MSc Public Relations

From crisis management to campaign strategy, develop key public relations skills and gain unique insight into the industry.

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Overview

Accredited by the Chartered Institute of Public Relations, this course will prepare you for a career in the energetic world of public relations.

You’ll learn how to write successful press releases and gain a thorough understanding of media relations. As well as PR strategy and campaign planning, you’ll also spend time looking into digital communications and develop skills in both client and media management. 

You’ll also explore corporate communications, and spend time learning about crisis management and protecting a brands reputation – critical skills for successful public relations.

 

Real-life experience beyond the classroom

Regular guest lecturers will give you an insight into the current issues facing the industry today. They’ll also provide you with valuable networking opportunities to build connections with the region’s thriving PR and communications industry.

Spend time working with real clients. You’ll create effective press packs and put your newly acquired PR skills into practice.

This course will also allow you to explore opportunities to intern with a professional agency, gaining first-hand experience and strengthening your professional CV.

Features and Benefits

  • Accreditations – our accreditation from the Chartered Institute of Public Relations (CIPR), and partnership with the Public Relations Communications Association, lets you access resources, networks and further training.
  • PR opportunities – Manchester is home to MediaCity, major companies in a range of sectors, and PR agencies of all sizes. 
  • Inside knowledge – our teaching team have years of experience and are deeply involved with the CIPR and the local industry scene. 
  • Inspirational practitioners – the CIPR's 70 at 70 list features Programme Leader, Wendy Moran, among influential figures who have made an outstanding contribution to the PR industry. #CIPR70
  • Live projects – plan and run public relations campaigns for real clients and open up doors to potential career paths.
  • Career-boosting events – access professional conferences and training through your free membership of the PRCA.
  • Industry connections – take advantage of our extensive industry connections and guest speakers. Network and seek work experience opportunities.
  • Employability – With a wealth of practical skills and real-world experience, you’ll be equipped to explore a variety of roles in the public relations and communications industry.
I took part in several placements during the course, which have all helped to increase my understanding of, and ability in, PR. Rebecca Ireland, MSc Public Relations Graduate.

Accreditations, Awards and Endorsements

“One of the reasons I chose to study here was due to the links the Business School has with the main professional bodies in public relations. These links are so important because PR is a hands-on industry."

Diana Boch, MSc Public Relations.

Career Prospects

When you finish this course you will have developed in-depth knowledge of how to plan and manage effective public relations.
 
Through our strong links with consultancies and in-house PR teams, you’ll be able to pursue a variety of roles here in the UK and across the world.
 
Previous graduates of this course have found employment in roles such as:

Your newly acquired skills could also come in handy setting up your own consultancy or take on freelancing roles.

Learn more about graduate careers

0%

of graduates go straight into employment or further study within six months of graduating.

DLHE survey 2017, for all respondents available for employment or further study and whose destinations are known.

Entry requirements

Normally a good UK honours degree (minimum 2:2), or international equivalent, in any subject. We will consider your application if you have significant, relevant experience or degree equivalent professional qualifications.

International students please see mmu.ac.uk/international

Professionals in the field are invited to apply. A combination of qualifications and relevant management experience will be considered towards entry requirements.

Applicants whose first language is not English (and whose first degree was not taught in English) are required to produce evidence of English Language proficiency.

Overseas applicants will require IELTS with an overall score of 7.0 with 6.0 in the three elements of the test, apart from the written element minimum of 6.5 or an equivalent accepted English qualification. Accepted English qualifications can be viewed here.

MEET THE EXPERTS

“It's very important to have employer partners as part of the curriculum because students need to be able to gain theoretical knowledge, but also understand how that's applied in the workplace…”
 
Listen to what Dr Steven Rhoden, Head of Department, has to say about studying at Manchester Metropolitan University…

Course details

Every organisation has its audience, from clients to investors to voters. Effective PR is about engaging with that audience, whether to promote a new product or protect the brand reputation in a crisis. That’s where you step in – with the skills and knowledge you’ll gain from our MSc in Public Relations.

We’re open to graduates in any subject, or to professionals with relevant experience. Either way, we can equip you for a career in PR – with a practical approach that ensures you have the chance to work with real clients on real projects. The result? Skills ready-made for the real world of professional PR.

You’ll study eight core topics, covering areas including persuasive writing and media relations, as well as an option unit – allowing you to tailor your course to your interests. As part of the programme, you’ll also tackle a live client brief, before going on to complete a dissertation project.

Core Units

  • PR and Communications Theory (PRCT)
  • PR Strategy and Campaign Planning (PRSCT)
  • PR Specialisms
  • Strategy for Digital
  • Media Relations
  • Live Client Brief
  • Masters-level Learning
  • Dissertation/Extended Research Proposal

Optional units

  • Persuasive Writing
  • Content Strategy
  • Consumers in the Digital Environment

Assessment weightings and contact hours

10 credits equates to 100 hours of study, which is a combination of lectures, seminars and practical sessions, and independent study. A Masters qualification typically comprises of 180 credits, a PGDip 120 credits, a PGCert 60 credits and an MFA 300 credits. The exact composition of your study time and assessments for the course will vary according to your option choices and style of learning, but it could be:

Study
Assessment

Placement options

You can gain useful work experience through the Business School’s Postgraduate Internship Programme – which you can do as a dedicated option unit or alongside your studies. With a short-term internship, you’ll not only show potential employers that you’re ready to get to work, you’ll also gain some vital experience and make some valuable connections for your professional network. Some internships can even lead to permanent roles.

While an internship involves at least 100 hours of work – starting any time between November and early August – how you do those hours is flexible. You could work full time during a break in your studies, or you might do a day or two a week throughout term time, fitting it around your studies.

Internships can be part-time or full-time but must fit around your scheduled classes.

Department of Marketing, Retail and Tourism

Our Marketing, Retail and Tourism Department is one of the UK’s largest providers of education in marketing, digital marketing, advertising and branding, public relations, retail management, place management and tourism management. The department’s mission is to develop its students into highly employable, socially and environmentally responsible professionals, delivering educational and research excellence, through courses accredited by key industry bodies.

More about the department

Taught by experts

Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject.

Meet our expert staff

Fees

UK and EU students

UK and EU students: Full-time fee: £9,250 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).

Non-EU and Channel Island students

Non-EU international and Channel Island students: Full-time fee: £16,500 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).

Additional Information

A Masters qualification typically comprises 180 credits, a PGDip 120 credits, a PGCert 60 credits, and an MFA 300 credits. Tuition fees will remain the same for each year of study provided the course is completed in the normal timeframe (no repeat years or breaks in study).

Part-time students may take a maximum of 90 credits each academic year.

Additional costs

Specialist Costs

All of the books required for the course are available from the library. The University also has PC labs and a laptop loan service. However, many students choose to buy some of the core textbooks for the course and/or a laptop. Students may also need to print their assignments and other documents. Campus printing costs start from 5p per page. Estimated costs are £300 for a laptop up to £100 each year for books and printing.

Postgraduate Loan Scheme

Loans of up to £10,906 for many Postgraduate Courses

Find out more

Alumni Loyalty Discount

Rewarding our graduates

Learn more

Want to know more?

How to apply

The quickest and most efficient way to apply for this course is to apply online. This way, you can also track your application at each stage of the process.

Apply online now

If you are unable to apply online, you can apply for postgraduate taught courses by completing the postgraduate application form. There are exceptions for some professional courses – the course information on our on-line prospectus will give you more information in these cases.

Please note: to apply for this course, you only need to provide one reference.

You can review our current Terms and Conditions before you make your application. If you are successful with your application, we will send you up to date information alongside your offer letter.

MANCHESTER IS YOUR CITY. BE PART OF IT.

Programme Review
Our programmes undergo an annual review and major review (normally at 6 year intervals) to ensure an up-to-date curriculum supported by the latest online learning technology. For further information on when we may make changes to our programmes, please see the changes section of our Terms and Conditions.

Important Notice
This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate. Please check back to the online prospectus before making an application to us to access the most up to date information for your chosen course of study.

Confirmation of Regulator
The Manchester Metropolitan University is regulated by the Office for Students (OfS). The OfS is the independent regulator of higher education in England. More information on the role of the OfS and its regulatory framework can be found at officeforstudents.org.uk.

All higher education providers registered with the OfS must have a student protection plan in place. The student protection plan sets out what students can expect to happen should a course, campus, or institution close. Access our current Student Protection Plan.

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