Marketing has changed with the arrival of the digital era. Today, any business can operate on an international scale via different online channels. With so much competition, connecting with customers has never been more important.
This industry-accredited masters offers you the chance to explore the latest thinking and techniques in this rapidly changing field.
You'll look at both traditional and digital marketing principles and strategies, as your develop an in-depth understanding of the marketing role in organisations of all shapes and sizes.
You’ll also examine the issues and opportunities in marketing, strategy and consumer behaviour.
Theory into practice
Our staff are a mix of practising and research-active professionals. So they bring the real world of marketing into the classroom, ensuring your learning is always industry-relevant. You'll also build professional workplace skills through live projects with local businesses.
Working on live client briefs and the opportunity to participate in internships will see you put theory into practice. You’ll be building a portfolio while you study, ready to apply for jobs as soon as you graduate.
Marketing in context
You’ll discuss marketing in the context of contemporary business issues whilst developing your knowledge of international branding and digital media.
Whether you’re already working in marketing or you’re looking to move into the sector, it’s an opportunity to develop the expertise you’ll need to succeed.