To survive, thrive and succeed in business, it’s not only about managing people, developing strategies and driving performance within the organisation. It’s also about understanding and engaging the market – identifying your position in the competitive landscape, developing an offering that meets demand and communicating with your target audience effectively.
You’ll delve into business operations, looking at how some of the world’s most successful organisations manage finances, lead staff and harness technology, as well as learning about the key issues in business today – from sustainable development to ethics in a global environment.
It’s a course that’s designed to help you prepare for the workplace, so we don’t limit your learning to the classroom. Once you’ve discovered and discussed the theories in lectures and seminars, you’ll have the chance to turn ideas into action. We run various business and enterprise competitions that provide skill-building, CV-boosting experience. You will also have the option of spending a year on a placement, building on your skills in a professional environment.
As such, you’ll leave us with a blend of business understanding and marketing intellect. It’s a powerful mix. Whether you see yourself running a start-up, getting onto the fast-track to senior management or making waves in an agency environment, our BA (Hons) Business and Marketing can help you pave the way.
Features and Benefits
Business experts – learn from world-class academics and leading professionals who are advisors to organisations like PwC and AJ Bell.
Triple crown - study in a Business School that has prestigious triple accreditation from EQUIS, AACSB and AMBA.
City of opportunities – Manchester is a global businesses centre, with a vibrant marketing industry. Make the most of our excellent industry connections.
Industry links – enjoy guest lectures, masterclasses and field trips to international companies, thanks to our extensive network of business and marketing professionals.
Learning in practice – depending on the option units you choose, you could go on an internship at a marketing agency, or set up your own business as part of the Young Enterprise competition.
Accredited degree - a Chartered Institute of Marketing (CIM) degree, so you'll with the chance to pursue further qualifications after you graduate.
Choose a placement or study abroad – the course offers real flexibility as you will enrol on the three year course and then decide if a placement or overseas study is right for you once you have started your studies, so you don’t have to decide now.
"The staff on my course are really approachable. They’ll help with any problems. Most of the tutors I have also have industry experience so they’ve got really good insight." Rio Bray, BA (Hons) Business and Marketing
Accreditations, Awards and Endorsements
Accreditation The Chartered Institute of Marketing (CIM) is the leading association for professionals working in marketing and the creative industries. All of our undergraduate and postgraduate marketing programmes are fully accredited by the CIM.
Accreditation The CIM Graduate gateway gives students the opportunity to gain professional qualifications. These qualifications are sought after by employers and map alongside our degrees so that students are on the right path to a successful career.
Accreditation The Business School is accredited by The Association to Advance Collegiate Schools of Business. This means we are internationally recognised for meeting global standards of excellence in business and management education.
Endorsement The BSIS scheme is designed to determine the extent and nature of a Business School’s Impact upon its local environment. BSIS has given us the tools to capture the enormous added value and impact that Manchester Metropolitan's Business School brings to businesses and communities.
Accreditation Our Business School holds the EQUIS accreditation – a leading international system of quality assessment, improvement and accreditation of higher education institutions in management and business administration. By attending an EQUIS accredited institution, students can be confident they are part of a high quality institution.
Whether you want to run your own business or head up a busy marketing department, this degree will give you the tools to make those ambitions a reality.
This degree develops your head for business management and strategy, and on the marketing side of the course you’ll learn the skills you need to apply for creative roles, with a strong focus on digital.
You’ll have a wide variety of career options with this blend of creativity, strategic thinking, organisational and communication skills.
Roles in advertising, account, brand or sales management, copywriting, public relations and HR are among those you’ll be ready to apply for when you complete your course.
Our business graduates are working for international organisations, such as BMW, Credit Suisse, HSBC, Marks and Spencer, O2 and Saatchi and Saatchi, to name a few.
This is a new course for the 2020 intake - advanced entry to the course is not available.
You’ll also explore the core principles of marketing, consumer psychology, marketing research, branding and digital skills and learn how to manage effective campaigns. What’s more, you’ll have the chance to get to grips with the practical side of the subject, working on the kind of creative advertising that engages consumers, drives sales and builds brands.
Personal and professional development will be embedded in the units below enabling students to identify and develop specific skills and attributes required to gain employment and succeed in their chosen profession.
Year 1 - Introduction to Marketing
Year 2 - Digital Marketing Professional
Year 3 - Strategic Marketing
You will enrol on the three year course which will give you the flexibility when you start your studies to choose a year on placement or to study abroad in year two, so you would complete your degree over four years if you chose this option.
You will study six 15 credit units and one 30 credit unit.
Read more about this year of study
Innovation and Creativity Skills for Business
This unit will facilitate idea generation via a range of creative thinking tools. Case studies will be utilised to explore models of innovation. Students will plan and manage a project in groups, demonstrating divergent and convergent thinking, to develop a business concept for a specified target market. The student’s group presentation will display the sources, and interpretation of data in the decision making process, to justify the innovative business concept.
Introduction to Marketing (30 credits)
Key marketing principles, techniques and measures are introduced and explored in relation to the marketing consumer interface; helping to shape an understanding of strategic and operational aspects of business.
Marketers need to understand the psychology of consumers and their buying behaviour. Namely, their perception, beliefs, attitudes and what influences them towards buying or not buying products and services.
Digital Marketing Essentials
An understanding of digital and social platforms and how they impact on today’s marketing environment is an important consideration for marketing students.
Global Concerns In Sustainable Development
This unit introduces students to the United Nations Sustainable Development Goals through a focus on case studies and an understanding of the key concepts and the relationship to concerns such as climate change, poverty and sustainable development.
Finance and FinTech for Managers
This unit gives students an understanding of finance within organisations, with a specific focus on budgeting, and an introduction to FinTech, the key technologies and business models that will re imagine the global economy in the 21st century.
Introduction to Human Resource Management
This unit reviews the evolution of HRM and introduces students to the key underpinning theories. It explores the employee life cycle including recruitment and selection, development, reward and recognition, performance management, wellbeing, engagement, diversity and inclusion, conflict and departures. The unit highlights various influences both internal and external to the organisation, which shape HR policies and practices, such as labour markets, CSR, political environment and the legal framework and their implications on workforce planning.
You will study six 15 credit units.
Read more about this year of study
Principles of Strategic Management
This unit presents a systematic approach to the study of strategy, building upon an array of ideas and theories ranging from industrial organization theory to institutional economics. This unit outlines the fundamentals of strategic management and gives students an introduction in this important area of business management. Students will gain an awareness of the issues involved and the techniques that managers adopt. The tools and techniques will help students understand how organisations achieve sustainable competitive advantage.
Investigating Responsible Enterprise in a Global Context
This unit critiques the role of multi-national organisations, social enterprises and the role of the state in the emergence of responsible enterprise as a movement to address global issues for people and planet.
Social Innovation through Entrepreneurship
This unit will manage a project exploring concepts of social innovation through an entrepreneurial process. Using a problem-based approach, students will develop innovative solutions to address a given social/community issue and create positive social impact.
Business to Business Marketing
Students will develop knowledge and understanding of the theories, strategies and practices that underpin business-to-business marketing.
Digital Marketing Professional
Students will examine digital technology and its impact on the marketing mix including organisational strategies and consumer facing activities offering a deeper understanding of the connection between marketing and digital technology.
Understanding how to appraise and apply research methods is a critical skill for undergraduates and this knowledge will be developed through this unit.
You will study five 15 credit units and one 30 credit unit.
Read more about this year of study
Entrepreneurs, Business in a Globalised Society
This unit aims to develop student’s research skills through a rigorous understanding of enterprise/social enterprise in the 21st Century, building knowledge from both policy and practice. Key topics of the unit includes: entrepreneurs in the business context, the entrepreneurial process, characteristics of the entrepreneur, business in context, and the ethical and social issues in enterprise and business.
Business Ethics, Sustainability and Responsible Leadership
This unit aims to help students become responsible leaders by developing the critical tools and moral imagination required to analyse and manage the ethical and sustainability challenges they are likely to encounter in the workplace.
Strategic Management in the Global Context
This unit builds on the tools and techniques from Principles of Strategic Management, and is concerned with the strategic choices available to organisations to achieve competitive advantage in a global economy. The managerial decisions, processes and activities that allow the creation and implementation of an effective global strategy are discussed and reflected upon through a combination of theories and real-world case studies.
Digital Marketing Campaign Management
Digital marketing is now universal in marketing therefore it is crucial for students to have knowledge and understanding of how technology can sustain a competitive advantage. Students will gain detailed understanding of how to manage campaigns using various digital devices and new platforms.
Research Project (30 credits)
Students undertake a substantial project based on work experience or academic research.
Marketers need to critically assess the value of strategic marketing as part of the broad longer-term business objectives. Taking into consideration corporate management issues and opportunities leading to appropriate strategic marketing solutions.
Assessment weightings and contact hours
10 credits equates to 100 hours of study, which is a combination of lectures, seminars and practical sessions, and independent study. A 3 year degree qualification typically comprises of 360 credits (120 credits per year). The exact composition of your study time and assessments for the course will vary according to your option choices and style of learning, but it could be:
Year 1 25% scheduled; 75% independent
Year 2 25% scheduled; 75% independent
Year 4 20% scheduled; 80% independent
Year 1 85% coursework; 15% examination
Year 2 85% coursework; 15% examination
Year 4 85% coursework; 15% examination
Most of our degrees offer the chance to spend a year getting a taste of professional life. It not only gives you the opportunity to develop your core skills and learn about how business really operates in your industry, but also shows employers that you’re ready to get to work.
The Business School Placement Team is ready to help. They offer a wide range of services, including employer presentations, advice and placement fairs. But it’s also up to you – the more proactive you are about applying for placement opportunities, the better.
Many of our courses offer the opportunity to spend up to a year overseas, studying with one of our partner institutions across Europe, or beyond. Go abroad in the third year of your degree, and you’ll not only learn about other cultures, improve your language skills and discover more about yourself – you’ll also boost your career prospects. Having first-hand knowledge of another country’s cultures and traditions can take you far in a range of careers. And, by going abroad you’ll also demonstrate the kind of independent spirit and adaptability that many employers want.
Gaining work experience with an international flavour offers a double benefit. While you’ll learn valuable professional skills in a real-world workplace, you’ll also experience different cultures, ways of working and new perspectives. Whether it’s a summer exchange, holiday internship or year-long international placement, global experience can make a world of difference to your career prospects.
A City of Opportunities
Manchester is the engine room of the Northern Powerhouse. Here, business thrives in districts like Spinningfields, which is home to more than 150 financial and commercial services organisations, while initiatives like the Start-up Factory and the Sharp Project help forge the next generation of commercial enterprises. For today, that puts us in the perfect place to offer an education rooted in the real world – with relevant skills, useful experience and valuable connections to support your entrepreneurial ambitions. For tomorrow, that puts you in a city with a wide range of employers and a growing demand for ambitious graduates.
Department of Marketing, Retail and Tourism
Our Marketing, Retail and Tourism Department is one of the UK’s largest providers of education in marketing, digital marketing, advertising and branding, public relations, retail management, place management and tourism management. The department’s mission is to develop its students into highly employable, socially and environmentally responsible professionals, delivering educational and research excellence, through courses accredited by key industry bodies.
Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject.
UK, EU and Channel Island students: Full-time fee: £9,250 per year. This tuition fee is agreed subject to UK government policy and parliamentary regulation and may increase each academic year in line with inflation or UK government policy for both new and continuing students.
Non-EU international students
Non-EU international students: Full-time fee: £16,500 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).
A degree typically comprises 360 credits, a DipHE 240 credits, a CertHE 120 credits, and an integrated Masters 480 credits. The tuition fee for the placement year for those courses that offer this option is £1,850, subject to inflationary increases based on government policy and providing you progress through the course in the normal timeframe (no repeat years or breaks in study). The tuition fee for the study year abroad for those courses that offer this option is £1,385, subject to inflationary increases based on government policy and providing you progress through the course in the normal timeframe (no repeat years or breaks in study).
All of the books required for the programme are available from the University library. The University also has PC labs and a laptop loan service. However, many students choose to buy some of the core textbooks for the course and/or a laptop.
Students may also need to print their assignments and other documents. Campus printing costs start from 5p per page. Estimated costs are £300 for a laptop up to £100 each year for books and printing.
The University will usually cover the costs to attend visit days with local business organisations. Where necessary, field trip costs would not exceed £500.
Find out more about financing your studies and whether you may qualify for one of our bursaries and scholarships.
University isn’t just about learning. It’s about living. Find out all you need to know about accommodation here.
Being at university isn’t just about learning. It’s about living. Before you arrive, we’ll make sure you know where to go and what to do. And once you’re settled in, our team’s ready to support you during your stay.
From apartments and eco-friendly townhouses, to en-suite and standard rooms, we have all sorts of accommodation on (or near) campus. Whichever option is right for you, you’ll have a room complete with desk, heater, and storage, together with a shared kitchen, laundry facilities and free WiFi.
And in such a handy location, you’ll never be more than a few minutes from the library, Students’ Union, your next lecture or a bite to eat in one of the many nearby eateries.
We’re incredibly proud to be part of such a distinctive global city – and we think you will be too.
Manchester is a city of enterprise and sport, culture and diversity. Here, connections are formed and futures begun. Art, science and business coexist and collaborate. Actors and accountants, lawyers and linguists – they’ve all found a home for their ambitions.
We have sporting excellence, culinary creativity, digital innovation and thriving commerce. Entrepreneurs and entertainers. Theatre and music. A rich and distinctive culture. We have character, spirit and personality.
Here, you’ll find people of every type, making leaps in technology, taking strides in industry and creating art in every form. We have a proud heritage to look back on, and a vibrant and diverse future to look forward to, full of possibility and promise.
From advice and support to a fantastic Union and sports clubs, we’ve got your time here covered..
Whether you’re coming to Manchester from another continent or down the road, we’re here to help. As well as our Student Hubs, where you can get all sorts of information and advice, we offer a range of professional support services and social groups for our students.
Being part of our community, you’ll find societies, teams and groups that will help you make the most of your time here. This means you’ll have the chance to pursue your passions, but also to meet people with the same interests.
The Students’ Union is your voice in the University. Through the officials that you elect, the Union supports its members and stands up for your issues. And, with its building at the heart of the campus, it also provides you with a bar, shop, café, and event venue.
Programme Review Our programmes undergo an annual review and major review (normally at 6 year intervals) to ensure an up-to-date curriculum supported by the latest online learning technology. For further information on when we may make changes to our programmes, please see the changes section of our Terms and Conditions.
Important Notice This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate. Please check back to the online prospectus before making an application to us to access the most up to date information for your chosen course of study.
Confirmation of Regulator The Manchester Metropolitan University is regulated by the Office for Students (OfS). The OfS is the independent regulator of higher education in England. More information on the role of the OfS and its regulatory framework can be found at officeforstudents.org.uk.
All higher education providers registered with the OfS must have a student protection plan in place. The student protection plan sets out what students can expect to happen should a course, campus, or institution close. Access our current Student Protection Plan.