Research Degrees in

Marketing, Retail and Tourism

in the Faculty of Business and Law

Overview

Do you want to advance or change your career, deepen your expertise in a topic, or expand your research and practical skills?

With a PhD or other postgraduate research degree in Marketing, Retail and Tourism you will:

  • Work with leading experts in the field. We are a centre for research excellence, with 60% of our research in Business rated as world-leading or internationally excellent in the most recent national assessment of research (REF2014).
  • Join a thriving research community. We have a large community of established and emerging researchers. Our research is emboldened by our two newly launched research centres: Future Economies and Decent Work and Productivity. We are also home to the Institute of Place Management which has a history of performing vital policy interventions to enhance spaces.
  • Benefit from Manchester’s creative heritage. Manchester is a major destination for the creative industries, with a distinctive mixture of global players (in the MediaCityUK and Sharp Project hubs) and innovative local agencies.
  • Undertake tailored personal and professional development training. This training ensures our graduates are equipped to make a real impact, whether in the worlds of academia or practice.
  • Benefit from being part of the Business and Law Graduate School. We provide specialist support services and facilities to enhance your development as a researcher and practitioner. The seventh floor of our Business School building is a dedicated postgraduate space, and includes attractively landscaped social and study areas.

Apply now

Areas of supervisory expertise

We can supervise a broad range of projects within Marketing, Retail and Tourism. Our areas of expertise include:

  • Services marketing
  • Industrial marketing
  • Marketing strategy
  • Place marketing
  • Digital marketing and social media
  • Retail marketing
  • Sponsorship and branding
  • Consumer behaviour
  • Tourist destination and/or place management
  • Tourist studies (culture, behaviour, experiences)
  • Responsible and sustainable tourism
  • Mass communication and cultural, ethnic and gender identities
  • Branding.

Find out more about our staff's expertise

Research culture

Our research reflects the vibrancy, creativity and innovation of the marketing, retail and tourism industries, and is enhanced by our location in Manchester – one of the largest hubs for creative and digital content across Europe.

More about our research culture

We pride ourselves on undertaking research that is interdisciplinary and engages with external industry partners and communities. You will be part of a large group of researchers at Manchester Met studying the creative industries from a range of perspectives (Design, Fashion, Art, Literature, New Media, Business, Digital Politics, and Marketing). This group of researchers has strong links with industry and creative practitioners, and you will have many opportunities to network with creatives and professionals.

To support our ambitious research plans, we have recently launched two innovative new research centres: Future Economies and Decent Work and Productivity. These research centres will be at the forefront of developing new research projects and partnerships to deepen understanding of 21st century enterprise.

These centres bring together researchers, business and communities in order to understand the key challenges facing enterprise in the 21st century, and how these challenges can be addressed in a way that is decent for workers and productive for organisations.

As a postgraduate researcher, you will form an integral part of our research culture. You will benefit from an extensive programme of research training, designed to develop your subject-specific and transferable skills. You will also have the opportunity to attend a wide variety of seminars, symposiums and networking events to expand your intellectual horizons.

In addition to the Future Economies and Decent Work and Productivity research centres, we are also home to other major interdisciplinary research projects, including:

Courses offered, duration, and start dates

Programmes offered

  • PhD (3 years full time, 6 years part time)
  • Master's by Research (1 year full time, 2 years part time)
  • MPhil (18 months full time, 36 months part time)
  • PhD by Published Work or Professional Practice (course duration varies by route taken and candidate's background).

Find out more about the different research degrees we offer

Start dates

The majority of our students start their courses in October. We offer a further start point in January.

Career prospects

You will be part of one of the largest Business Schools in the country, and benefit from our extensive associations with professional bodies and industries. You will graduate with the confidence and expertise to pursue a range of senior roles in industry and academia.

Manchester is an exciting hub of creative professionals working in the marketing, retail and tourism sectors. You will have opportunities to network with regional, national and global innovators. You will also undertake rigorous and comprehensive skills training to equip you with advanced research, technical and critical thinking skills. These networking and development opportunities will fully prepare you for senior roles in the creative and cultural industries, in business and enterprise, and in academia.

Course structure

This course is research based. You will independently conduct research into your own topic or a topic that we advertise. Your supervisory team will offer expert guidance throughout your studies and review work in progress.

Each year, you will follow a programme of training and development to enhance your research methods, subject-matter expertise and professional skills.

In your first year (or first two years if you are part-time) you will take four, compulsory, credit-based courses as part of our Doctoral Research Training programme.

Fees and funding

Find out more

Postgraduate Research Degrees Fees

Please refer to our Fees page for more information about tuition fees.

Loans for research degrees

Many of our PhD and Professional Doctorate programmes are eligible for the government's Doctoral Loan Scheme. MPhil and MA/MSc by Research degrees are eligible for a Postgraduate Loan.

Find out more about tuition fees and financial support

Scholarships

Each year we offer a number of competitive scholarships to support high quality research projects. Current scholarship opportunities in Business are advertised on our site.

Sign up to be notified when relevant scholarships are advertised

Entry requirements

Find out more

You should, as a minimum, have a first or 2.1 honours degree or an equivalent qualification.

International students must demonstrate a sufficiently high standard of English language ability (IELTS 7.0).

We welcome interest from applicants from non-standard backgrounds. We will take subject knowledge, professional experience, publications, or other appropriate evidence of accomplishment into consideration.

See more about our standard entry requirements.

Enquiries

Before applying for a research degree, you should have a preliminary discussion with a member of staff about your project and ideas. To arrange this, please email Professor Tony Conway, t.conway@mmu.ac.uk, the Postgraduate Research Degrees Lead for the School of Marketing, Retail and Tourism.

For further information on the application process, contact the Admissions team pgradmissions@mmu.ac.uk, +44 (0)161 247 2966

How to apply

Apply now

The quickest and most efficient way to apply for this course is to apply online using the link below. This way, you can also track your application at each stage of the process.

Before you apply, you should discuss your project with a member of academic staff. You should also complete the Postgraduate Research Degree Supplementary Information form which you will then upload to the ‘Student documents’ section of the application form. This collects key information about your research application and there may be delays if you do not submit this document.

Apply now
Postgraduate Study