By bringing management theory into the practical world, this course will foster the understanding and ability you’ll need for a career in the sport, recreation and leisure industries. Throughout the programme, we’ll encourage you to think creatively, bringing your own ideas to tackle real-life business challenges, from running recruitment campaigns and managing events to developing a marketing strategy and conducting market research.
With guest lectures from industry experts and field trips to sports clubs, you’ll meet plenty of professionals working in the sector. And with our connections across sport, we’re ready to help you gain vital experience. You can volunteer for organisations or events in the area, or spend a year studying abroad or working on an industry placement – developing your skills and boosting your career prospects.
Once you've graduated, you’ll have everything you need to chart your future in the business of sport – following in the footsteps of our other graduates, working for organisations including BBC Sport, England Netball, and British Swimming.
Features and Benefits
Learn from the experts – our teaching staff have experience at all levels of sport and work with some of the big organisations in the industry.
Triple crown - study in a Business School that has prestigious triple accreditation from EQUIS, AACSB and AMBA.
Study in Manchester – you’ll be based in a city home to great events and two of the world’s biggest football clubs. It’s the perfect place to learn about the industry.
Placement or study abroad flexibility – you will enrol on the three year course and decide if a placement or overseas study is right for you once you have started your studies, so you don’t have to decide now.
Broaden your horizons– take an optional year abroad at one of our partner institutions to learn about the industry from an international perspective.
Field trips – you’ll get to see places like Etihad Campus (National Cycling Centre and Manchester City FC) and Adidas North European Headquarters.
Get involved with industry – attend guest talks and masterclasses, network with recruiters, and go on placement with organisations like Puma, Nike, or JD Sports.
Take your pick of careers – with your broad range of skills you could work anywhere from sports clubs to governing bodies.
"I CHOSE TO STUDY HERE BECAUSE OF THE PLACEMENTS AND INDUSTRY LINKS. ITS A FRIENDLY AND PROFESSIONAL ENVIRONMENT, WHICH ALWAYS PUTS THE NEEDS OF THE STUDENT FIRST. " Alice Sharpe, BA (Hons) Sports Management
Accreditations, Awards and Endorsements
Accreditation The Business School is accredited by The Association to Advance Collegiate Schools of Business. This means we are internationally recognised for meeting global standards of excellence in business and management education.
Endorsement The BSIS scheme is designed to determine the extent and nature of a Business School’s Impact upon its local environment. BSIS has given us the tools to capture the enormous added value and impact that Manchester Metropolitan's Business School brings to businesses and communities.
Accreditation Our Business School holds the EQUIS accreditation – a leading international system of quality assessment, improvement and accreditation of higher education institutions in management and business administration. By attending an EQUIS accredited institution, students can be confident they are part of a high quality institution.
Sport has become a growth industry, where the performance of the business behind the scenes is as important as the performance on the pitch. With the huge investment in venues for professional, elite and amateur sports not only creates the forum for sports performance but also the opportunity for maximising revenues from match-day experiences, fan engagement, marketing and sponsorship sales. Health and fitness initiatives continue to be driven by government investment and commercial sponsorship.
The sports branding and clothing industry generates millions of pounds every year and this all adds up to a world full of opportunities for exciting and lucrative careers in the sports industry. And there are few better places for exploring that world than Manchester, the city of sport.
You could work at national agencies, governing bodies, health clubs and sports complexes, promoters, or media companies. There are also exciting careers in medicine, education, and research. Or you might choose to continue your studies with our MSc Sport Business, Management and Policy.
Recent graduates are working with organisations like BBC Sport, England Netball, and British Swimming.
This is a new course for the 2020 intake - advanced entry to the course is not available.
When you study with us, you'll develop practical expertise in management, marketing, finance, strategy and events delivery, including the legal frameworks, commercialisation, leadership, enterprise and governance of sport.
Throughout your studies, you'll find opportunities to build experience and grow your network, by completing work-related assignments and undertaking work experience placements. With so much sport on our doorstep, from globally-recognised teams, venues and brands, there's a huge opportunity to visit and learn from a wide range of places.
You will learn how to apply management theory, concepts and principles to sport management issues in a practical way. There is a strong emphasis on creativity and its application to real-life business challenges, such as running recruitment campaigns, developing marketing strategies or interpreting the likes and wants of consumers through market research.
You will enrol on the three year course which will give you the flexibility when you start your studies to choose a year on placement or to study abroad once you're here, so you would complete your degree over four years if you take this option.
Find out more from our current students Anshul and Lucy.
This unit is intended as an introduction to sports business management in the UK and globally. The content will cover key concepts related to business management such as organisational behaviour, social responsibility, policy and strategy.
This unit provides students with an introduction to sports marketing. It focuses on the core marketing concepts of segmentation, targeting and positioning, fan engagement and the marketing mix as applied to sport, covering both participation and spectator sport, at grassroots and professional levels. Case studies of sports marketing from different international markets will underpin students’ appreciation of the global nature of sports marketing in the 21st century.
This unit will introduce the current structure and landscape of sport sectors in the UK and compare to sporting landscapes in a number of other countries globally. Students will be able to develop insight into the structures and organisations responsible for sport and any historical, cultural or political ramifications arising from these and the impact on funding and delivery of sport.
This unit will introduce sports event management principles. Students will be able to understand the significance of sports events in the UK and globally. They will also be able to plan and prepare for a successful sports event.
The unit provides students with basic knowledge on economic aspects of sport and analytics applied to sport. It covers elements such as the difference between macroeconomics (economy as a whole), mesoeconomics (sector) and microeconomics (individual decisions by organisations and actors), their application to sport and the economic specificities of sport.
This unit will introduce theories, concepts and principles of sports operations including management of resources, supply chains, logistics and quality systems within sports organisations.
Developing Professional Skills
This unit will develop your academic skills to ensure success on the degree programme. Covering topics such as writing, research, referencing, presentation and digital skills.
The unit provides students with basic knowledge on financial aspects of sport. It covers elements such as finance environment of sport, financial decision making in sport, financial statements published by sports organisations, models of finance in sport, financial valuation of sports organisations. Students will be able to understand the importance of making decisions about which investments sports organisations should make and how best to finance those investments. They will also be able to understand and interpret basic financial statements published by sports organisations.
You will study six 15 credit units.
Read more about this year of study
Foundations of Research in Sport
This unit will introduce foundations of research and the tools and terminology required to conduct research in sport. This unit will introduce key research paradigms and methodologies that can be used in sports marketing management research.
Managing Sports Organisations
This unit will introduce students to people management within sports organisations – developing a broader understanding of how to manage people including paid staff and volunteers. The unit will include topics such as communication, team building, leadership and motivational methods and technology available for people management.
Contemporary Issues in Sport
This unit will examine many of the contemporary issues affecting sport in today’s society. The unit will encourage debate and discussion around contemporary issues and strategies. Topics may include equality, crime, obesity and health but is open to including any current issues.
Sports Business Analytics
This unit will equip students with skills and knowledge relating to the handling and analysis of data typically generated by sports organisations.
This unit will provide students with the opportunity to explore business innovation and enterprise. Students will learn how to take innovative ideas to create new products, services or organisations.
Applied Professional Skills
This unit will build on the academic skills developed during year 1 and introduce employability skills and tools required to find and secure placements/work experience in the sector.
You will study four 15 credit units and one 30 credit unit.
Read more about this year of study
Independent Project (30 credits)
Students will develop independent projects such as a research, consultancy or enterprise project around an area of interest related to sports marketing.
Leadership in Practice
This unit explores concepts and models of leadership, reviews key issues such as diversity and ethical leadership; personality, psychological factors, use of coaching and mentoring in relation to leadership development. Leadership theories and practice; strategic leadership; ethical leadership; diversity and leadership; leadership and change; power and politics; cross cultural leadership; globalization and sustainability; personality and psychological factors in relation to the role of the leader; professional and commercial issues in leadership; coaching and development.
Enhancing Professional Skills (15 credits)
This unit will develop on the employability skills gained in year 2. The unit will cover skills required to gain a graduate level role, as well as looking at further study options, developing and managing personal profiles (digital) and exploring mentoring opportunities.
Strategic Sports Business Management
This unit will build on knowledge gained at levels 4 and 5 of core managerial principles and theories. Topics will include strategic sports management planning, development, and implementation.
International Sports Governance
This unit is intended to focus on the governance of sports organisations from UK and international examples and the practices carried out by their boards to carry out the governance role. Topics will include models of ownership, stakeholders and corporate social responsibility.
Assessment weightings and contact hours
10 credits equates to 100 hours of study, which is a combination of lectures, seminars and practical sessions, and independent study. A 3 year degree qualification typically comprises of 360 credits (120 credits per year). The exact composition of your study time and assessments for the course will vary according to your option choices and style of learning, but it could be:
Year 1 scheduled 25%; independent 75%
Year 2 scheduled 25%; independent 75%
Year 3 scheduled 20%; independent 80%
Year 1 coursework 100%
Year 2 coursework 100%
Year 3 coursework 100%
We’ve developed a wide network of industry partners – from major clubs and governing bodies to multinational sports clothing brands – not just to help us shape our sports management and marketing degrees, but also to provide potential destinations for our industry placements. By spending your third year gaining skills and experience with an organisation like Puma, Nike and JD Sports, you’ll get a taste of the professional challenges ahead, while showing employers that you’re ready for work.
Find out more about what a placement can do for you. Visit our placements page.
Go abroad in the third year of your degree, and you’ll not only learn about other cultures, improve your language skills and discover more about yourself – you’ll also boost your career prospects. Having first-hand knowledge of another country’s cultures and traditions can take you far in a range of careers. And, by going abroad you’ll also demonstrate the kind of independent spirit and adaptability that many employers want.
Gaining work experience with an international flavour offers a double benefit. While you’ll learn valuable professional skills in a real-world workplace, you’ll also experience different cultures, ways of working and new perspectives. Whether it’s a summer exchange, holiday internship or year-long international placement, global experience can make a world of difference to your career prospects.
Department of Economics, Policy and International Business
Our Economics, Policy and International Business Department advances knowledge on the issues that matter on a contemporary global stage.
The department is committed to teaching excellence and is led by world-class professionals and academic economists. Reacting to the global needs of the digital age, its aim is to enable students to explore the vast areas influenced by economics and policy.
Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject.
UK, EU and Channel Island students: Full-time Foundation Year fee: £9,250 per year for the foundation year. This tuition fee is agreed subject to UK government policy and parliamentary regulation and may increase each academic year in line with inflation or UK government policy for both new and continuing students.
Non-EU international students: Full-time Foundation Year fee: £16,500 per year. When progressing from the pre-degree foundation year to the linked degree. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study)
UK, EU and Channel Island students
UK, EU and Channel Island students: Full-time fee: £9,250 per year. This tuition fee is agreed subject to UK government policy and parliamentary regulation and may increase each academic year in line with inflation or UK government policy for both new and continuing students.
UK, EU and Channel Island students: Part-time fee: £2312.50 per 30 credits studied per year. This tuition fee is agreed subject to UK government policy and parliamentary regulation and may increase each academic year in line with inflation or UK government policy for both new and continuing students.
Non-EU international students
Non-EU international students: Full-time fee: £16,500 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).
Non-EU international students: Part-time fee: £4125 per 30 credits studied per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).
A degree typically comprises 360 credits, a DipHE 240 credits, a CertHE 120 credits, and an integrated Masters 480 credits. The tuition fee for the placement year for those courses that offer this option is £1,850, subject to inflationary increases based on government policy and providing you progress through the course in the normal timeframe (no repeat years or breaks in study). The tuition fee for the study year abroad for those courses that offer this option is £1,385, subject to inflationary increases based on government policy and providing you progress through the course in the normal timeframe (no repeat years or breaks in study).
Part-time students may take a maximum of 90 credits each academic year.
All of the books required for the course are available from the library. The University also has PC labs and a laptop loan service. However, many students choose to buy some of the core textbooks for the course and/or a laptop.
Students may also need to print their assignments and other documents. Campus printing costs start from 5p per page. Estimated costs are £300 for a laptop up to £100 each year for books and printing.
4 years full-time / Optional fee
£1,850 Concessions are available for low income students.
Study abroad costs
£680 Concessions are available for low income students.
Find out more about financing your studies and whether you may qualify for one of our bursaries and scholarships.
University isn’t just about learning. It’s about living. Find out all you need to know about accommodation here.
Being at university isn’t just about learning. It’s about living. Before you arrive, we’ll make sure you know where to go and what to do. And once you’re settled in, our team’s ready to support you during your stay.
From apartments and eco-friendly townhouses, to en-suite and standard rooms, we have all sorts of accommodation on (or near) campus. Whichever option is right for you, you’ll have a room complete with desk, heater, and storage, together with a shared kitchen, laundry facilities and free WiFi.
And in such a handy location, you’ll never be more than a few minutes from the library, Students’ Union, your next lecture or a bite to eat in one of the many nearby eateries.
We’re incredibly proud to be part of such a distinctive global city – and we think you will be too.
Manchester is a city of enterprise and sport, culture and diversity. Here, connections are formed and futures begun. Art, science and business coexist and collaborate. Actors and accountants, lawyers and linguists – they’ve all found a home for their ambitions.
We have sporting excellence, culinary creativity, digital innovation and thriving commerce. Entrepreneurs and entertainers. Theatre and music. A rich and distinctive culture. We have character, spirit and personality.
Here, you’ll find people of every type, making leaps in technology, taking strides in industry and creating art in every form. We have a proud heritage to look back on, and a vibrant and diverse future to look forward to, full of possibility and promise.
From advice and support to a fantastic Union and sports clubs, we’ve got your time here covered..
Whether you’re coming to Manchester from another continent or down the road, we’re here to help. As well as our Student Hubs, where you can get all sorts of information and advice, we offer a range of professional support services and social groups for our students.
Being part of our community, you’ll find societies, teams and groups that will help you make the most of your time here. This means you’ll have the chance to pursue your passions, but also to meet people with the same interests.
The Students’ Union is your voice in the University. Through the officials that you elect, the Union supports its members and stands up for your issues. And, with its building at the heart of the campus, it also provides you with a bar, shop, café, and event venue.
Programme Review Our programmes undergo an annual review and major review (normally at 6 year intervals) to ensure an up-to-date curriculum supported by the latest online learning technology. For further information on when we may make changes to our programmes, please see the changes section of our Terms and Conditions.
Important Notice This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate. Please check back to the online prospectus before making an application to us to access the most up to date information for your chosen course of study.
Confirmation of Regulator The Manchester Metropolitan University is regulated by the Office for Students (OfS). The OfS is the independent regulator of higher education in England. More information on the role of the OfS and its regulatory framework can be found at officeforstudents.org.uk.
All higher education providers registered with the OfS must have a student protection plan in place. The student protection plan sets out what students can expect to happen should a course, campus, or institution close. Access our current Student Protection Plan.