BA (Hons) Events Management

It's a fast-paced, growing industry. Whether you’re interested in managing sports events or music festivals, we give you the hands-on skills employers look for.

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Clearing
2019

This course is open for Clearing applications for international fee-paying students only.

Call the Clearing helpline on +44 (0)161 247 3000 to make an application or visit our Clearing pages for more information.

Overview

Our Events Management programme is designed to give you the academic and hands-on skills required to succeed in all parts of the events industry. By the time you graduate, you’ll be more than equipped to organise a wide variety of events, bringing a creative and strategic mind-set to each and every challenge.

Along the way, you’ll develop a broad knowledge of the industry and, via our option units, specialise in those sectors you’re particularly interested in. All our units are created in collaboration with industry partners, ensuring they are relevant and up-to-the-minute.

Being in a trendy, buzzing city like Manchester means you’ll have an internationally renowned events destination on your doorstep. With year-round music, food and drink, sporting and cultural events, there are few better places around the country to discover opportunities to gain hands-on experience.

Manchester is home to major venues and is an ideal base to begin your career in events. Every year, the city hosts internationally renowned music, sports, cultural and food and drink events. Not only that, Manchester Met is ranked in the top 10 in the UK for Hospitality, Leisure, Recreation and Tourism, in The Guardian University Guide 2020.  

Outside of the lecture theatre, we offer plenty of opportunities to help you gain hands-on experience. You could complete an industry short course, volunteer at events, or work on live projects with our industry partners. There’s also an opportunity to spend a year on placement to put your skills into action.

By the time you graduate, you’ll be more than equipped to organise a wide variety of events, bringing a creative and strategic mind-set to each and every challenge.

Features and Benefits

  • Top 10 in the UK - we're ranked in the top 10 in the UK for Hospitality, Leisure, Recreation and Tourism, in the Guardian University Guide 2020.
  • Achieve an accredited degree – your Manchester Met degree will be accredited by the Association of British Professional Conference Organisers.
  • Live in a city with a jam-packed calendar – Manchester regularly hosts major music, sports, cultural, and food and drink events.
  • Regular industry events – get insights from and network with inspirational guest speakers like Gareth Cooper, Founder of Broadwick Live, and Shona McCarthy, Chief Executive of the Edinburgh Fringe Festival.
  • Live projects – from Year 1, you’ll benefit from hands-on experience by working on projects with real businesses.
  • Immerse yourself in industry - previous students have secured roles at WRG in Manchester, Cheshire based Fresh Group, Manchester Central and Awesome Events in London.
  • Placement or study abroad flexibility – you will enrol on the three year course and decide if a placement or overseas study is right for you once you have started your studies, so you don’t have to decide now.  
"My favourite part of my degree is the Live Event unit. We get hands-on experience and a lot of support from tutors to put on an original, real life event." Priscilla Chan, BA (Hons) Events Management

Accreditations, Awards and Endorsements

"We have a network of employer contacts, many of whom are global organisations and they bring contemporary business practice into our classrooms."

Dr Julie Hardman, Head of Department

Career Prospects

Events management is an exciting sector with plenty of opportunities for rewarding careers. By the time you leave Manchester Met, your CV will be packed with practical skills and experience that helps you impress employers.

You could work with local authorities or large corporations, and everything in between, in areas including:

Our graduates have kick-started successful careers, in roles such as event operations at Merlin Entertainments, Tourism Marketing Executive with the Welsh Government, international hotel managers and restaurateurs.

Learn more about graduate careers

0%

of graduates go straight into employment or further study within six months of graduating.

DLHE survey 2017, for all respondents available for employment or further study and whose destinations are known.

Entry requirements

UCAS tariff points/grades required

104-112

104-112 UCAS Tariff Points at A2 (Grades BCC-BBC) or acceptable alternatives e.g. BTEC Subsidiary Diploma, Diploma, Extended Diploma at Level 3 (Grades DMM).

Specific GCSE requirements

GCSE grade C or grade 4 in English Language and Mathematics. Level 2 Functional Skills English and Mathematics also accepted.

Non Tariffed Qualifications

Pass Access to HE Diploma in a relevant subject with a minimum 106 UCAS Tariff Points.

International Baccalaureate points

26

IELTS score required for international students

6.0 with a minimum of 5.5 in each element

There’s further information for international students on our international website if you’re applying with non-UK qualifications.

MEET THE EXPERTS

"Manchester's a global city, so one of the fantastic things about studying events and hospitality management here at Manchester Met is that the students get to work on the global events that are hosted here in the city every year..."
 
Listen to what Dr Julie Hardman, Head of Department, has to say about studying at Manchester Metropolitan University

Course details

You will enrol on the three year course which will give you the flexibility when you start your studies to choose a year on placement or to study abroad in year two, so you would complete your degree over four years if you chose this option.

We want to give you a broad insight into the events industry. We emphasise the practical elements of the course to give you a head start in your career.

You’ll start the course with core units that will develop your skills in key areas like law and marketing. In your second year, working in a group, you’ll get a chance to design and deliver your own event. We’ll also look at industry subjects like employment and branding in more depth. By your final year you should be comfortable leading and managing events. You’ll also have the chance to explore big issues like sustainability.

Optional units in Years 2 and 3 give you a chance to personalise the course to your own interests. And your final year dissertation lets you put your knowledge to the test in a substantial piece of research.

Foundation year

This course has a foundation year available. For more information visit the foundation year page.

You will study six units in your first year. These include two 30-credit units and four 15 credit units. These currently are:  

  • Event Operations (30 credits)
  • Law for Events Professionals (30 credits)
  • Marketing for Events (15 credits)
  • Finance for Event Managers (15 credits)
  • Introduction to Events (15 credits)
  • Creative Event Design (15 credits)

Read more about this year of study

Core Units

Event Operations

This unit will introduce you to the critical element of operational management both within the design stage and in the production stage of building an event.

Law for Events Professionals

This unit presents an overview of fundamental legal principles, theories, concepts and implications affecting events professionals.

Marketing for Events

This unit is an introduction to event marketing as a management process in event management, which involves targeting and communicating with different types of audiences and stakeholders in a globally competitive and complex event environment. 

Finance for Event Managers

This unit will prepare you to understand the basic principles of accounting for an event context. A range of factors that affect revenue, costs, profit and cash flow will be investigated.

Introduction to Events

This unit will introduce you to the broad nature of the Events industry such as scale and scope, key roles and responsibilities, historical developments and future trends.

Creative Event Design

This unit explores the use of creativity in the design of event experiences in a contemporary world. You will apply creative thinking and story telling techniques to engage audiences and design an immersive event experience.

In your second year, working in a team, you have the opportunity to design, develop, deliver and evaluate your own event project. You will also cover issues around people management and employment, digital aspects of events, and the marketing and branding of an event.

You will study six units in your second year. Two 30 credit core units, and four 15 credit units, one of which will be an option unit of your choice.

Core units:

  • Events Live (30 credits)
  • Event Business Management (30 credits)
  • Digital Events Operations (15 credits)
  • Research Design for the Events Industry (15 credits)
  • Live Event Marketing (15 credits) 

Option units:

  • Business Events
  • Contemporary Trends within Hospitality Events
  • Festivals and Celebrations
  • Fashion Events and Global Trends 
  • Sport and Events

Read more about this year of study

Core Units

Event Business Management

Event managers require knowledge and application of key management theories and concepts within both management accounting and human resource management for successful strategic decision making. This unit explores all of these key event management skills.

Live Event Marketing

This unit enables you to apply and evaluate the skills, techniques and processes to successfully market an event to the desired audience.

Research Design for the Events Industry

This unit seeks to develop critical thinking and problem solving skills in research. The unit aims to develop your confidence when engaging with primary and secondary research as you progress into the Final Year and complete a research project.

Digital Events Operations

This unit will introduce you to the ever developing field of technology; its capabilities and application to the events industry and event operations.

Events Live

This unit will require you to critically analyse event theories and concepts and implement these via the delivery and evaluation of a live event.

Option Units

Sport and Events

This unit will articulate the social, cultural, economic and political importance of sporting events within a variety of contexts and address a range of issues relating to the delivery of high quality sporting events. Key themes will include the global sport events industry, bidding for sports events, sport events hosting impacts and legacy, sport event governance and stakeholder analysis as well as the exploration of local and global issues relating to security, media and broadcasting stadia/venue management.

Fashion Events and Global Trends

This unit will focus on how to manage a fashion event and global trends that have an influence on the fashion industry. These may include, but are not restricted to, sustainability, ethics, technology and globalisation and how they impact upon the event concept for fashion events.

Festivals and Celebrations

This unit enables you to investigate and understand the range and diversity of festivals and celebration events. The unit has a particular focus on the impact of festivals and celebration events on the community. You will also explore the social and cultural importance of such events, the key operational issues when planning such events, and the key regulatory, political, funding and sponsorship elements of these types of events.

Contemporary Trends within Hospitality Events

This unit will allow you to develop an appreciation of current contemporary trends within the hospitality events industry. You will explore hospitality sectors, the different roles within hospitality organisations, quality and service, internationalisation of hospitality events, celebrity culture and professional bodies. 

Business Events

This unit will focus on developing knowledge and understanding of the MICE (Meetings, Incentives, Conferences and Exhibitions) sector, otherwise known as Business Events, which remains the largest sector of the events industry. 

During the third year of this degree you have the option of spending a year on placement, gaining valuable experience to kick start your career.

Your studies in your final year give you skills in leading and managing event related organisations and you will also investigate the impact of entrepreneurial behaviour. You will explore the reasons behind why cities and countries bid for mega events and the issues of legacy and sustainability surrounding these events from a global perspective. You will also complete your 12,000 word dissertation which involves you undertaking a substantial piece of independent research into a topic of your choice, working closely with your academic supervisor.

You will study three 30-credit core units, and two 15-credit units, one of which will be an option unit of your choice.

Core units: 

  • Event Marketing and Sponsorship Management (30 credits)
  • Contemporary and Strategic Issues in the Events Industry (30 credits)
  • Research Project (30 credits)
  • Leadership and Management (15 credits)

Option units:

  • Generating Ideas for Event Entrepreneurship 
  • Event Production Management
  • Crowd Science
  • Events and the Creative City
  • Responsible Events Management

Read more about this year of study

Core Units

Event Marketing and Sponsorship Management

This unit critically examines how brands design innovative event marketing strategies to develop experiential content to engage audiences within the scope of integrated marketing communications and event sponsorship management.

Leadership and Management

This unit will focus on the management and day-to-day running of organisations by examining the influence of leadership, culture and within organisational behaviour.

Contemporary and Strategic Issues in the Events Industry

This unit investigates a range of contemporary issues that are relevant to the development of events management as both a professional and academic discipline. You will undertake self-directed research and present critical arguments.

Research Project

In this unit you will undertake a substantial project based on work experience or academic research that is related to your degree. You will set research objectives, carry out research, analyse your research findings and critically reflect on these to discuss implications and recommendations of your findings to your chosen area and the industry to which it relates to. 

Option Units

Generating Ideas for Event Entrepreneurship

This unit aims to facilitate your entrepreneurial behaviour in generating, developing, promoting and evaluating new business/social enterprise ideas for the events related industry. The unit explores practitioner and academic perspectives for understanding the characteristics, motivations and behaviours of intrapreneurs, entrepreneurs and small business-owners. 

Event Production Management

This unit will take you on an advanced journey through the planning and implantation of planning a public stage and art space at an international festival. 

Crowd Science

This exciting unit will provide an introduction and overview to crowd science in relation to crowd safety and risk analysis. In addition the application of modelling techniques and tools to enhance public safety within events management will be investigated.

Events and the Creative City

This unit will consider the role that events and festivals play in the urban context and how they function within civic society. A variety of topics are explored including events-led regeneration; cultural partnerships and governance; place marketing; government agendas and events tourism. 

Responsible Events Management

This unit will aim to investigate the current national, international & geo-political framework of sustainable development and its strategic impact on event practice and events management theory. You will be able to appraise aspects of the triple bottom line to the strategic planning, operation and delivery of events.

Assessment weightings and contact hours

10 credits equates to 100 hours of study, which is a combination of lectures, seminars and practical sessions, and independent study. A 3 year degree qualification typically comprises of 360 credits (120 credits per year). The exact composition of your study time and assessments for the course will vary according to your option choices and style of learning, but it could be:

Study
Assessment
Optional foundation year

Placement options

Each of our tourism, events and hospitality management degrees offer the chance to spend a year getting a taste of professional life. Opportunities are available worldwide with a wide range of companies, from boutique hotels to five-star deluxe properties, gastro pubs to Michelin star restaurants, and cruise liners to theme parks.

A year out not only gives you the opportunity to develop your core skills and learn about how a business really operates in your industry, but also shows employers that you’re ready to get to work.

To find out more about what a  placement can do for you, visit our placements page.

Study Abroad

Many of our courses offer the opportunity to spend up to a year overseas, studying with one of our partner institutions across Europe, or beyond. Go abroad in the third year of your degree, and you’ll not only learn about other cultures, improve your language skills and discover more about yourself – you’ll also boost your career prospects.

Having first-hand knowledge of another country’s cultures and traditions can take you far in a range of careers. And, by going abroad you’ll also demonstrate the kind of independent spirit and adaptability that many employers want.

Working Abroad

Gaining work experience with an international flavour offers a double benefit. While you’ll learn valuable professional skills in a real-world workplace, you’ll also experience different cultures, ways of working and new perspectives. Whether it’s a summer exchange, holiday internship or year-long international placement, global experience can make a world of difference to your career prospects.

Department of Operations, Technology, Events and Hospitality Management

Our Operations, Technology, Events and Hospitality Management Department combines technology with creativity in a state-of-the-art learning environment.

The department stays closely linked with professional institutes, associations and businesses, as part of its founding principle of education working with industry to produce career ready graduates.

More about the department

Taught by experts

Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject.

Meet our expert staff

Fees

Foundation Year students

UK, EU and Channel Island students: Full-time Foundation Year fee: £9,250 per year for the foundation year. This tuition fee is agreed subject to UK government policy and parliamentary regulation and may increase each academic year in line with inflation or UK government policy for both new and continuing students.

Non-EU international students: Full-time Foundation Year fee: £16,000 per year. When progressing from the pre-degree foundation year to the linked degree. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study)

UK, EU and Channel Island students

UK, EU and Channel Island students: Full-time fee: £9,250 per year. This tuition fee is agreed subject to UK government policy and parliamentary regulation and may increase each academic year in line with inflation or UK government policy for both new and continuing students.

Non-EU international students

Non-EU international students: Full-time fee: £16,000 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).

Additional Information

A degree typically comprises 360 credits, a DipHE 240 credits, a CertHE 120 credits, and an integrated Masters 480 credits. The tuition fee for the placement year for those courses that offer this option is £1,850, subject to inflationary increases based on government policy and providing you progress through the course in the normal timeframe (no repeat years or breaks in study). The tuition fee for the study year abroad for those courses that offer this option is £1,385, subject to inflationary increases based on government policy and providing you progress through the course in the normal timeframe (no repeat years or breaks in study).

Additional costs

Specialist Costs

All of the books required for the course are available from the library. The University also has PC labs and a laptop loan service. However, many students choose to buy some of the core textbooks for the course and/or a laptop. Students may also need to print some of their assignments and other documents. Campus printing costs start from 5p per page. Estimated costs are £300 for a laptop up to £100 each year for books and printing. Students are required to buy ad hoc materials, such as boards for mood boards / other coursework in Year 2. In general all coursework is submitted online via Moodle.

Placement Costs

Field trips are compulsory at level 4 and 5 - these are part of the course and hence no fee is charged. There is usually an optional level 6 study trip which is organised to either London or Edinburgh. There is also the option of taking a placement year. Costs vary hugely between countries and areas, so it is very important to research costs well ahead of time and budget accurately. Students who go on placement and choose to go abroad, such as to the US, may be liable for visa applications, which attract a fee.

Other Costs

There are student led conferences, such as our annual conference Connect, which we encourage our students to attend. There is normally a nominal fee of £20 only. Attendance is optional.

Funding

Find out more about financing your studies and whether you may qualify for one of our bursaries and scholarships.

Money Matters

Want to know more?

How to apply

This course is only open to International students through Clearing

Call our friendly team to find out more about this course and how to apply through Clearing

Please have the following information available:

Call us +44 (0)161 247 3000 Or email internationalclearing@mmu.ac.uk

You can review our current Terms and Conditions before you make your application. If you are successful with your application, we will send you up to date information alongside your offer letter.

MANCHESTER IS YOUR CITY. BE PART OF IT.

Programme Review
Our programmes undergo an annual review and major review (normally at 6 year intervals) to ensure an up-to-date curriculum supported by the latest online learning technology. For further information on when we may make changes to our programmes, please see the changes section of our Terms and Conditions.

Important Notice
This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate. Please check back to the online prospectus before making an application to us to access the most up to date information for your chosen course of study.

Confirmation of Regulator
The Manchester Metropolitan University is regulated by the Office for Students (OfS). The OfS is the independent regulator of higher education in England. More information on the role of the OfS and its regulatory framework can be found at officeforstudents.org.uk.

All higher education providers registered with the OfS must have a student protection plan in place. The student protection plan sets out what students can expect to happen should a course, campus, or institution close. Access our current Student Protection Plan.

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