BA (Hons) Public Relations and Marketing

Challenge your creativity. Working in PR and marketing, you’ll create a buzz around products and services by developing eye-catching campaigns for TV, print, YouTube and more.

Apply through Clearing Call the Clearing hotline


This course is now closed for applications for 2019 entry.

Check out our undergraduate prospectus to find a list of other courses we have available.


Ever wondered who the geniuses are behind viral campaigns? PR and marketing experts use their extensive knowledge of different platforms to curate content and create campaigns that can reach a wide range of audiences. 

Studying in Manchester, you’ll be in the centre of the action. Manchester’s second largest employment sector is the creative and digital media industries, so by studying Man Met you’ll be exposed to industry networks, like the Manchester Publicity Association, global agencies, entrepreneurs and digital marketing specialists.


Understanding theory behind practice

We developed our course in collaboration with industry professionals so that you can benefit from their experience – whether through guest lectures, internships or placements.

You’ll cover theory and practice of PR and marketing to build balanced understanding of how organisations manage their brand and build relationships with stakeholders. 

Our experienced staff will show you how to identify stories, generate content and develop communication campaigns that make the most of different media. We’ll also make sure you develop the management and team-working skills vital for your career.

Whether you’re working in-house or at an agency, a career in PR and marketing is rewarding. It involves aspects of all media-related jobs, including advertising, brand management, marketing and journalism.

Features and Benefits

  • PR and Marketing experts – with years of industry experience, our teaching staff provide a unique insight into the world of marketing, advertising, digital media and PR.
  • Accreditations – our course is accredited by the Chartered Institute of Marketing (CIM) and the Chartered Institute of Public Relations (CIPR), so you’ll get a professional qualification quicker.
  • PRCA Partner University – as part of the PRCA, the professional body for PR professionals, you can access free online training courses, tools, work placements and graduate training schemes.
  • Location – The Business School is in the heart of Manchester, home to some amazing PR and Marketing companies.
  • Study overseas in third year – study at one of our partner institutions across Europe, Asia or the USA.
  • Placement opportunities - make the most of our industry connections and experience what it’s like to work client-side or with a leading agency.
  • Real-life projects – you’ll work on live PR and Marketing briefs set by real clients . You can also choose to work with a real agency in our Agency Life unit.
  • Boost employability – develop your CV, attend key industry events and masterclasses and network with recruiting employers at our Professional Development Weeks.
"One of the reasons I chose to study here was due to the links the Business School has with the main professional bodies in public relations. These links are so important because PR is a hands-on industry.” Diana Boch

Accreditations, Awards and Endorsements

"We think it's very important to have employer partners as part of the curriculum because students need to be able to gain theoretical knowledge, but also understand how that's applied in the workplace."

Dr Steven Rhoden, Head of Department.

Career Prospects

With the explosion of the digital landscape, how we do business, shop and interact with both brands and spaces are evolving. Your expertise in these creative areas can result in rewarding careers.
By the time you graduate, you’ll be equipped with the communication skills, marketing knowledge and media understanding to identify stories, generate content and develop PR and marketing campaigns that make the most of different media.
Our students have gained employment in companies like Sainsbury's, ASDA, Marks and Spencer, O2, Saatchi & Saatchi and HSBC.
Others have started their career in PR agencies including Edelman Worldwide PR, Brazen PR, Tangerine and Weber Shandwick.

Learn more about graduate careers


of graduates go straight into employment or further study within six months of graduating.

DLHE survey 2017, for all respondents available for employment or further study and whose destinations are known.

Entry requirements

UCAS tariff points/grades required


104-112 UCAS Tariff Points at A2 (Grades BCC-BBC) or acceptable alternatives e.g. BTEC Subsidiary Diploma, Diploma, Extended Diploma at Level 3 (Grades DMM).

Specific GCSE requirements

GCSE grade C or grade 4 in English Language and Mathematics. Level 2 Functional Skills English and Mathematics also accepted.

Non Tariffed Qualifications

Pass Access to HE Diploma in a relevant subject with a minimum 106 UCAS Tariff Points.

International Baccalaureate points

26 IB Diploma Points

IELTS score required for international students

6.0 with no element below 5.5

There’s further information for international students on our international website if you’re applying with non-UK qualifications.


“It's very important to have employer partners as part of the curriculum because students need to be able to gain theoretical knowledge, but also understand how that's applied in the workplace…”
Listen to what Dr Steven Rhoden, Head of Department, has to say about studying at Manchester Metropolitan University…

Course details

You will study three 30-credit units and two 15 credit units:

  • Digital Media and Marketing Platforms (30 credits)
  • Principles of Marketing (30 credits)
  • Public Relations Theory and Practice (30 credits)
  • The Responsible Marketer (15 credits)
  • Personal and Professional Development (15 credits)

Read more about this year of study

Core Units

Public Relations Theory and Practise

This unit introduces PR students to the definitions, history, theory and practice of public relations. Key topics include fundamental PR and communications theory and concepts, PR roles and functions, current issues and debates, and key skills.

The Responsible Marketer (15 credits)

This unit aims to equip you with the tools to understand, and think critically, about responsible marketing practices in relation to the wider social and environmental impacts of business.  You will explore contemporary social, environmental and ethical factors affecting the wider impact of business in society. Themes you may study include: sustainability, ethics, critical thinking, economic growth, wellbeing and consumerism, big data and customer surveillance, inequality and marketplace exclusion, globalisation/localisation and place, sustainable and social marketing, corporate social responsibility (CSR). In addition, you will critically explore marketing, retailing and advertising responses to the main social, ethical and sustainability challenges within specific areas such as tourism, healthcare, transport, food, energy or housing. 

Personal and Professional Development

Assisting you with the transition from further to higher education, this unit aims to address your personal, professional and academic needs as a new undergraduate student. It aims to provide a holistic approach to developing your employability skills and attributes by supporting you at the first stage of your transition student to professional employment. You will explore your own personal development including your attitudes and behaviour towards professional development. This may include thinking critically, communicating effectively, professional and commercial awareness, and being able to demonstrate values. The unit has been designed to offer a potential parallel route for students to register for and gain the University’s Futures Skills Award within the period of study. 

Principles of Marketing

Key marketing principles, aims, techniques and measures are introduced and explored in this unit in relation to the marketing consumer interface. You will cover key themes including marketing orientation; the marketing mix; marketing research and the use of financial techniques to underpin marketing programmes; planning and budgeting; ratio analysis and evaluation; marketing applications of consumer psychology and behaviour; digital marketing and the changing approaches to communication; the marketing environment and marketing strategy and planning. 

Digital Media and Marketing Platforms

This unit will allow you to explore significant developments in digital and social media, using this knowledge to produce a campaign using industry standard skills and techniques. This unit aims to provide you with an understanding of digital and social platforms as well as contemporary digital marketing techniques so that you can apply these tools to promote a product or service.

You will study four, 30-credit units:

  • Brand Management
  • Consumer Behaviour and Culture
  • PR Strategy and Campaign Planning

And one from the following option units:

  • Agency Life Internship
  • The Big Agency

Read more about this year of study

Core Units

Brand Management

In this unit, you will examine the theories and techniques involved in the management and development of brands. You will cover core themes including the historical development of brands, the social and cultural impacts on brands, different types of brands, reputation, image and identity. You will also explore the concepts of brand extensions, brand equity, brand personality, celebrity endorsement and critically examine the relationship between brands, stakeholders and corporate social responsibility. In addition, the unit offers an introduction to communication design, history and contemporary applications including image, type and message; the creative production process and legal/regulatory issues of branding. 

PR Strategy and Campaign Planning

This unit develops PR students knowledge of practical public relations, focusing on developing, managing and evaluating PR campaigns. You will work as part of a group on a client brief to design a bespoke solution to a given PR problem.

Consumer Behaviour and Culture

Key sociological and consumer behaviour theories are introduced, explored and applied at a macro and micro level to consumers as individuals and the society and culture they operate within. Core themes include the application of consumer behaviour, psychology and consumer sociology theories to consumption activity. Themes such as individual influences of consumer perceptions, personality and concept of self are explored to understand how we make consumption decisions. Relevant themes such as reference groups, family, social class, culture and lifestyles are explored to understand the influence on cognitive process. Introduction to sociological theories to underpin the development of consumer culture and application of key principles of consumer culture to topics such as gender, sport and media.

Option Units

Agency Life - Internships

This unit allows you to engage in workplace practice and develop employability skills in the context of a real world organisation. You will learn about aspects of organisational culture and professional working practice in the context of internships in marketing; public relations and digital agencies and functions. You will gain workplace experience through an internship and will be measured on your performance, improvement in attitude, behaviour and competence. This will be typically done through a personal development review and an employer assessment.

The Big Agency

Creative agencies today are not just looking for creativity; they’re looking for employability. In the agency world, skills such as communication, team working, client relationship building, strategic thinking, project management and customer-centric research all play an important role in understanding and answering the client brief.  The Big Agency unit will give you the chance to work on a brief provided by one of our industry partners, pitching for the client you want to work on. It will help you build your practical agency skills through a range of account management, research and creative-related tasks, whilst helping you develop your personal skills through the process of self-reflection and personal development planning. The Big Agency will help bring to life theories, concepts and models of PR, marketing, branding, advertising and self-development and show how you can apply them.  This unit is assessed on an evidence-based portfolio of work to demonstrate your approach and response to a client’s creative brief and your own personal development: a) in the form of an end-of-year video documenting your work, and b) in the form of self-reflective essays and blogs evaluating your personal and professional goals and achievements. 

Placement or Overseas Study

Placement route: A minimum of 36 weeks’ paid experience on a work placement between Year 2 and 3 of your studies.
Overseas Study route: Study at a university in Europe, North America, Australia or China (Hong Kong)

If you are on the full-time route, you will progress directly into Year 3.

Final Year

You will study four, 30-credit units. 3 core units and 1 option unit:

Core units:

  • Digital and Social Media Marketing Communications Management
  • Media Relations and PR Specialisms
  • Strategic Marketing Management

Option units:

  • Applied Management Practice (Placement students only)
  • Research Project
  • Consultancy Project
  • Services Marketing

Read more about this year of study

Core Units

Strategic Marketing Management

This unit offers an analytical investigation into the contemporary principles related to the study and practice of strategic marketing, including aspects of digital and service marketing strategies. Core themes covered in the unit include the principles of strategy, strategic marketing and the concept of competitive advantage; theories for achieving a competitive advantage, the structure and component parts of a strategic marketing plan; how to assess the macro and micro environment in order to determine strategic issues. You will also explore the models used to assess and evaluate the context an organisation resides in; financial analysis of an organisation; understanding the key issues facing an organisation and setting objectives for a strategic marketing plan. 

Digital and Social Media Marketing Communications Management

This unit allows you to develop strategies using digital marketing and social media campaigns.  The unit discusses the relationships between digital marketing and social media, and organisational communications and business strategy, before exploring the opportunities available in the digital and social media marketplace. 

Media Relations and PR Specialisms

This unit equips PR students with specialist skills in PR practice required for graduate entry level in the PR profession. Key topics include writing skills, media relations and PR specialisms and sectors.

Option Units

Research Project

In this unit you will undertake a substantial project based on work experience or academic research that is related to your degree. You will set research objectives, carry out research, analyse your research findings and critically reflect on these to discuss implications and recommendations of your findings to your chosen area and the industry to which it relates to. 

Applied Management Practice

This unit is designed for students who have taken a work placement who wish to continue a work based approach to studying management in their final year. The unit covers subjects such as reflective learning techniques, organisational theory, the role of the manager, management styles and managing in different contexts and industry sectors.

Services Marketing

This unit covers the theory and practices of the Marketing function in the service economy. In this unit you will cover issues needed to implement service strategies for competitive advantage across sectors such as: health care; finance; education; tourism; retailing; and entertainment. The unit involves an element of research but less than that required for a Research Project. 

Consultancy Project

This unit enables you to solve a business problem for a client business. The objective of this unit is to develop your analytical, reporting, team-working and individual skills and knowledge related to a consultancy project. You will also prepare an individual presentation (or equivalent) and an individual critical academic reflection. This unit will develop your professional and commercial awareness through the solving of a business problem for a client organisation. You will liaise with a real organisation which draws on communication and decision making skills as well as analytical skills. You will use qualitative and quantitative research methods to assist in solving a specific problem as outlined by the client. You will also use presentation skills along with academic knowledge and employ critical reflection skills. 

Assessment weightings and contact hours

10 credits equates to 100 hours of study, which is a combination of lectures, seminars and practical sessions, and independent study. A 3 year degree qualification typically comprises of 360 credits (120 credits per year). The exact composition of your study time and assessments for the course will vary according to your option choices and style of learning, but it could be:


Placement options

A placement year can be an excellent opportunity to acquire high quality work experience and structured on-the-job training whilst earning a salary. There are also opportunities for you to undertake a placement based project where you research a business issue for your employer. This project can count towards one of your final year units and reduces your workload in your final year. The placement must be a minimum of 36 weeks but it will usually last for 12 months and takes place after your second year of study.

We have an award-winning placement team, who advertise vacancies and can help you find a placement. The team has over 25 years experience of matching students to employers. They advertise over 1,000 vacancies each year, organise an annual placement fair where you can meet employers who are actively recruiting placement students, deliver CV workshops, provide one-to-one advice, and will conduct a mock interview with you so you can practice your interview technique.

The placement jobs market is competitive and it is your responsibility to be pro-active and apply for vacancies. We recommend that you start researching companies and opportunities during your first year and apply for positions at the start of your second year. Finding the right opportunity and the right position is important because if you are a good match to your placement, your employer could offer you a full-time position when you have graduated.

For more information about our Placement Office please see our Placements Office.

Department of Marketing, Retail and Tourism

Our Marketing, Retail and Tourism Department is one of the UK’s largest providers of education in marketing, digital marketing, advertising and branding, public relations, retail management, place management and tourism management. The department’s mission is to develop its students into highly employable, socially and environmentally responsible professionals, delivering educational and research excellence, through courses accredited by key industry bodies.

More about the department

Taught by experts

Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject.

Meet our expert staff


UK, EU and Channel Island students

UK, EU and Channel Island students: Full-time fee: £9,250 per year. This tuition fee is agreed subject to UK government policy and parliamentary regulation and may increase each academic year in line with inflation or UK government policy for both new and continuing students.

Non-EU international students

Non-EU international students: Full-time fee: £16,000 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).

Additional Information

A degree typically comprises 360 credits, a DipHE 240 credits, a CertHE 120 credits, and an integrated Masters 480 credits. The tuition fee for the placement year for those courses that offer this option is £1,850, subject to inflationary increases based on government policy and providing you progress through the course in the normal timeframe (no repeat years or breaks in study). The tuition fee for the study year abroad for those courses that offer this option is £1,385, subject to inflationary increases based on government policy and providing you progress through the course in the normal timeframe (no repeat years or breaks in study).

Additional costs

Specialist Costs

All of the books required for the course are available from the library. The University also has PC labs and a laptop loan service. However, many students choose to buy some of the core textbooks for the course and/or a laptop. Students may also need to print their assignments and other documents. Campus printing costs start from 5p per page. Estimated costs are £300 for a laptop and up to £100 each year for books and printing.

Placement Costs

We have a dedicated Placement Team to support you in securing a placement with a professional employer. Fees for the placement year are substantially reduced. Additionally, you will incur costs including travel/living costs in securing and undertaking a placement. For the overseas study route, students should be aware that costs vary hugely between countries, areas and even between universities within the same country so it is very important to research costs well ahead of time.


Find out more about financing your studies and whether you may qualify for one of our bursaries and scholarships.

Money Matters

Want to know more?

How to apply

This course is no longer available through clearing.

Check out our undergraduate prospectus to find a list of other courses we have available.

Check out our Clearing section to find a full list of courses we have available.

You can review our current Terms and Conditions before you make your application. If you are successful with your application, we will send you up to date information alongside your offer letter.


Programme Review
Our programmes undergo an annual review and major review (normally at 6 year intervals) to ensure an up-to-date curriculum supported by the latest online learning technology. For further information on when we may make changes to our programmes, please see the changes section of our Terms and Conditions.

Important Notice
This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate. Please check back to the online prospectus before making an application to us to access the most up to date information for your chosen course of study.

Confirmation of Regulator
The Manchester Metropolitan University is regulated by the Office for Students (OfS). The OfS is the independent regulator of higher education in England. More information on the role of the OfS and its regulatory framework can be found at

All higher education providers registered with the OfS must have a student protection plan in place. The student protection plan sets out what students can expect to happen should a course, campus, or institution close. Access our current Student Protection Plan.