Managing Digital Brands
This unit introduces the fundamental principles of what it takes to create, develop and manage a digital brand.
This unit introduces students to the concept of content marketing and how it requires careful planning and execution in order to be successful.
Measurement and Performance of Digital Marketing
This unit will outline the key aspects of a digital evaluation strategy, and allow learners to develop approaches to measuring and improving the performance of digital communications.
This unit will explore the customer journey to the point of conversion and the various techniques in digital marketing which assist this process.
Digital Value Proposition Design
This unit will develop student understanding of the process of designing a digital value proposition and its relationship with a digital business and digital marketing strategy.
Digital Comms Strategy
This unit allows learners to develop digital comms strategies to support business and marketing objectives in order to guide campaign planning.