A business can’t succeed without its customers. Marketing bridges the gap between brands and their audience.
By combining an understanding of business principles with the creativity and strategic thinking of a marketer you can help any organisation succeed.
If you have ambitions of starting your own company, the business enterprise units will give you the grounding you need to get started.
The underlying principles of business ventures are a focal point of your degree. You’ll cover the role of the entrepreneur, as well as business planning and environment.
This knowledge will serve you well whether you’re working for yourself or an organisation.
Spread the word
Marketing is about communication. Businesses of all sizes need to reach out to their customers and the skills you’ll learn on this part of your degree will complement the business units.
Learn about marketing strategy and how it fits into organisations. Develop your knowledge of marketing practices and tools to craft creative and attention-grabbing campaigns.
Marketing has the power to shape many elements of a business, from sales and customer service to product development and brand loyalty. It’s a gateway to a variety of careers.