BA (Hons) Business Enterprise / Marketing

Marketing is vital for all businesses, particularly start-ups. Combining business knowledge with marketing know-how, you’ll have an attractive skillset that helps companies grow and thrive.

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Clearing
2019

This course is now closed for applications for 2019 entry.

Check out our undergraduate prospectus to find a list of other courses we have available.

Overview

A business can’t succeed without its customers. Marketing bridges the gap between brands and their audience.

By combining an understanding of business principles with the creativity and strategic thinking of a marketer you can help any organisation succeed.

 

Entrepreneurial spirit

If you have ambitions of starting your own company, the business enterprise units will give you the grounding you need to get started. 

The underlying principles of business ventures are a focal point of your degree. You’ll cover the role of the entrepreneur, as well as business planning and environment.

This knowledge will serve you well whether you’re working for yourself or an organisation.

 

Spread the word

Marketing is about communication. Businesses of all sizes need to reach out to their customers and the skills you’ll learn on this part of your degree will complement the business units.

Learn about marketing strategy and how it fits into organisations. Develop your knowledge of marketing practices and tools to craft creative and attention-grabbing campaigns.

Marketing has the power to shape many elements of a business, from sales and customer service to product development and brand loyalty. It’s a gateway to a variety of careers.

Features and Benefits

  • Centre of Excellence - we are accredited by the Institute of Enterprise and Entrepreneurs for our leading-edge practices which place us at the forefront of enterprise learning.
  • Small business specialists – we hold a Small Business Charter Award. Our Centre for Enterprise is led by a team of academics who are experts in the SME sector.
  • A business hub – Manchester is home to businesses of all sizes. Learn in our award-winning Business School, surrounded by a thriving entrepreneurial city.
  • Practical experience – take the four-year course and spend a year working in industry, or study overseas to improve your knowledge and cultural understanding.
  • Flexible learning – you can specialise in business enterprise or marketing during Years 2 and 3 to tailor your degree to fit with your career aspirations.
  • Entrepreneurial support – take advantage of the resources available through our on-campus business incubator, Innospace. Get the support you need to start your own company.
  • Theory into practice – depending on the units you choose, you can complete an internship in a marketing agency or start your own company and compete in Young Enterprise competitions.
  • Varied career options – develop the skills you need to work in businesses large and small, particularly in a marketing setting. Develop strong foundations on which to start your own company.
"We think it's very important to have employer partners as part of the curriculum because students need to be able to gain theoretical knowledge, but also understand how that's applied in the workplace." Dr Steven Rhoden, Head of Department for Marketing.

Accreditations, Awards and Endorsements

"Our academics have their feet firmly in industry. They are consulting with major companies regularly and doing research as part of their role in the department, so the flow of research comes back into the classroom and informs our teaching."

Dr Clare Hannibal, Head of Department for Business Enterprise.  

Career Prospects

Do you picture yourself running creative marketing campaigns? Or maybe you’re an entrepreneur who wants to have all the tools to build a business.

This combined honours degree will give you a solid understanding of business principles that will serve you well in any career. This knowledge will also show you how marketing fits into a wider organisation and how it can have a positive impact across a business.

Your skills and knowledge will help you stand out whether you’re looking for work in creative agencies, in-house marketing departments or are setting up on your own.

Consider a career in advertising, brand and marketing management or public relations. Or look at roles based on account, sales or people management.

You won’t have far to look for suitable roles. The creative and digital media industries are the second-largest employment sector in Manchester.

Learn more about graduate careers

0%

of graduates go straight into employment or further study within six months of graduating.

DLHE survey 2017, for all respondents available for employment or further study and whose destinations are known.

Entry requirements

UCAS tariff points/grades required

104-112

104-112 UCAS Tariff Points at A2 (Grades BCC-BBC) or acceptable alternatives e.g. BTEC Subsidiary Diploma, Diploma, Extended Diploma at Level 3 (Grades DMM).

Specific GCSE requirements

GCSE grade C or grade 4 in English Language and Mathematics.  Level 2 Functional Skills English and Mathematics also accepted.

Non Tariffed Qualifications

Pass Access to HE Diploma in a relevant subject with a minimum 106 UCAS Tariff Points.

International Baccalaureate points

26 IB Diploma Points

IELTS score required for international students

6.0 with at least 5.5 in each element

There’s further information for international students on our international website if you’re applying with non-UK qualifications.

MEET THE EXPERTS

“It's very important to have employer partners as part of the curriculum because students need to be able to gain theoretical knowledge, but also understand how that's applied in the workplace…”
 
Listen to what Dr Steven Rhoden, Head of Department, has to say about studying at Manchester Metropolitan University…

Course details

Business enterprise covers the general principles underlying all business ventures (marketing, strategy, business environment and business planning), focusing on small and medium sized enterprises (SMEs) and the entrepreneur. There is a range of option units to choose from in the final year. This degree also allows you to study the main marketing disciplines, enabling you to determine which aspects of the profession best suit your skills and personality. Covering both the theory that underpins marketing practice and the practical skills you need to succeed in the workplace, you will learn how the different elements of marketing work together, from the research, project management and budgeting required to plan and deliver a communications campaign, to the inspiration behind effective advertising images and copy.

Combined Honours programmes offer the ability to undertake two separate areas of study as either equal, major/minor or named route combinations. In the first year, students will study each subject combination equally and the core units for year one are shown below.

Business Enterprise units: 

  • Dynamic Business Environment
  • Understanding and Managing People

Marketing units: 

  • Marketing Communications Theory and Practice
  • Principles of Marketing

Read more about this year of study

Core Units

Principles of Marketing

Through this unit the key marketing principles, aims, techniques and measures are introduced and explored in relation to the marketing consumer interface. The core themes of this unit are: Marketing orientation and practice; The marketing mix; Marketing research and the use of financial techniques to underpin marketing programmes; Planning and budgeting; Ratio analysis and evaluation; Marketing applications of consumer psychology and behaviour; Digital marketing and the changing approaches to communication; The marketing environment and marketing ethics.

Marketing Communications Theory and Practice

This unit introduces communication theory and its impact on practice in areas such as marketing, advertising, retail promotion, brand and public relations management and mass media communication. Your studies will cover topics such as: linear and two-way communication models, semiotics, visual communication - perception, design, typography and colour - and theories of the social and cultural impact of communication.

Understanding and Managing People

You will study key issues from four main themes: 1.Individuals and work 2. Groups and social interaction 3. The nature and context of understanding and managing people with work and behaviour in organisations and 4.Personal and professional development

Managing People in a Contemporary Economy

The aim of this unit is to provide students with an understanding of the wider world of work. It introduces students to tools for analysing the external environment (e.g. PESTLE, SWOT etc.) in order for them to understand how social-economic factors influences organisational and HR strategies. It examines features of the contemporary economy such as labour markets, changes in workforce demographics, changing composition of the economy (rise in service and knowledge work, decline of manufacturing) and the global economy. It explores the implications of specific contexts of the contemporary economy for managing people; for example, service workers, knowledge workers, precarious workers, an international workforce, social care, and differences in public/private sector work.

Units of study available in year two on a Combined Honours programme will depend entirely on the route taken through the programme and whether there are any additional requirements for study made by a particular professional or regulatory body. 

Business Enterprise core unit: 

  • Ideas Creativity and Entrepreneurship 

Marketing core unit: 

  • Brand Management 

For an indication of option units currently available please see the single honours courses:

Business Management

Marketing Management

Please be advised that the unit combinations and availability will differ depending on whether you choose to undertake a major/minor, equal or named route through your programme.

Read more about this year of study

Core Units

Brand Management

In this unit, you will examine the theories and techniques involved in the management and development of brands. You will cover core themes including the historical development of brands, the social and cultural impacts on brands, different types of brands, reputation, image and identity. You will also explore the concepts of brand extensions, brand equity, brand personality, celebrity endorsement and critically examine the relationship between brands, stakeholders and corporate social responsibility. In addition, the unit offers an introduction to communication design, history and contemporary applications including image, type and message; the creative production process and legal/regulatory issues of branding. 

Ideas, Creativity and Entrepreneurship

Develops enterprising behaviours, skills, attributes, and a reflective approach to the business start-up process. Introduces entrepreneurial career paths, responsible entrepreneurship and international aspects of the start-up process.

For those on the four-year degree route, Year 3 will be spent on either placement or studying abroad at one of our partner institutions. Those on the three-year full-time route will progress directly to their final year of study.

Units of study available in your final year on a Combined Honours programme will depend entirely on the route taken through the programme and whether there are any additional requirements for study made by a particular professional or regulatory body.

Business Enterprise core unit: 

  • Entrepreneurial Practice 

Marketing core unit: 

  • Strategic Marketing Management 

For an indication of option units currently available please see the single honours courses:

Business Management

Marketing Management

Please be advised that the unit combinations and availability will differ depending on whether you choose to undertake a major/minor, equal or named route through your programme.

Read more about this year of study

Core Units

Entrepreneurial Practice

The main aim of this unit is to develop your enterprising behaviours, skills and attributes and build your awareness of entrepreneurial career paths. You will run a small business as part of a team supported by academics and business professionals. You will explore business opportunities through an outline business plan, attend a number of business start-up events, and engage in a series of enterprise workshops. You will capture your learning in your business portfolio.

Strategic Marketing Management

This unit offers an analytical investigation into the contemporary principles related to the study and practice of strategic marketing, including aspects of digital and service marketing strategies. Core themes covered in the unit include the principles of strategy, strategic marketing and the concept of competitive advantage; theories for achieving a competitive advantage, the structure and component parts of a strategic marketing plan; how to assess the macro and micro environment in order to determine strategic issues. You will also explore the models used to assess and evaluate the context an organisation resides in; financial analysis of an organisation; understanding the key issues facing an organisation and setting objectives for a strategic marketing plan. 

Assessment weightings and contact hours

10 credits equates to 100 hours of study, which is a combination of lectures, seminars and practical sessions, and independent study. A 3 year degree qualification typically comprises of 360 credits (120 credits per year). The exact composition of your study time and assessments for the course will vary according to your option choices and style of learning, but it could be:

Study
Assessment

Placement options

We offer four-year placement and overseas study routes, where you have the opportunity to spend your third year on industrial placement or studying overseas, after which you will return to study for your final year. You can make a decision on whether to follow this route at the end of your first year of study.

Department of People and Performance

Our People and Performance Department brings together industry leading professionals and academics with specialisms in strategy, innovation, enterprise, human resource management, entrepreneurship and sports management.

The department provides academic leadership for a broad undergraduate and postgraduate portfolio, providing real-life business expertise underpinned by cutting-edge business management theory.

More about the department

Taught by experts

Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject.

Meet our expert staff

Fees

UK, EU and Channel Island students

UK, EU and Channel Island students: Full-time fee: £9,250 per year. This tuition fee is agreed subject to UK government policy and parliamentary regulation and may increase each academic year in line with inflation or UK government policy for both new and continuing students.

Non-EU international students

Non-EU international students: Full-time fee: £16,000 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).

Additional Information

A degree typically comprises 360 credits, a DipHE 240 credits, a CertHE 120 credits, and an integrated Masters 480 credits. The tuition fee for the placement year for those courses that offer this option is £1,850, subject to inflationary increases based on government policy and providing you progress through the course in the normal timeframe (no repeat years or breaks in study). The tuition fee for the study year abroad for those courses that offer this option is £1,385, subject to inflationary increases based on government policy and providing you progress through the course in the normal timeframe (no repeat years or breaks in study).

Additional costs

Specialist Costs

All of the books required for the course are available from the library. The University also has PC labs and a laptop loan service. However, many students choose to buy some of the core textbooks for the course and/or a laptop. Students may also need to print their assignments and other documents. Campus printing costs start from 5p per page. Estimated costs are £300 for a laptop up to £100 each year for books and printing.

Funding

Find out more about financing your studies and whether you may qualify for one of our bursaries and scholarships.

Money Matters

Want to know more?

How to apply

This course is no longer available through clearing.

Check out our undergraduate prospectus to find a list of other courses we have available.

Check out our Clearing section to find a full list of courses we have available.

You can review our current Terms and Conditions before you make your application. If you are successful with your application, we will send you up to date information alongside your offer letter.

MANCHESTER IS YOUR CITY. BE PART OF IT.

Programme Review
Our programmes undergo an annual review and major review (normally at 6 year intervals) to ensure an up-to-date curriculum supported by the latest online learning technology. For further information on when we may make changes to our programmes, please see the changes section of our Terms and Conditions.

Important Notice
This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate. Please check back to the online prospectus before making an application to us to access the most up to date information for your chosen course of study.

Confirmation of Regulator
The Manchester Metropolitan University is regulated by the Office for Students (OfS). The OfS is the independent regulator of higher education in England. More information on the role of the OfS and its regulatory framework can be found at officeforstudents.org.uk.

All higher education providers registered with the OfS must have a student protection plan in place. The student protection plan sets out what students can expect to happen should a course, campus, or institution close. Access our current Student Protection Plan.

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