Sports Branding and Sponsorship
Sports branding and sponsorship addresses key strategic decisions that brands and sponsoring organisations need to consider when forming alliances. It focuses on perceptual fit and quality associations.
Strategic Communications and Advertising Planning
This unit aims to develop your expertise in the planning, development and implementation of integrated marketing communications strategies for a range of target audiences. Current trends within the industry and key ethical factors are also explored. In addition, the unit will allow you to consider target audiences and profile development; communications tools; ethics, legal controls and codes of conduct; how to evaluate campaigns; current campaigns and trends within the communications industry.
Strategic Sports Management
Strategic Sports Management delves into the theories and practice of how sports organisations develop and implement strategy as they attempt to become the market leader in their field. Issues such as understanding their environment, leadership, driving consumer sales and operating in international markets are all analysed through case studies, workshops and lectures with guest speakers from the sports industry.
International Sports Ownership and Governance
This unit is designed to focus on the governance of sports organisations and the practices employed by their boards to carry out their governance role. Your studies focus on definitions of governance, models of ownership in sports organisations, profit and not for profit organisations, the role of sport in society, stakeholder representation, corporate social responsibility in sport, the role of the state, ethics and principles of good governance, sustainability in professional sport and challenges in the 21st century.
Work Based Learning (Role of the Manager)
This unit explores how the role of the manager varies at different levels and in different organisational contexts. It also looks at how managers learn and the principles of management development.
Global Human Resource Management
This unit analyses the key features of employment systems in selected countries looking at the history of their development and comparing and contrasting their similarities and differences. It will analyse the impact of Multi-National Companies on HRM policies and practices and discuss the application of specific HRM policies and practices in a global context. The unit investigates the challenges of maintaining labour standards in a global context.
Contemporary Perspectives on Human Resource Management
Critically assesses the strategic environment which shapes HRM, focuses on strategies for leading a HR function and examines key people strategies that organisations expect to deliver enhanced performance
This unit supports you as you put enterprise and entrepreneurship skills into practice by launching your own business. This practical unit that allows you to experience starting a business first hand. You will be assessed on their personal and business development via presentations and business model planning and execution.
The main aim of this unit is to develop your enterprising behaviours, skills and attributes and build your awareness of entrepreneurial career paths. You will run a small business as part of a team supported by academics and business professionals. You will explore business opportunities through an outline business plan, attend a number of business start-up events, and engage in a series of enterprise workshops. You will capture your learning in your business portfolio.
Business Ethics and Sustainability
This unit assesses the complexities and challenges of business ethics and sustainability by developing a moral imagination and the ability to analyse issues. This involves recognising the wider impact of business upon society and the natural environment and identifying the nature and scope of ethical and sustainability issues. We compare different ethical theories and models of sustainable business and then apply them to issues and actions in the business context. This requires the assessment of information from a wide range of sources and the evaluation of arguments and recommendations in the light of the evidence.
Business Analytics and Decision Making
In this unit academic learning meets with real world business situations with the intention of preparing students for, and providing opportunities in, the world of employment. Additionally, students will learn about and apply advanced analytical and decision making skills.
Entrepreneurs, Business and Society
The unit aims to engage you in the theoretical elements of the concepts of entrepreneurship and social entrepreneurship through a series of class debates and research workshops. The unit also aims to develop students research skills through a rigorous analysis of enterprise/social enterprise in the 21st Century, building knowledge from both policy and practice.
Social and New Media Management
This unit explores the phenomena of social media and resistance/adoption across organisations - both private and voluntary sector. We include topics on; entrepreneurship, social networking, reputational risks, citizen voice, open source, creative commons. The unit also explores the new media economy, exploring web, gaming and social media industry.
Business Project: Young Enterprise
The main aim of this unit is to develop your enterprising behaviours, skills and attributes and build your awareness of entrepreneurial career paths. You will run a Young Enterprise business as part of a team supported by academics and business professionals. You will explore business opportunities through an outline business plan, attend a number of business start-up events, and engage in a series of enterprise workshops. You will capture your learning in your Young Enterprise business portfolio.
Business Project: Research
A significant piece of research work, drawing upon academic theory to produce a critically reflective report.
Business Project: Consultancy
The main aim of this unit is to enable you to enhance your personal and professional development in the field of business consultancy through solving a business problem for a client organisation. On completion of your research, you will present your findings to the client business which will help develop your presentation skills. You will also prepare a critical academic reflection on your experience drawing together theory and practice to facilitate your understanding of business processes.
Psychology at Work
This unit introduces you to the ways psychology can be used at work. The emphasis is on the practical application of psychological theory to solving everyday challenges at work and learning how to apply psychological insights to achieve a more productive and satisfying workplace. You will gain a critical awareness of the field of occupational psychology and develop your understanding of the psychological tools and resources available to you in your future career.