Event Business Management
Event managers require knowledge and application of key management theories and concepts within both management accounting and human resource management for successful strategic decision making. This unit explores all of these key event management skills.
Live Event Marketing
This unit enables you to apply and evaluate the skills, techniques and processes to successfully market an event to the desired audience.
Research Design for the Events Industry
This unit seeks to develop critical thinking and problem solving skills in research. The unit aims to develop your confidence when engaging with primary and secondary research as you progress into the Final Year and complete a research project.
Digital Events Operations
This unit will introduce you to the ever developing field of technology; its capabilities and application to the events industry and event operations.
This unit will require you to critically analyse event theories and concepts and implement these via the delivery and evaluation of a live event.
Sport and Events
This unit will articulate the social, cultural, economic and political importance of sporting events within a variety of contexts and address a range of issues relating to the delivery of high quality sporting events. Key themes will include the global sport events industry, bidding for sports events, sport events hosting impacts and legacy, sport event governance and stakeholder analysis as well as the exploration of local and global issues relating to security, media and broadcasting stadia/venue management.
Fashion Events and Global Trends
This unit will focus on how to manage a fashion event and global trends that have an influence on the fashion industry. These may include, but are not restricted to, sustainability, ethics, technology and globalisation and how they impact upon the event concept for fashion events.
Festivals and Celebrations
This unit enables you to investigate and understand the range and diversity of festivals and celebration events. The unit has a particular focus on the impact of festivals and celebration events on the community. You will also explore the social and cultural importance of such events, the key operational issues when planning such events, and the key regulatory, political, funding and sponsorship elements of these types of events.
Contemporary Trends within Hospitality Events
This unit will allow you to develop an appreciation of current contemporary trends within the hospitality events industry. You will explore hospitality sectors, the different roles within hospitality organisations, quality and service, internationalisation of hospitality events, celebrity culture and professional bodies.
This unit will focus on developing knowledge and understanding of the MICE (Meetings, Incentives, Conferences and Exhibitions) sector, otherwise known as Business Events, which remains the largest sector of the events industry.