Sophie Reeves-Morris

Teaching experience

Marketing, Creativity & Innovation (unit lead)

Sales & Marketing (unit lead)

Conversion Marketing (unit lead)

Key Issues in Digital Marketing (unit lead)

UX in the Business Environment (unit lead)

Introduction to Marketing

Strategic Marketing Management 

Consumer Psychology 

Digital Marketing Essentials 

International & Global Marketing 

Digital & Social Media Marketing

Search Engine Optimisation

Supervision

Level 6 

Level 7 

Applied Research Projects (Level 6 & 7)

“Sharing is not Always Caring: Enforced Familial Sharing During the COVID-19 Lockdown”

This work contextualised the consumer behaviour of sharing within the familial context, exploring consumer behaviour through personal and shared technology use during the pandemic. A framework is developed conceptualising the dynamic character of sharing throughout the lockdown period that can offer additional insights to the consumption of technology in the family home towards the post-pandemic ‘new normal’.

Sophie Reeves-Morris and Shona Bettany (2021) ,”Sharing Is Not Always Caring: Enforced Familial Sharing During the Covid-19 Lockdown”, in Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 537-537.

Research output: Conference proceeding, Conference contribution, peer-reviewed

“Do as I Say, Not as I Do: Figuring the Child as Digital Native Through Technology Ideology and Caregiver Consumption”

The paper integrated Kozinets (2008) semiotic square model on the influence of technology ideology narratives, underlining the dynamism of these narratives within the context of caregiver consumption and how this translates to young children.

Sophie Alexandra Reeves-Morris and Shona Bettany (2020) ,”Do As I Say, Not As I Do: Figuring the Child As Digital Native Through Technology Ideology and Caregiver Consumption”, in Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1210-1210

Research output: Conference proceeding, Conference contribution, peer-reviewed

“Don’t Kids Say the Darndest Things: Figuring the Child as Digital Native to Innovate Mindful Social Media Use”

The developmental paper had implications for both policy (online harms legislation) and social media managerial practise, grounded within technological discontinuity theory relative to social media platforms. Exploration toward the child consumers’ narrative surrounding their engagement on social media allowed insights toward a framework for keeping both adult and child consumers safe online by encouraging reflective practice within their social media use, engagement and networks. 

British Academy of Management (2020) Conference

Research output: Conference proceeding, Conference contribution, peer-reviewed

“Figuring the Child as Digital Native: Digital Class in the Net Generation”

The extended abstract submitted for this conference was reflective of the original research direction of my thesis. This was multidisciplinary between the fields of consumer behaviour and education; focussing on the child consumers’ relationship with emerging/enabling technology as well as the beneficial and problematic socio-economic outcomes of this relationship. The theoretical contribution surrounded the exploration of factors that translated to exclusion and the different levels of digital divides for those with access, hence the concept of digital class. The research context was grounded within the familial and educational context of the child consumer which related to both digital and education policy.

Reeves-Morris, S. Bettany, S. (2019). Figuring the Child as Digital Native: Digital Class in the Net Generation [abstract]: Proceedings from the 14th Consumer Culture Theory Conference. Montreal, Quebec, Canada

Research output: Conference proceeding, Conference contribution, peer-reviewed