Sport is big business. And it's growing. Its stars are heroes around the world inspire fans far and wide. Sports marketing professionals are catering to ever-larger audiences, using increasingly sophisticated channels to reach them. There are new markets to explore and new income streams to harness. And as it grows, it evolves, with new trends developing – like the growth of AR and VR technologies.
A global industry
Sport is a global industry, with a product that’s almost universal. That offers a variety of exciting career possibilities for graduates who combine professional marketing skills with an in-depth understanding of sport. This new course provides it all.
It’s a marketing qualification set in the context of sport. So you’ll get to grips with various different elements of marketing, like digital marketing strategies and branding, as well as looking into specialist areas like sport marketing and sport events management. By the time you leave us, you’ll be equipped to take on a range of roles in this fast-paced and exciting sector.
Features and Benefits
A specialist combination – One of the few courses in the country that mix marketing and sport, with a real focus on professional marketing principles.
Award-winning business school – Study in a double-accredited, award-winning business school environment.
Expert teaching team – Learn from specialists at the forefront of sport marketing theory, who bring their professional experience and insight into the classroom.
Informed by research – With our links to the Sport Policy Unit, our course is shaped by research at the cutting edge of sport, nationally and globally.
Links with the sport industry – Our connections with the Sport Advisory Board, Manchester City Football Club and British Cycling (among others) give you access to industry professionals, through guest speakers, events and potential partnership projects.
Sports volunteering – Our placement teams have built fantastic contacts with sports organisations, offering opportunities to make volunteering a part of your postgraduate studies.
A city made for sport – Manchester is a capital of sports, with major arenas, global clubs and a wide range of events. There’s a world of sporting opportunity on our doorstep.
The course might be based in the UK, but sports marketing is a field that translates across the world, offering possibilities with national and international organisations, not to mention global brands. And, while it’s a specialist course focused on the world of sport, it’s rooted in marketing principles and techniques that are valuable across a range of sectors.
Studying in Manchester puts a city obsessed with sport on your doorstep – with a range of brands, professional bodies, venues and events, all offering career-boosting opportunities. From volunteering, internships and community work, to networking opportunities and guest lectures, there’s plenty for you to get stuck into.
By the time you leave us, you should be ready to tackle a range of roles in a sports marketing agency, in sponsorship and consultancy, or as part of an in-house marketing or events team with anyone from a local authority to a global sports brand.
You’ll need a good UK honours degree – at least a 2:2 – or the international equivalent.
Overseas applicants will require IELTS with an overall score of 6.5 with no less than 5.5 in any category, or an equivalent accepted English qualification. Accepted English qualifications can be viewed here.
MEET THE EXPERTS
“We teach a mainstream core curriculum in economics, international business; the impact of sports governance and the development of sport as a business. But as a modern university, we go much beyond that…”
Listen to what Donna Lee, Head of Department, has to say about studying at Manchester Metropolitan University…
Sport is a global industry that offers a world of opportunity to graduates. This course is designed to help you make the most of that opportunity.
Because the programme is built on a well-rounded – and transferrable – understanding of marketing techniques and principles, it’s open to graduates of any subject. So it’s an ideal option if you’ve studied a business-related field and you’d like to focus on this area, or if you want to build on sports studies with some professional, business-focussed skills. It’s also a valuable option if you’re a marketing professional looking for the extra skills and recognised qualification to give your career a boost.
While the programme offers a specialist sports perspective, it all starts with marketing skills and understanding. You’ll cover aspects both traditional and cutting-edge, learning about digital strategy, analytics and branding. Then you’ll see how it all translates in the world of sport, thinking critically about which approaches fit – and how the unique features of sport might demand something different. With specialist sport-focussed units, you’ll look at managing sponsorship and how to engage fans and consumers.
An option unit will give you the chance to dig deeper into a specialist area that suits you – whether sport law or international branding. From there, your dissertation project goes further, offering the opportunity to pick your own topic within the sports marketing arena for you to research, dissect and write about.
Over the course of the first two terms, you’ll study seven core units – covering everything from masters-level learning and digital marketing to sports marketing and sports event management – plus an option unit, on either sports law or international brand strategy. In your third term, you’ll focus on your dissertation, exploring a topic of your choice.
Throughout the year, you’ll also have guest lectures from industry figures, together with the chance to take on an internship and opportunities to volunteer with sports organisations.
Critical Perspectives in Sports Marketing
Strategy for Digital
Consumers in the Digital Environment
Analytics in Marketing
Sports Event Management
Choose one from:
International Brand Strategy
Assessment weightings and contact hours
10 credits equates to 100 hours of study, which is a combination of lectures, seminars and practical sessions, and independent study. A Masters qualification typically comprises of 180 credits, a PGDip 120 credits, a PGCert 60 credits and an MFA 300 credits. The exact composition of your study time and assessments for the course will vary according to your option choices and style of learning, but it could be:
Full-time 50% lectures, seminars or similar; 0% placement; 50% independent study
While this course doesn’t include any placement opportunities as part of the course, you can gain useful work experience through the Business School’s Postgraduate Internship Programme. With a short-term internship, you’ll not only show potential employers that you’re ready to get to work, you’ll also gain some vital experience and make some valuable connections for your professional network.
While an internship involves at least 100 hours of work – starting any time between November and early August – how you do those hours is flexible. You could work full time during a break in your studies, or you might do a day or two a week throughout term time, fitting it around your studies.
Department of Economics, Policy and International Business
Our Economics, Policy and International Business Department advances knowledge on the issues that matter on a contemporary global stage.
The department is committed to teaching excellence and is led by world-class professionals and academic economists. Reacting to the global needs of the digital age, its aim is to enable students to explore the vast areas influenced by economics and policy.
Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject.
UK and EU students: Full-time fee: £9,250 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).
Non-EU and Channel Island students
Non-EU international and Channel Island students: Full-time fee: £16,500 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).
A Masters qualification typically comprises 180 credits, a PGDip 120 credits, a PGCert 60 credits, and an MFA 300 credits. Tuition fees will remain the same for each year of study provided the course is completed in the normal timeframe (no repeat years or breaks in study).
Part-time students may take a maximum of 90 credits each academic year.
All of the books required for the course are available from the library. The University also has PC labs and a laptop loan service. However, many students choose to buy some of the core textbooks for the course and/or a laptop. Students may also need to print their assignments and other documents. Campus printing costs start from 5p per page. Estimated costs are £300 for a laptop up to £100 for books and printing. Total optional cost: £400
Postgraduate Loan Scheme
Loans of up to £10,906 for many Postgraduate Courses
University isn’t just about learning. It’s about living. Find out all you need to know about accommodation here.
Being at university isn’t just about learning. It’s about living. Before you arrive, we’ll make sure you know where to go and what to do. And once you’re settled in, our team’s ready to support you during your stay.
From apartments and eco-friendly townhouses, to en-suite and standard rooms, we have all sorts of accommodation on (or near) campus. Whichever option is right for you, you’ll have a room complete with desk, heater, and storage, together with a shared kitchen, laundry facilities and free WiFi.
And in such a handy location, you’ll never be more than a few minutes from the library, Students’ Union, your next lecture or a bite to eat in one of the many nearby eateries.
We’re incredibly proud to be part of such a distinctive global city – and we think you will be too.
Manchester is a city of enterprise and sport, culture and diversity. Here, connections are formed and futures begun. Art, science and business coexist and collaborate. Actors and accountants, lawyers and linguists – they’ve all found a home for their ambitions.
We have sporting excellence, culinary creativity, digital innovation and thriving commerce. Entrepreneurs and entertainers. Theatre and music. A rich and distinctive culture. We have character, spirit and personality.
Here, you’ll find people of every type, making leaps in technology, taking strides in industry and creating art in every form. We have a proud heritage to look back on, and a vibrant and diverse future to look forward to, full of possibility and promise.
From advice and support to a fantastic Union and sports clubs, we’ve got your time here covered..
Whether you’re coming to Manchester from another continent or down the road, we’re here to help. As well as our Student Hubs, where you can get all sorts of information and advice, we offer a range of professional support services and social groups for our students.
Being part of our community, you’ll find societies, teams and groups that will help you make the most of your time here. This means you’ll have the chance to pursue your passions, but also to meet people with the same interests.
The Students’ Union is your voice in the University. Through the officials that you elect, the Union supports its members and stands up for your issues. And, with its building at the heart of the campus, it also provides you with a bar, shop, café, and event venue.
Programme Review Our programmes undergo an annual review and major review (normally at 6 year intervals) to ensure an up-to-date curriculum supported by the latest online learning technology. For further information on when we may make changes to our programmes, please see the changes section of our Terms and Conditions.
Important Notice This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate. Please check back to the online prospectus before making an application to us to access the most up to date information for your chosen course of study.
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