Hospitality Business Entrepreneurship
In this unit students will study the application of entrepreneurial behaviours, attributes and written skills of identifying and validating new business ideas and the hospitality sector. The unit will further develop the personal and profession development skills needed in business through collaborative and interdisciplinary learning by working in groups in a student lead project. Students will explore the defining characteristics, behaviours and motivations of small business-owners, intrapreneurs and entrepreneurial leaders from a practical business perspective to support the development of practical application within the hospitality industry.
Contemporary Issues in Hospitality, Tourism and Events
The unit will allow the opportunity for students to explore and comprehend the important characteristics of the hospitality, tourism, events and leisure environment. The unit will introduce facets aligned to the diverse nature of hospitality, tourism, events and leisure and the associated commercial and non-commercial spaces. The sector is constantly adapting to market demands by creating new niche and inspiring offerings and students will study the importance of understanding the nature and diversity of the sector and its key components and trends concerning the modern day consumer to ensure stakeholders receive a high-quality experience.
International Hospitality Project
This unit gives students the opportunity to formulate and design their own rational for a research project. The student will explain the purpose of this research through a strategic plan and justify the methods chosen to solve the research question or problem. The project is developed through a brief
research proposal, which will provide justification for the project. Projects will range from food and beverage product development to International research projects with partner institutions.
Responsible Hospitality & Tourism Management
This unit provides an overview of basic business principles in sustainable, responsible and ethical conduct. In addition, students will explore social responsibility in business and how it affects decision-making. Students will analyse some of the major global challenges such as climate change, management of resources, pollution and the impact of economic development. These will be addressed in the context of hospitality business management.
Hospitality Sales and Marketing
The purpose of this unit is to introduce marketing and sales principles and strategies, to understand market research and consumer behaviour, and to apply market research principles to product/service design. Students will learn how to formulate a marketing strategy; this will involve understanding market segmentation, targeting and positioning and how to target relevant markets and customers, both internationally and locally. Students will study how to formulate marketing decisions for products and services and how to develop customer relationships in Business-to-Consumer and Business-to-Business contexts.
This unit introduces you to the foundations of revenue management for the hospitality sector. It incorporates an introduction to the principles of revenue management, strategic pricing, decision making processes, the role of the revenue manager and relationship with other departments. It explores the principles and practices applied by revenue managers in the accommodation sector, including, demand forecasting, market segmentation, inventory and price management, distribution channel management, digital marketing, consumer behaviour and market intelligence to assist decision making.
People Management and Development
Students will develop knowledge and understanding of the theories, strategies, policies and practices that underpin the management and development of human resources in organisations particularly in the tourism industry.