MSc Marketing

Good marketing strategy is vital to business success in a global digital economy. Develop the skills to set you apart and prepare for an exciting and varied career.

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We're a double-accredited Business School

Overview

Marketing has changed with the arrival of the digital era. Today, any business can operate on an international scale via different online channels. With so much competition, connecting with customers has never been more important.

Whether you want to move into a career in marketing or build on your existing marketing knowledge, this degree is ideal.

It covers traditional and digital marketing strategies and theory. You’ll explore the latest thinking and techniques in the field to learn how to succeed in this competitive sector. 

You’ll also examine the issues and opportunities in marketing, strategy and consumer behaviour.

 

Theory into practice 

You’ll learn from experienced academics and industry practitioners. Develop your knowledge of marketing theories and principles before putting it into practice.

Working on live client briefs, the opportunity to participate in an internship, and going on industry visits to big businesses will see you put theory into practice. You’ll be building a portfolio while you study, ready to apply for jobs as soon as you graduate.

 

Marketing in context

You’ll discuss marketing in the context of contemporary business issues. Develop your knowledge of international branding and digital media. Gain an understanding of how marketing fits into organisations of all sizes and how your skills can make a difference.

Features and Benefits

  • Accredited by the Chartered Institute of Marketing (CIM) – this course is CIM accredited and allows you to work towards a CIM qualification.
  • Fast-track qualification – if you have professional experience you can use your qualifications towards the MSc. You could complete your degree in a shorter time by only studying the units you need.
  • Creative and digital hub – Manchester has one of the UK’s biggest creative and digital sector. You’ll find inspiration everywhere, as well as plenty of employers when you graduate.
  • Beyond the classroom – use your knowledge and skills on live client projects. Meet Manchester-based businesses and impress them with your work.
  • Learn from experts – our lecturers have years of industry experience. Their knowledge is supported by guest lectures from some of the industry’s leading figures.
  • Grow your network – use our extensive industry links to develop your own professional network. Internships, live client projects and guest lectures all present networking opportunities.
  • Join professional bodies – you can apply for student membership of the CIM, as well as the Institute of Direct Marketing and the Chartered Institute of Public Relations (CIPR).
  • Digital focus – this course provides an introduction to digital marketing, to prepare you for today's marketing industry. 
“It was massively important to me that the staff had industry experience, not just teaching experience. Going to lectures or tutorials, and seeing their passion was infectious.” Emma McGinley, MSc Marketing (Communications) graduate.

Accreditations, Awards and Endorsements

"Manchester has a great thriving economy. It's a creative and innovative city that will provide opportunities for graduate employment."

Dr Steven Rhoden, Head of Department.

Career Prospects

Developing your skills in international brand management and marketing strategy can open up varied career opportunities.
 
Our graduates are working everywhere from advertising agencies to pharmaceutical companies, financial and legal services to FMCG brands.
 
You’ll be ready for agency or in-house marketing roles. Your skills are suited to positions like marketing, campaigns, account or communications executive or manager.
 
You can find our graduates in roles such as:

Take the opportunity to network with employers. Manchester has a vibrant creative and digital sector. Impress during an internship or on the live client brief unit and you could be rewarded with a job offer.

Learn more about graduate careers

Entry requirements

Normally a good UK honours degree (minimum 2:2), or international equivalent, in any subject. We will also consider your application if you have significant, relevant experience or degree-equivalent professional qualifications. 

International students please see mmu.ac.uk/international

Overseas applicants will require IELTS with an overall score of 6.5 with no less than 5.5 in any category, or an equivalent accepted English qualification. Accepted English qualifications can be viewed here.

MEET THE EXPERTS

“It's very important to have employer partners as part of the curriculum because students need to be able to gain theoretical knowledge, but also understand how that's applied in the workplace…”
 
Listen to what Dr Steven Rhoden, Head of Department, has to say about studying at Manchester Metropolitan University…

Course details

Marketing is vital for firms to connect with their customers in an increasingly competitive – and rapidly evolving – marketplace. Our MSc Marketing will give you the expertise necessary to thrive in this dynamic landscape.

Study with us and you’ll develop your critical thinking in key areas of marketing, both traditional and digital. There’s a practical focus too, putting you to work on a live business client project.

You’ll be taught by experts with extensive links to industry – people who understand what it takes to succeed in this field. And you’ll leave us with the theoretical knowledge and workplace-relevant skills to succeed in this exciting sector. 

You’ll study eight core units and one option unit. As part of your core units you’ll carry out a Live Client Brief, where you’ll be matched with a business organisation seeking solutions to an issue related to your subject area.

Core Units

  • Marketing in Practice
  • Critical and Contemporary Issues in Marketing
  • Strategy for Digital
  • Business to Business Marketing
  • International Brand Strategy
  • Live Client Brief
  • Masters-level Learning
  • Dissertation / Extended Research Proposal

Optional Units

You will choose one from a list including:

  • Consumers in a Digital Environment
  • Content Strategy 
  • Persuasive Writing

Assessment weightings and contact hours

10 credits equates to 100 hours of study, which is a combination of lectures, seminars and practical sessions, and independent study. A Masters qualification typically comprises of 180 credits, a PGDip 120 credits, a PGCert 60 credits and an MFA 300 credits. The exact composition of your study time and assessments for the course will vary according to your option choices and style of learning, but it could be:

Study
Assessment

Placement options

You can gain useful work experience through the Business School’s Postgraduate Internship Programme – which you can do as a dedicated option unit or alongside your studies. With a short-term internship, you’ll not only show potential employers that you’re ready to get to work, you’ll also gain some vital experience and make some valuable connections for your professional network. Some internships can even lead to permanent roles.

While an internship involves at least 100 hours of work – starting any time between November and early August – how you do those hours is flexible. You could work full time during a break in your studies, or you might do a day or two a week throughout term time, fitting it around your studies.

Department of Marketing, Retail and Tourism

Our Marketing, Retail and Tourism Department is one of the UK’s largest providers of education in marketing, digital marketing, advertising and branding, public relations, retail management, place management and tourism management. The department’s mission is to develop its students into highly employable, socially and environmentally responsible professionals, delivering educational and research excellence, through courses accredited by key industry bodies.

More about the department

Taught by experts

Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject.

Meet our expert staff

Fees

UK and EU students

UK and EU students: Full-time fee: £9,250 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).

Non-EU and Channel Island students

Non-EU international and Channel Island students: Full-time fee: £16,500 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).

Additional Information

A Masters qualification typically comprises 180 credits, a PGDip 120 credits, a PGCert 60 credits, and an MFA 300 credits. Tuition fees will remain the same for each year of study provided the course is completed in the normal timeframe (no repeat years or breaks in study).

Part-time students may take a maximum of 90 credits each academic year.

Additional costs

Specialist Costs

All of the books required for the course are available from the library. The University also has PC labs and a laptop loan service. However, many students choose to buy some of the core textbooks for the course and/or a laptop. Students may also need to print their assignments and other documents. Campus printing costs start from 5p per page. Estimated costs are £300 for a laptop up to £100 each year for books and printing.

Postgraduate Loan Scheme

Loans of up to £10,280 for many Postgraduate Courses

Find out more

Alumni Loyalty Discount

Rewarding our graduates

Learn more

Want to know more?

How to apply

The quickest and most efficient way to apply for this course is to apply online. This way, you can also track your application at each stage of the process.

Apply online now

If you are unable to apply online, you can apply for postgraduate taught courses by completing the postgraduate application form. There are exceptions for some professional courses – the course information on our on-line prospectus will give you more information in these cases.

Please note: to apply for this course, you only need to provide one reference.

You can review our current Terms and Conditions before you make your application. If you are successful with your application, we will send you up to date information alongside your offer letter.

MANCHESTER IS YOUR CITY. BE PART OF IT.

Programme Review
Our programmes undergo an annual review and major review (normally at 6 year intervals) to ensure an up-to-date curriculum supported by the latest online learning technology. For further information on when we may make changes to our programmes, please see the changes section of our Terms and Conditions.

Important Notice
This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate. Please check back to the online prospectus before making an application to us to access the most up to date information for your chosen course of study.

Confirmation of Regulator
The Manchester Metropolitan University is regulated by the Office for Students (OfS). The OfS is the independent regulator of higher education in England. More information on the role of the OfS and its regulatory framework can be found at officeforstudents.org.uk.

All higher education providers registered with the OfS must have a student protection plan in place. The student protection plan sets out what students can expect to happen should a course, campus, or institution close. Access our current Student Protection Plan.

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