BA (Hons) Business / Marketing

Attend an open day How to apply
Attend an open day How to apply

Overview

This course allows you to combine studies in marketing with that of the wider business environment.

Business

No matter where you work, there will be underlying principles of business in operation. A degree in business provides a solid foundation to build your career as a high-earning professional. One of the most popular subjects, studying business at Manchester Met will equip you with the necessary skills to set up your own company, or build a management career in an existing organisation. Business professionals are good at leading teams; have sound commercial awareness; are adept at spotting enterprising opportunities; can manage projects and are excellent problem solvers. There are opportunities to participate in business and enterprise competitions, receive support and advice from mentors from our Innospace graduate incubator and business start-up unit, and to network with successful entrepreneurs and consultants who contribute as guest lecturers and placement employers.

Marketing

Marketing is all about presenting people, products and ideas to different audiences. The results can be spectacular, creating global brands that become household names and sparking new trends that revolutionise what we do and how we do it. Job roles in the sector can be very varied and combine skills in project management, marketing operations and campaign planning with creative skills such as devising memorable advertising slogans and writing effective media. Our Marketing degrees are delivered at our award-winning Business School and have been developed in close co-operation with practitioners from the industry, who are also actively involved as expert guest lecturers, mentors and placement employers. Our lively and enthusiastic team regularly organise professional lectures and field trips with internationally recognised companies such as Bentley Motors, Heineken International, Q-Hotels and Virgin Trains.

Features and Benefits

Accreditations, Awards and Endorsements

Career Prospects

Studying a combined honours degree gives you the opportunity to improve your employability by developing skills and knowledge in two subjects.

The study of business and marketing provides a sound basis for employment in a large variety of roles. Examples include advertising, brand and marketing management, manufacturing, people management, public relations, sales and account management. You could also apply to join professional bodies or go on to postgraduate study.

Learn more about graduate careers

Entry requirements

These typical entry requirements apply to the 2018 academic year of entry and may be subject to change for the 2019 academic year. Please check back for further details.

UCAS tariff points/grades required

104-112

104-112 UCAS Tariff Points at A2 (Grades BCC-BBC) or acceptable alternatives e.g. BTEC Subsidiary Diploma, Diploma, Extended Diploma at Level 3 (Grades DMM).

Specific GCSE requirements

GCSE grade C or grade 4 in English Language and Mathematics. Level 2 Functional Skills English and Mathematics also accepted.

Non Tariffed Qualifications

106-112 UCAS Tariff Points from a relevant Access to HE Diploma with at least 45 credits at Level 3.

International Baccalaureate points

26 IB Diploma Points

IELTS score required for international students

6.0 with at least 5.5 in each element

There’s further information for international students on our international website if you’re applying with non-UK qualifications.

Further information

Applications are considered individually and you are advised to contact our Course Enquires team via the web form www.mmu.ac.uk/course-enquiry

Course details

You will be able to gain skills in all areas of business and make informed decisions about business strategy and operations. Your studies will draw on disciplines including business planning strategy, creative thinking, accounting and finance, human resources, leadership, marketing and data analysis.

This degree allows you to study the main marketing disciplines, enabling you to determine which aspects of the profession best suit your skills and personality. Covering both the theory that underpins marketing practice and the practical skills you need to succeed in the workplace, you will learn how the different elements of marketing work together, from the research, project management and budgeting required to plan and deliver a communications campaign, to the inspiration behind effective advertising images and copy.

Combined Honours programmes offer the ability to undertake two separate areas of study as either equal, major/minor or named route combinations. In the first year you will study each subject combination equally and the core units for year one are shown below.

Business units:

  • Dynamic Business Environment
  • Understanding and Managing People

Marketing units:

  • Marketing Communications Theory and Practice
  • Principles of Marketing

Read more about this year of study

Core Units

Principles of Marketing

Through this unit the key marketing principles, aims, techniques and measures are introduced and explored in relation to the marketing consumer interface. The core themes of this unit are: Marketing orientation and practice; The marketing mix; Marketing research and the use of financial techniques to underpin marketing programmes; Planning and budgeting; Ratio analysis and evaluation; Marketing applications of consumer psychology and behaviour; Digital marketing and the changing approaches to communication; The marketing environment and marketing ethics.

Marketing Communications Theory and Practice

This unit introduces communication theory and its impact on practice in areas such as marketing, advertising, retail promotion, brand and public relations management and mass media communication. Your studies will cover topics such as: linear and two-way communication models, semiotics, visual communication - perception, design, typography and colour - and theories of the social and cultural impact of communication.

Understanding and Managing People

You will study key issues from four main themes: 1.Individuals and work 2. Groups and social interaction 3. The nature and context of understanding and managing people with work and behaviour in organisations and 4.Personal and professional development

Dynamic Business Environment

The aim of this unit is to develop your understanding of a range of dynamic factors in the business environment over which organisations have limited, if any control over but nonetheless need to mitigate against.  Topics studied include markets and globalisation, technological development, fundamental macroeconomic elements and concepts, and social, cultural and ecological factors.

Units of study in year two on a Combined Honours programme will depend entirely on the route taken through the programme and whether there are any additional requirements for study made by a particular professional or regulatory body. 

Business core unit:

  • Managing Effective Organisations

Marketing core unit: 

  • Brand Management 

For an indication of option units currently available please see the single honours courses:

Business Management: mmu.ac.uk/15335
Marketing Management: mmu.ac.uk/14987

Please be advised that the unit combinations and availability will differ depending on whether you choose to undertake a major/minor, equal or named route through your programme.

Read more about this year of study

Core Units

Managing Effective Organisations

Explores research and best practice on how people are managed and organised at work, and helps develop the skills of a reflective practitioner.

Brand Management

In this unit, you will examine the theories and techniques involved in the management and development of brands. You will cover core themes including the historical development of brands, the social and cultural impacts on brands, different types of brands, reputation, image and identity. You will also explore the concepts of brand extensions, brand equity, brand personality, celebrity endorsement and critically examine the relationship between brands, stakeholders and corporate social responsibility. In addition, the unit offers an introduction to communication design, history and contemporary applications including image, type and message; the creative production process and legal/regulatory issues of branding. 

For those on the four-year degree route, Year 3 will be spent on either placement or studying abroad at one of our partner institutions. Those on the three-year full-time route will progress directly to their final year of study.

Units of study available in your final year on a Combined Honours programme will depend entirely on the route taken through the programme and whether there are any additional requirements for study made by a particular professional or regulatory body.

Business core unit: 

  • Global Strategy

Marketing core unit: 

  • Strategic Marketing Management

For an indication of option units currently available please see the single honours courses:

Business Management: mmu.ac.uk/15335
Marketing Management: mmu.ac.uk/14987

Please be advised that the unit combinations and availability will differ depending on whether you choose to undertake a major/minor, equal or named route through your programme.

Read more about this year of study

Core Units

Global Strategy

This unit provides a comprehensive assessment of the strategic challenges faced by organisations operating in an increasingly global business environment.  You will examine strategic management concepts and theories and apply them to a wide range of case studies on contemporary multinational firms. This will deepen your understanding of complex management problems and enhance your analytical skills in finding solutions to them.

Strategic Marketing Management

This unit offers an analytical investigation into the contemporary principles related to the study and practice of strategic marketing, including aspects of digital and service marketing strategies. Core themes covered in the unit include the principles of strategy, strategic marketing and the concept of competitive advantage; theories for achieving a competitive advantage, the structure and component parts of a strategic marketing plan; how to assess the macro and micro environment in order to determine strategic issues. You will also explore the models used to assess and evaluate the context an organisation resides in; financial analysis of an organisation; understanding the key issues facing an organisation and setting objectives for a strategic marketing plan. 

Assessment weightings and contact hours

Study
Assessment

Placements options

We offer four-year placement and overseas study routes, where you have the opportunity to spend your third year on industrial placement or studying overseas, after which you will return to study for your final year. You can make a decision on whether to follow this route at the end of your first year of study.

Department of People and Performance

Our People and Performance Department brings together industry leading professionals and academics with specialisms in strategy, innovation, enterprise, human resource management, entrepreneurship and sports management.

The department provides academic leadership for a broad undergraduate and postgraduate portfolio, providing real-life business expertise underpinned by cutting-edge business management theory.

More about the department

Taught by experts

Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject.

Meet our expert staff

Fees

Tuition fees for the 2019/20 academic year are still being finalised for all courses. Please see our general guide to our standard undergraduate tuition fees.

Part-time students may take a maximum of 90 credits each academic year.

Additional costs

Specialist Costs

All of the books required for the course are available from the library. The University also has PC labs and a laptop loan service. However, many students choose to buy some of the core textbooks for the course and/or a laptop. Students may also need to print their assignments and other documents. Campus printing costs start from 5p per page. Estimated costs are £300 for a laptop up to £100 each year for books and printing.

Funding

For further information on financing your studies or information about whether you may qualify for one of our bursaries and scholarships, follow the links below:

Bursaries and scholarships

Money Matters

Want to know more?

How to apply

You can apply for this course through UCAS.

Apply now

UCAS code(s)

3 years full-time: NN15 · 4 years with placement: N51N · 4 years with overseas study: NN51

Remember to use the correct institution code for Manchester Metropolitan University on your application: our institution code is M40

You can review our current Terms and Conditions before you make your application. If you are successful with your application, we will send you up to date information alongside your offer letter.

MANCHESTER IS YOUR CITY. BE PART OF IT.

Programme Review
Our programmes undergo an annual review and major review (normally at 6 year intervals) to ensure an up-to-date curriculum supported by the latest online learning technology. For further information on when we may make changes to our programmes, please see the changes section of our Terms and Conditions.

Important Notice
This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate. Please check back to the online prospectus before making an application to us to access the most up to date information for your chosen course of study.

Confirmation of Regulator
The Office for Students is the principal regulator for the University. For further information about their role please visit the Office for Students website. You can find out more about our courses including our approach to timetabling, course structures and assessment and feedback on our website.

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