Alexandra Severn FHEA, CMBE
Senior Lecturer in Digital Marketing Communications, Programme Leader BA (Hons) Marketing
My profile
Biography
Alex is a Senior Lecturer in Digital Marketing Communications at Manchester Metropolitan University, before joining the university in January 2019 as an Associate Lecturer, she spent several years in the digital marketing industry. She holds a Postgraduate Certificate in Learning and Teaching in Higher Education (PGCLTHE) and is a Fellow of the Higher Education Academy (FHEA).
Alex is also the Programme Leader for the BA (Hons) in Marketing,
Projects
Conference Proceedings and Presentation (fully funded):
It’s in the Genes: Harnessing Employability DNA as the Unit Building Blocks of Sustainable Curricula.
European Scholarship of Teaching and Learning conference (EUROSoTL, June 2022)
Teaching
I am Unit Leader for:
Digital Marketing Degree Apprenticeship : Introduction to Digital Marketing Analytics, Measurement and Performance of Digital Marketing
Undergraduate: Digital Marketing Essentials for Tourism Managers, Digital Marketing Essentials for Managers, Digital Marketing Tourism Professional
Postgraduate: Retention and Relationships, Digital Measurement & Evaluation
Dissertation supervisor: undergraduate and postgraduate
Research outputs
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Conference papers
Severn, A. (2022) 'It’s in the Genes: Harnessing Employability DNA as the Unit Building Blocks of Sustainable Curricula.' In European Conference on the Scholarship of Teaching and Learning (EUROSoTL). Manchester, 15/6/2022 - 17/6/2022. EUROSoTL, pp. 183-197.