Foundation Year Sports Marketing Management (Foundation Year)

Take the first steps towards a rewarding career in the high-octane sports sector with this foundation year.

Attend an open day How to apply
Attend an open day How to apply

Overview

The sports industry needs more talented marketing professionals who understand the sector.

This course specifically prepares you for studying our BSc (Hons) Sports Marketing Management degree.

It will help you develop the skills and knowledge you need to study for an honours degree, even if you don’t currently meet the academic requirements.

Once you’ve passed, you’ll be ready to start your degree course. That means your degree will take four years, or five years if it includes a work placement or year studying abroad.

Throughout our full degree course you’ll learn what makes sports marketing so special. You’ll develop key skills in areas like brand management, licensing and commercial sponsorship.

The degree course prepares you for real life in the industry. So, you’ll complete practical projects like developing a club’s fan base, launching a sportswear range or attracting a media partner for a new venue. To add even more to your CV, you can spend a year on placement with an employer, or go abroad to study at one of our partner universities.

Features and Benefits

  • Adapt to university life – develop your study skills, prepare for a full degree course and familiarise yourself with our Manchester campus.
  • Triple crown - study in a Business School that has prestigious triple accreditation from EQUIS, AACSB and AMBA.
  • Funding support – you can apply for student finance (e.g. tuition fee loan, student loan and student maintenance grant) in the same way as other students.
  • Learn from the experts – our teaching staff have experience at all levels of sport and work with some of the big organisations in the industry.
  • Study in Manchester – you’ll be based in a city home to great events and two of the world’s biggest football clubs. It’s the perfect place to learn about the industry.
  • Study abroad – on the full degree, take an optional year abroad at one of our partner institutions to learn about the industry from an international perspective.
  • Get involved with industry – attend guest talks and masterclasses, network with recruiters, and go on placement with organisations like Puma, Nike, or JD Sports.
  • Open up your career options – marketing skills are valuable in a range of organisations in the sports world and beyond, from promoters to education.
"A highlight has been the guest lecture from the City Football Group, as the speaker talked about inequality between men’s and women's football and his ambition to change it." Rei Hosada , BA (Hons) Sports Marketing Management.

Accreditations, Awards and Endorsements

“THE FOUNDATION YEAR GIVES STUDENTS THE PERFECT ENVIRONMENT TO ADVANCE ACADEMIC ABILITIES PRIOR TO CONTINUING ONTO THEIR LINK DEGREE. KEY SKILLS AND KNOWLEDGE GAINED DURING THE YEAR GIVE AN EXCELLENT GROUNDING FOR STUDENTS TO GO ON AND SUCCESSFULLY COMPLETE THEIR DEGREE.”

Garry Blair, Link Tutor.

Career Prospects

Your foundation year is only the beginning of your journey to a successful career.

The full BSc (Hons) course will prepare you to work in an exciting sector with plenty of opportunities for rewarding careers. By the time you leave us, your CV will be packed with practical skills and experience that helps you impress employers.

Business and marketing skills are in high demand in the sports industry. Our graduates are working with organisations like British Swimming, England Netball and Manchester City Football Club.

Throughout the degree course we will help you develop the skills you’ll need to appeal to future employers. With experience of everything from branding to strategic management, you’ll have a wide variety of career options ahead of you.

Employers could include national agencies and governing bodies, health clubs and sports complexes, promoters and media companies, or related organisations in medicine, education, or research. You might also want to continue your studies with a PGCE (to become a teacher) or Masters.

Learn more about graduate careers

Entry requirements

UCAS tariff points/grades required

72-80

A levels ­– DDD-CDD

Pearson BTEC National Extended Diploma – MMP

Equivalent qualifications and combinations will be considered, including Extended Project (EPQ) at grade C or above. Other AS levels (or qualifications equivalent to AS level) are not accepted.

Please contact the University directly if you are unsure whether you meet the minimum entry requirements for the course.

Specific GCSE requirements

GCSE grade D/3 in English Language or Level 2 Functional Skills English

and

GCSE grade D/3 in Mathematics or Level 2 Functional Skills Mathematics

Non Tariffed Qualifications

Pass Access to HE Diploma in a relevant subject with a minimum of 74 UCAS Tariff points

International Baccalaureate points

24 IB Diploma Points

IELTS score required for international students

5.5 overall with no individual element below 5.5

There’s further information for international students on our international website if you’re applying with non-UK qualifications.

Course details

Successful completion of this Foundation Year degree will allow you to progress onto one of the Business School's honours degrees, including BSc (Hons) Sports Business Management.

Students on the Sports Marketing Management (Foundation Year) will take the following units:

  • Understanding the Events, Hospitality, Sport and Tourism Industries
  • Study Skills
  • Business Intelligence
  • Fundamentals of Marketing
  • Finance for Business
  • Introduction to Management
  • Understanding and Managing People
  • Customer Service Management

Read more about this year of study

Core Units

Study Skills

Upon completion of this departmental unit, students will have the skills, understanding and attributes to bridge the gap from Foundation year to an undergraduate degree programme of their choice. The unit aim is to equip students with the knowledge and understanding in such areas of academic writing, personal and professional development. During the unit students will be able to make connections between theory and practice and gain awareness of the importance of increasing a proficient approach to their academic and personal skills, behaviours and attitudes relating to further academic studies.

Business Intelligence

The main aim of this unit is introduce students to the vital role that data analysis plays in modern organisations and equip them with related fundamental skills. Students will develop skills in the areas of data handling and processing, analysis and presentation. The unit will focus on the summary and description of data sets using both graphical and statistical approaches. Consideration will also be given as to how data analysis can enhance the ‘intelligence’ of an organisation and, in particular, support the decision making process.

Fundamentals of Marketing

This unit introduces students to the fundamentals of marketing. The core themes will include marketing orientation and practice, the marketing environment, marketing research and marketing applications of consumer psychology and behaviour, digital marketing and the changing approaches to communication, and operations/systems management for marketing.

Finance for Business

The main aim of this unit is to introduce students to the theories and concepts of finance in a business environment. This should cover the basic definitions of this subject and serve as an introduction to further studies in this area, as required.

Introduction to Management

This unit will introduce students to the importance of creativity and responsible management in business decision-making, before outlining business strategy. The unit will show how these discrete disciplines are harnessed and used by managers throughout all levels of the organisation. The unit touches upon innovation, creativity and opportunity identification, explores aspects of business ethics and sustainability, and illustrates basic strategies developed by organisations in response to external and internal challenges.

Understanding and Managing People

The main aim of this foundational unit is to enable you to appreciate introductory topics related to understanding and managing people at work. Through studying organisational behaviour, students will cover selected topics at three main levels, comprising individual, group and management level. Academic theory is explored through organisational examples.

Customer Service Management

There is a critical need in all business sectors for the delivery of good customer service and for managers within the service industry this is particularly challenging. This unit will focus on the challenges and strategies for managing customer service particularly in the economic sectors of Events, Hospitality, Sport and Tourism. 

Understanding the Events, Hospitality, Sport and Tourism Industries

The Events, Hospitality, Sport and Tourism sectors continue to be significant contributors to the global economy. As well as their financial contribution to economies at all levels, these sectors play a crucial role in the health and wellbeing of society. Students will be introduced to the structure and scale of these thriving sectors and particularly their interconnectedness.

Department of Economics, Policy and International Business

Our Economics, Policy and International Business Department advances knowledge on the issues that matter on a contemporary global stage.

The department is committed to teaching excellence and is led by world-class professionals and academic economists. Reacting to the global needs of the digital age, its aim is to enable students to explore the vast areas influenced by economics and policy.

More about the department

Taught by experts

Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject.

Meet our expert staff

Fees

Foundation Year students

UK, EU and Channel Island students: Full-time Foundation Year fee: £9,250 per year for the foundation year. This tuition fee is agreed subject to UK government policy and parliamentary regulation and may increase each academic year in line with inflation or UK government policy for both new and continuing students.

Non-EU international students: Full-time Foundation Year fee: £16,500 per year. When progressing from the pre-degree foundation year to the linked degree. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study)

Additional Information

A degree typically comprises 360 credits, a DipHE 240 credits, a CertHE 120 credits, and an integrated Masters 480 credits. The tuition fee for the placement year for those courses that offer this option is £1,850, subject to inflationary increases based on government policy and providing you progress through the course in the normal timeframe (no repeat years or breaks in study). The tuition fee for the study year abroad for those courses that offer this option is £1,385, subject to inflationary increases based on government policy and providing you progress through the course in the normal timeframe (no repeat years or breaks in study).

Part-time students may take a maximum of 90 credits each academic year.

Additional costs

All of the books required for the course are available from the library. The University also has PC labs and a laptop loan service. However, many students choose to buy some of the core textbooks for the course and/or a laptop. Students may also need to print their assignments and other documents. Campus printing costs start from 5p per page. Estimated costs are £300 for a laptop up to £100 each year for books and printing. Total optional cost: £600

Funding

For further information on financing your studies or information about whether you may qualify for one of our bursaries and scholarships, follow the links below:

Bursaries and scholarships

Money Matters

Want to know more?

How to apply

You can apply for this course through UCAS.

Apply now

UCAS code(s)

188N

Remember to use the correct institution code for Manchester Metropolitan University on your application: our institution code is M40

You can review our current Terms and Conditions before you make your application. If you are successful with your application, we will send you up to date information alongside your offer letter.

MANCHESTER IS YOUR CITY. BE PART OF IT.

Programme Review
Our programmes undergo an annual review and major review (normally at 6 year intervals) to ensure an up-to-date curriculum supported by the latest online learning technology. For further information on when we may make changes to our programmes, please see the changes section of our Terms and Conditions.

Important Notice
This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate. Please check back to the online prospectus before making an application to us to access the most up to date information for your chosen course of study.

Confirmation of Regulator
The Manchester Metropolitan University is regulated by the Office for Students (OfS). The OfS is the independent regulator of higher education in England. More information on the role of the OfS and its regulatory framework can be found at officeforstudents.org.uk.

All higher education providers registered with the OfS must have a student protection plan in place. The student protection plan sets out what students can expect to happen should a course, campus, or institution close. Access our current Student Protection Plan.

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