BA (Hons) Sports Marketing Management

Talented graduates are always in demand in this fast-moving sports sector. This course will give you the creative thinking, industry insight and proven marketing skills you need.

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This course is open for Clearing applications for international fee-paying students only.

Call the Clearing helpline on +44 (0)161 247 3000 to make an application or visit our Clearing pages for more information.


The sports industry needs more talented marketing professionals who understand the sector. We created the first sports marketing degree in the country to fill this gap. And we’ve worked with experts in the industry to make it as useful as possible for your career. 

Throughout the course you’ll learn what makes sports marketing so special. You’ll develop key skills in areas like brand management, digital marketing and commercial sponsorship.

Practice working on real life marketing campaigns

The course prepares you for real life in the industry. So, you’ll complete practical projects like developing a sponsorship proposal, creating a digital marketing campaign or putting together a business plan for a new sports enterprise. To add even more to your CV, you can spend a year on placement with an employer, or go abroad to study at one of our partner universities

We provide plenty of opportunities for you to learn from experts in the industry. We organise guest lectures and help you volunteer at sports organisations and events. We have links with the likes of Manchester City Football Group, GB Taekwondo and British Cycling.

Features and Benefits

  • Learn from the experts – our teaching staff have experience at all levels of sport and work with some of the big organisations in the industry.
  • Study in Manchester – you’ll be based in a city home to great events and two of the world’s biggest football clubs. It’s the perfect place to learn about the industry.
  • Study abroad – take an optional year abroad at one of our partner institutions to learn about the industry from an international perspective.
  • Field trips – you’ll get to see places like Etihad Campus (National Cycling Centre and Manchester City FC) and Adidas North European Headquarters.
  • Get involved with industry – attend guest talks and masterclasses, network with recruiters, and go on placement with organisations like Puma, Nike, or JD Sports.
  • Open up your career options – marketing skills are valuable in a range of organisations in the sports world and beyond, from promoters to education.
  • Flexibility – you have the option to study BA(Hons) Sports Management after your first year.
“During my degree, I got the opportunity to plan and organise a sporting event, it helped me prepare for the real world.” Elliott Grover, BA (Hons) Sports Marketing Management.

Accreditations, Awards and Endorsements

“I chose to study at Manchester Met because Manchester is the capital for sport in England. Through their connections, there are so many opportunities to get involved with large sporting clubs and organisations.”

Jacob Derisz, BA (Hons) Sports Marketing Management.

Career Prospects

Business and marketing skills are in high demand in the sports industry. Our graduates are working with organisations like British Swimming, England Netball and Manchester City Football Club.

Throughout the course we help you develop the skills you’ll need to appeal to future employers. With experience of everything from branding to strategic management, you’ll have a wide variety of career options ahead of you.

Employers could include national agencies and governing bodies, health clubs and sports complexes, promoters and media companies, or related organisations in medicine, education, or research. You might also want to continue your studies with a PGCE (to become a teacher) or Masters.

Learn more about graduate careers


of graduates go straight into employment or further study within six months of graduating.

DLHE survey 2017, for all respondents available for employment or further study and whose destinations are known.

Entry requirements

UCAS tariff points/grades required


104-112 UCAS Tariff Points at A2 (Grades BCC-BBC) or acceptable alternatives e.g. BTEC Subsidiary Diploma, Diploma, Extended Diploma at Level 3 (Grades DMM).

Specific GCSE requirements

GCSE grade C or grade 4 in English Language and Mathematics. Level 2 Functional Skills English and Mathematics also accepted.

Non Tariffed Qualifications

Pass Access to HE Diploma in a relevant subject with a minimum 106 UCAS Tariff Points.

International Baccalaureate points

26 IB Diploma Points

IELTS score required for international students

6.0 with no element below 5.5

There’s further information for international students on our international website if you’re applying with non-UK qualifications.


“We teach a mainstream core curriculum in economics, international business; the impact of sports governance and the development of sport as a business.  But as a modern university, we go much beyond that…”
Listen to what Donna Lee, Head of Department, has to say about studying at Manchester Metropolitan University…

Course details

Creativity is a highly valued attribute in this sector and you will be encouraged to develop fresh approaches to marketing challenges throughout the course. We will work with you to develop your creativity so that you can devise memorable marketing campaigns.

You will enrol on the three year course which will give you the flexibility when you start your studies to choose a year on placement or to study abroad when you're here, so you would complete your degree over four years if you chose this option.

Foundation year

This course has a foundation year available. For more information visit the foundation year page.

You will study eight 15-credit units.

Read more about this year of study

Core Units

Understanding and Managing People

This unit aims to enable you to develop a broad understanding of the human aspects of understanding and managing people through the study of organisational behaviour concepts. It develops an appreciation of the importance of people within modern business organisations and an understanding of the major influences on human behaviour at work.  You will study themes related to the individuals, groups and social interaction, organisation and management, as well as personal and professional development.

Introduction to Sports Management and Marketing

This unit covers a range of concepts and theories related to sport, and the provision of sport, in the UK. It covers a number of diverse issues such as the role of marketing and responsible management in the sports environment. 

The Business of Sport

The main aim of this unit is to enable you to develop a broad understanding of the main business principles involved in managing sport organisations across the public, private and voluntary sectors. It will help you to develop a specific understanding of the importance of applying business principles and appreciating the unique features of sport to the management of modern sport organisations. You will study themes such as professionalism and commercialism, sector analysis, business principles, financial management, sport economics, sport law, business ethics and sustainability, as well as exploring employability in sport.

Sports Event Design and Development

This unit helps you gain the skills and expertise needed to develop an in-depth understanding of what it takes to organise, manage and deliver memorable and successful sports events. It provides insight into a range of concepts and theories related to the planning and management of sporting events of all sizes. Your studies cover event design and development and practical fundamentals such as environmental scanning, strategy formulation, sponsorship, reducing risks, and ensuring the health, safety and security of all stakeholders.

You will study four, 30-credit units.

Read more about this year of study

Core Units

Sports Professionalism and Practice

How do you define a sports professional? What standards are they expected to achieve? What types of business and social conduct are considered professional? This unit looks at professionalism in the sports industry and the strategies and techniques you can use to develop your performance.

Sports Enterprise and Community

The unit focuses on critically understanding small business start-up - enterprise and entrepreneurship across the spectrum from (i) community amateur sports clubs (ii) social enterprise (iii) private sport-oriented enterprise.

Commercial Aspects of Sport

This unit considers the commercial opportunities, roles and structures that sports organisations have available to them and how they can adapt their offering to make money.

Brand Management

Examines through practical and theoretical engagement, the theories and techniques in the management and development of brands. This unit will explore the historical development of  brands and examine the social and cultural impact of brands such as Coca Cola, Apple and ASOS.  You will evaluate brands in relation to brand image, identity and personality, as well as investigate the implications of  stakeholders  and corporate social responsibility.  You will also analyse the implications of brand extensions and apply design principles such as image, type and message to brands.

If you are on the placement route, you undertake a minimum of 36 weeks’ paid work experience in your third year, before returning to the University to complete your final year of study.

If you are on the overseas study route, you study at a university in Europe, North America, Australia or China (Hong Kong) between Year 2 and Year 3, before returning to the University to complete your final year of study.

If you are on the full-time route, you progress directly to Year 3.

You will study three, 30-credit core units:

  • Sports Branding and Sponsorship
  • Strategic Communications and Advertising Planning
  • Strategic Sports Management

Additionally, you will select one of the following optional units:

  • Applied Management Practice (only available if you have completed a placement year in Year 3)
  • Entrepreneurial Practice
  • Business Creation
  • Business Ethics and Sustainability
  • Entrepreneurs, Business and Society
  • Business Project (Research, Young Enterprise or Consultancy)
  • Psychology at Work
  • Global Human Resource Management
  • Contemporary Perspectives on HRM
  • Work Based Learning (Role of the Manager)
  • Business Analytics and Decision Making
  • Social and New Media Management
  • International Sports Ownership and Governance

Read more about this year of study

Core Units

Sports Branding and Sponsorship

Sports branding and sponsorship addresses key strategic decisions that brands and sponsoring organisations need to consider when forming alliances. It focuses on perceptual fit and quality associations.

Strategic Communications and Advertising Planning

This unit aims to develop your expertise in the planning, development and implementation of integrated marketing communications strategies for a range of target audiences. Current trends within the industry and key ethical factors are also explored. In addition, the unit will allow you to consider target audiences and profile development; communications tools; ethics, legal controls and codes of conduct; how to evaluate campaigns; current campaigns and trends within the communications industry.

Strategic Sports Management

Strategic Sports Management delves into the theories and practice of how sports organisations develop and implement strategy as they attempt to become the market leader in their field. Issues such as understanding their environment, leadership, driving consumer sales and operating in international markets are all analysed through case studies, workshops and lectures with guest speakers from the sports industry.

Option Units

International Sports Ownership and Governance

This unit is designed to focus on the governance of sports organisations and the practices employed by their boards to carry out their governance role.  Your studies focus on definitions of governance, models of ownership in sports organisations, profit and not for profit organisations, the role of sport in society, stakeholder representation, corporate social responsibility in sport, the role of the state, ethics and principles of good governance, sustainability in professional sport and challenges in the 21st century.

Work Based Learning (Role of the Manager)

This unit explores how the role of the manager varies at different levels and in different organisational contexts. It also looks at how managers learn and the principles of management development. 

Global Human Resource Management

This unit analyses the key features of employment systems in selected countries looking at the history of their development and comparing and contrasting their similarities and differences. It will analyse the impact of Multi-National Companies on HRM policies and practices and discuss the application of specific HRM policies and practices in a global context. The unit investigates the challenges of maintaining labour standards in a global context.

Contemporary Perspectives on Human Resource Management

Critically assesses the strategic environment which shapes HRM, focuses on strategies for leading a HR function and examines key people strategies that organisations expect to deliver enhanced performance

Business Creation

This unit supports you as you put enterprise and entrepreneurship skills into practice by launching your own business.  This practical unit that allows you to experience starting a business first hand.  You will be assessed on their personal and business development via presentations and business model planning and execution.

Entrepreneurial Practice

The main aim of this unit is to develop your enterprising behaviours, skills and attributes and build your awareness of entrepreneurial career paths. You will run a small business as part of a team supported by academics and business professionals. You will explore business opportunities through an outline business plan, attend a number of business start-up events, and engage in a series of enterprise workshops. You will capture your learning in your business portfolio.

Business Ethics and Sustainability

This unit assesses the complexities and challenges of business ethics and sustainability by developing a moral imagination and the ability to analyse issues. This involves recognising the wider impact of business upon society and the natural environment and identifying the nature and scope of ethical and sustainability issues. We compare different ethical theories and models of sustainable business and then apply them to issues and actions in the business context. This requires the assessment of information from a wide range of sources and the evaluation of arguments and recommendations in the light of the evidence.

Business Analytics and Decision Making

In this unit academic learning meets with real world business situations with the intention of preparing students for, and providing opportunities in, the world of employment. Additionally, students will learn about and apply advanced analytical and decision making skills.

Entrepreneurs, Business and Society

The unit aims to engage you in the theoretical elements of the concepts of entrepreneurship and social entrepreneurship through a series of class debates and research workshops. The unit also aims to develop students research skills through a rigorous analysis of enterprise/social enterprise in the 21st Century, building knowledge from both policy and practice.

Social and New Media Management

This unit explores the phenomena of social media and resistance/adoption across organisations - both private and voluntary sector. We include topics on; entrepreneurship, social networking, reputational risks, citizen voice, open source, creative commons. The unit also explores the new media economy, exploring web, gaming and social media industry.

Business Project: Young Enterprise

The main aim of this unit is to develop your enterprising behaviours, skills and attributes and build your awareness of entrepreneurial career paths. You will run a Young Enterprise business as part of a team supported by academics and business professionals. You will explore business opportunities through an outline business plan, attend a number of business start-up events, and engage in a series of enterprise workshops. You will capture your learning in your Young Enterprise business portfolio.

Business Project: Research

A significant piece of research work, drawing upon academic theory to produce a critically reflective report.

Business Project: Consultancy

The main aim of this unit is to enable you to enhance your personal and professional development in the field of business consultancy through solving a business problem for a client organisation.   On completion of your research, you will present your findings to the client business which will help develop your presentation skills.  You will also prepare a critical academic reflection on your experience drawing together theory and practice to facilitate your understanding of business processes.

Psychology at Work

This unit introduces you to the ways psychology can be used at work. The emphasis is on the practical application of psychological theory to solving everyday challenges at work and learning how to apply psychological insights to achieve a more productive and satisfying workplace. You will gain a critical awareness of the field of occupational psychology and develop your understanding of the psychological tools and resources available to you in your future career.

Assessment weightings and contact hours

10 credits equates to 100 hours of study, which is a combination of lectures, seminars and practical sessions, and independent study. A 3 year degree qualification typically comprises of 360 credits (120 credits per year). The exact composition of your study time and assessments for the course will vary according to your option choices and style of learning, but it could be:


Placement options

A placement year can be an excellent opportunity to acquire high quality work experience and structured on-–the-job training whilst earning a salary. There are also opportunities for you to undertake a placement based project where you research a business issue for your employer. This project can count towards one of your final year units and reduces your workload in your final year. The placement must be a minimum of 36 weeks but it will usually last for 12 months and takes place after your second year of study.

We have an award-winning placement team, who advertise vacancies and can help you find a placement. The team has over 25 years experience of matching students to employers. They advertise over 1,000 vacancies each year, organise an annual placement fair where you can meet employers who are actively recruiting placement students, deliver CV workshops, provide one-to-one advice, and will conduct a mock interview with you so you can practice your interview technique.

The placement jobs market is competitive and it is your responsibility to be pro-active and apply for vacancies. We recommend that you start researching companies and opportunities during your first year and apply for positions at the start of your second year. Finding the right opportunity and the right position is important because if you are a good match to your placement, your employer could offer you a full-time position when you have graduated.

For more information about our Placement Office please visit the Find a Placement page

Department of Economics, Policy and International Business

Our Economics, Policy and International Business Department advances knowledge on the issues that matter on a contemporary global stage.

The department is committed to teaching excellence and is led by world-class professionals and academic economists. Reacting to the global needs of the digital age, its aim is to enable students to explore the vast areas influenced by economics and policy.

More about the department

Taught by experts

Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject.

Meet our expert staff


UK, EU and Channel Island students

UK, EU and Channel Island students: Full-time fee: £9,250 per year. This tuition fee is agreed subject to UK government policy and parliamentary regulation and may increase each academic year in line with inflation or UK government policy for both new and continuing students.

Non-EU international students

Non-EU international students: Full-time fee: £16,000 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).

Additional Information

A degree typically comprises 360 credits, a DipHE 240 credits, a CertHE 120 credits, and an integrated Masters 480 credits. The tuition fee for the placement year for those courses that offer this option is £1,850, subject to inflationary increases based on government policy and providing you progress through the course in the normal timeframe (no repeat years or breaks in study). The tuition fee for the study year abroad for those courses that offer this option is £1,385, subject to inflationary increases based on government policy and providing you progress through the course in the normal timeframe (no repeat years or breaks in study).

Additional costs

Specialist Costs

All of the books required for the course are available from the library. The University also has PC labs and a laptop loan service. However, many students choose to buy some of the core textbooks for the course and/or a laptop. Students may also need to print their assignments and other documents. Campus printing costs start from 5p per page. Estimated costs are £300 for a laptop and up to £100 each year for books and printing.

Placement Costs

We have a dedicated Placement Team to support you in securing a placement with a professional employer. Fees for the placement year are substantially reduced. Additionally, you will incur costs including travel/living costs in securing and undertaking a placement. For the overseas study route, students should be aware that costs vary hugely between countries, areas and even between universities within the same country so it is very important to research costs well ahead of time.


Find out more about financing your studies and whether you may qualify for one of our bursaries and scholarships.

Money Matters

Want to know more?

How to apply

This course is only open to International students through Clearing

Call our friendly team to find out more about this course and how to apply through Clearing

Please have the following information available:

Call us +44 (0)161 247 3000 Or email

You can review our current Terms and Conditions before you make your application. If you are successful with your application, we will send you up to date information alongside your offer letter.


Programme Review
Our programmes undergo an annual review and major review (normally at 6 year intervals) to ensure an up-to-date curriculum supported by the latest online learning technology. For further information on when we may make changes to our programmes, please see the changes section of our Terms and Conditions.

Important Notice
This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate. Please check back to the online prospectus before making an application to us to access the most up to date information for your chosen course of study.

Confirmation of Regulator
The Manchester Metropolitan University is regulated by the Office for Students (OfS). The OfS is the independent regulator of higher education in England. More information on the role of the OfS and its regulatory framework can be found at

All higher education providers registered with the OfS must have a student protection plan in place. The student protection plan sets out what students can expect to happen should a course, campus, or institution close. Access our current Student Protection Plan.