation and implementation of an effective global strategy are discussed and reflected-upon through a combination of theories and real-World case studies. This unit explains that strategic management is the one of the most imperative considerations in the global economy. Organisations and managers can no longer base their strategies on the assumption that global markets will remain stable with steady growth.
Logistics and Supply Chain Practices
This unit introduces the core concepts of logistics and supply chain management from both a global and regional perspective. The unit examines in detail the latest practices in logistics and supply chain management utilising real business examples, case studies and theory. These include supply chain analysis, order fulfilment, inventory policy, distribution centre operations, transport planning, sales and operations planning and ethical policies.
Managing Consultancy Interventions
This unit gives insight into the practice and purpose of consultancy interventions in organisations. It explores the value of critical reflection, the use of diagnostic tools, the client relationship, the consultancy process, research tools and the ethics of research and consultancy.
Live Consultancy Brief
This unit is essentially a mini-consultancy project. It deals with the development of, and the theory underlying, the knowledge and skills involved with conducting respectable research and consultancy in business. Students will work in small groups with organisations to identify and resolve small-scale business problems. The company will identify the problem and will provide access to the relevant data for the students. From this, students will carry out research for the client and produce a client report.
This is a final capstone project. It is an individual assessment that either entails students working on a real-life experiential project underpinned by primary fieldwork and/or secondary research on the challenges that businesses face within the area under study. This unit can take many forms, including Strategic Management Project, Consultancy-Based Project, or Enterprise Based Business Plan.