Ghadir Fareed GF

I am an enthusiastic and initiative-driven marketer with a passion for activities and research in Higher Education. My journey has been shaped by a diverse range of experiences, from establishing my own business to pursuing advanced academic qualifications in marketing and business administration.

My academic journey began with an MBA in Marketing Major from the Arab Academy for Science and Technology - Egypt, followed by an MSc in Digital Marketing from the University of Southampton - UK . Currently, I am pursuing a Ph.D. in Business at Edge Hill University. My research topic revolves around exploring the role of the sharing economy in the context of SMEs, with a specific focus on the Egyptian market.

Regarding practical experience, I have acquired a wide range of national and international work experience in lecturing, researching, mentoring, and consulting in the field of marketing and digital marketing. I have successfully advised clients on enhancing their overall business strategy and marketing approach, including involvement in various academic and commercial research projects, digital marketing communication strategic planning, and implementation.

I have the privilege of sharing my knowledge and expertise as a Digital Marketing lecturer at Manchester Metropolitan University. In this role, I lead units on apprenticeship programs and conduct seminars for undergraduate students on various aspects of Digital Marketing. Additionally, I serve as a supervisor for both undergraduate and postgraduate students’ dissertations, nurturing the next generation of marketers and researchers.