Marketing Management (Foundation Year)

Communication is vital in this digital age, making marketing essential for businesses. Prepare for a career in this fast-paced sector with this foundation year.

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Clearing
2019

This course is now closed for applications for 2019 entry.

Check out our undergraduate prospectus to find a list of other courses we have available.

Overview

Discover how people interact with technology to shop. Delve into the mind of social media users. And find creative ways to build brands on digital platforms.

Marketing is incredibly varied, covering everything from public relations (PR) to design and account management.

That means there’s a wide range of career options in this sector. Studying a full degree in marketing management will help you develop the skills you need to stand out. 

This foundation year is a stepping stone to that qualification.

 

Ready for your degree

Marketers need a range of skills, from creativity and strategic thinking to organisational and communication skills.

Not all of these come from traditional education. This foundation year will ensure you’re ready for university-level study. It will also give you the solid grounding in business knowledge you need to underpin your marketing studies.

You’ll study business intelligence, as well as accounting, finance and economics to prepare you for moving onto your degree course.

Communication in a digital age 

Most businesses operate internationally. They need to communicate with customers all over the world through a range of channels.

The full marketing management degree explores all marketing disciplines, allowing you to decide where your skills lie.

Features and Benefits

  • Financing your course – you can apply for student finance (e.g. tuition fee loan, student loan and student maintenance grant) in the same way as other students.
  • Prepare for life at university – use your foundation year to explore our campus and develop the study skills you need for your full degree.
  • Gain professional qualifications – this  degree is accredited by the Chartered Institute of Marketing (CIM) so you can offset credits against a CIM qualification after you graduate.  
  • Experienced teachers – our lecturers have worked in agencies, consultancies, and client-side. They’ll pass on their experience to you throughout the course.
  • Experience agency life – go on a short placement at a marketing agency in the second year of your full marketing management degree.
  • Marketing hub – study at our Business School in the heart of Manchester. The marketing industry is one of the city’s biggest employers and home to global marketing agencies
  • Broaden your horizons – spend a year on a work placement or studying overseas when you choose the four-year route for your full degree.
  • Professional development – attend regular industry events, guest talks, masterclasses and network with graduate employers.
“This course opened doors for me, I gained a strong network within the industry and secured a part-time job.” Kicki Holm, Marketing Management graduate.

Accreditations, Awards and Endorsements

"The Foundation Year gives students the perfect environment to advance academic abilities prior to continuing onto their link degree. Key skills and knowledge gained during the year give an excellent grounding for students to go on and successfully complete their degree.”

Garry Blair, Link Tutor.

Career Prospects

Although this foundation year isn’t enough to launch your career, it puts you on track to enter the exciting world of marketing.

Once you complete this course and move onto your full BA (Hons) Marketing Management degree you’ll develop the skills and knowledge to prepare you for a variety of roles.

You could go on to work in advertising, marketing or public relations. There are opportunities in businesses and at creative and digital agencies.

Graduates from our full degree have gone on to work for high-profile businesses such as HSBC, Saatchi and Saatchi,Marks and Spencer and Sainsbury’s. 

Manchester is the perfect place to study marketing. The creative and digital media industries are the city’s second largest employer.

Our Business School has excellent links to Manchester’s marketing and creative sector. We work closely with businesses to ensure you graduate with the skills employers are looking for.

Learn more about graduate careers

0%

of graduates go straight into employment or further study within six months of graduating.

DLHE survey 2017, for all respondents available for employment or further study and whose destinations are known.

Entry requirements

UCAS tariff points/grades required

72-80

A minimum of 72 - 80 Tariff Points from A level grades DDD - CDD or acceptable alternatives (such as level 3 BTEC  Extended Diploma MMP or BTEC Diploma DM).

Specific GCSE requirements

GCSE grade D or grade 3 in English Language and Mathematics.  Level 2 Functional Skills English and Mathematics also accepted.

Non Tariffed Qualifications

Pass Access to HE Diploma in a relevant subject with a minimum 74 UCAS tariff points.

International Baccalaureate points

24 IB Points

IELTS score required for international students

5.5 with no element below 5.5

There’s further information for international students on our international website if you’re applying with non-UK qualifications.

MEET THE EXPERTS

“It's very important to have employer partners as part of the curriculum because students need to be able to gain theoretical knowledge, but also understand how that's applied in the workplace…”
 
Listen to what Dr Steven Rhoden, Head of Department, has to say about studying at Manchester Metropolitan University…

Course details

You will study four 30-credit units:

  • Academic Skills for Higher Education
  • Accounting, Finance and Economics for Business
  • Business Intelligence
  • Introduction to Business

All Foundation Year students study the Academic Skills for Higher Education unit, which will help you to develop the academic and study skills required for degree-level work. You will also study topics in business, business statistics and economics.

International students are placed on the Foundation Year International Route which offers additional English language study skills and tutor support through the English and Academic Practice unit.

Successful completion of the Foundation Year guarantees automatic progression onto Year 1 of the degree you have chosen to study. For more details on the units you will study after your foundation year, please refer to the linked honours degree course listing.

Please note that the English for Academic Practice unit is only available to international students.

Read more about this year of study

Core Units

Business Intelligence

The aim of the unit is to provide a foundation for the understanding, analysis and interpretation of real-life business data and equip students with a structured approach in using data to identify key business performance metrics and issues arising.

Indicative content includes:

1. Data and Information: an introduction to data; what data is; where data comes from; the different types of data that exist in organisations; how data can become information to assist business decision making.

2. Big Data: introduction to the issues surrounding Big Data and the implications of Big Data on organisations.

3. Managing data in organisation: introduction to how data is stored and retrieved; how to maintain quality of data; privacy issues; ethical issues.

4. Using data in organisations: marketing and customer Data; Business to Business sector sales analysis, customer performance over sales periods, sales-force performance, customer sales trends and values, segmenting customer base on performance indicators

5. Basic Number Work: Basic arithmetic; mental calculations, BODMAS. Directed numbers, fractions, decimals, percentages, ratios and proportions. Calculating efficiently using a calculator. Logic.

6. Descriptive Statistics: Introduction to data sources; primary and secondary data, types of sampling; random, stratified, quota and cluster, together with their advantages and disadvantages, graphical illustration of data; bar and pie charts, histograms, box and whisker plots, cumulative frequency diagrams etc. the calculation and use of summary statistics; mean, median, mode, standard deviation and IQ range etc.

7. Statistical Techniques: introduction to a range of techniques including probability, correlation and regression and forecasting.

8. Data Handling and Interpretation: Introduction to the use of Microsoft Excel spread sheets to order and manipulate data and to analyse and present data in report format using appropriate software programmes such as Microsoft Word.

Accounting, Finance and Economics for Business

This unit aims to provide an applied introduction to key principles in economics through a range of topical issues and policy. The unit will enable students to understand and interpret financial statements and use costing techniques.
Indicative content includes:

  • Scarcity, supply, demand, externalities, inflation, unemployment, economic growth, international trade. Introduction to and financial analysis of key financial statements.
  • Accounting systems including book of prime entry.
  • The difference between cash flows and profit flows in business cost determination, cost behaviour and decision making.
  • Budgetary planning and control.
Academic Skills for Higher Education

This unit is designed to help students to develop the skills required to be successful in their academic career. Indicative content includes:

  • Academic skills: HE terminology, assessment formal processes/mechanisms, critical thinking and logical analysis, developing an academic argument, presenting evidence, oral presentations, exam techniques & strategies, independent learning, reading techniques, note taking, learning styles, study skills including: time management and working in teams.
  • Employability skills: commercial awareness and research skills, personal development planning, self evaluation/reflection, action planning, target setting and skill acquisition and development.
  • General writing skills: Punctuation & sentence structure, report writing, Referencing methods, critical writing, HE academic standard conventions, academic writing styles & their typical features,effective communication - being succinct and concise.
  • Planning for assessed work: purpose, audience, structure, coherence and logical order of information.
  • Research skills: Research principles, conducting research, research design and methodology, analysing and presenting research data, report-writing.
Introduction to Business

This unit facilitates and supports students' learning in the area of business. A broad range of topics associated to the internal and external business environments are covered that encompasses theory and its practical application.


Term 1 - The unit starts by discussing the development of business in a modern context. Next the 'individual' is focused upon where motivational, role and leadership theory are given context. The unit will then exam  both the internal and external business environments. In doing so the unit focuses on organisations, entrepreneurship and the use of SWOT analysis. The external environment will encompass the political, economic, social, technological, ethical and legal issues that modern businesses face. During this term assistance and time will be given to assist with the academic essay coursework.

Term 2 - Encompasses `competition of market' Porters 5 forces are introduced as well as competition ratio's and differing types of markets. This will be followed by Marketing and Human Resource management. During this term focus and time will be given to assist with the group presentation coursework.

Option Units

English and Academic Practice (Optional Unit)

This unit is designed to provide those whose first language is not English and who come from outside the EU with the language and study skills needed for effective transfer to UK undergraduate courses at Manchester Met. You will learn to present themselves effectively in speaking and writing and to use printed, electronic and other materials and resources efficiently for higher education study. Course content will include language and study skills activities.

Assessment weightings and contact hours

10 credits equates to 100 hours of study, which is a combination of lectures, seminars and practical sessions, and independent study. A 3 year degree qualification typically comprises of 360 credits (120 credits per year). The exact composition of your study time and assessments for the course will vary according to your option choices and style of learning, but it could be:

Study
Assessment

Placement options

If you choose the placement route of the linked honours degree you will include a minimum of 36 weeks work experience as part of your degree studies. Our dedicated placement team has over 25 years experience of matching students to employers and will help you find a placement.

Department of Marketing, Retail and Tourism

Our Marketing, Retail and Tourism Department is one of the UK’s largest providers of education in marketing, digital marketing, advertising and branding, public relations, retail management, place management and tourism management. The department’s mission is to develop its students into highly employable, socially and environmentally responsible professionals, delivering educational and research excellence, through courses accredited by key industry bodies.

More about the department

Taught by experts

Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject.

Meet our expert staff

Fees

Foundation Year students

UK, EU and Channel Island students: Full-time Foundation Year fee: £9,250 per year for the foundation year. This tuition fee is agreed subject to UK government policy and parliamentary regulation and may increase each academic year in line with inflation or UK government policy for both new and continuing students.

Non-EU international students: Full-time Foundation Year fee: £16,000 per year. When progressing from the pre-degree foundation year to the linked degree. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study)

Additional Information

A degree typically comprises 360 credits, a DipHE 240 credits, a CertHE 120 credits, and an integrated Masters 480 credits. The tuition fee for the placement year for those courses that offer this option is £1,850, subject to inflationary increases based on government policy and providing you progress through the course in the normal timeframe (no repeat years or breaks in study). The tuition fee for the study year abroad for those courses that offer this option is £1,385, subject to inflationary increases based on government policy and providing you progress through the course in the normal timeframe (no repeat years or breaks in study).

Additional costs

Specialist Costs

All of the books required for the course are available from the library. The University also has PC labs and a laptop loan service. However, many students choose to buy some of the core textbooks for the course and/or a laptop. Students may also need to print their assignments and other documents. Campus printing costs start from 5p per page. Estimated costs are £300 for a laptop and up to £100 each year for books and printing.

Placement Costs

There may be the opportunity to attend visit days with local business organisations, the cost of which will usually be covered by the University. These trips are optional.

Funding

Find out more about financing your studies and whether you may qualify for one of our bursaries and scholarships.

Money Matters

Want to know more?

How to apply

This course is no longer available through clearing.

Check out our undergraduate prospectus to find a list of other courses we have available.

Check out our Clearing section to find a full list of courses we have available.

You can review our current Terms and Conditions before you make your application. If you are successful with your application, we will send you up to date information alongside your offer letter.

MANCHESTER IS YOUR CITY. BE PART OF IT.

Programme Review
Our programmes undergo an annual review and major review (normally at 6 year intervals) to ensure an up-to-date curriculum supported by the latest online learning technology. For further information on when we may make changes to our programmes, please see the changes section of our Terms and Conditions.

Important Notice
This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate. Please check back to the online prospectus before making an application to us to access the most up to date information for your chosen course of study.

Confirmation of Regulator
The Manchester Metropolitan University is regulated by the Office for Students (OfS). The OfS is the independent regulator of higher education in England. More information on the role of the OfS and its regulatory framework can be found at officeforstudents.org.uk.

All higher education providers registered with the OfS must have a student protection plan in place. The student protection plan sets out what students can expect to happen should a course, campus, or institution close. Access our current Student Protection Plan.

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