Dr Prianka Sarker

Driven by a passion for education and innovation, I am an esteemed lecturer at Manchester Metropolitan University, specializing in Marketing, International Business, and Tourism. Armed with a PhD in Digital Marketing from Swansea University, my expertise encompasses consumer behaviour, digital marketing strategies, and technology adoption. Within the classroom, I strive to inspire and empower students by leading dynamic modules focused on digital marketing and tourism. Beyond academia, I am deeply engaged in enriching the scholarly community as an active member of the British Academy of Management and through committee roles in prestigious international conferences like the e-Business, e-Services, and eSociety conferences. Recognized for my contributions, I have been honoured with awards such as the Best Reviewer Award at I3E-2023 and accolades for research excellence. Additionally, I extended my expertise beyond my institution, serving as a guest lecturer at Canterbury Christ Church University and in an external supervisory role at Glasgow Caledonian University

MEMBERSHIP OF PROFESSIONAL ASSOCIATIONS

British Academy of Management (BAM)

Committee member of international conferences, the e-Business, e-Services, and eSociety conference

Committee member of the ECSM European Conference on social media 

AWARDS 

Best Reviewer Award I3E- 2023 

Best Research Paper award 

OTHER ACADEMIC SERVICES 

Guest lecturer of Canterbury Christ Church University

External supervisory role at Glasgow Caledonian University

My research interests are in the area of Digital marketing, social commerce, and e-commerce. She is also interested in the analysis of consumer adoption theories, IS theories and understanding the evaluation of information systems. She has published research on these subjects in several prestigious academic journals, such as Internet Research, Information Systems Frontiers, and Information Systems Management. She has also participated in and presented her research at key international conferences such as the Conference on e-Business, e-Services, and eSociety, the International Working Conference on Transfer and Diffusion of IT, and Advances in digital marketing and eCommerce.

I am interested in supervising doctoral students in the broad field of digital marketing. I am particularly keen on guiding students with an interest in consumer behavior, consumer adoption, and the various challenges associated with digitalization and marketing. Please feel free to email me to initiate a discussion about your ideas for PhD research.