BSc (Hons) Sports Marketing Management

In a fast-moving and creative sector, it takes creative thinking, industry insight and proven marketing skills to make your mark. Study with us, then get ready to stand out.

Attend an open day How to apply
Attend an open day How to apply


The sports industry needs more talented marketing professionals who understand the sector. We created the first sports marketing degree in the country to fill this gap. And we’ve worked with experts in the industry to make it as useful as possible for your career.

Throughout the course you’ll learn what makes sports marketing so special. You’ll develop key skills in areas like brand management, digital marketing and commercial sponsorship.

The course prepares you for real life in the industry. So, you’ll complete practical projects like developing a sponsorship proposal, creating a digital marketing campaign or putting together a business plan for a new sports enterprise. To add even more to your CV, you can spend a year on placement with an employer, or go abroad to study at one of our partner universities.

We provide plenty of opportunities for you to learn from experts in the industry. We organise guest lectures and help you volunteer at sports organisations and events. We have links with the likes of Manchester City Football Group, GB Taekwondo and British Cycling.

Features and Benefits

  • Learn from the experts – our teaching staff have experience at all levels of sport and work with some of the big organisations in the industry.
  • Triple crown - study in a Business School that has prestigious triple accreditation from EQUIS, AACSB and AMBA.
  • Study in Manchester – you’ll be based in a city home to great events and two of the world’s biggest football clubs. It’s the perfect place to learn about the industry.
  • Choose a placement or study abroad – The course offers real flexibility as you will enrol on the three year course and then decide if a placement or overseas study is right for you once you have started your studies, so you don’t have to decide now.
  • Field trips – you’ll get to see places like Etihad Campus (National Cycling Centre and Manchester City FC) and Adidas North European Headquarters.
  • Get involved with industry – attend guest talks and masterclasses, network with recruiters, and go on placement with organisations like Puma, Nike, or JD Sports.
  • Open up your career options – marketing skills are valuable in a range of organisations in the sports world and beyond, from promoters to education.

Accreditations, Awards and Endorsements

Career Prospects

Business and marketing skills are in high demand in the sports industry. Our graduates are working with organisations like British Swimming, England Netball and Manchester City Football Club.

Throughout the course we help you develop the skills you’ll need to appeal to future employers. With experience of everything from branding to strategic management, you’ll have a wide variety of career options ahead of you.

Employers could include national agencies and governing bodies, health clubs and sports complexes, promoters and media companies, or related organisations in medicine, education, or research. You might also want to continue your studies with a PGCE (to become a teacher) or Masters.

Learn more about graduate careers

Entry requirements

UCAS tariff points/grades required


A levels ­– BCC-BBC

Pearson BTEC National Extended Diploma – DMM

Equivalent qualifications and combinations will be considered, including Extended Project (EPQ) at grade C or above. Other AS levels (or qualifications equivalent to AS level) are not accepted.

Please contact the University directly if you are unsure whether you meet the minimum entry requirements for the course.

Specific GCSE requirements

GCSE grade C/4 in English Language or Level 2 Functional Skills English


GCSE grade C/4 in Mathematics or Level 2 Functional Skills Mathematics

Non Tariffed Qualifications

Pass Access to HE Diploma in a relevant subject with a minimum of 106 UCAS Tariff points

International Baccalaureate points

26 IB Diploma Points

IELTS score required for international students

6.0 overall with no individual element below 5.5

There’s further information for international students on our international website if you’re applying with non-UK qualifications.

Further information

This is a new course for the 2020 intake - advanced entry to the course is not available. 

Course details

Sport has become a global growth industry, where the performance of the business behind the scenes is just as important as the performance on the pitch, court or course. Today, there’s huge investment in venues for sport at every level – not just as physical arenas, but vehicles for maximising revenue from sporting events, fan engagement, marketing and sponsorship sales. Health and fitness initiatives are launched regularly, with public and private sector backing, while the sports branding and clothing industry continues to generate millions of pounds every year.

It all adds up to a world full of opportunity for a rewarding future in the sports industry. And there are few better places for exploring that world than Manchester, the city of sport. Study with us and you’ll develop the practical expertise, knowledge and experience that great careers are built on. You’ll explore management, marketing, finance, strategy, events and more.

Throughout your studies, you’ll have a range of opportunities to make the most of our location – from gaining experience on placements, to visiting globally renowned teams and venues. With so many of our graduates going on to roles with the likes of Manchester City FC, British Athletics, Adidas and Nike (to name but a few), this is a course that offers a real opportunity to get you to work.

You will enrol on the three year course which will give you the flexibility when you start your studies to choose a year on placement or to study abroad once you're here, so you would complete your degree over four years if you take this option.

Foundation year

This course has a foundation year available. For more information visit the foundation year page.

You will study eight 15 credit units.

Read more about this year of study

Core Units

Sports Business Management

This unit is intended as an introduction to sports business management in the UK and globally. The content will cover key concepts related to business management such as organisational behaviour, social responsibility, policy and strategy.

Understanding the Sports Consumer

This unit focuses on the behaviour of sports consumers and how sports organisations can gather information on, understand and act upon knowledge of this behaviour to shape their marketing decision-making. It provides an overview of consumer behaviour theory relating to the consumption of sports products and services, including a focus on the unique characteristics and behaviours of sports fans. Additionally, the unit will introduce students to ways of gathering and using sports customer intelligence to facilitate effective marketing decision-making, with an emphasis on practical application across a range of sports contexts and organisations in the UK and internationally.

Digital Marketing Essentials for Sports Marketers

Students will develop an understanding of digital and social platforms and how they impact on today’s marketing environment within sport.

Sports Economics

The unit provides students with basic knowledge on economic aspects of sport and analytics applied to sport. It covers elements such as the difference between macroeconomics (economy as a whole), mesoeconomics (sector) and microeconomics (individual decisions by organisations and actors), their application to sport and the economic specificities of sport.

Sport Events

This unit will introduce sports event management principles. Students will be able to understand the significance of sports events in the UK and globally. They will also be able to plan and prepare for a successful sports event.

Global Sports

This unit will introduce the current structure and landscape of sport sectors in the UK and compare to sporting landscapes in a number of other countries globally. Students will be able to develop insight into the structures and organisations responsible for sport and any historical, cultural or political ramifications arising from these and the impact on funding and delivery of sport.

Sports Marketing

This unit provides students with an introduction to sports marketing. It focuses on the core marketing concepts of segmentation, targeting and positioning, fan engagement and the marketing mix as applied to sport, covering both participation and spectator sport, at grassroots and professional levels. Case studies of sports marketing from different international markets will underpin students’ appreciation of the global nature of sports marketing in the 21st century.

Developing Professional Skills

This unit will develop your academic skills to ensure success on the degree programme. Covering topics such as writing, research, referencing, presentation and digital skills.

You will study eight 15 credit units. Six of these are core units and two are option units.

Read more about this year of study

Core Units

Applied Professional Skills

This unit will build on the academic skills developed during year 1 and introduce employability skills and tools required to find and secure placements/work experience in the sector.

Sports Enterprise

This unit will provide students with the opportunity to explore business innovation and enterprise. Students will learn how to take innovative ideas to create new products, services or organisations.

Sports Digital Marketing Professional

Students will examine digital technology and its impact on the marketing mix including organisational strategies and consumer facing activities offering a deeper understanding of the connection between sports marketing and digital technology.

Sports Business Analytics

This unit will equip students with skills and knowledge relating to the handling and analysis of data typically generated by sports organisations.

Foundations of Research in Sport

This unit will introduce foundations of research and the tools and terminology required to conduct research in sport. This unit will introduce key research paradigms and methodologies that can be used in sports marketing management research.

Brand Management

Brand management is a crucial part of a marketing strategy within organisations. The unit develops a holistic approach to strategic branding decision-making that will help create brand equity for organisations in a global context. The key areas of study include brand strategy, brand portfolio management, brand management toolkit and brand culture.

You will study six 15 credit units. Four of which are core units and two are option units, and one 30 credit unit. 

Read more about this year of study

Core Units

Enhancing Professional Skills (15 credits)

This unit will develop on the employability skills gained in year 2. The unit will cover skills required to gain a graduate level role, as well as looking at further study options, developing and managing personal profiles (digital) and exploring mentoring opportunities.

Integrated Marketing Communications (15 credits)

This unit covers the role of integrated marketing communications for sports organisations. There will be a focus on developing students’ understanding of the suitability of different promotional tools to achieve a range of marketing outcomes. The unit will blend academic theory with practical examples to address the importance of adopting a synergistic approach to integrated marketing communications in sport. There will also be a focus on understanding the mechanisms by which different promotional tools work alongside creative aspects of message design.

Global Sports Sponsorship (15 credits)

The unit provides a critical examination of sports sponsorship, from both sponsor and rights holder perspectives. It focuses on how sports sponsorship works and how sponsors can maximise its ability to achieve a range of brand-building objectives. Further, the unit draws on seminal and contemporary research to explore how sponsorships can be managed to enhance their effectiveness. Sport is a global industry and many sponsorships are enacted on an international scale. Therefore, the focus of this unit is on sponsorship across different levels and markets within sport.

Contemporary Issues in Sports Marketing (15 credits)

This unit provides a critical examination of emergent issues in sports marketing, drawing on theory to explore and understand a range of issues in contemporary sports marketing practice. The unit content will evolve with the dynamic changes in the global sports marketing environment, with a focus on viewing emergent topics through a critical and academic lens. Students will be able to interpret and debate contemporary topics in sports marketing, equipping them to become critical and analytical sports marketing practitioners and scholars.

Independent Project (30 credits)

Students will develop independent projects such as a research, consultancy or enterprise project around an area of interest related to sports marketing.

Assessment weightings and contact hours

10 credits equates to 100 hours of study, which is a combination of lectures, seminars and practical sessions, and independent study. A 3 year degree qualification typically comprises of 360 credits (120 credits per year). The exact composition of your study time and assessments for the course will vary according to your option choices and style of learning, but it could be:



Placement options

We’ve developed a wide network of industry partners – from major clubs and governing bodies to multinational sports clothing brands – not just to help us shape our sports management and marketing degrees, but also to provide potential destinations for our industry placements. By spending your third year gaining skills and experience with an organisation like Puma, Nike and JD Sports, you’ll get a taste of the professional challenges ahead, while showing employers that you’re ready  for work.

Find out more about what a placement can do for you. Visit our placements page.

Study Abroad

The Sports Marketing Management course offers the opportunity to spend up to a year studying with one of our partner institutions across Europe, or beyond.

Go abroad in the third year of your degree, and you’ll not only learn about other cultures, improve your language skills and discover more about yourself – you’ll also boost your career prospects. Having first-hand knowledge of another country’s cultures and traditions can take you far in a range of careers. And, by going abroad you’ll also demonstrate the kind of independent spirit and adaptability that many employers want.

Working Abroad

Gaining work experience with an international flavour offers a double benefit. While you’ll learn valuable professional skills in a real-world workplace, you’ll also experience different cultures, ways of working and new perspectives. Whether it’s a summer exchange, holiday internship or year-long international placement, global experience can make a world of difference to your career prospects.

Department of Economics, Policy and International Business

Our Economics, Policy and International Business Department advances knowledge on the issues that matter on a contemporary global stage.

The department is committed to teaching excellence and is led by world-class professionals and academic economists. Reacting to the global needs of the digital age, its aim is to enable students to explore the vast areas influenced by economics and policy.

More about the department

Taught by experts

Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject.

Meet our expert staff


Foundation Year students

UK, EU and Channel Island students: Full-time Foundation Year fee: £9,250 per year for the foundation year. This tuition fee is agreed subject to UK government policy and parliamentary regulation and may increase each academic year in line with inflation or UK government policy for both new and continuing students.

Non-EU international students: Full-time Foundation Year fee: £16,500 per year. When progressing from the pre-degree foundation year to the linked degree. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study)

UK, EU and Channel Island students

UK, EU and Channel Island students: Full-time fee: £9,250 per year. This tuition fee is agreed subject to UK government policy and parliamentary regulation and may increase each academic year in line with inflation or UK government policy for both new and continuing students.

UK, EU and Channel Island students: Part-time fee: £2312.50 per 30 credits studied per year. This tuition fee is agreed subject to UK government policy and parliamentary regulation and may increase each academic year in line with inflation or UK government policy for both new and continuing students.

Non-EU international students

Non-EU international students: Full-time fee: £16,500 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).

Non-EU international students: Part-time fee: £4125 per 30 credits studied per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).

Additional Information

A degree typically comprises 360 credits, a DipHE 240 credits, a CertHE 120 credits, and an integrated Masters 480 credits. The tuition fee for the placement year for those courses that offer this option is £1,850, subject to inflationary increases based on government policy and providing you progress through the course in the normal timeframe (no repeat years or breaks in study). The tuition fee for the study year abroad for those courses that offer this option is £1,385, subject to inflationary increases based on government policy and providing you progress through the course in the normal timeframe (no repeat years or breaks in study).

Part-time students may take a maximum of 90 credits each academic year.

Additional costs

Specialist Costs

All of the books required for the course are available from the library. The University also has PC labs and a laptop loan service. However, many students choose to buy some of the core textbooks for the course and/or a laptop.

Students may also need to print their assignments and other documents. Campus printing costs start from 5p per page. Estimated costs are £300 for a laptop up to £100 each year for books and printing.

Placement Costs

4 Years full time / Optional fee

£1,850 concessions are available for low income students.

Study abroad costs

£680 concessions are available for low income students.


Find out more about financing your studies and whether you may qualify for one of our bursaries and scholarships.

Money Matters

Want to know more?

How to apply

You can apply for this course through UCAS.

Apply now

UCAS code(s)


Remember to use the correct institution code for Manchester Metropolitan University on your application: our institution code is M40

You can review our current Terms and Conditions before you make your application. If you are successful with your application, we will send you up to date information alongside your offer letter.


Programme Review
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Important Notice
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