Managing Customer and Stakeholder Relations
The unit will explore how internal stakeholders shape a business (e.g. apprentices research their organisational mission/vision and management communications) and how manager and internal stakeholder behaviours can enhance the customer and external stakeholder experience and add value to those relationships.
The unit will introduce customer relationship marketing and management strategies, understand the difference between business-to-business and business to customer relationship management, understand the difference in customer relationship strategies adopted on-line and off-line. Apprentices will apply theories of customer relationships management to customer relationships. They will understand the relationship between customer and suppliers, and how customers can influence business/ organisational activities.
Introduction to Project and Portfolio
In this unit, apprentices will be introduced to the negotiated business project and the apprenticeship portfolio. For the project, apprentices will understand the nature of a work-based project and how that is underpinned by scholarly research. Teaching will include basic academic skills, such as library search, understanding academic literature and academic writing. As this unit is designed to run `long and thin' alongside other content units, this learning will be transferable to those other units. Apprentices will then be taught research methods. Finally, apprentices will be introduced to the ethical approval process for projects. They will reflect this learning in a mini-project negotiated between themselves, the tutor, and their workplace mentor / manager.
Dynamic Business and Digital Context of Retail
Students will explore the dynamic retail environment and study relationship the between business success/failure and social, cultural, and spatial factors, digital / technological development, fundamental macroeconomic elements and concepts, sustainability, and globalisation. Organisations may have limited control over these factors but nevertheless need to mitigate against them. Students will explore the interrelationship between business environmental factors at various spatial levels (macro, meso and micro) and the way in which businesses respond to and manage the impact of these factors. Finally, students will have the opportunity to understand traditional and contemporary retail channels and how they relate to the physical and online place.