Strategic Marketing Management
This unit offers an analytical investigation into the contemporary principles related to the study and practice of strategic marketing, including aspects of digital and service marketing strategies. Core themes covered in the unit include the principles of strategy, strategic marketing and the concept of competitive advantage; theories for achieving a competitive advantage, the structure and component parts of a strategic marketing plan; how to assess the macro and micro environment in order to determine strategic issues. You will also explore the models used to assess and evaluate the context an organisation resides in; financial analysis of an organisation; understanding the key issues facing an organisation and setting objectives for a strategic marketing plan.
International and Global Marketing
This unit examines global marketing principles and demonstrates the complexities of marketing planning in divergent cultural markets. It also examines the impact of new internet technologies on international and global marketing.
Sports Branding and Sponsorship
Sports branding and sponsorship addresses key strategic decisions that brands and sponsoring organisations need to consider when forming alliances. It focuses on perceptual fit and quality associations.
This unit enables you to solve a business problem for a client business. The objective of this unit is to develop your analytical, reporting, team-working and individual skills and knowledge related to a consultancy project. You will also prepare an individual presentation (or equivalent) and an individual critical academic reflection. This unit will develop your professional and commercial awareness through the solving of a business problem for a client organisation. You will liaise with a real organisation which draws on communication and decision making skills as well as analytical skills. You will use qualitative and quantitative research methods to assist in solving a specific problem as outlined by the client. You will also use presentation skills along with academic knowledge and employ critical reflection skills.
This unit covers the theory and practices of the Marketing function in the service economy. In this unit you will cover issues needed to implement service strategies for competitive advantage across sectors such as: health care; finance; education; tourism; retailing; and entertainment. The unit involves an element of research but less than that required for a Research Project.
Applied Management Practice
This unit is designed for students who have taken a work placement who wish to continue a work based approach to
studying management in their final year. The unit covers subjects such as reflective learning techniques, organisational theory, role of the manager, management styles and managing in different contexts and industry sectors.
Work Based Learning Project
Students analyse, present and discuss course themes in the context of the company in which the the student is working.
Digital and Social Media Marketing Communications Management
This unit allows you to develop strategies using digital marketing and social media campaigns. The unit discusses the relationships between digital marketing and social media, and organisational communications and business strategy, before exploring the opportunities available in the digital and social media marketplace.
Principles of Business Analytics
This unit will equip you with skills and knowledge relating to the handling and analysis of a variety of information generated by organisations. The overarching theme of the unit will be to consider principles of business analytics, such as the use of big data, before exploring data warehousing, how organisations can leverage data to aid the decision making process, the study and practice of visualisation and analysis techniques utilising appropriate software.
Developing a Digital Business
Students learn about the strategic and practical aspects of digital businesses, and develop a website/business case for a digital business.
Strategic Communications and Advertising Planning
This unit aims to develop your expertise in the planning, development and implementation of integrated marketing communications strategies for a range of target audiences. Current trends within the industry and key ethical factors are also explored. In addition, the unit will allow you to consider target audiences and profile development; communications tools; ethics, legal controls and codes of conduct; how to evaluate campaigns; current campaigns and trends within the communications industry.
In this unit you will undertake a substantial project based on work experience or academic research that is related to your degree. You will set research objectives, carry out research, analyse your research findings and critically reflect on these to discuss implications and recommendations of your findings to your chosen area and the industry to which it relates to.