Every business needs to market itself. That means marketers with a solid understanding of business strategy stand out in a competitive sector.
Combining business and marketing allows you to gain valuable skills and knowledge across both disciplines that can lead to exciting careers.
See yourself running a successful start-up or on the fast track to senior management in a global firm? Whatever your ambitions, an understanding of business will help you throughout your career.
Learn about business operations by focusing on some of the world’s most successful organisations. Explore people management. Understand how economic, social, technological and political factors can shape different sectors.
Put your knowledge and skills to the test in business and enterprise competitions. And see how they apply in the real world on a placement year.
Marketing: the art of communication
Marketing is essential to a business’ success. It has the power to shape everything from sales and customer service to product development and brand loyalty.
Learning marketing theory and how to use it will prepare you for working in businesses large and small. You’ll cover everything from the practical side of managing campaigns to the creative elements of inspirational advertising.