Masters Level Learning
This unit develops students’ critical thinking, and other advanced study skills, including analysis, writing and referencing skills, to successfully operate at Masters level. Indicative topics within this unit include: advanced study skills including critical reading and writing; the importance of critically assessing academic work and other sources; the nature and purpose of research; what makes good research; how to go about conducting research; and adopting professional and academic standards.
Sport Policy and Politics
This unit introduces students to the key debates, concepts and theories employed in the study of sport policy and politics. It examines key theoretical approaches to sport policy analysis and key concepts in the study of sport politics, for example, ‘soft power’ and ‘governance’. Indicative topics within this unit include: the political use of sports mega-events; the political economy of sport; sports governance; sport development in international contexts; and moral dilemmas in global sport policy (such as match-fixing, gambling and doping).
Policy and Management of Sports Events
This unit focuses on the organization, management and policy/governance implications of staging sports events (such as an Olympic Games or FIFA World Cup). In particular, the unit looks to shed light on the major decisions facing sport event managers in the contemporary epoch, including issues related to event communications, event legacy, event security, corruption and match-fixing, promotion and branding and health and well-being.
The unit will equip students with skills and knowledge relating to the handling and analysis of data typically generated by organisations. Students will be introduced to the concept of self-service business intelligence and what impact this will have on their future career path. The overarching theme of the unit considers the core principles of business analytics. Indicative topics within this unit include: how organisations make sense of all their data; how data can be harnessed to effectively support the decision making process; and the ways through which actionable information can be created and communicated.
This unit explores the two main strands of sports marketing: i) the marketing of sport; and ii) marketing through sport. The first part of the unit will introduce students to key marketing theories and how these relate to sport. In particular, it explores sport consumer behaviour, segmentation, products and brands in sport, and pricing and marketing communications. The second part of the unit focuses on marketing through sport, examining theory and practice of sports sponsorship, including factors influencing sponsorship success, sponsorship activation and issues of image transfer. Throughout, the unit will draw on contemporary examples from a wide range of sports and countries to reflect the diverse, global nature of sports marketing.
Sport Business and Management
The unit introduces students to the key debates, models and theories employed in the study of sport business and management. It examines key conceptual and practical approaches to the business and management of sport and sports organizations. Indicative topics within this unit include: the globalization of the sports management field; human resource management in sport; sport and strategic analysis; risk management in sport; sport and public relations management; sports branding; sport organizational culture and change; managing people in sport; leadership in sport; sports economics; and sport, the media and commercialization.
International Strategic Management
This unit explores the nature of strategy and developing strategic thinking. Within this unit, students examine the latest strategic management theories and practical tools that can help organisations succeed in the contemporary international business environment. Indicative topics within this unit include: strategy as a concept and as management process; strategy dynamics; strategy for SMEs; business, corporate and network level strategy; strategy and business functions; strategic purpose and strategic choice in globalised markets; business ethics, corporate social responsibility (CSR) and strategy; and leadership and strategic change.
Dissertation - Sport Business, Management and Policy
The dissertation is completed after the taught units have ended. This part of the course gives students the opportunity to undertake a detailed examination of a sports-related topic of interest, and, if desired, to work in conjunction with an industry employer. In this unit, students are expected to identify, structure, frame and investigate a complex and real-world policy, managerial or business issue and produce a substantial written document of their achievements and conclusions. The skills needed and developed for successful research will benefit students’ careers in their chosen industry.
Likely Optional Units
This unit introduces students to the key debates, concepts and theories employed in the study of sports law. It examines key theoretical and practical approaches to the application of the law to sport. Indicative topics within this unit include: the governance of sport; the operation of the Court of Arbitration for Sport and lex sportiva; Olympic law; the regulation of doping and match fixing; stadium and spectator regulation; commercial and intellectual property protection; and the control of violence.
International Business and Emerging Markets
This unit will focus on the economic and socio-political development, the current business environment and conducting business in selected emerging markets. The unit will look at theoretical aspects of growth and development in order to address how markets ‘emerge’. The unit will consider the development and business environment of selected markets including East Asia, China, India, Latin America and the Middle East and North Africa (MENA). For each country and region there will be a consideration of the opportunities and challenges of doing business in each market and there will be some analysis of what policy changes might be pursued to further improve the business environment and economic development.