BA (Hons) Events Management

Home to events for foodies, sport fanatics, music lovers, and more. There’s nowhere quite like Manchester to kick-start a career in this fast-paced sector.

Attend an open day How to apply
Attend an open day How to apply

Overview

People never forget great events. Reading this, you’ve probably got one in mind. Perhaps a festival you went to with a group of friends, a huge sporting event, or even a wedding at a fantastic venue.

But have you ever wondered what it takes to manage an event? If you’re curious about what goes on behind the scenes, our course is for you. We’ll immerse you in the world of events, connect you with experts and prepare you for your first role. 

Create connections

Even as a student, you’ll feel part of the industry. At our annual conference, Connect, you’ll have the chance to meet top employers. Businesses that have joined us in the past include the organisers of Parklife and managers of local venues like Manchester Central.

If you really want to boost your CV, we’d encourage you to do a placement year. Or, if you can’t take a year out, take advantage of our connections and volunteer around your studies. With hundreds of opportunities every year, it’s a great way to get a feel for different areas of events.

Experts in all areas of events

With years of experience between them, our teaching team will share their stories and pass on their expertise to you. Many of them carry out research, so understand the latest challenges the industry faces. We’re also one of the only universities to specialise in crowd management.

We’ll bring in industry specialists to support our teaching too. For example, experts in audio visual training will show you how to use the kit. And we’ll help you gain short course qualifications in areas like health and safety. By making sure you have these opportunities, you’ll stand out to top employers in this industry.

Features and Benefits

  • Follow in the footsteps of our graduates – our students now work at Fresh Group, Double Tree by Hilton, Manchester Central, and more.
  • Regular guest lecturers – hear from experts like Gareth Cooper, Founder of Broadwick Live, and Shona McCarthy, Chief Executive of the Edinburgh Fringe Festival.
  • Join a university leading the way – we’re in the top 10 in the UK for Hospitality, Leisure, Recreation and Tourism (Guardian University Guide 2020).
  • Stand out to employers in this sector – our course is accredited by the Association of British Professional Conference OrganisDo your degree your way – we encourage all our students to go on placement, but only you know if it’s the right decision for you. Just let us know nearer the time.
  • Triple crown – our Business School is one of the few in the UK triple accredited by EQUIS, AACSB and AMBA.
  • Expert teaching team – learn from lecturers who have managed big events in Manchester and around the world.
  • Live and learn in a buzzing city – Manchester has a reputation for great food, sports and cultural events. From Parklife festival to football games, conferences to Manchester Pride. 
"My favourite part of my degree is the Live Event unit. We get hands-on experience and a lot of support from tutors to put on an original, real life event." Priscilla Chan, BA (Hons) Events Management

Accreditations, Awards and Endorsements

"We have a network of employer contacts, many of whom are global organisations and they bring contemporary business practice into our classrooms."

Dr Julie Hardman, Head of Department

Career Prospects

By the time you graduate, you’ll probably have a good idea of what area of events you want to go into. Whether that’s festivals, sporting events, or more intimate occasions like weddings. 

Some of our graduates use the network they’ve created in Manchester to find their first role, while others make the move to London. Many students who complete a placement are asked to come back after they’ve finished their studies.

Our students go on to land their first graduate role at WRG in Manchester, Cheshire based Fresh Group and even Buckingham Palace. As well as working as event managers, some students become project co-ordinators, account managers and lead wedding and event co-ordinators.

Learn more about graduate careers

Entry requirements

UCAS tariff points/grades required

104-112

A levels ­– BCC-BBC

Pearson BTEC National Extended Diploma – DMM

Equivalent qualifications and combinations will be considered, including Extended Project (EPQ) at grade C or above. Other AS levels (or qualifications equivalent to AS level) are not accepted.

Please contact the University directly if you are unsure whether you meet the minimum entry requirements for the course.

Specific GCSE requirements

GCSE grade C/4 in English Language or Level 2 Functional Skills English

and

GCSE grade C/4 in Mathematics or Level 2 Functional Skills Mathematics

Non Tariffed Qualifications

Pass Access to HE Diploma in a relevant subject with a minimum of 106 UCAS Tariff points

International Baccalaureate points

26 IB Diploma Points

IELTS score required for international students

6.0 overall with no individual element below 5.5

There’s further information for international students on our international website if you’re applying with non-UK qualifications.

MEET THE EXPERTS

"Manchester's a global city, so one of the fantastic things about studying events and hospitality management here at Manchester Met is that the students get to work on the global events that are hosted here in the city every year."
 
Listen to what Dr Julie Hardman, Head of Department, has to say about studying at Manchester Metropolitan University 

Course details

When designing modules for this course, we talked to industry experts to find out what challenges they face and what skills they look for when hiring graduates.

In your first year, we’ll introduce you to the world of events by exploring areas like marketing and finance. Then, as you move into your second year, you’ll start to specialise with optional modules. Pick from sports, fashion events, celebrations, and more.

You’ll also have the chance to work with a charity to put on a real event, from a family fun day to a night club event. Past students have worked with RNLI, Teenage Cancer Trust, Royal Manchester Children’s Hospital and more. Without any budget, you’ll need to be creative about fundraising.

After your second year, you can either move on to your third year or go on placement. We’ll ask you what you’d like to do nearer the time. In your final year, you’ll complete a project that puts all your skills into action. Students explore a whole host of areas, from the role of big data to managing waste at festival sites. Or, if you’ve gone on placement, it might be linked to the area of events you worked in.

Foundation year

This course has a foundation year available. For more information visit the foundation year page.

You will study six units in your first year. These include two 30-credit units and four 15 credit units. These currently are:  

  • Event Operations (30 credits)
  • Law for Events Professionals (30 credits)
  • Marketing for Events (15 credits)
  • Finance for Event Managers (15 credits)
  • Introduction to Events (15 credits)
  • Creative Event Design (15 credits)

Read more about this year of study

Core Units

Event Operations

This unit will introduce you to the critical element of operational management both within the design stage and in the production stage of building an event.

Law for Events Professionals

This unit presents an overview of fundamental legal principles, theories, concepts and implications affecting events professionals.

Marketing for Events

This unit is an introduction to event marketing as a management process in event management, which involves targeting and communicating with different types of audiences and stakeholders in a globally competitive and complex event environment. 

Finance for Event Managers

This unit will prepare you to understand the basic principles of accounting for an event context. A range of factors that affect revenue, costs, profit and cash flow will be investigated.

Introduction to Events

This unit will introduce you to the broad nature of the Events industry such as scale and scope, key roles and responsibilities, historical developments and future trends.

Creative Event Design

This unit explores the use of creativity in the design of event experiences in a contemporary world. You will apply creative thinking and story telling techniques to engage audiences and design an immersive event experience.

In your second year, working in a team, you have the opportunity to design, develop, deliver and evaluate your own event project. You will also cover issues around people management and employment, digital aspects of events, and the marketing and branding of an event.

You will study six units in your second year. Two 30 credit core units, and four 15 credit units, one of which will be an option unit of your choice.

Core units:

  • Events Live (30 credits)
  • Event Business Management (30 credits)
  • Digital Events Operations (15 credits)
  • Research Design for the Events Industry (15 credits)
  • Live Event Marketing (15 credits) 

Option units:

  • Business Events
  • Contemporary Trends within Hospitality Events
  • Festivals and Celebrations
  • Fashion Events and Global Trends 
  • Sport and Events

Read more about this year of study

Core Units

Event Business Management

Event managers require knowledge and application of key management theories and concepts within both management accounting and human resource management for successful strategic decision making. This unit explores all of these key event management skills.

Live Event Marketing

This unit enables you to apply and evaluate the skills, techniques and processes to successfully market an event to the desired audience.

Research Design for the Events Industry

This unit seeks to develop critical thinking and problem solving skills in research. The unit aims to develop your confidence when engaging with primary and secondary research as you progress into the Final Year and complete a research project.

Digital Events Operations

This unit will introduce you to the ever developing field of technology; its capabilities and application to the events industry and event operations.

Events Live

This unit will require you to critically analyse event theories and concepts and implement these via the delivery and evaluation of a live event.

Option Units

Sport and Events

This unit will articulate the social, cultural, economic and political importance of sporting events within a variety of contexts and address a range of issues relating to the delivery of high quality sporting events. Key themes will include the global sport events industry, bidding for sports events, sport events hosting impacts and legacy, sport event governance and stakeholder analysis as well as the exploration of local and global issues relating to security, media and broadcasting stadia/venue management.

Fashion Events and Global Trends

This unit will focus on how to manage a fashion event and global trends that have an influence on the fashion industry. These may include, but are not restricted to, sustainability, ethics, technology and globalisation and how they impact upon the event concept for fashion events.

Festivals and Celebrations

This unit enables you to investigate and understand the range and diversity of festivals and celebration events. The unit has a particular focus on the impact of festivals and celebration events on the community. You will also explore the social and cultural importance of such events, the key operational issues when planning such events, and the key regulatory, political, funding and sponsorship elements of these types of events.

Contemporary Trends within Hospitality Events

This unit will allow you to develop an appreciation of current contemporary trends within the hospitality events industry. You will explore hospitality sectors, the different roles within hospitality organisations, quality and service, internationalisation of hospitality events, celebrity culture and professional bodies. 

Business Events

This unit will focus on developing knowledge and understanding of the MICE (Meetings, Incentives, Conferences and Exhibitions) sector, otherwise known as Business Events, which remains the largest sector of the events industry. 

Your studies in your final year give you skills in leading and managing event related organisations and you will also investigate the impact of entrepreneurial behaviour. You will explore the reasons behind why cities and countries bid for mega events and the issues of legacy and sustainability surrounding these events from a global perspective. You will also complete your 12,000 word dissertation which involves you undertaking a substantial piece of independent research into a topic of your choice, working closely with your academic supervisor.

You will study three 30-credit core units, and two 15-credit units, one of which will be an option unit of your choice.

Core units: 

  • Event Marketing and Sponsorship Management (30 credits)
  • Contemporary and Strategic Issues in the Events Industry (30 credits)
  • Research Project (30 credits)
  • Leadership and Management (15 credits)

Option units:

  • Generating Ideas for Event Entrepreneurship 
  • Event Production Management
  • Crowd Science
  • Events and the Creative City
  • Responsible Events Management

Read more about this year of study

Core Units

Event Marketing and Sponsorship Management

This unit critically examines how brands design innovative event marketing strategies to develop experiential content to engage audiences within the scope of integrated marketing communications and event sponsorship management.

Leadership and Management

This unit will focus on the management and day-to-day running of organisations by examining the influence of leadership, culture and within organisational behaviour.

Contemporary and Strategic Issues in the Events Industry

This unit investigates a range of contemporary issues that are relevant to the development of events management as both a professional and academic discipline. You will undertake self-directed research and present critical arguments.

Research Project

In this unit you will undertake a substantial project based on work experience or academic research that is related to your degree. You will set research objectives, carry out research, analyse your research findings and critically reflect on these to discuss implications and recommendations of your findings to your chosen area and the industry to which it relates to. 

Option Units

Generating Ideas for Event Entrepreneurship

This unit aims to facilitate your entrepreneurial behaviour in generating, developing, promoting and evaluating new business/social enterprise ideas for the events related industry. The unit explores practitioner and academic perspectives for understanding the characteristics, motivations and behaviours of intrapreneurs, entrepreneurs and small business-owners. 

Event Production Management

This unit will take you on an advanced journey through the planning and implantation of planning a public stage and art space at an international festival. 

Crowd Science

This exciting unit will provide an introduction and overview to crowd science in relation to crowd safety and risk analysis. In addition the application of modelling techniques and tools to enhance public safety within events management will be investigated.

Events and the Creative City

This unit will consider the role that events and festivals play in the urban context and how they function within civic society. A variety of topics are explored including events-led regeneration; cultural partnerships and governance; place marketing; government agendas and events tourism. 

Responsible Events Management

This unit will aim to investigate the current national, international & geo-political framework of sustainable development and its strategic impact on event practice and events management theory. You will be able to appraise aspects of the triple bottom line to the strategic planning, operation and delivery of events.

Assessment weightings and contact hours

10 credits equates to 100 hours of study, which is a combination of lectures, seminars and practical sessions, and independent study. A 3 year degree qualification typically comprises of 360 credits (120 credits per year). The exact composition of your study time and assessments for the course will vary according to your option choices and style of learning, but it could be:

Study
Assessment

Placement options

Each of our tourism, events and hospitality management degrees offer the chance to spend a year getting a taste of professional life. Opportunities are available worldwide with a wide range of companies, from boutique hotels to five-star deluxe properties, gastro pubs to Michelin star restaurants, and cruise liners to theme parks.

A year out not only gives you the opportunity to develop your core skills and learn about how a business really operates in your industry, but also shows employers that you’re ready to get to work.

To find out more about what a  placement can do for you, visit our placements page.

Study Abroad

Many of our courses offer the opportunity to spend up to a year overseas, studying with one of our partner institutions across Europe, or beyond. Go abroad in the third year of your degree, and you’ll not only learn about other cultures, improve your language skills and discover more about yourself – you’ll also boost your career prospects.

Having first-hand knowledge of another country’s cultures and traditions can take you far in a range of careers. And, by going abroad you’ll also demonstrate the kind of independent spirit and adaptability that many employers want.

Working Abroad

Gaining work experience with an international flavour offers a double benefit. While you’ll learn valuable professional skills in a real-world workplace, you’ll also experience different cultures, ways of working and new perspectives. Whether it’s a summer exchange, holiday internship or year-long international placement, global experience can make a world of difference to your career prospects.

Department of Operations, Technology, Events and Hospitality Management

Our Operations, Technology, Events and Hospitality Management Department combines technology with creativity in a state-of-the-art learning environment.

The department stays closely linked with professional institutes, associations and businesses, as part of its founding principle of education working with industry to produce career ready graduates.

More about the department

Taught by experts

Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject.

Meet our expert staff

Fees

Foundation Year students

UK, EU and Channel Island students: Full-time Foundation Year fee: £9,250 per year for the foundation year. This tuition fee is agreed subject to UK government policy and parliamentary regulation and may increase each academic year in line with inflation or UK government policy for both new and continuing students.

Non-EU international students: Full-time Foundation Year fee: £16,500 per year. When progressing from the pre-degree foundation year to the linked degree. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study)

UK, EU and Channel Island students

UK, EU and Channel Island students: Full-time fee: £9,250 per year. This tuition fee is agreed subject to UK government policy and parliamentary regulation and may increase each academic year in line with inflation or UK government policy for both new and continuing students.

Non-EU international students

Non-EU international students: Full-time fee: £16,500 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).

Additional Information

A degree typically comprises 360 credits, a DipHE 240 credits, a CertHE 120 credits, and an integrated Masters 480 credits. The tuition fee for the placement year for those courses that offer this option is £1,850, subject to inflationary increases based on government policy and providing you progress through the course in the normal timeframe (no repeat years or breaks in study). The tuition fee for the study year abroad for those courses that offer this option is £1,385, subject to inflationary increases based on government policy and providing you progress through the course in the normal timeframe (no repeat years or breaks in study).

Additional costs

Specialist Costs

£600

All of the books required for the course are available from the library. The University also has PC labs and a laptop loan service. However, many students choose to buy some of the core textbooks for the course and/or a laptop. Students may also need to print some of their assignments and other documents. Campus printing costs start from 5p per page. Estimated costs are £300 for a laptop up to £100 each year for books and printing. Students are required to buy ad hoc materials, such as boards for mood boards / other coursework in Year 2. In general all coursework is submitted online via Moodle.

Placement Costs

£150

Field trips are compulsory at level 4 and 5 - these are part of the course and hence no fee is charged. There is usually an optional level 6 study trip which is organised to either London or Edinburgh. There is also the option of taking a placement year. Costs vary hugely between countries and areas, so it is very important to research costs well ahead of time and budget accurately. Students who go on placement and choose to go abroad, such as to the US, may be liable for visa applications, which attract a fee.

Other Costs

£80

There are student led conferences, such as our annual conference Connect, which we encourage our students to attend. There is normally a nominal fee of £20 only. Attendance is optional.

Funding

Find out more about financing your studies and whether you may qualify for one of our bursaries and scholarships.

Money Matters

Want to know more?

How to apply

You can apply for this course through UCAS.

Apply now

UCAS code(s)

N821

Remember to use the correct institution code for Manchester Metropolitan University on your application: our institution code is M40

You can review our current Terms and Conditions before you make your application. If you are successful with your application, we will send you up to date information alongside your offer letter.

MANCHESTER IS YOUR CITY. BE PART OF IT.

Programme Review
Our programmes undergo an annual review and major review (normally at 6 year intervals) to ensure an up-to-date curriculum supported by the latest online learning technology. For further information on when we may make changes to our programmes, please see the changes section of our Terms and Conditions.

Important Notice
This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate. Please check back to the online prospectus before making an application to us to access the most up to date information for your chosen course of study.

Confirmation of Regulator
The Manchester Metropolitan University is regulated by the Office for Students (OfS). The OfS is the independent regulator of higher education in England. More information on the role of the OfS and its regulatory framework can be found at officeforstudents.org.uk.

All higher education providers registered with the OfS must have a student protection plan in place. The student protection plan sets out what students can expect to happen should a course, campus, or institution close. Access our current Student Protection Plan.

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