Global Business Environment 2 (GBE2)
Building on the knowledge acquired in GBE1, this unit explores the nature and outcome of firm activities in home and chosen host locations. The theory and practice of international business strategy and market entry methods (export agreements, FDI, JV etc.) are explored, and the potential (and historical) outcomes evaluated. The ethical and environmental risks posed by international operations are explored and authentic responses and outcomes evaluated.
Introduction to Economic Principles 1
Evaluates the key domestic macro-economic objectives namely growth, inflation, unemployment and exchange rate stability via modelling, analysis, and applications – with an emphasis on assessing the UK economy within its international context.
Introduction to Economic Principles 2
Introduces key introductory micro-economic concepts and objectives including consumer demand and firms' supply and business supply models, the three basic microeconomic models of the market and the implications of market structures on the individual, business and wider society as a whole. Topic areas also include environmental economics; income distribution, ethics - inequality and the impact on individual consumers; raising government revenues through individual and corporate taxation.
International Accounting and Finance
Develops basic accounting knowledge and key financial analytical skills through the examination of the international financial environment and how multinational firms operate within it. The international monetary system and foreign exchange markets are explored and financial statements are analysed and interpreted using appropriate ratios. The need for accounting standards and the reasons for international differences are investigated.
This unit provides an overview of international marketing issues, developing student’s understanding and appreciation of the international business and marketing environment. Fundamental concepts of major market entry modes available to international companies are introduced, and the challenges raised by the management of the marketing mix and international market segmentation, targeting and positioning explored.
Personal Professional & Academic Development (APPD)
The APPD unit focuses primarily on the development of the research, analysis and writing skills needed to acquire and articulate the subject knowledge assessed on the IBM programme. Students will explore the importance of, and approaches to personal branding and social media profiles, in a world where the personal and professional are often blurred.
On this unit, students develop their existing knowledge and expertise in the Microsoft Office packages used in industry and business across the globe, focussing in particular on Microsoft Word, Excel, PowerPoint and Outlook. Students will create a digital portfolio of work completed, that they will maintain throughout their degree. This digital record of achievement provides evidence of the knowledge and employability skills the student acquired during their studies.
Global Business Environment 1 (GBE1)
In this unit, we explore the important and variously defined concept of globalisation, and analyse contrasting perspectives and views on the nature and potential impact of globalisation at the country level. This analysis will consider country factors that mediate the impact of globalisation, including the political, economic and legal systems, and the available resources, for example skills within the labour force, infrastructure, geographic location, natural resources.