BSc (Hons) Digital Marketing

Become a digital marketer with hands-on work experience and a degree apprenticeship to put yourself ahead of the competition

Attend an open day How to apply
Attend an open day How to apply

Overview

The need for people with digital skills is growing. Through the Digital Marketer Degree Apprenticeship, you will be fully equipped to lead on the creation and execution of digital marketing strategy and will benefit from industry best practice and cutting edge academic thinking.

The Digital Marketer Degree Apprenticeship is a great way of starting or progressing a career in this fast-paced sector. You will work full-time for one of the country’s leading employers or innovative SMEs, while studying towards a fully accredited degree.

Features and Benefits

Career Prospects

The Digital Marketer Degree Apprenticeship has been designed in collaboration with a range of regional and national employers, and once finished, graduates will be fully equipped to lead on the creation and execution of a digital marketing strategy.

The apprenticeship is a great way of starting or progressing a career in this fast-paced sector. You will develop the skills, knowledge and behaviours to be effective in a number of roles, including:

Learn more about graduate careers

Entry requirements

UCAS tariff points/grades required

104-112

Minimum of 104 UCAS Tariff points at A2 or equivalent (such as BTEC National Extended Diploma DMM at Level 3 or Advanced Diploma).

Specific GCSE requirements

GCSE English Language and Mathematics at grade C or grade 4. Equivalent qualifications (eg. Functional Skills) may be considered

Non Tariffed Qualifications

Pass Access to HE Diploma in a relevant subject with a minimum 106 UCAS Tariff Points

International Baccalaureate points

26

IELTS score required for international students

6.0 with no less than 5.5 in any element

There’s further information for international students on our international website if you’re applying with non-UK qualifications.

Course details

On completion, you will be eligible to apply for professional registration at associate grade for the Chartered Institute of Marketing (CIM) or Institute of Direct and Digital Marketing, and the British Computer Society (BCS), who will also recognise this apprenticeship for entry on to the Register of IT Technicians, confirming SFIA level 3 professional competence.

During this year you will study a variety of units, which may include the following:

  • Principles of Digital-First Marketing
  • Platform Essentials
  • Introduction to User Experience
  • Introduction to Digital Comms
  • Introduction to Digital Marketing Analytics
  • Platform and Channel Practice

Read more about this year of study

Core Units

Platform Essentials

This unit explores significant developments in contemporary digital and social media platforms.

Introduction to User Experience

This unit will introduce the principles of the user’s digital experience and its application within digital marketing.

Introduction to Digital Comms

This unit introduces key Digital Comms principles, techniques and measures in relation to Digital Comms practice.

Introduction to Digital Marketing Analytics

This unit will introduce digital marketing analytics and the techniques used to evaluate digital campaign activities.

Platform to Channel Practice

This unit expands knowledge in digital and social media platforms to produce simple campaigns using industry standard skills and techniques.

Principles of Digital-First Marketing

This unit introduces key digital marketing principles, and explores these in relation to the digital marketing customer interface.

During this year you will study a variety of units, which may include the following:

  • Principles of E-Commerce
  • Understanding Customer Engagement
  • Digital Human and Audiences
  • Key Issues in the Digital Environment
  • Audience Acquisition
  • Managing Social Media Practice

Read more about this year of study

Core Units

Audience Acquisition

This unit will explore the operationalisation of channels and tactics used to acquire customers to a business proposition.

Managing Social Media Practice

This will explore the strategic application of social media in a marketing context.

Key Issues in the Digital Environment

This unit introduces students to issues unique to organisations that operate in a digital environment and shows students how to prepare for issues when developing new businesses or new products.

Digital Human and Audiences

This unit develops an understanding of the unique nature and qualities of digital customers and target audiences.

Understanding Customer Engagement

This unit will develop understanding of the three fundamental areas of customer engagement and show students how to manage personalisation for engagement in an organisation.

Principles of E-Commerce

This unit will develop an understanding of the main principles of E-commerce and their application in an E-commerce and Retail setting.

During this year you will study a variety of units, which may include the following:

  • Managing Digital Brands
  • Content Marketing
  • Measurement and Performance of Digital Marketing
  • Conversion Marketing
  • Digital Value Proposition Design
  • Digital Comms Strategy

Read more about this year of study

Core Units

Managing Digital Brands

This unit introduces the fundamental principles of what it takes to create, develop and manage a digital brand.

Content Marketing

This unit introduces students to the concept of content marketing and how it requires careful planning and execution in order to be successful.

Measurement and Performance of Digital Marketing

This unit will outline the key aspects of a digital evaluation strategy, and allow learners to develop approaches to measuring and improving the performance of digital communications.

Conversion Marketing

This unit will explore the customer journey to the point of conversion and the various techniques in digital marketing which assist this process.

Digital Value Proposition Design

This unit will develop student understanding of the process of designing a digital value proposition and its relationship with a digital business and digital marketing strategy.

Digital Comms Strategy

This unit allows learners to develop digital comms strategies to support business and marketing objectives in order to guide campaign planning.

During this year you will study a variety of units, which may include the following:

  • Digital Business Model Design
  • Digital Comms Campaign Management
  • Digital Marketer: End Point Assessment and Synoptic Project

Read more about this year of study

Core Units

Digital Business Model Design

This unit will develop student critical awareness of the process of building a digital business strategy for an organisation, and allow students to work through a process from idea to the point of implementation.

Digital Comms Campaign Management

This unit allows learners to develop digital comms campaign plans in order to implement digital comms strategies in support of business and marketing objectives.

Digital Marketer: End Point Assessment & Synoptic Project

This unit provides a long-term piece of work in which students engage in the planning, analysis, specification, design, implementation and evaluation of a non-trivial product, campaign, process or practice and produce a substantial deliverable. It also provides for the delivery and revisit of, and reflection on, a portfolio of performance from the apprenticeship registration.

Department of Marketing, Retail and Tourism

Our Marketing, Retail and Tourism Department is one of the UK’s largest providers of education in marketing, digital marketing, advertising and branding, public relations, retail management, place management and tourism management. The department’s mission is to develop its students into highly employable, socially and environmentally responsible professionals, delivering educational and research excellence, through courses accredited by key industry bodies.

More about the department

Taught by experts

Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject.

Meet our expert staff

Fees

Tuition fees for degree apprenticeships are paid by employers and the government, and apprentices will be paid at least £12,000 per year.

Additional costs

All of the books required for the course are available from the library. The University also has PC labs and a laptop loan service. However, many students choose to buy some of the core textbooks for the course and/or a laptop. Students may also need to print their assignments and other documents. Campus printing costs start from 5p per page. Estimated costs are £300 for a laptop up to £100 each year for books and printing. Total optional cost: £600

Funding

Find out more about financing your studies and whether you may qualify for one of our bursaries and scholarships.

Money Matters

Want to know more?

How to apply

You can review our current Terms and Conditions before you make your application. If you are successful with your application, we will send you up to date information alongside your offer letter.

MANCHESTER IS YOUR CITY. BE PART OF IT.

Programme Review
Our programmes undergo an annual review and major review (normally at 6 year intervals) to ensure an up-to-date curriculum supported by the latest online learning technology. For further information on when we may make changes to our programmes, please see the changes section of our Terms and Conditions.

Important Notice
This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate. Please check back to the online prospectus before making an application to us to access the most up to date information for your chosen course of study.

Confirmation of Regulator
The Manchester Metropolitan University is regulated by the Office for Students (OfS). The OfS is the independent regulator of higher education in England. More information on the role of the OfS and its regulatory framework can be found at officeforstudents.org.uk.

All higher education providers registered with the OfS must have a student protection plan in place. The student protection plan sets out what students can expect to happen should a course, campus, or institution close. Access our current Student Protection Plan.

Top