Today, sport is a global business catering to ever-larger audiences, using increasingly sophisticated channels.
There are new markets to explore and new income streams to harness. And as it grows, it evolves, with new trends developing - like the growth of AR and VR technologies - offering a world of opportunity.
This course is designed to make the most of that opportunity. While it offers a specialist sports perspective, it all starts with marketing. You'll cover aspects both traditional and cutting-edge, then see how it all fits in the world of sport. From there, you'll be ready to tackle your dissertation, where you will focus academic research on a topic directly related to your interests.
A global industry
Sport is a product that’s almost universal. That offers a variety of exciting career possibilities for graduates who combine professional marketing skills with an in-depth understanding of sport. This course provides it all.
It’s a marketing qualification set in the context of sport. So you’ll get to grips with various different elements of marketing, like digital marketing strategies and marketing communications as well as looking into specialist areas in sports marketing. By the time you leave us, you’ll be equipped to take on a range of roles in this fast-paced and exciting sector.