BA (Hons) Business / Marketing

Communication is vital to business success. Understanding business principles and having the marketing skills to link brands to consumers will open up a range of opportunities.

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This course is now closed for applications for 2019 entry.

Check out our undergraduate prospectus to find a list of other courses we have available.


Every business needs to market itself. That means marketers with a solid understanding of business strategy stand out in a competitive sector.

Combining business and marketing allows you to gain valuable skills and knowledge across both disciplines that can lead to exciting careers.

Understanding business 

See yourself running a successful start-up or on the fast track to senior management in a global firm? Whatever your ambitions, an understanding of business will help you throughout your career.

Learn about business operations by focusing on some of the world’s most successful organisations. Explore people management. Understand how economic, social, technological and political factors can shape different sectors.

Put your knowledge and skills to the test in business and enterprise competitions. And see how they apply in the real world on a placement year.


Marketing: the art of communication

Marketing is essential to a business’ success. It has the power to shape everything from sales and customer service to product development and brand loyalty.

Learning marketing theory and how to use it will prepare you for working in businesses large and small. You’ll cover everything from the practical side of managing campaigns to the creative elements of inspirational advertising.

Features and Benefits

  • Business experts – learn from world-class academics and leading professionals who are advisors to organisations like PwC and AJ Bell.
  • Tailor your degree – specialise in an area of business or marketing in year 2 and 3 to study for a degree that suits your career aspirations.
  • City of opportunities – Manchester is a global businesses centre, with a vibrant marketing industry. Make the most of our excellent industry connections.
  • Industry links – enjoy guest lectures, masterclasses and field trips to international companies such as Heineken International and Virgin Trains, thanks to our extensive network of business and marketing professionals.
  • Learning in practice – Depending on the option units you choose, you could go on an internship at a marketing agency, or set up your own business as part of the Young Enterprise competition.
  • Ready for work – graduate with a CV that shows practical experience as well as academic achievements, you can choose to go on a work placement or study overseas.
“The staff on my course are approachable and will help with any problems. Most of my tutors also have industry experience, so they have a really good insight.” Rio Bray, BA (Hons) Business and Marketing.

Accreditations, Awards and Endorsements

"Our academics have their feet firmly in industry. They are consulting with major companies regularly and doing research as part of their role in the department, so the flow of research comes back into the classroom and informs our teaching."


Dr Clare Hannibal, Head of Department for Business Enterprise.

Career Prospects

Whether you want to run your own business or head up a busy marketing department, this degree will give you the tools to make those ambitions a reality. 

This combined honours degree develops your head for business management and strategy.

On the marketing side of the course you’ll learn the skills you need to apply for creative roles.

You’ll have a wide variety of career options with this blend of creativity, strategic thinking, organisational and communication skills.

Roles in advertising, account, brand or sales management, copywriting, public relations and HR are among those you’ll be ready to apply for when you complete your course.

Our business graduates are working for international organisations, such as BMW, Credit Suisse and IBM. Our marketing graduates are working with national and international companies too, such as at HSBC, Marks and Spencer, O2 and Saatchi and Saatchi, to name a few.

Learn more about graduate careers


of graduates go straight into employment or further study within six months of graduating.

DLHE survey 2017, for all respondents available for employment or further study and whose destinations are known.

Entry requirements

UCAS tariff points/grades required


104-112 UCAS Tariff Points at A2 (Grades BCC-BBC) or acceptable alternatives e.g. BTEC Subsidiary Diploma, Diploma, Extended Diploma at Level 3 (Grades DMM).

Specific GCSE requirements

GCSE grade C or grade 4 in English Language and Mathematics. Level 2 Functional Skills English and Mathematics also accepted.

Non Tariffed Qualifications

Pass Access to HE Diploma in a relevant subject with a minimum 106 UCAS Tariff Points.

International Baccalaureate points

26 IB Diploma Points

IELTS score required for international students

6.0 with at least 5.5 in each element

There’s further information for international students on our international website if you’re applying with non-UK qualifications.


“It's very important to have employer partners as part of the curriculum because students need to be able to gain theoretical knowledge, but also understand how that's applied in the workplace…”
Listen to what Dr Steven Rhoden, Head of Department for Marketing, has to say about studying at Manchester Metropolitan University…

Course details

You will be able to gain skills in all areas of business and make informed decisions about business strategy and operations. Your studies will draw on disciplines including business planning strategy, creative thinking, accounting and finance, human resources, leadership, marketing and data analysis.

This degree allows you to study the main marketing disciplines, enabling you to determine which aspects of the profession best suit your skills and personality. Covering both the theory that underpins marketing practice and the practical skills you need to succeed in the workplace, you will learn how the different elements of marketing work together, from the research, project management and budgeting required to plan and deliver a communications campaign, to the inspiration behind effective advertising images and copy.

Combined Honours programmes offer the ability to undertake two separate areas of study as either equal, major/minor or named route combinations. In the first year you will study each subject combination equally and the core units for year one are shown below.

Business units:

  • Dynamic Business Environment
  • Understanding and Managing People

Marketing units:

  • Marketing Communications Theory and Practice
  • Principles of Marketing

Read more about this year of study

Core Units

Principles of Marketing

Through this unit the key marketing principles, aims, techniques and measures are introduced and explored in relation to the marketing consumer interface. The core themes of this unit are: Marketing orientation and practice; The marketing mix; Marketing research and the use of financial techniques to underpin marketing programmes; Planning and budgeting; Ratio analysis and evaluation; Marketing applications of consumer psychology and behaviour; Digital marketing and the changing approaches to communication; The marketing environment and marketing ethics.

Marketing Communications Theory and Practice

This unit introduces communication theory and its impact on practice in areas such as marketing, advertising, retail promotion, brand and public relations management and mass media communication. Your studies will cover topics such as: linear and two-way communication models, semiotics, visual communication - perception, design, typography and colour - and theories of the social and cultural impact of communication.

Understanding and Managing People

You will study key issues from four main themes: 1.Individuals and work 2. Groups and social interaction 3. The nature and context of understanding and managing people with work and behaviour in organisations and 4.Personal and professional development

Managing People in a Contemporary Economy

The aim of this unit is to provide students with an understanding of the wider world of work. It introduces students to tools for analysing the external environment (e.g. PESTLE, SWOT etc.) in order for them to understand how social-economic factors influences organisational and HR strategies. It examines features of the contemporary economy such as labour markets, changes in workforce demographics, changing composition of the economy (rise in service and knowledge work, decline of manufacturing) and the global economy. It explores the implications of specific contexts of the contemporary economy for managing people; for example, service workers, knowledge workers, precarious workers, an international workforce, social care, and differences in public/private sector work.

Units of study in year two on a Combined Honours programme will depend entirely on the route taken through the programme and whether there are any additional requirements for study made by a particular professional or regulatory body. 

Business core units:

  • Managing People, Technologies and Organisations
  • Business Research Methods

Marketing core unit: 

  • Brand Management 

For an indication of option units currently available please see the single honours courses:

Business Management

Marketing Management

Please be advised that the unit combinations and availability will differ depending on whether you choose to undertake a major/minor, equal or named route through your programme.

Read more about this year of study

Core Units

Brand Management

In this unit, you will examine the theories and techniques involved in the management and development of brands. You will cover core themes including the historical development of brands, the social and cultural impacts on brands, different types of brands, reputation, image and identity. You will also explore the concepts of brand extensions, brand equity, brand personality, celebrity endorsement and critically examine the relationship between brands, stakeholders and corporate social responsibility. In addition, the unit offers an introduction to communication design, history and contemporary applications including image, type and message; the creative production process and legal/regulatory issues of branding. 

Managing People, Technologies and Organisations

This 15-credit unit builds your knowledge in organisational behaviour and the practices of managing complex organisational systems. The unit will aim to develop your skills in the areas of collaborating and working with others in organisations. Core themes of the unit include: interpersonal capabilities required as managers and leaders; national culture and leadership; ethics and decision making; how do we manage?; how to manage other’s expectations; how is the technology used to help organisations manage themselves? The unit will also build core skills needed for final year projects, and professional life.

Business Research Methods

This 15-credit unit is designed to draw upon a range of research methodologies appropriate to Business School undergraduates and which have application in the workplace. The unit aims to provide you with the critical intellectual tools and the technical skills required to for project management and business and management research. The unit will recognise the strong link between theory, method and data. The unit will provide an understanding of quantitative and qualitative techniques for data analysis, including statistics.

For those on the four-year degree route, Year 3 will be spent on either placement or studying abroad at one of our partner institutions. Those on the three-year full-time route will progress directly to their final year of study.

Units of study available in your final year on a Combined Honours programme will depend entirely on the route taken through the programme and whether there are any additional requirements for study made by a particular professional or regulatory body.

Business core unit: 

  • Global Strategy

Marketing core unit: 

  • Strategic Marketing Management

For an indication of option units currently available please see the single honours courses:

Business Management

Marketing Management

Please be advised that the unit combinations and availability will differ depending on whether you choose to undertake a major/minor, equal or named route through your programme.

Read more about this year of study

Core Units

Global Strategy

This unit provides a comprehensive assessment of the strategic challenges faced by organisations operating in an increasingly global business environment.  You will examine strategic management concepts and theories and apply them to a wide range of case studies on contemporary multinational firms. This will deepen your understanding of complex management problems and enhance your analytical skills in finding solutions to them.

Strategic Marketing Management

This unit offers an analytical investigation into the contemporary principles related to the study and practice of strategic marketing, including aspects of digital and service marketing strategies. Core themes covered in the unit include the principles of strategy, strategic marketing and the concept of competitive advantage; theories for achieving a competitive advantage, the structure and component parts of a strategic marketing plan; how to assess the macro and micro environment in order to determine strategic issues. You will also explore the models used to assess and evaluate the context an organisation resides in; financial analysis of an organisation; understanding the key issues facing an organisation and setting objectives for a strategic marketing plan. 

Assessment weightings and contact hours

10 credits equates to 100 hours of study, which is a combination of lectures, seminars and practical sessions, and independent study. A 3 year degree qualification typically comprises of 360 credits (120 credits per year). The exact composition of your study time and assessments for the course will vary according to your option choices and style of learning, but it could be:


Placement options

We offer four-year placement and overseas study routes, where you have the opportunity to spend your third year on industrial placement or studying overseas, after which you will return to study for your final year. You can make a decision on whether to follow this route at the end of your first year of study.

Department of People and Performance

Our People and Performance Department brings together industry leading professionals and academics with specialisms in strategy, innovation, enterprise, human resource management, entrepreneurship and sports management.

The department provides academic leadership for a broad undergraduate and postgraduate portfolio, providing real-life business expertise underpinned by cutting-edge business management theory.

More about the department

Taught by experts

Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject.

Meet our expert staff


UK, EU and Channel Island students

UK, EU and Channel Island students: Full-time fee: £9,250 per year. This tuition fee is agreed subject to UK government policy and parliamentary regulation and may increase each academic year in line with inflation or UK government policy for both new and continuing students.

Non-EU international students

Non-EU international students: Full-time fee: £16,000 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).

Additional Information

A degree typically comprises 360 credits, a DipHE 240 credits, a CertHE 120 credits, and an integrated Masters 480 credits. The tuition fee for the placement year for those courses that offer this option is £1,850, subject to inflationary increases based on government policy and providing you progress through the course in the normal timeframe (no repeat years or breaks in study). The tuition fee for the study year abroad for those courses that offer this option is £1,385, subject to inflationary increases based on government policy and providing you progress through the course in the normal timeframe (no repeat years or breaks in study).

Additional costs

Specialist Costs

All of the books required for the course are available from the library. The University also has PC labs and a laptop loan service. However, many students choose to buy some of the core textbooks for the course and/or a laptop. Students may also need to print their assignments and other documents. Campus printing costs start from 5p per page. Estimated costs are £300 for a laptop up to £100 each year for books and printing.


Find out more about financing your studies and whether you may qualify for one of our bursaries and scholarships.

Money Matters

Want to know more?

How to apply

This course is no longer available through clearing.

Check out our undergraduate prospectus to find a list of other courses we have available.

Check out our Clearing section to find a full list of courses we have available.

You can review our current Terms and Conditions before you make your application. If you are successful with your application, we will send you up to date information alongside your offer letter.


Programme Review
Our programmes undergo an annual review and major review (normally at 6 year intervals) to ensure an up-to-date curriculum supported by the latest online learning technology. For further information on when we may make changes to our programmes, please see the changes section of our Terms and Conditions.

Important Notice
This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate. Please check back to the online prospectus before making an application to us to access the most up to date information for your chosen course of study.

Confirmation of Regulator
The Manchester Metropolitan University is regulated by the Office for Students (OfS). The OfS is the independent regulator of higher education in England. More information on the role of the OfS and its regulatory framework can be found at

All higher education providers registered with the OfS must have a student protection plan in place. The student protection plan sets out what students can expect to happen should a course, campus, or institution close. Access our current Student Protection Plan.