BA (Hons) International Business / Marketing

Businesses of all sizes benefit from global markets. Learn how to build international business relationships and communicate with consumers around the world on this exciting degree.

Apply through Clearing
Apply through Clearing Call the Clearing hotline


This course is open for Clearing applications for international fee-paying students only.

Call the Clearing helpline on +44 (0)161 247 3000 to make an application or visit our Clearing pages for more information.


The digital era has changed how we do business. Any company can now operate internationally. That means an understanding of global business practices and marketing strategies is in demand. 

Studying international business and marketing will give you the skills you need to work all over the world, in companies large and small.


Business across borders

International business isn’t only about running a company. It involves understanding areas such as trade agreements, foreign investment and regulatory structures. 

There are many challenges and opportunities for businesses operating overseas. This part of the course will show you how to identify them. You’ll also explore cross-cultural management and the art of developing international business relationships.

Global communications

Marketing is all about communicating. It’s the link between a business and its customers and can boost a business’ success.

On this part of your course you’ll learn how marketing can shape every part of a business. You’ll come away with the practical skills to develop and run marketing campaigns. There are opportunities to put this into practice on live client briefs too.

Develop your understanding of how every element of marketing works together and put this into the context of businesses operating on a global scale.

Features and Benefits

  • Industry experts – our team have extensive experience in both business and marketing. This means they keep teaching current and in line with the latest practises.
  • Learning in practice – depending on the option units you choose, you could intern with a marketing agency, work client-side, or start a business in your final year.
  • International business centre – Manchester is home to major businesses. Our Business School has excellent links to industry and this informs our courses.
  • Practical experience – choose a four-year degree and spend a year on a placement or studying overseas, developing your skills and cultural awareness.
  • Flexible study – tailor your degree to suit your ambitions. Specialise in the areas of International Business or Marketing that interest you.
  • Industry insights – hear from marketing experts at international businesses, such as Bentley Motors, M&S and Heineken International.
  • Global business skills – studying International Business and Marketing will prepare you for work in businesses of all sizes that operate all over the world.
“While I was at Man Met, I wanted to experience different cultures and thanks to the University, I was able to spend a year studying in the US.” Guido Mangani, BA International Business Management.

Accreditations, Awards and Endorsements

Career Prospects

Whether you want to work your way up in management in a global business, or get involved in marketing products to an international audience, this degree will give you the skills to get you there.

You’ll have a mix of creativity, strategic thinking, cultural awareness, business knowledge and communication and organisational skills that will set you apart.

If marketing is your passion, you’ll be ready to work in a range of roles. Carve a career in advertising, public relations, or account, brand, marketing or sales management.

Management positions across a range of sectors await those who want to focus on business. You’ll also have the skills and knowledge to set up your own business or consultancy.

Take advantage of the chance to learn or improve a foreign language and open up employment opportunities around the world.

Students have gained employment in a range of roles at companies like Sainsbury's, ASDA, BNY Mellon, O2 and KP Snacks. 

Others are on graduate training schemes with the likes of BMW, Credit Suisse and IBM.

Learn more about graduate careers


of graduates go straight into employment or further study within six months of graduating.

DLHE survey 2017, for all respondents available for employment or further study and whose destinations are known.

Entry requirements

UCAS tariff points/grades required


104-112 UCAS Tariff Points at A2 (Grades BCC-BBC) or acceptable alternatives e.g. BTEC Subsidiary Diploma, Diploma, Extended Diploma at Level 3 (Grades DMM).

Specific GCSE requirements

GCSE grade C or grade 4 in English Language and Mathematics. Level 2 Functional Skills English and Mathematics also accepted.

Non Tariffed Qualifications

Pass Access to HE Diploma in a relevant subject with a minimum 106 UCAS Tariff Points.

International Baccalaureate points

26 IB Diploma Points

IELTS score required for international students

6.0 with at least 5.5 in each element

There’s further information for international students on our international website if you’re applying with non-UK qualifications.


“It's very important to have employer partners as part of the curriculum because students need to be able to gain theoretical knowledge, but also understand how that's applied in the workplace…”
Listen to what Dr Steven Rhoden, Head of Department, has to say about studying at Manchester Metropolitan University…

Course details

International trade is important because most businesses operate in the global marketplace. This degree provides you with the business knowledge and cross-cultural management skills you will need in order to develop and maintain international business relationships in often volatile political, cultural and economic/financial environments. Contemporary business case studies enable you to see how various types of businesses operate and succeed in international markets. Assessments focus on the application of the skills and knowledge you have gained to real-life business situations.

This degree also allows you to study the main marketing disciplines, enabling you to determine which aspects of the profession best suit your skills and personality. Covering both the theory that underpins marketing practice and the practical skills you need to succeed in the workplace, you will learn how the different elements of marketing work together, from the research, project management and budgeting required to plan and deliver a communications campaign, to the inspiration behind effective advertising images and copy.

Combined Honours programmes offer the ability to undertake two separate areas of study as either equal, major/minor or named route combinations. In the first year students will study each subject combination equally and the core units for Year 1 are shown below.

International Business units:

  • Dynamic Business Environment
  • Understanding and Managing People

Marketing units:

  • Marketing Communications Theory and Practice
  • Principles of Marketing

Read more about this year of study

Core Units

Principles of Marketing

Through this unit the key marketing principles, aims, techniques and measures are introduced and explored in relation to the marketing consumer interface. The core themes of this unit are: Marketing orientation and practice; The marketing mix; Marketing research and the use of financial techniques to underpin marketing programmes; Planning and budgeting; Ratio analysis and evaluation; Marketing applications of consumer psychology and behaviour; Digital marketing and the changing approaches to communication; The marketing environment and marketing ethics.

Marketing Communications Theory and Practice

This unit introduces communication theory and its impact on practice in areas such as marketing, advertising, retail promotion, brand and public relations management and mass media communication. Your studies will cover topics such as: linear and two-way communication models, semiotics, visual communication - perception, design, typography and colour - and theories of the social and cultural impact of communication.

Understanding and Managing People

You will study key issues from four main themes: 1.Individuals and work 2. Groups and social interaction 3. The nature and context of understanding and managing people with work and behaviour in organisations and 4.Personal and professional development

Managing People in a Contemporary Economy

The aim of this unit is to provide students with an understanding of the wider world of work. It introduces students to tools for analysing the external environment (e.g. PESTLE, SWOT etc.) in order for them to understand how social-economic factors influences organisational and HR strategies. It examines features of the contemporary economy such as labour markets, changes in workforce demographics, changing composition of the economy (rise in service and knowledge work, decline of manufacturing) and the global economy. It explores the implications of specific contexts of the contemporary economy for managing people; for example, service workers, knowledge workers, precarious workers, an international workforce, social care, and differences in public/private sector work.

Units of study available in year two on a Combined Honours programme will depend entirely on the route taken through the programme and whether there are any additional requirements for study made by a particular professional or regulatory body. 

International Business core unit:

  • International Political Economy

Marketing core unit:

  • Brand Management

For an indication of option units currently available please see the single honours courses:

International Business Management

Marketing Management

Please be advised that the unit combinations and availability will differ depending on whether you choose to undertake a major/minor, equal or named route through your programme. 

Read more about this year of study

Core Units

International Political Economy

This unit explores and critically appraises the relationship between states and markets, and assesses the impact of institutions of global governance on the dynamics of the global economy. The unit addresses the following issues: Globalisation and regionalism; Contemporary issues such as climate change, the global economic recession, economic development, international security (including their ethical and sustainability dimensions);  Global governance of trade, finance, investment and development. 

Brand Management

In this unit, you will examine the theories and techniques involved in the management and development of brands. You will cover core themes including the historical development of brands, the social and cultural impacts on brands, different types of brands, reputation, image and identity. You will also explore the concepts of brand extensions, brand equity, brand personality, celebrity endorsement and critically examine the relationship between brands, stakeholders and corporate social responsibility. In addition, the unit offers an introduction to communication design, history and contemporary applications including image, type and message; the creative production process and legal/regulatory issues of branding. 

For those on the four-year degree route, Year 3 will be spent on either placement or studying abroad at one of our partner institutions. Those on the three-year full-time route will progress directly to their final year of study.

Units of study available in your final year on a Combined Honours programme will depend entirely on the route taken through the programme and whether there are any additional requirements for study made by a particular professional or regulatory body.

International Business core unit:

  • International Business Theory and Strategy

Marketing core unit:

  • Strategic Marketing Management

For an indication of option units currently available please see the single honours courses:

International Business Management

Marketing Management

Please be advised that the unit combinations and availability will differ depending on whether you choose to undertake a major/minor, equal or named route through your programme. 

Read more about this year of study

Core Units

International Business Theory and Strategy

The unit (a) provides an in-depth analysis of strategic development options, and (b) examines a range of practical perspectives in the international business context.  It focuses on core themes in international business studies, including: theories of foreign direct investment; foreign market entry modes; and, strategies and organisational structures in the multinational enterprise. Topics covered include: location and competitive strategies; strategy formation; management of internationalised innovation; and, knowledge transfer (each in the context of international business activity).

Strategic Marketing Management

This unit offers an analytical investigation into the contemporary principles related to the study and practice of strategic marketing, including aspects of digital and service marketing strategies. Core themes covered in the unit include the principles of strategy, strategic marketing and the concept of competitive advantage; theories for achieving a competitive advantage, the structure and component parts of a strategic marketing plan; how to assess the macro and micro environment in order to determine strategic issues. You will also explore the models used to assess and evaluate the context an organisation resides in; financial analysis of an organisation; understanding the key issues facing an organisation and setting objectives for a strategic marketing plan. 

Assessment weightings and contact hours

10 credits equates to 100 hours of study, which is a combination of lectures, seminars and practical sessions, and independent study. A 3 year degree qualification typically comprises of 360 credits (120 credits per year). The exact composition of your study time and assessments for the course will vary according to your option choices and style of learning, but it could be:


Placement options

We offer four-year placement and overseas study routes, where you have the opportunity to spend your third year on industrial placement or studying overseas, after which you will return to study for your final year. You can make a decision on whether to follow this route at the end of your first year of study.

Department of People and Performance

Our People and Performance Department brings together industry leading professionals and academics with specialisms in strategy, innovation, enterprise, human resource management, entrepreneurship and sports management.

The department provides academic leadership for a broad undergraduate and postgraduate portfolio, providing real-life business expertise underpinned by cutting-edge business management theory.

More about the department

Taught by experts

Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject.

Meet our expert staff


UK, EU and Channel Island students

UK, EU and Channel Island students: Full-time fee: £9,250 per year. This tuition fee is agreed subject to UK government policy and parliamentary regulation and may increase each academic year in line with inflation or UK government policy for both new and continuing students.

Non-EU international students

Non-EU international students: Full-time fee: £16,000 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).

Additional Information

A degree typically comprises 360 credits, a DipHE 240 credits, a CertHE 120 credits, and an integrated Masters 480 credits. The tuition fee for the placement year for those courses that offer this option is £1,850, subject to inflationary increases based on government policy and providing you progress through the course in the normal timeframe (no repeat years or breaks in study). The tuition fee for the study year abroad for those courses that offer this option is £1,385, subject to inflationary increases based on government policy and providing you progress through the course in the normal timeframe (no repeat years or breaks in study).

Additional costs

Specialist Costs

All of the books required for the course are available from the library. The University also has PC labs and a laptop loan service. However, many students choose to buy some of the core textbooks for the course and/or a laptop. Students may also need to print their assignments and other documents. Campus printing costs start from 5p per page. Estimated costs are £300 for a laptop up to £100 each year for books and printing.


Find out more about financing your studies and whether you may qualify for one of our bursaries and scholarships.

Money Matters

Want to know more?

How to apply

This course is only open to International students through Clearing

Call our friendly team to find out more about this course and how to apply through Clearing

Please have the following information available:

Call us +44 (0)161 247 3000 Or email

You can review our current Terms and Conditions before you make your application. If you are successful with your application, we will send you up to date information alongside your offer letter.


Programme Review
Our programmes undergo an annual review and major review (normally at 6 year intervals) to ensure an up-to-date curriculum supported by the latest online learning technology. For further information on when we may make changes to our programmes, please see the changes section of our Terms and Conditions.

Important Notice
This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate. Please check back to the online prospectus before making an application to us to access the most up to date information for your chosen course of study.

Confirmation of Regulator
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All higher education providers registered with the OfS must have a student protection plan in place. The student protection plan sets out what students can expect to happen should a course, campus, or institution close. Access our current Student Protection Plan.