The aim of the unit is to provide a foundation for the understanding, analysis and interpretation of real-life business data and equip students with a structured approach in using data to identify key business performance metrics and issues arising.
Indicative content includes:
1. Data and Information: an introduction to data; what data is; where data comes from; the different types of data that exist in organisations; how data can become information to assist business decision making.
2. Big Data: introduction to the issues surrounding Big Data and the implications of Big Data on organisations.
3. Managing data in organisation: introduction to how data is stored and retrieved; how to maintain quality of data; privacy issues; ethical issues.
4. Using data in organisations: marketing and customer Data; Business to Business sector sales analysis, customer performance over sales periods, sales-force performance, customer sales trends and values, segmenting customer base on performance indicators
5. Basic Number Work: Basic arithmetic; mental calculations, BODMAS. Directed numbers, fractions, decimals, percentages, ratios and proportions. Calculating efficiently using a calculator. Logic.
6. Descriptive Statistics: Introduction to data sources; primary and secondary data, types of sampling; random, stratified, quota and cluster, together with their advantages and disadvantages, graphical illustration of data; bar and pie charts, histograms, box and whisker plots, cumulative frequency diagrams etc. the calculation and use of summary statistics; mean, median, mode, standard deviation and IQ range etc.
7. Statistical Techniques: introduction to a range of techniques including probability, correlation and regression and forecasting.
8. Data Handling and Interpretation: Introduction to the use of Microsoft Excel spread sheets to order and manipulate data and to analyse and present data in report format using appropriate software programmes such as Microsoft Word.
Accounting, Finance and Economics for Business
This unit aims to provide an applied introduction to key principles in economics through a range of topical issues and policy. The unit will enable students to understand and interpret financial statements and use costing techniques.
Indicative content includes:
- Scarcity, supply, demand, externalities, inflation, unemployment, economic growth, international trade. Introduction to and financial analysis of key financial statements.
- Accounting systems including book of prime entry.
- The difference between cash flows and profit flows in business cost determination, cost behaviour and decision making.
- Budgetary planning and control.
Academic Skills for Higher Education
This unit is designed to help students to develop the skills required to be successful in their academic career. Indicative content includes:
- Academic skills: HE terminology, assessment formal processes/mechanisms, critical thinking and logical analysis, developing an academic argument, presenting evidence, oral presentations, exam techniques & strategies, independent learning, reading techniques, note taking, learning styles, study skills including: time management and working in teams.
- Employability skills: commercial awareness and research skills, personal development planning, self evaluation/reflection, action planning, target setting and skill acquisition and development.
- General writing skills: Punctuation & sentence structure, report writing, Referencing methods, critical writing, HE academic standard conventions, academic writing styles & their typical features,effective communication - being succinct and concise.
- Planning for assessed work: purpose, audience, structure, coherence and logical order of information.
- Research skills: Research principles, conducting research, research design and methodology, analysing and presenting research data, report-writing.
Introduction to Business
This unit facilitates and supports students' learning in the area of business. A broad range of topics associated to the internal and external business environments are covered that encompasses theory and its practical application.
Term 1 - The unit starts by discussing the development of business in a modern context. Next the 'individual' is focused upon where motivational, role and leadership theory are given context. The unit will then exam both the internal and external business environments. In doing so the unit focuses on organisations, entrepreneurship and the use of SWOT analysis. The external environment will encompass the political, economic, social, technological, ethical and legal issues that modern businesses face. During this term assistance and time will be given to assist with the academic essay coursework.
Term 2 - Encompasses `competition of market' Porters 5 forces are introduced as well as competition ratio's and differing types of markets. This will be followed by Marketing and Human Resource management. During this term focus and time will be given to assist with the group presentation coursework.
English and Academic Practice
This unit is designed to provide those whose first language is not English and who come from outside the EU with the language and study skills needed for effective transfer to UK undergraduate courses at MMU. You will learn to present themselves effectively in speaking and writing and to use printed, electronic and other materials and resources efficiently for HE study. Course content will include language and study skills activities