MSc Marketing (Creative Advertising)

Dream of crafting attention-grabbing ad campaigns? Learn what it takes to capture imaginations and reach audiences all over the world.

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In today’s digital world there are more ways than ever to reach out to consumers.

Finding creative solutions to advertising challenges is a sought-after skill. It’s not only about crafting attention-grabbing images and slogans. Your campaigns need to be grounded in advertising theory. 

This course will ensure you have the knowledge to support your creative thinking.


A perfect mix

You’ll explore every element of the advertising spectrum, from traditional print-based materials to digital media.

This course blends commercial, theoretical and creative units to give you the edge when you start work. You’ll be ready to create effective advertising campaigns and creatives in various formats and media. 

Learn about today’s advertising challenges and discover how to build brands. Specialise further with one of our option units to develop the skills you need for a career you’re passionate about.


Real-world skills

Your lecturers are experienced advertising experts. They share real examples to bring the theory to life. Our guest lectures allow you to hear from some of the industry’s leading figures.

Test your new knowledge on units like the live client brief and internship project. Blend your creative skills with strategic awareness to create campaigns that get results.

Features and Benefits

  • Chartered Institute of Marketing (CIM) accreditation – this course is CIM accredited and allows you to work towards a CIM qualification. We also organise special events with the CIM.
  • Agency experience – go on ‘immersion day’ visits to agencies in Manchester to understand how every element of marketing works together.
  • Creative and digital hub – Manchester has one of the UK’s biggest creative and digital sectors. You’ll find inspiration everywhere, as well as plenty of employers when you graduate.
  • Work with clients – work on a live client brief as part of your degree. Choose to undertake an internship to fully immerse yourself in the world of creative advertising.
  • Bringing lectures to life – our team are all experienced marketers. They draw on their own experiences to show you how theory relates to practice.
  • Marketing network – access a host of practitioners and agencies, such as Seventy Seven, BJL and The E-Word. Hear from industry leaders at our guest lectures.
My internship has helped with my group work and leadership, because I worked with a different variety of people and had to present ideas to managers and bosses” Max Simmons, Msc Marketing (Creative Advertising)

Accreditations, Awards and Endorsements

“Through our live client brief unit, we give the students an opportunity to work on real projects for real clients, it gives them the opportunity to implement things in practice.”

Michelle Gledhill, Senior Lecturer.

Career Prospects

Manchester is the perfect place to study and to start your career in marketing and advertising. It’s a leading location for creative and digital media.

The city boasts global agencies, big businesses with in-house advertising teams, and a host of exciting small creative firms.

Our graduates have taken on a range of roles, including:

You’ll have opportunities to build relationships with employers in Manchester and further afield while you’re studying.

Undertaking the internship project is a great way to make contacts in the industry. Attending guest lectures and CIM events allows you to network with a range of industry professionals.

The live client brief project will allow you to show prospective employers what you’re capable of.

Learn more about graduate careers


of graduates go straight into employment or further study within six months of graduating.

DLHE survey 2017, for all respondents available for employment or further study and whose destinations are known.

Entry requirements

Normally a good UK honours degree (minimum 2:2), or international equivalent, in any subject. We will consider your application if you have significant, relevant experience or degree equivalent professional qualifications.

International students please see

Overseas applicants will require IELTS with an overall score of 6.5 with no less than 5.5 in any category, or an equivalent accepted English qualification. Accepted English qualifications can be viewed here.


“It's very important to have employer partners as part of the curriculum because students need to be able to gain theoretical knowledge, but also understand how that's applied in the workplace…”
Listen to what Dr Steven Rhoden, Head of Department, has to say about studying at Manchester Metropolitan University…

Course details

For anyone who mixes creative spirit with a business brain, there are few more exciting options than the world of advertising – a field that’s full of challenge and rewards. We can help you hone your creative skills, explore key marketing principles and gain invaluable industry experience – paving the way to an exciting future in advertising.

You’ll learn from an exceptional team, with the perfect balance of seasoned industry professionals and research-active academic experts. And, thanks to our strong industry connections, you won’t just learn about how advertising works, you’ll get to experience it for yourself – boosting your professional network and career opportunities. 

You’ll study eight core units, exploring topics like creative advertising, strategy for digital, international brand strategy and persuasive writing, as well as tackling a live client brief, before going on to complete a dissertation project.

You’ll also study an option unit, letting you choose a specialised subject – like content strategy, consumers in the digital environment or business-to-business marketing. And, with our internship programme, you could even gain work experience as part of your course.

Core Units

  • Advertising Strategy and Trends
  • Creative Advertising
  • Strategy for Digital
  • Persuasive Writing
  • Live Client Brief
  • International Brand Strategy
  • Masters-level Learning
  • Dissertation/Extended Research Proposal

Option Units

Choose one from a list including:

  • Content Strategy 
  • Business-to-Business Marketing
  • Consumers in the Digital Environment
  • Internship Project

Assessment weightings and contact hours

10 credits equates to 100 hours of study, which is a combination of lectures, seminars and practical sessions, and independent study. A Masters qualification typically comprises of 180 credits, a PGDip 120 credits, a PGCert 60 credits and an MFA 300 credits. The exact composition of your study time and assessments for the course will vary according to your option choices and style of learning, but it could be:


Placement options

You can gain useful work experience through the Business School’s Postgraduate Internship Programme – which you can do as a dedicated option unit or alongside your studies. With a short-term internship, you’ll not only show potential employers that you’re ready to get to work, you’ll also gain some vital experience and make some valuable connections for your professional network. Some internships can even lead to permanent roles.

While an internship involves at least 100 hours of work – starting any time between November and early August – how you do those hours is flexible. You could work full time during a break in your studies, or you might do a day or two a week throughout term time, fitting it around your studies. Our Careers team will be on hand to help you explore your options.

Department of Marketing, Retail and Tourism

Our Marketing, Retail and Tourism Department is one of the UK’s largest providers of education in marketing, digital marketing, advertising and branding, public relations, retail management, place management and tourism management. The department’s mission is to develop its students into highly employable, socially and environmentally responsible professionals, delivering educational and research excellence, through courses accredited by key industry bodies.

More about the department

Taught by experts

Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject.

Meet our expert staff


UK and EU students

UK and EU students: Full-time fee: £9,250 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).

Non-EU and Channel Island students

Non-EU international and Channel Island students: Full-time fee: £16,500 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).

Additional Information

A Masters qualification typically comprises 180 credits, a PGDip 120 credits, a PGCert 60 credits, and an MFA 300 credits. Tuition fees will remain the same for each year of study provided the course is completed in the normal timeframe (no repeat years or breaks in study).

Part-time students may take a maximum of 90 credits each academic year.

Additional costs

Specialist Costs

All of the books required for the course are available from the library. The University also has PC labs and a laptop loan service. However, many students choose to buy some of the core textbooks for the course and/or a laptop. Students may also need to print their assignments and other documents. Campus printing costs start from 5p per page. Estimated costs are £300 for a laptop up to £100 each year for books and printing.

Postgraduate Loan Scheme

Loans of up to £10,906 for many Postgraduate Courses

Find out more

Alumni Loyalty Discount

Rewarding our graduates

Learn more

Want to know more?

How to apply

The quickest and most efficient way to apply for this course is to apply online. This way, you can also track your application at each stage of the process.

Apply online now

Advanced Standing

If your qualifications are relevant, you may be eligible for ‘entry with advanced standing'. This entry route gives academic credit for your current qualifications. 

Please note, advanced standing applications cannot be made using the apply online feature. If this applies to you, please instead complete the Postgraduate Application Form.

If you are unable to apply online, you can apply for postgraduate taught courses by completing the postgraduate application form. There are exceptions for some professional courses – the course information on our on-line prospectus will give you more information in these cases.

Please note: to apply for this course, you only need to provide one reference.

You can review our current Terms and Conditions before you make your application. If you are successful with your application, we will send you up to date information alongside your offer letter.


Programme Review
Our programmes undergo an annual review and major review (normally at 6 year intervals) to ensure an up-to-date curriculum supported by the latest online learning technology. For further information on when we may make changes to our programmes, please see the changes section of our Terms and Conditions.

Important Notice
This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate. Please check back to the online prospectus before making an application to us to access the most up to date information for your chosen course of study.

Confirmation of Regulator
The Manchester Metropolitan University is regulated by the Office for Students (OfS). The OfS is the independent regulator of higher education in England. More information on the role of the OfS and its regulatory framework can be found at

All higher education providers registered with the OfS must have a student protection plan in place. The student protection plan sets out what students can expect to happen should a course, campus, or institution close. Access our current Student Protection Plan.