The BA (Hons) Fashion Promotion course offers a creative, exploratory and dynamic approach to studying promotion in the fashion industry. This unique and distinctive course covers the visual and creative processes of fashion promotion, underpinned with business content and cultural and contextual theory.
The flexible design of this course will enable you to tailor your studies to your individual interests and will allow you to explore creative areas including: fashion photography and film, digital communication, fashion styling, social media, website design, fashion show production and curation, journalism and brand communication. You will be expected to explore your field of study through research, enquiry and practice and observe new cultural perspectives. The business elements of the course will encourage you to engage with entrepreneurial practice and practical activity, allowing you to apply your knowledge and skills to 'live' professional and industry opportunities.
You will have the opportunity to benefit from real-world learning experiences during study trips both in the UK and internationally by visiting industry head offices, educational partners, studios, galleries and trade shows. Previous students have travelled to London, New York, Copenhagen and Shanghai as part of the course.
We also offer a full-time, four year sandwich route option that provides the opportunity to spend your third year on industrial placement to enhance your employability.
You will complete the course with a strong, industry-ready portfolio of visual work relevant to your career preferences. Graduates will be able to apply for positions in areas such as online marketing, public relations, brand management, styling and events.
Technology and creativity are at the heart of the course. You will have exposure to a wide variety of promotional techniques and will have the option of tailoring your studies to your personal interests and career aspirations.
This course gives you the option of spending a year working in industry or studying abroad, to help you gain valuable skills and contacts within the industry.
We will provide you with practical experience of the fashion industry through UK and international study trips. Previous destinations have included London, New York, Copenhagen and Shanghai.
You will benefit from the opportunity of being able to present your work to industry at both internal events and external events such as Graduate Fashion Week.
There will be the chance to work collaboratively with your peers across other courses within Manchester Fashion Institute and across the wider Faculty of Arts and Humanities, mimicking industry practice.
Due to the academic and creative balance that this course offers, we find that our graduates are highly employable.
Employment opportunities exist in a wide variety across the sector and include traditional retail, fashion and cosmetics brands as well as new online platforms and traditional PR agencies.
Our students go on to work in roles relevant to promotional practice and included jobs titles such as Visual Merchandiser, Stylist Coordinator, Content Marketing Assistant, Search Engine Optimisation Assistant, Brand Assistant, Creative Executive, Digital Production Assistant and Press Assistant.
Previous graduates have gone on to work at companies such as Harrods, Regatta, Puma, Reiss, Prettylittlething.com, boohoo.com, Bobbi Brown Cosmetics, Warehouse, Private White V.C. and Stir PR.
Your personal statement should demonstrate a background and/or experience in and/or a commitment to the fashion industry.
A Foundation course is also available UCAS Course Code WF30
Applications are considered individually and you are advised to contact our Course Enquires team via the web form www.mmu.ac.uk/course-enquiry
This course will challenge you to develop a modern visual communication language for industry practice. You will have the opportunity to practice, experiment, collaborate and think creatively in response to real world situations.
The practical elements of the course will allow you to develop a body of visual work for your portfolio that is suitable for your career aspirations and the industry. You will focus on technical skill and production practice and will be able to deliver visual promotional outputs through photography, styling, film, CAD and graphic design, website and app design and social media. This learning will be underpinned with current business intelligence, marketing and promotional theory, industry visits and professional and personal skills development.
Your first year of this degree will introduce you to the background and underlying concepts and principles of fashion promotion. You will gain creative and business insight into the fashion industry as a whole from the viewpoint of a fashion promoter. By working on a series of interesting briefs, you will develop your visual communication and research skills and will be encouraged to form ambitious and challenging ideas for promotional development.
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Fashion Promotion 1
The unit will introduce you to the study of fashion promotion and the many visual platforms it uses to communicate. You will be encouraged to research using a variety of primary and secondary research methodologies, relevant to fashion and the creative industries, and tasked with forming experimental ideas.
You will gain both theoretical and practical experience in areas such as fashion forecasting, trend analysis, development of design concepts and research methodologies.
Visual Communication 1
The Visual Communications 1 unit will introduce you to the many visual communication and narrative techniques used in the industry as a vehicle for fashion promotion. You will develop an understanding of brand values and identity and how visual techniques and platforms are used in fashion promotion to communicate this. You will be required to develop original promotional concepts based on real-world activity, and effectively use a variety of visual mediums, such as social media, web, photography and film, to communicate these.
This unit will allow you steer your studies in the direction of your personal interests by giving you the opportunity to develop your own form of fashion promotion using visual outputs targeted at a specific audience. This could take the shape of a fashion show or installation, a print publication, creative online platforms, brand websites, retail environments (online or bricks and mortar), public relations pieces or industry trade shows.
Fashion Cultures 1
This unit introduces you to fashion as a cultural concept and creative endeavour. You will develop skills in critical thinking and academic enquiry, which will form the basis of subsequent study.
In the Fashion Cultures 1 unit, you will study a broad overview of fashion contexts and will be introduced to a wide range of key cultural concepts, whilst developing skills in research methods, literature reviews, critical thinking, reading, analysis and academic writing that will inform subsequent study. The unit will be delivered through a series of lectures, workshops and seminars in which you will be given the opportunity to critically discuss key issues and apply these to your own practice.
Fashion Business Contexts 1
In this unit, you will develop an understanding of the many factors that affect the fashion industry from concept to consumer. It will help to contextualise your creative objectives by supporting the practical aspects of the course with considered business knowledge and theory. You will enhance your knowledge of the business of fashion including trading and the evaluation of design and product processes, and consider contextual agendas that influence the industry.
Your second year will focus on industry interaction and real world activities and will give you the opportunity to work professionally in industry environments. You will build upon the skills and knowledge you developed in the first year of the course, with a direct focus towards applying these to industry. There will be an emphasis on employability, which will allow you to enhance your CV and prepare you for a placement or for future employment. You will also have the opportunity to work collaboratively with your peers studying on other courses, mimicking industry practices and developing your experience of group work.
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Fashion Promotion 2
This unit builds on the skills and processes you will have developed in Fashion Promotion 1, studied in Year 1 of the course, with direct application to professional practice. You will be encouraged to advance your research strategically with added evaluation, new resources and analysis of defined markets. The unit will cover areas such as brand communication, creative concept development, data capture and analytics, promotional and marketing strategy, global consumer patterns, brand analysis, promotional tools and strategies and customer acquisition and retention.
Fashion Business Contexts 2
In this unit, you will build upon the skills and knowledge learnt in Fashion Business Contexts 1, studied in Year 1 of the course, and develop a strong contextual awareness of the fashion industry, business practice, promotional practice and theory. You will examine and apply relevant theories and strategies of business management to promotional campaigns. You will study topics such as business management, fashion ethics and the changing landscape of the fashion whilst developing skills in fashion business, promotion and finance planning and analysis.
Visual Communication 2
This unit will builds on the knowledge and skills you will have gained during the Visual Communication 1 Unit, studied in Year 1 of the course, and challenges you to think more broadly about the discipline, practice and parameters of the fashion industry. You will have the opportunity to work collaboratively on projects with students on other courses within Manchester Fashion Institute, specifically those studying BA (Hons) Fashion Design and Technology. Working as part of a team you will critically analyse the fashion market place studying global consumer trends, market sectors and social and ethical practices, culminating in the development of a multi-channel/platform concept and campaign strategy with consideration and analysis of your specified consumer.
Professional Industry Practice
This unit will focus on developing and enhancing your employability skill and will focus on professionalism, specific career routes and continuing self-development practices. You will be encouraged to reflect on your strengths and explore potential career choices. The broad content of this unit covers employability, career routes and pathways, personal and professional development, development of CVs and portfolios, brand communication and self-promotion.
Fashion Cultures 2
This unit will build upon and extend the knowledge and skills that you will have developed in Fashion Cultures 1, studied in Year 1 of the course. You will critically contextualise and analyse contemporary issues and cultural shifts in the fashion industry through a series of lectures, workshops and seminars. You will have the opportunity to specialise in an area of critical and contextual study that aligns with your personal practice.
If you decide to opt for the four year sandwich route, you will spend Year 3 on a full-time placement before returning to complete your degree in your final year. Placement opportunities are available in both the UK and abroad.
In your final year, you will focus on personal practice and the development of an industry-ready portfolio, culminating in a final major project. Taking a self-directed approach, you will use a variety of visual platforms for self-promotion and produce a final portfolio targeted towards your career aspirations.
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Visual Practice 1
The Visual Practice 1 unit will challenge you to work independently, incorporating personal and creative approaches to professional practice. You will combine research and industry knowledge to identify potential market opportunities for your career progression. You will produce in-depth and personal research, identifying and aligning your professional skillset within fashion and the creative industries. The unit will conclude with you implementing and presenting a personal visual promotion strategy, utilising relevant platforms and mediums to develop personal promotional materials.
Visual Practice 2
The Visual Practice 2 unit is the culmination of the entire course of study and brings together elements of theory, business application and contextual thinking. In this unit, you will have the opportunity to apply in depth subject knowledge to devising coherent promotional concepts and strategies with a strong industry focus. You will initiate, develop and implement industry aligned visual communications campaigns, using a wide range of the visual communication techniques. This will form part of your industry-ready visual portfolio of work.
Fashion Cultures 3
This unit builds on and extends the knowledge and skills you will have developed in Fashion Cultures 1 and 2, taught in Years 1 and 2. You will have the opportunity to specialise in an area of research within the framework of critical, cultural, contextual and/or industrial contexts that aligns with your personal practice and career interests.
In this unit, you will undertake an individual project in response to a negotiated research question that maps onto your own practice and critical, cultural, contextual and/or industrial contexts.
This unit enables independent, action-based learning; you will work as part of a team to develop a new fashion business proposition. It will help you to develop key professional skills and employability and entrepreneurial attributes.
This unit follows the process of a business start-up. The focus is on active learning as you develop a collaborative business proposal with support from your academic mentors. You will adopt a specific role within a group, working together towards the development of an innovative business concept, which will inform the production and presentation of a cohesive business plan. As your team develops the business model, you will put theory into practice, reflecting on the development of the outcome and potential industry position alongside your individual professional skills and career interests.
Assessment weightings and contact hours
Year 125% lectures, seminars or similar; 75% independent study
Year 225% lectures, seminars or similar; 75% independent study
Year 325% lectures, seminars or similar; 75% independent study
Year 1100% coursework
Year 2100% coursework
Year 3100% coursework
Optional foundation year
Study25% lectures, seminars or similar; 75% independent study
At Manchester Fashion Institute, employability is at the heart of our teaching. All of our undergraduate courses offer an optional sandwich year route that gives you the opportunity to apply for an industry placement between your second and final year. If you choose this route, you will commit to working full-time in the fashion industry for the entirety of your third year, before returning to complete your degree in your fourth year.
A placement year is an incredibly valuable element of your course as it allows you to apply your university-based knowledge, skills and understanding to your job role. During your placement, you will make your own industry contacts and enhance your CV by gaining real world industry experience. Currently 40% of our student cohort take part in a one year full-time industry placement.
We have a dedicated placements team with over three decades of experience sourcing and securing outstanding placement opportunities and facilitating approximately £3 million industry investment each year for placements. They will provide you with extensive support and advice prior to and during your industry placement.
Placement opportunities are available both in the UK and internationally, with students previously working in countries such as Austria, Germany, Norway, Hong Kong, Sri Lanka and the USA.
The Manchester Fashion Institute is a multi-disciplinary partnership that brings together fashion expertise and talent from across the University, Manchester and the world.
An international hub that connects education, research and enterprise to inspire the next generation of industry leaders, the institute empowers students to create opportunities for academic and professional development by taking advantage of our cutting-edge resources and unrivalled connections.
Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject.
Part-time students may take a maximum of 90 credits each academic year.
All required course literature is available from the University Library. The University also offers 24-hour computer suites, installed with the relevant software needed to complete the course. Whilst a personal laptop (preferably an Apple Mac) is beneficial, it is not essential as the Library also offer a laptop loan service. Students will also need to print assignments and other documents. Campus printing costs start from 5p per page.
Many students choose to purchase some of the core textbooks for the course and/or a personal laptop. Estimated costs are £300 for a laptop and up to £100 each year for books and printing.
There is the option of taking a placement year. Costs vary hugely between countries and areas, so it is very important to research costs well ahead of time and budget accurately.
Students can choose to go on a study trip to London in their first year, Europe in their second year and Shanghai in their final year. These study trips are optional and are offered to students across all courses at Manchester Fashion Institute. The figure of £850, quoted for the final year trip, excludes any Visa costs.
For further information on financing your studies or information about whether you may qualify for one of our bursaries and scholarships, follow the links below:
University isn’t just about learning. It’s about living. Find out all you need to know about accommodation here.
Being at university isn’t just about learning. It’s about living. Before you arrive, we’ll make sure you know where to go and what to do. And once you’re settled in, our team’s ready to support you during your stay.
From apartments and eco-friendly townhouses, to en-suite and standard rooms, we have all sorts of accommodation on (or near) campus. Whichever option is right for you, you’ll have a room complete with desk, heater, and storage, together with a shared kitchen, laundry facilities and free WiFi.
And in such a handy location, you’ll never be more than a few minutes from the library, Students’ Union, your next lecture or a bite to eat in one of the many nearby eateries.
We’re incredibly proud to be part of such a distinctive global city – and we think you will be too.
Manchester is a city of enterprise and sport, culture and diversity. Here, connections are formed and futures begun. Art, science and business coexist and collaborate. Actors and accountants, lawyers and linguists – they’ve all found a home for their ambitions.
We have sporting excellence, culinary creativity, digital innovation and thriving commerce. Entrepreneurs and entertainers. Theatre and music. A rich and distinctive culture. We have character, spirit and personality.
Here, you’ll find people of every type, making leaps in technology, taking strides in industry and creating art in every form. We have a proud heritage to look back on, and a vibrant and diverse future to look forward to, full of possibility and promise.
From advice and support to a fantastic Union and sports clubs, we’ve got your time here covered..
Whether you’re coming to Manchester from another continent or down the road, we’re here to help. As well as our Student Hubs, where you can get all sorts of information and advice, we offer a range of professional support services and social groups for our students.
Being part of our community, you’ll find societies, teams and groups that will help you make the most of your time here. This means you’ll have the chance to pursue your passions, but also to meet people with the same interests.
The Students’ Union is your voice in the University. Through the officials that you elect, the Union supports its members and stands up for your issues. And, with its building at the heart of the campus, it also provides you with a bar, shop, café, and event venue.
Our programmes undergo an annual review and major review (normally at 6 year intervals) to ensure an up-to-date curriculum supported by the latest online learning technology. For further information on when we may make changes to our programmes, please see the changes section of our Terms and Conditions.
Important Notice This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate. Please check back to the online prospectus before making an application to us to access the most up to date information for your chosen course of study.
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