The digital era has changed how we do business. Any company can now operate internationally. That means an understanding of global business practices and marketing strategies is in demand.
Studying international business and marketing will give you the skills you need to work all over the world, in companies large and small.
Business across borders
International business isn’t only about running a company. It involves understanding areas such as trade agreements, foreign investment and regulatory structures.
There are many challenges and opportunities for businesses operating overseas. This part of the course will show you how to identify them. You’ll also explore cross-cultural management and the art of developing international business relationships.
Marketing is all about communicating. It’s the link between a business and its customers and can boost a business’ success.
On this part of your course you’ll learn how marketing can shape every part of a business. You’ll come away with the practical skills to develop and run marketing campaigns. There are opportunities to put this into practice on live client briefs too.
Develop your understanding of how every element of marketing works together and put this into the context of businesses operating on a global scale.