International Business Theory and Strategy
The unit (a) provides an in-depth analysis of strategic development options, and (b) examines a range of practical perspectives in the international business context. It focuses on core themes in international business studies, including: theories of foreign direct investment; foreign market entry modes; and, strategies and organisational structures in the multinational enterprise. Topics covered include: location and competitive strategies; strategy formation; management of internationalised innovation; and, knowledge transfer (each in the context of international business activity).
Business in Emerging Markets
Considers the historical economic and socio-political development of major emerging markets, their current business environment and examines the key issues of doing business in those countries.
Digital and Social Media Marketing Communications Management
This unit allows you to develop strategies using digital marketing and social media campaigns. The unit discusses the relationships between digital marketing and social media, and organisational communications and business strategy, before exploring the opportunities available in the digital and social media marketplace.
Work based Learning (Role of the Manager)
This unit explores how the role of the manager varies at different levels and in different organisational
contexts. It examines how managers learn and the principles of management development. The unit covers themes such as how managers motivate their workforce and the political dimensions of management. The unit also explores the approaches and purpose of developing leaders and managers.
Integrated Marketing Communications
This unit covers the planning, development and implementation of integrated marketing communications strategies for a range of target audiences. Current trends within the industry are also explored, in addition to subjects covering marketing communications theory, marketing communications planning; brand theory in the context of communications; targeting and brand positioning; communications strategies & tools; integrated marketing communications, including integrating on-line and off-line, media planning; monitoring, control & evaluation; ethics, legal controls & codes of conduct and current trends within the communications industry.
Applied Management Practice
This unit is designed for students who have taken a work placement who wish to continue a work based approach to
studying management in their final year. The unit covers subjects such as reflective learning techniques, organisational theory, role of the manager, management styles and managing in different contexts and industry sectors.
Psychology at Work
This unit introduces you to the ways psychology can be used at work. The emphasis is on the practical application of psychological theory to solving everyday challenges at work and learning how to apply psychological insights to achieve a more productive and satisfying workplace. You will gain a critical awareness of the field of occupational psychology and develop your understanding of the psychological tools and resources available to you in your future career.
International Sports Ownership and Governance
This unit is designed to focus on the governance of sports organisations and the practices employed by their boards to carry out their governance role. Your studies focus on definitions of governance, models of ownership in sports organisations, profit and not for profit organisations, the role of sport in society, stakeholder representation, corporate social responsibility in sport, the role of the state, ethics and principles of good governance, sustainability in professional sport and challenges in the 21st century.
Business Analytics and Decision Making
In this unit academic learning meets with real world business situations with the intention of preparing students for, and providing opportunities in, the world of employment. Additionally, students will learn about and apply advanced analytical and decision making skills.
Entrepreneurs, Business and Society
The unit aims to engage you in the theoretical elements of the concepts of entrepreneurship and social entrepreneurship through a series of class debates and research workshops. The unit also aims to develop students research skills through a rigorous analysis of enterprise/social enterprise in the 21st Century, building knowledge from both policy and practice.
Global Human Resource Management
This unit analyses the key features of employment systems in selected countries looking at the history of their development and comparing and contrasting their similarities and differences. It will analyse the impact of Multi-National Companies on HRM policies and practices and discuss the application of specific HRM policies and practices in a global context. The unit investigates the challenges of maintaining labour standards in a global context.
Strategic Operations for Business Development
Explores strategic drivers, structural and infrastructural pre-requisites for the management of operations and logistics within the context of the external strategic environment and the extended value chain.
The unit aims to develop knowledge and skills in project management, employing a practitioner and academic perspective.
Corporate Financial Management
This unit provides a framework to allow you to appreciate the issues involved in corporate financial management. It examines the basic principles of financial management and applies them to the main decisions faced by financial managers. The unit covers the following topic areas; The objectives of financial management, Time Value of Money, Valuation Bonds / Company, Cost of Capital, Portfolio Theory, CAPM, Efficient Markets Hypothesis, Dividend Theory, Capital Structure, Investment Appraisal Techniques, Real Options.
Business Ethics and Sustainability
This unit assesses the complexities and challenges of business ethics and sustainability by developing a moral imagination and the ability to analyse issues. This involves recognising the wider impact of business upon society and the natural environment and identifying the nature and scope of ethical and sustainability issues. We compare different ethical theories and models of sustainable business and then apply them to issues and actions in the business context. This requires the assessment of information from a wide range of sources and the evaluation of arguments and recommendations in the light of the evidence.
The main aim of this unit is to develop your enterprising behaviours, skills and attributes and build your awareness of entrepreneurial career paths. You will run a small business as part of a team supported by academics and business professionals. You will explore business opportunities through an outline business plan, attend a number of business start-up events, and engage in a series of enterprise workshops. You will capture your learning in your business portfolio.
This unit supports you as you put enterprise and entrepreneurship skills into practice by launching your own business. This practical unit that allows you to experience starting a business first hand. You will be assessed on their personal and business development via presentations and business model planning and execution.
Contemporary Perspectives on Human Resource Management
Critically assesses the strategic environment which shapes HRM, focuses on strategies for leading a HR function and examines key people strategies that organisations expect to deliver enhanced performance