In today’s digital world there are more ways than ever to reach out to consumers.
Finding creative solutions to advertising challenges is a sought-after skill. It’s not only about crafting attention-grabbing images and slogans. Your campaigns need to be grounded in advertising theory.
This course will ensure you have the knowledge to support your creative thinking.
A perfect mix
You’ll explore every element of the advertising spectrum, from traditional print-based materials to digital media.
This course blends commercial, theoretical and creative units to give you the edge when you start work. You’ll be ready to create effective advertising campaigns and creatives in various formats and media.
Learn about today’s advertising challenges and discover how to build brands. Specialise further with one of our option units to develop the skills you need for a career you’re passionate about.
Your lecturers are experienced advertising experts. They share real examples to bring the theory to life. Our guest lectures allow you to hear from some of the industry’s leading figures.
Test your new knowledge on units like the live client brief and internship project. Blend your creative skills with strategic awareness to create campaigns that get results.
Features and Benefits
Chartered Institute of Marketing (CIM) accreditation – this course is CIM accredited and allows you to work towards a CIM qualification. We also organise special events with the CIM.
Agency experience – go on ‘immersion day’ visits to agencies in Manchester to understand how every element of marketing works together.
Creative and digital hub – Manchester has one of the UK’s biggest creative and digital sectors. You’ll find inspiration everywhere, as well as plenty of employers when you graduate.
Work with clients – work on a live client brief as part of your degree. Choose to undertake an internship to fully immerse yourself in the world of creative advertising.
Bringing lectures to life – our team are all experienced marketers. They draw on their own experiences to show you how theory relates to practice.
Marketing network – access a host of practitioners and agencies, such as Seventy Seven, BJL and The E-Word. Hear from industry leaders at our guest lectures.
My internship has helped with my group work and leadership, because I worked with a different variety of people and had to present ideas to managers and bosses” Max Simmons, Msc Marketing (Creative Advertising)
Accreditations, Awards and Endorsements
Accreditation The Business School is accredited by The Association of MBAs. AMBA accreditation represents the highest standard of achievement in postgraduate business education.
Accreditation The Chartered Institute of Marketing (CIM) is the leading association for professionals working in marketing and the creative industries. All of our undergraduate and postgraduate marketing programmes are fully accredited by the CIM.
Accreditation The Business School is accredited by The Association to Advance Collegiate Schools of Business. This means we are internationally recognised for meeting global standards of excellence in business and management education.
“Through our live client brief unit, we give the students an opportunity to work on real projects for real clients, it gives them the opportunity to implement things in practice.”
Michelle Gledhill, Senior Lecturer.
Manchester is the perfect place to study and to start your career in marketing and advertising. It’s a leading location for creative and digital media.
The city boasts global agencies, big businesses with in-house advertising teams, and a host of exciting small creative firms.
Our graduates have taken on a range of roles, including:
Account Manager, Love Creative
Premium Search Specialist, Microsoft
Corporate Partnerships Coordinator, Adelaide Fringe Festival
Designer/Artworker, Echo Studios Ltd
Lead Designer, Riddle Digital
Junior Copywriter, BJL
Sports Producer, ADI.TV
You’ll have opportunities to build relationships with employers in Manchester and further afield while you’re studying.
Undertaking the internship project is a great way to make contacts in the industry. Attending guest lectures and CIM events allows you to network with a range of industry professionals.
The live client brief project will allow you to show prospective employers what you’re capable of.
of graduates go straight into employment or further study within six months of graduating.
DLHE survey 2017, for all respondents available for employment or further study and whose destinations are known.
Normally a good UK honours degree (minimum 2:2), or international equivalent, in any subject. We will consider your application if you have significant, relevant experience or degree equivalent professional qualifications.
Overseas applicants will require IELTS with an overall score of 6.5 with no less than 5.5 in any category, or an equivalent accepted English qualification. Accepted English qualifications can be viewed here.
MEET THE EXPERTS
“It's very important to have employer partners as part of the curriculum because students need to be able to gain theoretical knowledge, but also understand how that's applied in the workplace…”
Listen to what Dr Steven Rhoden, Head of Department, has to say about studying at Manchester Metropolitan University…
For anyone who mixes creative spirit with a business brain, there are few more exciting options than the world of advertising – a field that’s full of challenge and rewards. We can help you hone your creative skills, explore key marketing principles and gain invaluable industry experience – paving the way to an exciting future in advertising.
You’ll learn from an exceptional team, with the perfect balance of seasoned industry professionals and research-active academic experts. And, thanks to our strong industry connections, you won’t just learn about how advertising works, you’ll get to experience it for yourself – boosting your professional network and career opportunities.
You’ll study eight core units, exploring topics like creative advertising, strategy for digital, international brand strategy and persuasive writing, as well as tackling a live client brief, before going on to complete a dissertation project.
You’ll also study an option unit, letting you choose a specialised subject – like content strategy, consumers in the digital environment or business-to-business marketing. And, with our internship programme, you could even gain work experience as part of your course.
Advertising Strategy and Trends
Strategy for Digital
Live Client Brief
International Brand Strategy
Dissertation/Extended Research Proposal
Choose one from a list including:
Consumers in the Digital Environment
Assessment weightings and contact hours
10 credits equates to 100 hours of study, which is a combination of lectures, seminars and practical sessions, and independent study. A Masters qualification typically comprises of 180 credits, a PGDip 120 credits, a PGCert 60 credits and an MFA 300 credits. The exact composition of your study time and assessments for the course will vary according to your option choices and style of learning, but it could be:
Full-time 50% lectures, seminars or similar; 0% placement; 50% independent study
You can gain useful work experience through the Business School’s Postgraduate Internship Programme – which you can do as a dedicated option unit or alongside your studies. With a short-term internship, you’ll not only show potential employers that you’re ready to get to work, you’ll also gain some vital experience and make some valuable connections for your professional network. Some internships can even lead to permanent roles.
While an internship involves at least 100 hours of work – starting any time between November and early August – how you do those hours is flexible. You could work full time during a break in your studies, or you might do a day or two a week throughout term time, fitting it around your studies. Our Careers team will be on hand to help you explore your options.
Department of Marketing, Retail and Tourism
Our Marketing, Retail and Tourism Department is one of the UK’s largest providers of education in marketing, digital marketing, advertising and branding, public relations, retail management, place management and tourism management. The department’s mission is to develop its students into highly employable, socially and environmentally responsible professionals, delivering educational and research excellence, through courses accredited by key industry bodies.
Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject.
UK and EU students: Full-time fee: £9,250 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).
Non-EU and Channel Island students
Non-EU international and Channel Island students: Full-time fee: £16,500 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).
A Masters qualification typically comprises 180 credits, a PGDip 120 credits, a PGCert 60 credits, and an MFA 300 credits. Tuition fees will remain the same for each year of study provided the course is completed in the normal timeframe (no repeat years or breaks in study).
Part-time students may take a maximum of 90 credits each academic year.
All of the books required for the course are available from the library. The University also has PC labs and a laptop loan service. However, many students choose to buy some of the core textbooks for the course and/or a laptop. Students may also need to print their assignments and other documents. Campus printing costs start from 5p per page. Estimated costs are £300 for a laptop up to £100 each year for books and printing.
Postgraduate Loan Scheme
Loans of up to £10,280 for many Postgraduate Courses
University isn’t just about learning. It’s about living. Find out all you need to know about accommodation here.
Being at university isn’t just about learning. It’s about living. Before you arrive, we’ll make sure you know where to go and what to do. And once you’re settled in, our team’s ready to support you during your stay.
From apartments and eco-friendly townhouses, to en-suite and standard rooms, we have all sorts of accommodation on (or near) campus. Whichever option is right for you, you’ll have a room complete with desk, heater, and storage, together with a shared kitchen, laundry facilities and free WiFi.
And in such a handy location, you’ll never be more than a few minutes from the library, Students’ Union, your next lecture or a bite to eat in one of the many nearby eateries.
We’re incredibly proud to be part of such a distinctive global city – and we think you will be too.
Manchester is a city of enterprise and sport, culture and diversity. Here, connections are formed and futures begun. Art, science and business coexist and collaborate. Actors and accountants, lawyers and linguists – they’ve all found a home for their ambitions.
We have sporting excellence, culinary creativity, digital innovation and thriving commerce. Entrepreneurs and entertainers. Theatre and music. A rich and distinctive culture. We have character, spirit and personality.
Here, you’ll find people of every type, making leaps in technology, taking strides in industry and creating art in every form. We have a proud heritage to look back on, and a vibrant and diverse future to look forward to, full of possibility and promise.
From advice and support to a fantastic Union and sports clubs, we’ve got your time here covered..
Whether you’re coming to Manchester from another continent or down the road, we’re here to help. As well as our Student Hubs, where you can get all sorts of information and advice, we offer a range of professional support services and social groups for our students.
Being part of our community, you’ll find societies, teams and groups that will help you make the most of your time here. This means you’ll have the chance to pursue your passions, but also to meet people with the same interests.
The Students’ Union is your voice in the University. Through the officials that you elect, the Union supports its members and stands up for your issues. And, with its building at the heart of the campus, it also provides you with a bar, shop, café, and event venue.
Programme Review Our programmes undergo an annual review and major review (normally at 6 year intervals) to ensure an up-to-date curriculum supported by the latest online learning technology. For further information on when we may make changes to our programmes, please see the changes section of our Terms and Conditions.
Important Notice This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate. Please check back to the online prospectus before making an application to us to access the most up to date information for your chosen course of study.
Confirmation of Regulator The Manchester Metropolitan University is regulated by the Office for Students (OfS). The OfS is the independent regulator of higher education in England. More information on the role of the OfS and its regulatory framework can be found at officeforstudents.org.uk.
All higher education providers registered with the OfS must have a student protection plan in place. The student protection plan sets out what students can expect to happen should a course, campus, or institution close. Access our current Student Protection Plan.