Learn the principles of place management and place making. You’ll look at the role of marketing and branding in town centre improvements, and develop strategic knowledge that can help bring about positive economic change. Developed in partnership with the Institute of Place Management, this part-time course will give you the practical skills to succeed.
As well as destination marketing and branding, you’ll also gain an insight into the importance of place intelligence and forecasting. You’ll refine your leadership skills as you study units on governance and learn how to build lasting and effective partnerships.
Your proven partner in place management
Manchester Met is the home of the Institute of Place Management (IPM). IPM is an internationally recognised centre, advising destinations, cities, and business improvement districts (BIDs) on how to revive their locations.
You’ll learn from some of the industry’s most highly regarded professionals who will support your distance learning throughout this part-time course.
Features and Benefits
Internationally recognised – study a course that is developed with the Institute of Place Management, a global professional body.
Place experts – learn from internationally renowned academics and practitioners in place management, who are shaping national policy decisions.
A city of opportunities – Manchester is a global city and one of the fastest growing economic centres in Europe. It’s a great lab for your studies.
A unique course - Manchester Met is the only university to offer postgraduate qualifications in Place Management
Valuable connections – take advantage of our extensive connections in the industry and close ties with IPM. You’ll be able to network with managers and leaders from a wide range of locations.
Flexible learning – the part-time, blended learning nature of this course allows you to remain in full-time employment, fitting your assignments in around work.
Employability – develop skills that will help you further your career in place management, or prepare for different roles in this transformative sector.
“I chose to study the MSc Place Management and Leadership at Manchester Met because of the calibre of highly regarded academics and practitioners associated with the course.” Chris Gregory, MSc Place Management and Leadership
Accreditations, Awards and Endorsements
Accreditation The Institute of Place Management was formed at Manchester Metropolitan University and brings together thought leaders and researchers in the areas of place management, town centre development, tourism and urban and rural place development.
“The aim of the qualification is to develop confident, highly reflective and respected place managers, capable of strategic thinking and transformative but inclusive place management.”
Professor Cathy Parker, Course Leader
When you finish this course, you’ll have developed a global perspective of place management. As this course has been developed with worldwide professional standards, you’ll be able to develop your career in the UK and internationally.
Working in town and city centre management will be just one of your options. Your valuable place management and leadership skills can also allow you to go into:
Politics and local government
Business improvement districts (BIDs)
Destination management and marketing
As well as taking on more senior and strategic roles within your current organisation, this course can also allow you to move into research and teaching positions. You might also decide to use your skills to become a place management consultant.
Normally a good UK honours degree (minimum 2:2), or international equivalent, in any subject. We will also consider your application if you have significant, relevant experience or degree-equivalent profession qualifications. International students please see mmu.ac.uk/international
Overseas applicants will require IELTS with an overall score of 6.5 with no less than 5.5 in any category, or an equivalent accepted English qualification. Accepted English qualifications can be viewed here.
As part of the agreement between the University and the Institute of Place Management, it is a requirement that in order to be enrolled on to this course all students must be members of IPM. Therefore if you are applying to join the programme, you must be a member of the Institute in order for your application to be accepted.
Principles of Place Management, Marketing and Branding
Place Leadership, Governance and Partnership Development
Place Development Theory and Practice
Place Intelligence and Forecasting
Place Management and Leadership Dissertation
This unit will develop your critical thinking, reflective writing and other study skills including analysis and referencing to successfully study at Masters level and in particular to introduce students to general research methods needed to successfully develop a dissertation proposal or research brief. Key topics covered include:
The nature and purpose of research
How to undertake and go about research
What makes good research
The importance of critically assessing an academic paper
Understanding research paradigms/philosophies
Ethical issues associated with research
Effectively analysing data qualitatively and quantitatively
Writing up your findings
Producing a research project
You are expected to identify, structure, frame and investigate a complex managerial or business issue and produce a substantial written document of their achievements and conclusions. You may fulfil the requirements of the unit by undertaking one of five types of dissertation:
Consultancy based: Answering distinct research questions, which are triggered by an issue of strategic or operational importance to a specific place. This mainly features conducting fieldwork (collecting primary data) in the place, with the objective of offering an appropriate short to medium term solution to the location, and also drawing out the implications for the wider professional practice.
Empirically based: Answering distinct research questions, which are triggered by an issue of strategic or operational importance. This mainly features conducting fieldwork (collecting primary data) with the objective of drawing out the implications for the wider professional practice.
Library based: Answering distinct research questions, which are triggered by an issue of strategic or operational importance, mainly by gathering secondary data and doing a meta-analysis of published interpretations of existing data sets, with the objective of drawing out the implications for the wider professional practice.
Action Learning: Reflective examination and interpretation of a problem-solving, action intervention made by the author in his/her place through the lens of relevant literature with the objective of demonstrating insights and enhanced competence, and drawing out the implications for the wider professional practice.
Enterprise-based Location Plan: The development a location plan for a social enterprise, underpinned by secondary data and fieldwork on the proposed location, with the objective of a possible launch of a small enterprise partnership.
Assessment weightings and contact hours
10 credits equates to 100 hours of study, which is a combination of lectures, seminars and practical sessions, and independent study. A Masters qualification typically comprises of 180 credits, a PGDip 120 credits, a PGCert 60 credits and an MFA 300 credits. The exact composition of your study time and assessments for the course will vary according to your option choices and style of learning, but it could be:
Part-time 50% lectures, seminars or similar; 0% placement; 50% independent study
Our Marketing, Retail and Tourism Department is one of the UK’s largest providers of education in marketing, digital marketing, advertising and branding, public relations, retail management, place management and tourism management. The department’s mission is to develop its students into highly employable, socially and environmentally responsible professionals, delivering educational and research excellence, through courses accredited by key industry bodies.
Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject.
UK and EU students: Part-time fee: £1542 per 30 credits studied per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).
UK and EU students: Distance learning fee: £1542 per 30 credits studied per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).
Non-EU and Channel Island students
Non-EU international and Channel Island students: Part-time fee: £1542 per 30 credits studied per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).
Non-EU international and Channel Island students: Distance learning fee: £1542 per 30 credits studied per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).
A Masters qualification typically comprises 180 credits, a PGDip 120 credits, a PGCert 60 credits, and an MFA 300 credits. Tuition fees will remain the same for each year of study provided the course is completed in the normal timeframe (no repeat years or breaks in study).
Part-time students may take a maximum of 90 credits each academic year.
All of the books required for the course are available from the library. The University also has PC labs and a laptop loan service. However, many students choose to buy some of the core textbooks for the course and/or a laptop. Students may also need to print their assignments and other documents. Campus printing costs start from 5p per page. Estimated costs are £300 for a laptop up to £100 each year for books and printing.
Postgraduate Loan Scheme
Loans of up to £10,906 for many Postgraduate Courses
University isn’t just about learning. It’s about living. Find out all you need to know about accommodation here.
Being at university isn’t just about learning. It’s about living. Before you arrive, we’ll make sure you know where to go and what to do. And once you’re settled in, our team’s ready to support you during your stay.
From apartments and eco-friendly townhouses, to en-suite and standard rooms, we have all sorts of accommodation on (or near) campus. Whichever option is right for you, you’ll have a room complete with desk, heater, and storage, together with a shared kitchen, laundry facilities and free WiFi.
And in such a handy location, you’ll never be more than a few minutes from the library, Students’ Union, your next lecture or a bite to eat in one of the many nearby eateries.
We’re incredibly proud to be part of such a distinctive global city – and we think you will be too.
Manchester is a city of enterprise and sport, culture and diversity. Here, connections are formed and futures begun. Art, science and business coexist and collaborate. Actors and accountants, lawyers and linguists – they’ve all found a home for their ambitions.
We have sporting excellence, culinary creativity, digital innovation and thriving commerce. Entrepreneurs and entertainers. Theatre and music. A rich and distinctive culture. We have character, spirit and personality.
Here, you’ll find people of every type, making leaps in technology, taking strides in industry and creating art in every form. We have a proud heritage to look back on, and a vibrant and diverse future to look forward to, full of possibility and promise.
From advice and support to a fantastic Union and sports clubs, we’ve got your time here covered..
Whether you’re coming to Manchester from another continent or down the road, we’re here to help. As well as our Student Hubs, where you can get all sorts of information and advice, we offer a range of professional support services and social groups for our students.
Being part of our community, you’ll find societies, teams and groups that will help you make the most of your time here. This means you’ll have the chance to pursue your passions, but also to meet people with the same interests.
The Students’ Union is your voice in the University. Through the officials that you elect, the Union supports its members and stands up for your issues. And, with its building at the heart of the campus, it also provides you with a bar, shop, café, and event venue.
Programme Review Our programmes undergo an annual review and major review (normally at 6 year intervals) to ensure an up-to-date curriculum supported by the latest online learning technology. For further information on when we may make changes to our programmes, please see the changes section of our Terms and Conditions.
Important Notice This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate. Please check back to the online prospectus before making an application to us to access the most up to date information for your chosen course of study.
Confirmation of Regulator The Manchester Metropolitan University is regulated by the Office for Students (OfS). The OfS is the independent regulator of higher education in England. More information on the role of the OfS and its regulatory framework can be found at officeforstudents.org.uk.
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