Marketing has changed with the arrival of the digital era. Today, any business can operate on an international scale via different online channels. With so much competition, connecting with customers has never been more important.
This industry-accredited masters offers you the chance to explore the latest thinking and techniques in this rapidly changing field.
You'll look at both traditional and digital marketing principles and strategies, as your develop an in-depth understanding of the marketing role in organisations of all shapes and sizes.
You’ll also examine the issues and opportunities in marketing, strategy and consumer behaviour.
Theory into practice
Our staff are a mix of practising and research-active professionals. So they bring the real world of marketing into the classroom, ensuring your learning is always industry-relevant. You'll also build professional workplace skills through live projects with local businesses.
Working on live client briefs and the opportunity to participate in internships will see you put theory into practice. You’ll be building a portfolio while you study, ready to apply for jobs as soon as you graduate.
Marketing in context
You’ll discuss marketing in the context of contemporary business issues whilst developing your knowledge of international branding and digital media.
Whether you’re already working in marketing or you’re looking to move into the sector, it’s an opportunity to develop the expertise you’ll need to succeed.
*From September 2020 this course will offer an internship route
Features and Benefits
Accredited by the Chartered Institute of Marketing (CIM) – this course is CIM accredited and allows you to work towards a CIM qualification.
Creative and digital hub – Manchester has one of the UK’s biggest creative and digital sector. You’ll find inspiration everywhere, as well as plenty of employers when you graduate.
Beyond the classroom – use your knowledge and skills on live client projects. Meet Manchester-based businesses and impress them with your work.
Learn from experts – our lecturers have years of industry experience. Their knowledge is supported by guest lectures from some of the industry’s leading figures.
Grow your network – use our extensive industry links to develop your own professional network. Internships, live client projects and guest lectures all present networking opportunities.
Digital focus – this course provides an introduction to digital marketing, to prepare you for today's marketing industry.
“It was massively important to me that the staff had industry experience, not just teaching experience. Going to lectures or tutorials, and seeing their passion was infectious.” Emma McGinley, MSc Marketing (Communications) graduate.
Accreditations, Awards and Endorsements
Accreditation The Business School is accredited by The Association of MBAs. AMBA accreditation represents the highest standard of achievement in postgraduate business education.
Accreditation The Chartered Institute of Marketing (CIM) is the leading association for professionals working in marketing and the creative industries. All of our undergraduate and postgraduate marketing programmes are fully accredited by the CIM.
Accreditation The Business School is accredited by The Association to Advance Collegiate Schools of Business. This means we are internationally recognised for meeting global standards of excellence in business and management education.
"Manchester has a great thriving economy. It's a creative and innovative city that will provide opportunities for graduate employment."
Dr Steven Rhoden, Head of Department.
With the skills you’ll develop, you’ll open up a variety of career opportunities. You’ll be ready to take on agency or in-house marketing roles, with skills suited to account or communications executive or manager.
Our former graduates are working in many sectors, from advertising agencies to pharmaceutical companies, and financial and legal services to FMCG (fast moving consumer goods), in roles including:
Consultant to the CEO, Athens Urban Transport Organisation
Managing Director, Run Creative Ltd
Director of Client Services, Building Blocks (UK) Ltd
Assistant Media Scheduler, BBC Radio 1/1Xtra, Radio 4 and Asian Network
Global Digital Marketing Specialist, BP
Media Executive, MediaCom
Take the opportunity to network with employers. Manchester has a vibrant creative and digital sector. Impress during an internship or on the live client brief unit and you could be rewarded with a job offer.
Normally a good UK honours degree (minimum 2:2), or international equivalent, in any subject. We will also consider your application if you have significant, relevant experience or degree-equivalent professional qualifications.
Overseas applicants will require IELTS with an overall score of 6.5 with no less than 5.5 in any category, or an equivalent accepted English qualification. Accepted English qualifications can be viewed here.
MEET THE EXPERTS
“It's very important to have employer partners as part of the curriculum because students need to be able to gain theoretical knowledge, but also understand how that's applied in the workplace…”
Listen to what Dr Steven Rhoden, Head of Department, has to say about studying at Manchester Metropolitan University…
Marketing is vital for firms to connect with their customers in an increasingly competitive – and rapidly evolving – marketplace. Our MSc Marketing will give you the expertise necessary to thrive in this dynamic landscape.
Study with us and you’ll develop your critical thinking in key areas of marketing, both traditional and digital. There’s a practical focus too, putting you to work on a live business client project.
You’ll be taught by experts with extensive links to industry – people who understand what it takes to succeed in this field. And you’ll leave us with the theoretical knowledge and workplace-relevant skills to succeed in this exciting sector.
You’ll study eight core units and one option unit. As part of your core units you’ll carry out a Live Client Brief, where you’ll be matched with a business organisation seeking solutions to an issue related to your subject area.
Marketing in Practice
Critical and Contemporary Issues in Marketing
Strategy for Digital
Business to Business Marketing
International Brand Strategy
Live Client Brief
Dissertation / Extended Research Proposal
You will choose one from a list including:
Consumers in a Digital Environment
Assessment weightings and contact hours
10 credits equates to 100 hours of study, which is a combination of lectures, seminars and practical sessions, and independent study. A Masters qualification typically comprises of 180 credits, a PGDip 120 credits, a PGCert 60 credits and an MFA 300 credits. The exact composition of your study time and assessments for the course will vary according to your option choices and style of learning, but it could be:
Full-time 50% lectures, seminars or similar; 0% placement; 50% independent study
While this course doesn’t include any placement opportunities, you can gain useful work experience through the Business School’s Postgraduate Internship Programme. With a short-term internship, you’ll not only show potential employers that you’re ready to get to work, you’ll also gain some vital experience and make some valuable connections for your professional network.
While an internship involves at least 100 hours of work – starting any time between November and early August – how you do those hours is flexible. You could work full time during a break in your studies, or you might do a day or two a week throughout term time, fitting it around your studies.
Department of Marketing, Retail and Tourism
Our Marketing, Retail and Tourism Department is one of the UK’s largest providers of education in marketing, digital marketing, advertising and branding, public relations, retail management, place management and tourism management. The department’s mission is to develop its students into highly employable, socially and environmentally responsible professionals, delivering educational and research excellence, through courses accredited by key industry bodies.
Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject.
UK and EU students: Full-time fee: £9,250 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).
Non-EU and Channel Island students
Non-EU international and Channel Island students: Full-time fee: £16,500 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).
A Masters qualification typically comprises 180 credits, a PGDip 120 credits, a PGCert 60 credits, and an MFA 300 credits. Tuition fees will remain the same for each year of study provided the course is completed in the normal timeframe (no repeat years or breaks in study).
Part-time students may take a maximum of 90 credits each academic year.
All of the books required for the course are available from the library. The University also has PC labs and a laptop loan service. However, many students choose to buy some of the core textbooks for the course and/or a laptop. Students may also need to print their assignments and other documents. Campus printing costs start from 5p per page. Estimated costs are £300 for a laptop up to £100 each year for books and printing.
Postgraduate Loan Scheme
Loans of up to £10,906 for many Postgraduate Courses
University isn’t just about learning. It’s about living. Find out all you need to know about accommodation here.
Being at university isn’t just about learning. It’s about living. Before you arrive, we’ll make sure you know where to go and what to do. And once you’re settled in, our team’s ready to support you during your stay.
From apartments and eco-friendly townhouses, to en-suite and standard rooms, we have all sorts of accommodation on (or near) campus. Whichever option is right for you, you’ll have a room complete with desk, heater, and storage, together with a shared kitchen, laundry facilities and free WiFi.
And in such a handy location, you’ll never be more than a few minutes from the library, Students’ Union, your next lecture or a bite to eat in one of the many nearby eateries.
We’re incredibly proud to be part of such a distinctive global city – and we think you will be too.
Manchester is a city of enterprise and sport, culture and diversity. Here, connections are formed and futures begun. Art, science and business coexist and collaborate. Actors and accountants, lawyers and linguists – they’ve all found a home for their ambitions.
We have sporting excellence, culinary creativity, digital innovation and thriving commerce. Entrepreneurs and entertainers. Theatre and music. A rich and distinctive culture. We have character, spirit and personality.
Here, you’ll find people of every type, making leaps in technology, taking strides in industry and creating art in every form. We have a proud heritage to look back on, and a vibrant and diverse future to look forward to, full of possibility and promise.
From advice and support to a fantastic Union and sports clubs, we’ve got your time here covered..
Whether you’re coming to Manchester from another continent or down the road, we’re here to help. As well as our Student Hubs, where you can get all sorts of information and advice, we offer a range of professional support services and social groups for our students.
Being part of our community, you’ll find societies, teams and groups that will help you make the most of your time here. This means you’ll have the chance to pursue your passions, but also to meet people with the same interests.
The Students’ Union is your voice in the University. Through the officials that you elect, the Union supports its members and stands up for your issues. And, with its building at the heart of the campus, it also provides you with a bar, shop, café, and event venue.
Programme Review Our programmes undergo an annual review and major review (normally at 6 year intervals) to ensure an up-to-date curriculum supported by the latest online learning technology. For further information on when we may make changes to our programmes, please see the changes section of our Terms and Conditions.
Important Notice This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate. Please check back to the online prospectus before making an application to us to access the most up to date information for your chosen course of study.
Confirmation of Regulator The Manchester Metropolitan University is regulated by the Office for Students (OfS). The OfS is the independent regulator of higher education in England. More information on the role of the OfS and its regulatory framework can be found at officeforstudents.org.uk.
All higher education providers registered with the OfS must have a student protection plan in place. The student protection plan sets out what students can expect to happen should a course, campus, or institution close. Access our current Student Protection Plan.