BA (Hons) Fashion Promotion

Attend an open day How to apply
Attend an open day How to apply


The BA (Hons) Fashion Promotion course offers a creative, exploratory and dynamic approach to studying promotion in the fashion industry. This distinctive course covers the visual and creative processes of fashion promotion, underpinned with business content and cultural and contextual theory.

The flexible design of this course will enable you to tailor your studies to your individual interests and will allow you to explore creative areas including: fashion photography and film, digital communication, fashion styling, social media, website design, journalism and brand communication. You will be expected to explore your field of study through research, investigation and practice, and also to observe new cultural perspectives. The business elements of the course will encourage you to engage with entrepreneurial practice and practical activity, allowing you to apply your knowledge and skills to live professional and industry briefs.

You will have the opportunity to benefit from real-world learning experiences during study trips both in the UK and internationally. Previously, students have travelled to London, New York, Copenhagen and Shanghai as part of the course and have visited industry head offices, educational partners, studios, galleries and trade shows.   

We also offer a four year sandwich route option that gives you the opportunity to spend your third year on an industry placement to enhance your employability.

You will complete the course with a strong, industry-ready portfolio of visual work relevant to your career preferences. Graduates will be able to apply for positions in areas such as online marketing, public relations, brand management, styling, photography and events.  

This course is also available with a linked Foundation Year.

Features and Benefits

Career Prospects

Due to the academic and creative balance that this course offers, we find that our graduates are highly employable.

A wide variety of employment opportunities exist across the sector and include traditional retail, fashion and cosmetics brands as well as new online platforms and PR agencies.

Our students go on to work in roles relevant to promotional practice, and our graduates hold jobs titles such as Visual Merchandiser, Stylist Coordinator, Content Marketing Assistant, Search Engine Optimisation Assistant, Brand Assistant, Creative Executive, Digital Production Assistant and Press Assistant.

Previous graduates have gone on to work at companies such as Harrods, Regatta, Puma, Reiss, Pretty Little Thing, boohoo, Beauty Bay, Warehouse, Private White V.C. and Stir PR. 

Learn more about graduate careers

Entry requirements

We will ask for a portfolio of your work as part of your application.

UCAS tariff points/grades required


112 UCAS Tariff Points at A2 (Grades BBC) or acceptable alternatives e.g. BTEC Subsidiary Diploma, Diploma, Extended Diploma at Level 3 (Grades DMM).

Specific GCSE requirements

GCSE English Language and Mathematics at grade C or grade 4. Equivalent qualifications (eg Functional Skills) may be considered.

Non Tariffed Qualifications

112 UCAS Tariff Points from Access to HE Diploma in a relevant subject with at least 45 credits at Level 3

International Baccalaureate points

26 IB Diploma Points

IELTS score required for international students

6.0. with no element below 5.5

There’s further information for international students on our international website if you’re applying with non-UK qualifications.

Additional Requirements

Your personal statement should demonstrate a background and/or experience in and/or a commitment to the fashion industry.

A Foundation course is also available UCAS Course Code WF30

Further information

We will ask you to provide a digital portfolio to support your application. Further details.

Course details

This course will challenge you to develop a modern visual communication language for industry practice. You will have the opportunity to practice, experiment, collaborate and think creatively in response to real world situations.  

The practical elements of the course will allow you to develop a body of visual work for your portfolio that is suitable for your career aspirations and the industry. You will focus on technical skill and production practice and will be able to deliver visual promotional outputs through photography, styling, film, CAD and graphic design, website and app design and social media. This learning will be underpinned with current business intelligence, marketing and promotional theory, industry visits and professional and personal skills development.

Your first year of this degree will introduce you to the background and underlying concepts and principles of fashion promotion. You will gain creative and business insight into the fashion industry as a whole from the viewpoint of a fashion promoter. By working on a series of interesting briefs, you will develop your visual communication and research skills and will be encouraged to form ambitious and challenging ideas for promotional development.  

Read more about this year of study

Core Units

Fashion Promotion 1

The unit will introduce you to the study of fashion promotion and the many visual platforms it uses to communicate. You will be encouraged to research using a variety of primary and secondary research methodologies, relevant to fashion and the creative industries, and tasked with forming experimental ideas.

You will gain both theoretical and practical experience in areas such as fashion forecasting, trend analysis, development of design concepts and research methodologies. 

Visual Communication 1

The Visual Communications 1 unit will introduce you to the many visual communication and narrative techniques used in the industry as a vehicle for fashion promotion. You will develop an understanding of brand values and identity and how visual techniques and platforms are used in fashion promotion to communicate this. You will be required to develop original promotional concepts based on real-world activity, and effectively use a variety of visual mediums, such as social media, web, photography and film, to communicate these.  


This unit will allow you steer your studies in the direction of your personal interests by giving you the opportunity to develop your own form of fashion promotion using visual outputs targeted at a specific audience. This could take the shape of a fashion show or installation, a print publication, creative online platforms, brand websites, retail environments (online or bricks and mortar), public relations pieces or industry trade shows. 

Fashion Cultures 1

This unit introduces the Critical & Contextual Studies approach to Fashion as a cultural concept, industry and creative endeavour, developing ways of critical thinking and academic enquiry that will form the basis of subsequent study. The unit introduces students to a wide range of key cultural concepts, whilst developing skills in research methods, literature reviews, critical thinking, reading, analysis and academic writing that will inform subsequent study.

Fashion Business Contexts 1

In this unit, you will develop an understanding of the many factors that affect the fashion industry from concept to consumer. It will help to contextualise your creative objectives by supporting the practical aspects of the course with considered business knowledge and theory. You will enhance your knowledge of the business of fashion including trading and the evaluation of design and product processes, and consider contextual agendas that influence the industry.  

Your second year will focus on industry interaction and real world activities and will give you the opportunity to work professionally in industry environments. You will build upon the skills and knowledge you developed in the first year of the course, with a direct focus on applying these to industry. There will be an emphasis on employability, which will allow you to enhance your CV and prepare you for a placement or for future employment. You will also have the opportunity to work collaboratively with your peers studying on other courses, mimicking industry practices and developing your experience of group work. 

Read more about this year of study

Core Units

Fashion Promotion 2

This unit builds on the skills and processes you will have developed in Fashion Promotion 1, studied in Year 1 of the course, with direct application to professional practice. You will be encouraged to advance your research strategically with added evaluation, new resources and analysis of defined markets. The unit will cover areas such as brand communication, creative concept development, data capture and analytics, promotional and marketing strategy, global consumer patterns, brand analysis, promotional tools and strategies and customer acquisition and retention. 

Fashion Business Contexts 2

In this unit, you will build upon the skills and knowledge learnt in Fashion Business Contexts 1, studied in Year 1 of the course, and develop a strong contextual awareness of the fashion industry, business practice, promotional practice and theory. You will examine and apply relevant theories and strategies of business management to promotional campaigns. You will study topics such as business management, fashion ethics and the changing landscape of the fashion whilst developing skills in fashion business, promotion and finance planning and analysis. 

Visual Communication 2

This unit will builds on the knowledge and skills you will have gained during the Visual Communication 1 Unit, studied in Year 1 of the course, and challenges you to think more broadly about the discipline, practice and parameters of the fashion industry. You will have the opportunity to work collaboratively on projects with students on other courses within Manchester Fashion Institute, specifically those studying BA (Hons) Fashion Design and Technology. Working as part of a team you will critically analyse the fashion market place studying global consumer trends, market sectors and social and ethical practices, culminating in the development of a multi-channel/platform concept and campaign strategy with consideration and analysis of your specified consumer. 

Professional Industry Practice

This unit will focus on developing and enhancing your employability skill and will focus on professionalism, specific career routes and continuing self-development practices. You will be encouraged to reflect on your strengths and explore potential career choices. The broad content of this unit covers employability, career routes and pathways, personal and professional development, development of CVs and portfolios, brand communication and self-promotion. 

Fashion Cultures 2

This unit enables students to further develop their critical skills and research interests, contextualising and analysing key issues and shifts in the domain of fashion. This unit builds on and extends the knowledge and skills developed in Fashion Cultures 1. Students will critically contextualise and analyse contemporary issues and cultural shifts in Fashion. Students have opportunity to focus on an area of critical and contextual studies that aligns with their personal practice.

If you decide to opt for the four year sandwich route, you will spend Year 3 on a full-time placement before returning to complete your degree in your final year. Placement opportunities are available in both the UK and abroad.

In your final year, you will focus on personal practice and the development of an industry-ready portfolio, culminating in a final major project. Taking a self-directed approach, you will use a variety of visual platforms for self-promotion and produce a final portfolio targeted towards your career aspirations. 

Read more about this year of study

Core Units

Visual Practice 1

The Visual Practice 1 unit will challenge you to work independently, incorporating personal and creative approaches to professional practice. You will combine research and industry knowledge to identify potential market opportunities for your career progression. You will produce in-depth and personal research, identifying and aligning your professional skillset within fashion and the creative industries. The unit will conclude with you implementing and presenting a personal visual promotion strategy, utilising relevant platforms and mediums to develop personal promotional materials. 

Visual Practice 2

The Visual Practice 2 unit is the culmination of the entire course of study and brings together elements of theory, business application and contextual thinking. In this unit, you will have the opportunity to apply in depth subject knowledge to devising coherent promotional concepts and strategies with a strong industry focus. You will initiate, develop and implement industry aligned visual communications campaigns, using a wide range of the visual communication techniques. This will form part of your industry-ready visual portfolio of work. 

Option Units

Fashion Cultures 3

This unit builds on and extends the knowledge and skills you will have developed in Fashion Cultures 1 and 2, taught in Years 1 and 2. You will have the opportunity to specialise in an area of research within the framework of critical, cultural, contextual and/or industrial contexts that aligns with your personal practice and career interests.

In this unit, you will undertake an individual project in response to a negotiated research question that maps onto your own practice and critical, cultural, contextual and/or industrial contexts. 

Fashion Enterprise

This unit enables independent, action-based learning; you will work as part of a team to develop a new fashion business proposition. It will help you to develop key professional skills and employability and entrepreneurial attributes.

This unit follows the process of a business start-up. The focus is on active learning as you develop a collaborative business proposal with support from your academic mentors. You will adopt a specific role within a group, working together towards the development of an innovative business concept, which will inform the production and presentation of a cohesive business plan. As your team develops the business model, you will put theory into practice, reflecting on the development of the outcome and potential industry position alongside your individual professional skills and career interests. 

Assessment weightings and contact hours

10 credits equates to 100 hours of study, which is a combination of lectures, seminars and practical sessions, and independent study. A 3 year degree qualification typically comprises of 360 credits (120 credits per year). The exact composition of your study time and assessments for the course will vary according to your option choices and style of learning, but it could be:


Placement options

At Manchester Fashion Institute, employability is at the heart of our teaching. All of our undergraduate courses offer an optional sandwich year route that gives you the opportunity to apply for an industry placement between your second and final year. If you choose this route, you will commit to working full-time in the fashion industry for the entirety of your third year, before returning to complete your degree in your fourth year.

A placement year is an incredibly valuable element of your course as it allows you to apply your university-based knowledge, skills and understanding to your job role. During your placement, you will make your own industry contacts and enhance your CV by gaining industry experience. Currently around 40% of our student cohort take part in a one year full-time industry placement. 

We have a dedicated placement team with over three decades of experience sourcing and securing outstanding placement opportunities and facilitating approximately £3 million industry investment each year for placements students at Manchester Fashion Institute. They will provide you with extensive support and advice prior to and during your industry placement. 

Placement opportunities are available both in the UK and internationally, with students previously working in countries such as Austria, Germany, Norway, Hong Kong SAR, Sri Lanka and the USA.

Manchester Fashion Institute

Manchester Fashion Institute is a multi-disciplinary partnership that brings together fashion expertise and talent from across the University, Manchester and the world.

An international hub that connects education, research and enterprise to inspire the next generation of industry leaders, the institute empowers students to create opportunities for academic and professional development by taking advantage of our cutting-edge resources and unrivalled connections.

More about the department

Taught by experts

Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject.

Meet our expert staff


Foundation Year students

UK, EU and Channel Island students: Full-time Foundation Year fee: £9,250 per year for the foundation year. This tuition fee is agreed subject to UK government policy and parliamentary regulation and may increase each academic year in line with inflation or UK government policy for both new and continuing students.

Non-EU international students: Full-time Foundation Year fee: £15,000 to £16,500 per year. When progressing from the pre-degree foundation year to the linked degree. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study)

UK, EU and Channel Island students

UK, EU and Channel Island students: Full-time fee: £9,250 per year. This tuition fee is agreed subject to UK government policy and parliamentary regulation and may increase each academic year in line with inflation or UK government policy for both new and continuing students.

Non-EU international students

Non-EU international students: Full-time fee: £16,500 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).

Additional Information

A degree typically comprises 360 credits, a DipHE 240 credits, a CertHE 120 credits, and an integrated Masters 480 credits. The tuition fee for the placement year for those courses that offer this option is £1,850, subject to inflationary increases based on government policy and providing you progress through the course in the normal timeframe (no repeat years or breaks in study). The tuition fee for the study year abroad for those courses that offer this option is £1,385, subject to inflationary increases based on government policy and providing you progress through the course in the normal timeframe (no repeat years or breaks in study).

Additional costs

Specialist Costs


All required course literature is available from the University Library. The University also offers 24-hour computer suites, installed with the relevant software needed to complete the course. Whilst a personal laptop (preferably an Apple Mac) is beneficial, it is not essential as the Library also offer a laptop loan service. Students will also need to print assignments and other documents. Campus printing costs start from 5p per page. Many students choose to purchase some of the core textbooks for the course and/or a personal laptop. Estimated costs are £300 for a laptop and up to £100 each year for books and printing.

Placement Costs

There is the option of taking a placement year. Costs vary hugely between countries and areas, so it is very important to research costs well ahead of time and budget accurately.

Other Costs

Students are offered optional study trips each year, which usually varies in price dependent on whereabouts in the world they travel to. They can choose to go on a study trip within the UK in their first year, Europe in their second year and internationally in their final year.


Find out more about financing your studies and whether you may qualify for one of our bursaries and scholarships.

Money Matters

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How to apply

You can apply for this course through UCAS.

Apply now

UCAS code(s)


WF30 (with Foundation) (BA/IFPro) 

Remember to use the correct institution code for Manchester Metropolitan University on your application: our institution code is M40

You can review our current Terms and Conditions before you make your application. If you are successful with your application, we will send you up to date information alongside your offer letter.


Programme Review
Our programmes undergo an annual review and major review (normally at 6 year intervals) to ensure an up-to-date curriculum supported by the latest online learning technology. For further information on when we may make changes to our programmes, please see the changes section of our Terms and Conditions.

Important Notice
This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate. Please check back to the online prospectus before making an application to us to access the most up to date information for your chosen course of study.

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