MSc Marketing (Sport)

Develop marketing expertise with a specialist focus – and equip yourself for a career in the fast-moving, high-profile global arena of sport.

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Sport is big business. And it's growing. Its stars are heroes around the world inspire fans far and wide. Sports marketing professionals are catering to ever-larger audiences, using increasingly sophisticated channels to reach them. There are new markets to explore and new income streams to harness. And as it grows, it evolves, with new trends developing – like the growth of AR and VR technologies. 

A global industry

Sport is a global industry, with a product that’s almost universal. That offers a variety of exciting career possibilities for graduates who combine professional marketing skills with an in-depth understanding of sport. This new course provides it all.

It’s a marketing qualification set in the context of sport. So you’ll get to grips with various different elements of marketing, like digital marketing strategies and branding, as well as looking into specialist areas like sport marketing and sport events management. By the time you leave us, you’ll be equipped to take on a range of roles in this fast-paced and exciting sector. 

Features and Benefits

Career Prospects

The course might be based in the UK, but sports marketing is a field that translates across the world, offering possibilities with national and international organisations, not to mention global brands. And, while it’s a specialist course focused on the world of sport, it’s rooted in marketing principles and techniques that are valuable across a range of sectors.

Studying in Manchester puts a city obsessed with sport on your doorstep – with a range of brands, professional bodies, venues and events, all offering career-boosting opportunities. From volunteering, internships and community work, to networking opportunities and guest lectures, there’s plenty for you to get stuck into. 

By the time you leave us, you should be ready to tackle a range of roles in a sports marketing agency, in sponsorship and consultancy, or as part of an in-house marketing or events team with anyone from a local authority to a global sports brand.

Learn more about graduate careers

Entry requirements

You’ll need a good UK honours degree – at least a 2:2 – or the international equivalent. 

Overseas applicants will require IELTS with an overall score of 6.5 with no less than 5.5 in any category, or an equivalent accepted English qualification. Accepted English qualifications can be viewed here.


“We teach a mainstream core curriculum in economics, international business; the impact of sports governance and the development of sport as a business.  But as a modern university, we go much beyond that…”
Listen to what Donna Lee, Head of Department, has to say about studying at Manchester Metropolitan University…

Course details

Sport is a global industry that offers a world of opportunity to graduates. This course is designed to help you make the most of that opportunity. 

Because the programme is built on a well-rounded – and transferrable – understanding of marketing techniques and principles, it’s open to graduates of any subject. So it’s an ideal option if you’ve studied a business-related field and you’d like to focus on this area, or if you want to build on sports studies with some professional, business-focussed skills. It’s also a valuable option if you’re a marketing professional looking for the extra skills and recognised qualification to give your career a boost.

While the programme offers a specialist sports perspective, it all starts with marketing skills and understanding. You’ll cover aspects both traditional and cutting-edge, learning about digital strategy, analytics and branding. Then you’ll see how it all translates in the world of sport, thinking critically about which approaches fit – and how the unique features of sport might demand something different. With specialist sport-focussed units, you’ll look at managing sponsorship and how to engage fans and consumers.

An option unit will give you the chance to dig deeper into a specialist area that suits you – whether sport law or international branding. From there, your dissertation project goes further, offering the opportunity to pick your own topic within the sports marketing arena for you to research, dissect and write about.

Over the course of the first two terms, you’ll study seven core units – covering everything from masters-level learning and digital marketing to sports marketing and sports event management – plus an option unit, on either sports law or international brand strategy. In your third term, you’ll focus on your dissertation, exploring a topic of your choice.

Throughout the year, you’ll also have guest lectures from industry figures, together with the chance to take on an internship and opportunities to volunteer with sports organisations.

Core units

  • Sports Marketing
  • Critical Perspectives in Sports Marketing
  • Strategy for Digital
  • Consumers in the Digital Environment
  • Analytics in Marketing
  • Sports Event Management
  • Masters-level Learning
  • Dissertation

Option units

Choose one from:

  • Sports Law
  • International Brand Strategy

Assessment weightings and contact hours

10 credits equates to 100 hours of study, which is a combination of lectures, seminars and practical sessions, and independent study. A Masters qualification typically comprises of 180 credits, a PGDip 120 credits, a PGCert 60 credits and an MFA 300 credits. The exact composition of your study time and assessments for the course will vary according to your option choices and style of learning, but it could be:


Placement options

While this course doesn’t include any placement opportunities as part of the course, you can gain useful work experience through the Business School’s Postgraduate Internship Programme. With a short-term internship, you’ll not only show potential employers that you’re ready to get to work, you’ll also gain some vital experience and make some valuable connections for your professional network.

While an internship involves at least 100 hours of work – starting any time between November and early August – how you do those hours is flexible. You could work full time during a break in your studies, or you might do a day or two a week throughout term time, fitting it around your studies.

Department of Economics, Policy and International Business

Our Economics, Policy and International Business Department advances knowledge on the issues that matter on a contemporary global stage.

The department is committed to teaching excellence and is led by world-class professionals and academic economists. Reacting to the global needs of the digital age, its aim is to enable students to explore the vast areas influenced by economics and policy.

More about the department

Taught by experts

Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject.

Meet our expert staff


UK and EU students

UK and EU students: Full-time fee: £9,250 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).

Non-EU and Channel Island students

Non-EU international and Channel Island students: Full-time fee: £16,500 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).

Additional Information

A Masters qualification typically comprises 180 credits, a PGDip 120 credits, a PGCert 60 credits, and an MFA 300 credits. Tuition fees will remain the same for each year of study provided the course is completed in the normal timeframe (no repeat years or breaks in study).

Part-time students may take a maximum of 90 credits each academic year.

Additional costs

All of the books required for the course are available from the library. The University also has PC labs and a laptop loan service. However, many students choose to buy some of the core textbooks for the course and/or a laptop. Students may also need to print their assignments and other documents. Campus printing costs start from 5p per page. Estimated costs are £300 for a laptop up to £100 for books and printing. Total optional cost: £400

Postgraduate Loan Scheme

Loans of up to £10,906 for many Postgraduate Courses

Find out more

Alumni Loyalty Discount

Rewarding our graduates

Learn more

Want to know more?

How to apply

The quickest and most efficient way to apply for this course is to apply online. This way, you can also track your application at each stage of the process.

Apply online now

If you are unable to apply online, you can apply for postgraduate taught courses by completing the postgraduate application form. There are exceptions for some professional courses – the course information on our on-line prospectus will give you more information in these cases.

Please note: to apply for this course, you only need to provide one reference.

You can review our current Terms and Conditions before you make your application. If you are successful with your application, we will send you up to date information alongside your offer letter.


Programme Review
Our programmes undergo an annual review and major review (normally at 6 year intervals) to ensure an up-to-date curriculum supported by the latest online learning technology. For further information on when we may make changes to our programmes, please see the changes section of our Terms and Conditions.

Important Notice
This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate. Please check back to the online prospectus before making an application to us to access the most up to date information for your chosen course of study.

Confirmation of Regulator
The Manchester Metropolitan University is regulated by the Office for Students (OfS). The OfS is the independent regulator of higher education in England. More information on the role of the OfS and its regulatory framework can be found at

All higher education providers registered with the OfS must have a student protection plan in place. The student protection plan sets out what students can expect to happen should a course, campus, or institution close. Access our current Student Protection Plan.