Developing a Digital Business
Students learn about the strategic and practical aspects of digital businesses, and develop a website/business case for a digital business.
Business Intelligence and Strategy
Considers strategic aspects of information systems and business intelligence in organisations and the ideas related to practice.
This unit enables you to solve a business problem for a client business. The objective of this unit is to develop your analytical, reporting, team-working and individual skills and knowledge related to a consultancy project. You will also prepare an individual presentation (or equivalent) and an individual critical academic reflection. This unit will develop your professional and commercial awareness through the solving of a business problem for a client organisation. You will liaise with a real organisation which draws on communication and decision making skills as well as analytical skills. You will use qualitative and quantitative research methods to assist in solving a specific problem as outlined by the client. You will also use presentation skills along with academic knowledge and employ critical reflection skills.
Integrated Marketing Communications
This unit covers the planning, development and implementation of integrated marketing communications strategies for a range of target audiences. Current trends within the industry are also explored, in addition to subjects covering marketing communications theory, marketing communications planning; brand theory in the context of communications; targeting and brand positioning; communications strategies & tools; integrated marketing communications, including integrating on-line and off-line, media planning; monitoring, control & evaluation; ethics, legal controls & codes of conduct and current trends within the communications industry.
Contemporary Issues in Retailing
Different aspects of, and challenges to, retailing and consumption in the 21st century in local, national and international environments.
Digital and Social Media Marketing Communications Management
This unit allows you to develop strategies using digital marketing and social media campaigns. The unit discusses the relationships between digital marketing and social media, and organisational communications and business strategy, before exploring the opportunities available in the digital and social media marketplace.
Strategic Operations for Business Development
Explores strategic drivers, structural and infrastructural pre-requisites for the management of operations and logistics within the context of the external strategic environment and the extended value chain.
Principles of Business Analytics
This unit will equip you with skills and knowledge relating to the handling and analysis of a variety of information generated by organisations. The overarching theme of the unit will be to consider principles of business analytics, such as the use of big data, before exploring data warehousing, how organisations can leverage data to aid the decision making process, the study and practice of visualisation and analysis techniques utilising appropriate software.
The unit aims to develop knowledge and skills in project management, employing a practitioner and academic perspective.
Strategic Communications and Advertising Planning
This unit aims to develop your expertise in the planning, development and implementation of integrated marketing communications strategies for a range of target audiences. Current trends within the industry and key ethical factors are also explored. In addition, the unit will allow you to consider target audiences and profile development; communications tools; ethics, legal controls and codes of conduct; how to evaluate campaigns; current campaigns and trends within the communications industry.
International and Global Marketing
This unit examines global marketing principles and demonstrates the complexities of marketing planning in divergent cultural markets. It also examines the impact of new internet technologies on international and global marketing.
In this unit you will undertake a substantial project based on work experience or academic research that is related to your degree. You will set research objectives, carry out research, analyse your research findings and critically reflect on these to discuss implications and recommendations of your findings to your chosen area and the industry to which it relates to.