BA (Hons) Business and Marketing

Truly stand out in a competitive sector by combining a solid understanding of business strategy with marketing knowledge.

Attend an open day How to apply
Attend an open day How to apply


To survive, thrive and succeed in business, it’s not only about managing people, developing strategies and driving performance within the organisation. It’s also about understanding and engaging the market – identifying your position in the competitive landscape, developing an offering that meets demand and communicating with your target audience effectively.

You’ll delve into business operations, looking at how some of the world’s most successful organisations manage finances, lead staff and harness technology, as well as learning about the key issues in business today – from sustainable development to ethics in a global environment.

It’s a course that’s designed to help you prepare for the workplace, so we don’t limit your learning to the classroom. Once you’ve discovered and discussed the theories in lectures and seminars, you’ll have the chance to turn ideas into action. We run various business and enterprise competitions that provide skill-building, CV-boosting experience. You will also have the option of spending a year on a placement, building on your skills in a professional environment.

As such, you’ll leave us with a blend of business understanding and marketing intellect. It’s a powerful mix. Whether you see yourself running a start-up, getting onto the fast-track to senior management or making waves in an agency environment, our BA (Hons) Business and Marketing can help you pave the way.

Features and Benefits

  • Business experts – learn from world-class academics and leading professionals who are advisors to organisations like PwC and AJ Bell.
  • Triple crown - study in a Business School that has prestigious triple accreditation from EQUIS, AACSB and AMBA.
  • City of opportunities – Manchester is a global businesses centre, with a vibrant marketing industry. Make the most of our excellent industry connections.
  • Industry links – enjoy guest lectures, masterclasses and field trips to international companies, thanks to our extensive network of business and marketing professionals.
  • Learning in practice – depending on the option units you choose, you could go on an internship at a marketing agency, or set up your own business as part of the Young Enterprise competition.
  • Accredited degree - a Chartered Institute of Marketing (CIM) degree, so you'll with the chance to pursue further qualifications after you graduate.
  • Choose a placement or study abroad – the course offers real flexibility as you will enrol on the three year course and then decide if a placement or overseas study is right for you once you have started your studies, so you don’t have to decide now.  
"The staff on my course are really approachable. They’ll help with any problems. Most of the tutors I have also have industry experience so they’ve got really good insight." Rio Bray, BA (Hons) Business and Marketing

Accreditations, Awards and Endorsements

Career Prospects

Whether you want to run your own business or head up a busy marketing department, this degree will give you the tools to make those ambitions a reality. 

This degree develops your head for business management and strategy, and on the marketing side of the course you’ll learn the skills you need to apply for creative roles, with a strong focus on digital.

You’ll have a wide variety of career options with this blend of creativity, strategic thinking, organisational and communication skills.

Roles in advertising, account, brand or sales management, copywriting, public relations and HR are among those you’ll be ready to apply for when you complete your course.

Our business graduates are working for international organisations, such as BMW, Credit Suisse, HSBC, Marks and Spencer, O2 and Saatchi and Saatchi, to name a few.

Learn more about graduate careers

Entry requirements

UCAS tariff points/grades required


A levels ­– BCC-BBC

Pearson BTEC National Extended Diploma – DMM

Equivalent qualifications and combinations will be considered, including Extended Project (EPQ) at grade C or above. Other AS levels (or qualifications equivalent to AS level) are not accepted.

Please contact the University directly if you are unsure whether you meet the minimum entry requirements for the course.

Specific GCSE requirements

GCSE grade C/4 in English Language or Level 2 Functional Skills English


GCSE grade C/4 in Mathematics or Level 2 Functional Skills Mathematics

Non Tariffed Qualifications

Pass Access to HE Diploma in a relevant subject with a minimum of 106 UCAS Tariff points

International Baccalaureate points

26 IB Diploma Points

IELTS score required for international students

6.0 overall with no individual element below 5.5

There’s further information for international students on our international website if you’re applying with non-UK qualifications.

Further information

This is a new course for the 2020 intake - advanced entry to the course is not available. 

Course details

You’ll also explore the core principles of marketing, consumer psychology, marketing research, branding and digital skills and learn how to manage effective campaigns. What’s more, you’ll have the chance to get to grips with the practical side of the subject, working on the kind of creative advertising that engages consumers, drives sales and builds brands.

Personal and professional development will be embedded in the units below enabling students to identify and develop specific skills and attributes required to gain employment and succeed in their chosen profession.

You will enrol on the three year course which will give you the flexibility when you start your studies to choose a year on placement or to study abroad in year two, so you would complete your degree over four years if you chose this option.

You will study six 15 credit units and one 30 credit unit. 

Read more about this year of study

Core Units

Innovation and Creativity Skills for Business

This unit will facilitate idea generation via a range of creative thinking tools. Case studies will be utilised to explore models of innovation. Students will plan and manage a project in groups, demonstrating divergent and convergent thinking, to develop a business concept for a specified target market. The student’s group presentation will display the sources, and interpretation of data in the decision making process, to justify the innovative business concept.

Introduction to Marketing (30 credits)

Key marketing principles, techniques and measures are introduced and explored in relation to the marketing consumer interface; helping to shape an understanding of strategic and operational aspects of business.

Consumer Psychology

Marketers need to understand the psychology of consumers and their buying behaviour. Namely, their perception, beliefs, attitudes and what influences them towards buying or not buying products and services.

Digital Marketing Essentials

An understanding of digital and social platforms and how they impact on today’s marketing environment is an important consideration for marketing students.

Global Concerns In Sustainable Development

This unit introduces students to the United Nations Sustainable Development Goals through a focus on case studies and an understanding of the key concepts and the relationship to concerns such as climate change, poverty and sustainable development.

Finance and FinTech for Managers

This unit gives students an understanding of finance within organisations, with a specific focus on budgeting, and an introduction to FinTech, the key technologies and business models that will re imagine the global economy in the 21st century.

Introduction to Human Resource Management

This unit reviews the evolution of HRM and introduces students to the key underpinning theories. It explores the employee life cycle including recruitment and selection, development, reward and recognition, performance management, wellbeing, engagement, diversity and inclusion, conflict and departures. The unit highlights various influences both internal and external to the organisation, which shape HR policies and practices, such as labour markets, CSR, political environment and the legal framework and their implications on workforce planning.

You will study six 15 credit units.

Read more about this year of study

Core Units

Principles of Strategic Management

This unit presents a systematic approach to the study of strategy, building upon an array of ideas and theories ranging from industrial organization theory to institutional economics. This unit outlines the fundamentals of strategic management and gives students an introduction in this important area of business management. Students will gain an awareness of the issues involved and the techniques that managers adopt. The tools and techniques will help students understand how organisations achieve sustainable competitive advantage.

Investigating Responsible Enterprise in a Global Context

This unit critiques the role of multi-national organisations, social enterprises and the role of the state in the emergence of responsible enterprise as a movement to address global issues for people and planet.

Social Innovation through Entrepreneurship

This unit will manage a project exploring concepts of social innovation through an entrepreneurial process. Using a problem-based approach, students will develop innovative solutions to address a given social/community issue and create positive social impact.

Business to Business Marketing

Students will develop knowledge and understanding of the theories, strategies and practices that underpin business-to-business marketing.

Digital Marketing Professional

Students will examine digital technology and its impact on the marketing mix including organisational strategies and consumer facing activities offering a deeper understanding of the connection between marketing and digital technology.

Researching Marketing

Understanding how to appraise and apply research methods is a critical skill for undergraduates and this knowledge will be developed through this unit.

You will study five 15 credit units and one 30 credit unit.

Read more about this year of study

Core Units

Entrepreneurs, Business in a Globalised Society

This unit aims to develop student’s research skills through a rigorous understanding of enterprise/social enterprise in the 21st Century, building knowledge from both policy and practice. Key topics of the unit includes: entrepreneurs in the business context, the entrepreneurial process, characteristics of the entrepreneur, business in context, and the ethical and social issues in enterprise and business.

Business Ethics, Sustainability and Responsible Leadership

This unit aims to help students become responsible leaders by developing the critical tools and moral imagination required to analyse and manage the ethical and sustainability challenges they are likely to encounter in the workplace.

Strategic Management in the Global Context

This unit builds on the tools and techniques from Principles of Strategic Management, and is concerned with the strategic choices available to organisations to achieve competitive advantage in a global economy. The managerial decisions, processes and activities that allow the creation and implementation of an effective global strategy are discussed and reflected upon through a combination of theories and real-world case studies.

Digital Marketing Campaign Management

Digital marketing is now universal in marketing therefore it is crucial for students to have knowledge and understanding of how technology can sustain a competitive advantage. Students will gain detailed understanding of how to manage campaigns using various digital devices and new platforms.

Research Project (30 credits)

Students undertake a substantial project based on work experience or academic research.

Strategic Marketing

Marketers need to critically assess the value of strategic marketing as part of the broad longer-term business objectives. Taking into consideration corporate management issues and opportunities leading to appropriate strategic marketing solutions.

Assessment weightings and contact hours

10 credits equates to 100 hours of study, which is a combination of lectures, seminars and practical sessions, and independent study. A 3 year degree qualification typically comprises of 360 credits (120 credits per year). The exact composition of your study time and assessments for the course will vary according to your option choices and style of learning, but it could be:



Placement options

Most of our degrees offer the chance to spend a year getting a taste of professional life. It not only gives you the opportunity to develop your core skills and learn about how business really operates in your industry, but also shows employers that you’re ready to get to work.

The Business School Placement Team is ready to help. They offer a wide range of services, including employer presentations, advice and placement fairs. But it’s also up to you – the more proactive you are about applying for placement opportunities, the better.

Find out more about what a placement can do for you. Visit our placements page.

Study Abroad

Many of our courses offer the opportunity to spend up to a year overseas, studying with one of our partner institutions across Europe, or beyond. Go abroad in the third year of your degree, and you’ll not only learn about other cultures, improve your language skills and discover more about yourself – you’ll also boost your career prospects. Having first-hand knowledge of another country’s cultures and traditions can take you far in a range of careers. And, by going abroad you’ll also demonstrate the kind of independent spirit and adaptability that many employers want.

Working Abroad

Gaining work experience with an international flavour offers a double benefit. While you’ll learn valuable professional skills in a real-world workplace, you’ll also experience different cultures, ways of working and new perspectives. Whether it’s a summer exchange, holiday internship or year-long international placement, global experience can make a world of difference to your career prospects.

A City of Opportunities

Manchester is the engine room of the Northern Powerhouse. Here, business thrives in districts like Spinningfields, which is home to more than 150 financial and commercial services organisations, while initiatives like the Start-up Factory and the Sharp Project help forge the next generation of commercial enterprises. For today, that puts us in the perfect place to offer an education rooted in the real world – with relevant skills, useful experience and valuable connections to support your entrepreneurial ambitions. For tomorrow, that puts you in a city with a wide range of employers and a growing demand for ambitious graduates.

Department of Marketing, Retail and Tourism

Our Marketing, Retail and Tourism Department is one of the UK’s largest providers of education in marketing, digital marketing, advertising and branding, public relations, retail management, place management and tourism management. The department’s mission is to develop its students into highly employable, socially and environmentally responsible professionals, delivering educational and research excellence, through courses accredited by key industry bodies.

More about the department

Taught by experts

Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject.

Meet our expert staff


UK, EU and Channel Island students

UK, EU and Channel Island students: Full-time fee: £9,250 per year. This tuition fee is agreed subject to UK government policy and parliamentary regulation and may increase each academic year in line with inflation or UK government policy for both new and continuing students.

Non-EU international students

Non-EU international students: Full-time fee: £16,500 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).

Additional Information

A degree typically comprises 360 credits, a DipHE 240 credits, a CertHE 120 credits, and an integrated Masters 480 credits. The tuition fee for the placement year for those courses that offer this option is £1,850, subject to inflationary increases based on government policy and providing you progress through the course in the normal timeframe (no repeat years or breaks in study). The tuition fee for the study year abroad for those courses that offer this option is £1,385, subject to inflationary increases based on government policy and providing you progress through the course in the normal timeframe (no repeat years or breaks in study).

Additional costs

Specialist Costs

All of the books required for the programme are available from the University library. The University also has PC labs and a laptop loan service. However, many students choose to buy some of the core textbooks for the course and/or a laptop.

Students may also need to print their assignments and other documents. Campus printing costs start from 5p per page. Estimated costs are £300 for a laptop up to £100 each year for books and printing.

Placement Costs

The University will usually cover the costs to attend visit days with local business organisations. Where necessary, field trip costs would not exceed £500.


Find out more about financing your studies and whether you may qualify for one of our bursaries and scholarships.

Money Matters

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How to apply

You can apply for this course through UCAS.

Apply now

UCAS code(s)


Remember to use the correct institution code for Manchester Metropolitan University on your application: our institution code is M40

You can review our current Terms and Conditions before you make your application. If you are successful with your application, we will send you up to date information alongside your offer letter.


Programme Review
Our programmes undergo an annual review and major review (normally at 6 year intervals) to ensure an up-to-date curriculum supported by the latest online learning technology. For further information on when we may make changes to our programmes, please see the changes section of our Terms and Conditions.

Important Notice
This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate. Please check back to the online prospectus before making an application to us to access the most up to date information for your chosen course of study.

Confirmation of Regulator
The Manchester Metropolitan University is regulated by the Office for Students (OfS). The OfS is the independent regulator of higher education in England. More information on the role of the OfS and its regulatory framework can be found at

All higher education providers registered with the OfS must have a student protection plan in place. The student protection plan sets out what students can expect to happen should a course, campus, or institution close. Access our current Student Protection Plan.